• NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE

    By TREVOR HOGG

    Images courtesy of Chocolate Tribe.

    Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe

    After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures.

    “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!”

    Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebeand friends at AVIJOZI 2024.

    A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?”

    Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle.

    With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.”

    Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire.

    Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting.

    Stella Gono, Software Developer, working on the Chocolate Tribe website.

    Family photo of the Maketos. Maketo-van de Bragt has two siblings.

    Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.”

    AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI,” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!”

    Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Goldfor Netflix.Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.”

    South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024.

    There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.”

    Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years.

    Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024.

    Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.”

    Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.”
    #nosipho #maketovan #den #bragt #altered
    NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE
    By TREVOR HOGG Images courtesy of Chocolate Tribe. Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures. “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!” Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebeand friends at AVIJOZI 2024. A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?” Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle. With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.” Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire. Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting. Stella Gono, Software Developer, working on the Chocolate Tribe website. Family photo of the Maketos. Maketo-van de Bragt has two siblings. Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.” AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI,” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!” Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Goldfor Netflix.Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.” South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024. There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.” Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years. Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024. Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.” Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.” #nosipho #maketovan #den #bragt #altered
    WWW.VFXVOICE.COM
    NOSIPHO MAKETO-VAN DEN BRAGT ALTERED HER CAREER PATH TO LAUNCH CHOCOLATE TRIBE
    By TREVOR HOGG Images courtesy of Chocolate Tribe. Nosipho Maketo-van den Bragt, Owner and CEO, Chocolate Tribe After initially pursuing a career as an attorney, Nosipho Maketo-van den Bragt discovered her true calling was to apply her legal knowledge in a more artistic endeavor with her husband, Rob Van den Bragt, who had forged a career as a visual effects supervisor. The couple co-founded Chocolate Tribe, the Johannesburg and Cape Town-based visual effects and animation studio that has done work for Netflix, BBC, Disney and Voltage Pictures. “It was following my passion and my passion finding me,” observes Maketo-van den Bragt, Owner and CEO of Chocolate Tribe and Founder of AVIJOZI. “I grew up in Soweto, South Africa, and we had this old-fashioned television. I was always fascinated by how those people got in there to perform and entertain us. Living in the townships, you become the funnel for your parents’ aspirations and dreams. My dad was a judge’s registrar, so he was writing all of the court cases coming up for a judge. My dad would come home and tell us stories of what happened in court. I found this enthralling, funny and sometimes painful because it was about people’s lives. I did law and to some extent still practice it. My legal career and entertainment media careers merged because I fell in love with the storytelling aspect of it all. There are those who say that lawyers are failed actors!” Chocolate Tribe hosts what has become the annual AVIJOZI festival with Netflix. AVIJOZI is a two-day, free-access event in Johannesburg focused on Animation/Film, Visual Effects and Interactive Technology. This year’s AVIJOZI is scheduled for September 13-14 in Johannesburg. Photo: Casting Director and Actor Spaces Founder Ayanda Sithebe (center in black T-shirt) and friends at AVIJOZI 2024. A personal ambition was to find a way to merge married life into a professional partnership. “I never thought that a lawyer and a creative would work together,” admits Maketo-van den Bragt. “However, Rob and I had this great love for watching films together and music; entertainment was the core fabric of our relationship. That was my first gentle schooling into the visual effects and animation content development space. Starting the company was due to both of us being out of work. I had quit my job without any sort of plan B. I actually incorporated Chocolate Tribe as a company without knowing what we would do with it. As time went on, there was a project that we were asked to come to do. The relationship didn’t work out, so Rob and I decided, ‘Okay, it seems like we can do this on our own.’ I’ve read many books about visual effects and animation, and I still do. I attend a lot of festivals. I am connected with a lot of the guys who work in different visual effects spaces because it is all about understanding how it works and, from a business side, how can we leverage all of that information?” Chocolate Tribe provided VFX and post-production for Checkers supermarket’s “Planet” ad promoting environmental sustainability. The Chocolate Tribe team pushed photorealism for the ad, creating three fully CG creatures: a polar bear, orangutan and sea turtle. With a population of 1.5 billion, there is no shortage of consumers and content creators in Africa. “Nollywood is great because it shows us that even with minimal resources, you can create a whole movement and ecosystem,” Maketo-van den Bragt remarks. “Maybe the question around Nollywood is making sure that the caliber and quality of work is high end and speaks to a global audience. South Africa has the same dynamics. It’s a vibrant traditional film and animation industry that grows in leaps and bounds every year. More and more animation houses are being incorporated or started with CEOs or managing directors in their 20s. There’s also an eagerness to look for different stories which haven’t been told. Africa gives that opportunity to tell stories that ordinary people, for example, in America, have not heard or don’t know about. There’s a huge rise in animation, visual effects and content in general.” Rob van den Bragt served as Creative Supervisor and Nosipho Maketo-van den Bragt as Studio Executive for the “Surf Sangoma” episode of the Disney+ series Kizazi Moto: Generation Fire. Rob van den Bragt, CCO, and Nosipho Maketo-van den Bragt, CEO, Co-Founders of Chocolate Tribe, in an AVIJOZI planning meeting. Stella Gono, Software Developer, working on the Chocolate Tribe website. Family photo of the Maketos. Maketo-van de Bragt has two siblings. Film tax credits have contributed to The Woman King, Dredd, Safe House, Black Sails and Mission: Impossible – Final Reckoning shooting in South Africa. “People understand principal photography, but there is confusion about animation and visual effects,” Maketo-van den Bragt states. “Rebates pose a challenge because now you have to go above and beyond to explain what you are selling. It’s taken time for the government to realize this is a viable career.” The streamers have had a positive impact. “For the most part, Netflix localizes, and that’s been quite a big hit because it speaks to the demographics and local representation and uplifts talent within those geographical spaces. We did one of the shorts for Disney’s Kizazi Moto: Generation Fire, and there was huge global excitement to that kind of anthology coming from Africa. We’ve worked on a number of collaborations with the U.K., and often that melding of different partners creates a fusion of universality. We need to tell authentic stories, and that authenticity will be dictated by the voices in the writing room.” AVIJOZI was established to support the development of local talent in animation, visual effects, film production and gaming. “AVIJOZI stands for Animation Visual Effects Interactive in JOZI [nickname for Johannesburg],” Maketo-van den Bragt explains. “It is a conference as well as a festival. The conference part is where we have networking sessions, panel discussions and behind-the-scenes presentations to draw the curtain back and show what happens when people create avatars. We want to show the next generation that there is a way to do this magical craft. The festival part is people have film screenings and music as well. We’ve brought in gaming as an integral aspect, which attracts many young people because that’s something they do at an early age. Gaming has become the common sport. AVIJOVI is in its fourth year now. It started when I got irritated by people constantly complaining, ‘Nothing ever happens in Johannesburg in terms of animation and visual effects.’ Nobody wanted to do it. So, I said, ‘I’ll do it.’ I didn’t know what I was getting myself into, and four years later I have lots of gray hair!” Rob van den Bragt served as Animation Supervisor/Visual Effects Supervisor and Nosipho Maketo-van den Bragt as an Executive Producer on iNumber Number: Jozi Gold (2023) for Netflix. (Image courtesy of Chocolate Tribe and Netflix) Mentorship and internship programs have been established with various academic institutions, and while there are times when specific skills are being sought, like rigging, the field of view tends to be much wider. “What we are finding is that the people who have done other disciplines are much more vibrant,” Maketo-van den Bragt states. “Artists don’t always know how to communicate because it’s all in their heads. Sometimes, somebody with a different background can articulate that vision a bit better because they have those other skills. We also find with those who have gone to art school that the range within their artistry and craftsmanship has become a ‘thing.’ When you have mentally traveled where you have done other things, it allows you to be a more well-rounded artist because you can pull references from different walks of life and engage with different topics without being constrained to one thing. We look for people with a plethora of skills and diverse backgrounds. It’s a lot richer as a Chocolate Tribe. There are multiple flavors.” South African director/producer/cinematographer and drone cinemtography specialist FC Hamman, Founder of FC Hamman Films, at AVIJOZI 2024. There is a particular driving force when it comes to mentoring. “I want to be the mentor I hoped for,” Maketo-van den Bragt remarks. “I have silent mentors in that we didn’t formalize the relationship, but I knew they were my mentors because every time I would encounter an issue, I would be able to call them. One of the people who not only mentored but pushed me into different spaces is Jinko Gotoh, who is part of Women in Animation. She brought me into Women in Animation, and I had never mentored anybody. Here I was, sitting with six women who wanted to know how I was able to build up Chocolate Tribe. I didn’t know how to structure a presentation to tell them about the journey because I had been so focused on the journey. It’s a sense of grit and feeling that I cannot fail because I have a whole community that believes in me. Even when I felt my shoulders sagging, they would be there to say, ‘We need this. Keep it moving.’ This isn’t just about me. I have a whole stream of people who want this to work.” Netflix VFX Manager Ben Perry, who oversees Netflix’s VFX strategy across Africa, the Middle East and Europe, at AVIJOZI 2024. Netflix was a partner in AVIJOZI with Chocolate Tribe for three years. Zama Mfusi, Founder of IndiLang, and Isabelle Rorke, CEO of Dreamforge Creative and Deputy Chair of Animation SA, at AVIJOZI 2024. Numerous unknown factors had to be accounted for, which made predicting how the journey would unfold extremely difficult. “What it looks like and what I expected it to be, you don’t have the full sense of what it would lead to in this situation,” Maketo-van den Bragt states. “I can tell you that there have been moments of absolute joy where I was so excited we got this project or won that award. There are other moments where you feel completely lost and ask yourself, ‘Am I doing the right thing?’ The journey is to have the highs, lows and moments of confusion. I go through it and accept that not every day will be an award-winning day. For the most part, I love this journey. I wanted to be somewhere where there was a purpose. What has been a big highlight is when I’m signing a contract for new employees who are excited about being part of Chocolate Tribe. Also, when you get a new project and it’s exciting, especially from a service or visual effects perspective, we’re constantly looking for that dragon or big creature. It’s about being mesmerizing, epic and awesome.” Maketo-van den Bragt has two major career-defining ambitions. “Fostering the next generation of talent and making sure that they are ready to create these amazing stories properly – that is my life work, and relating the African narrative to let the world see the human aspect of who we are because for the longest time we’ve been written out of the stories and narratives.”
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  • ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts

    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association. A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUsshe's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok.
    #adus #are #hottest #real #estate
    ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts
    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association. A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUsshe's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok. #adus #are #hottest #real #estate
    WWW.HOUSEBEAUTIFUL.COM
    ADUs Are the HOTTEST Real Estate Trend of 2025, Declare Experts
    From garage apartments and carriage houses to backyard guest suites and stand-alone home offices, ADUs are one of the most ingenious ways to maximize your property's available space—and your home's property value. Also known as an accessory dwelling unit, these outbuildings aren't a new concept, but they are becoming more prevalent, thanks to an ultra-competitive housing market. As multigenerational living has become increasingly popular among Americans and home prices continue to rise, more homeowners are looking to expand their homes' footprint with additional living spaces, whether for personal or investment purposes. Accessory dwelling units are essentially your everyday tiny homes. However, unlike tiny home floor plans, ADUs can be attached to a single-family house, depending on the type.As ADUs have become more popular, it only makes sense that interior designers are taking on more projects involving the structures. Whether you're interested in putting in an ADU or want to renovate the current one you have, keep reading to hear from two experts on what's trending in interiors for these unique living units.Related StoriesWhat is an ADU?Joey Puterbaugh and Kristian Alveo for KebonyDesigner Kim Lewis looked to the outdoors when designing this ADU, where the living room opens up to a large patio. An accessory dwelling unit, or ADU, is an independent, secondary housing unit that resides on a single-family lot. This is not your backyard shed or detached garage—but it could be. There are a few types of ADUs, but they all mainly fall into these three categories: detached, internal, and attached, according to the American Planning Association (APA). A backyard shed or detached garage that's been converted into an ADU falls into the detached category. However, a detached ADU can be a new construction, too. It just needs to be able to stand alone.An internal ADU is a converted portion of an existing home. Think of a basement apartment or a different floor of a home that's been converted into an additional independent living space.Additions to new or existing homes fall under the category of attached ADUs. These share at least one wall with the single-family home, and are also sometimes called "bump-out" ADUs. What Are ADUs Used For?When someone talks about an in-law suite or an attached Airbnb, they're likely talking about an ADU. “Home office and mother-in-law suites are still the main requests and purposes,” Kim Lewis of Kim Lewis Designs says. She's worked on a handful of ADU projects in the past, so the designer is familiar with these additions. A lot of times, homeowners who add on an ADU are doing so to expand their square footage, both for themselves or family members. Lewis explains that multigenerational living is on the rise in the United States, which is why ADUs are becoming more popular. Kori Sassower, principal agent at The Kori Sassower Team, agrees, adding, “Whether it is an aging parent or a 20-something-year-old child looking to save some money, the flexibility of an ADU has become paramount. We have a housing shortage, taxes are increasing, and ADUs are a very good, safe choice as a home improvement.”However, some homeowners are using ADUs as investment opportunities. “Depending on the area, some clients see this as an investment opportunity; utilizing the asset as a short-term rental where property restrictions allow for it,” Lewis explains. As the market for ADUs increases, Lewis predicts that there will be more legislation introduced that allows these home additions in certain jurisdictions. We have a housing shortage, taxes are increasing, ADUs are a very good, safe choice as a home improvement. ADU Trends Experts Are SeeingWhen it comes to the interiors of ADUs, they tend to follow the trends we're seeing in single-family homes. Joy-filled design, unique features, bold paint colors—they're not basic white boxes. Below, find the six biggest trends experts are seeing in ADUs. Architectural Leaps“ADUs are taking more interesting shapes in architecture,” Lewis says. As 3D printed homes become more popular, Lewis predicts that we'll see more curves in architecture with ADUs, like barrel roofs, radius rooflines, and rounded corners on decking. In a market heavily saturated with boxy, square, tiny homes, she's expecting more progressive architecture with the use of large glass walls to bring the outdoors in. Bold AppliancesChase Daniel"I love how we embraced a darker, moody palette, even though the rooms were small," Lewis says of this ADU.Colorful appliances are trending in every type of home right now, and they're not exclusive to large kitchens. Lewis says that small spaces can pack a big punch when it comes to color, and she's seeing more of that in the ADUs (and traditional interiors) she's designing. “I love a dark burgundy cabinet right now,” she adds.Vast Outdoor SpacesJoey Puterbaugh and Kristian Alveo for KebonyThe outdoor space in this ADU by Lewis would make anyone jealous. Large, open outdoor spaces are very common with ADUs, since the living quarters are smaller than those of an average single-family home. “Large decking can be used to create a more useful footprint around the perimeter of the ADU, tying the accessory space to the main home,” Lewis says. “A desire for nature, sustainable living, and more farming at home might point us to more gardening trends with ADUs.” Wellness RetreatsSassower is seeing more ADUs pop up with a focus on wellness rather than actual living. Personal spas, specifically, have been very popular as the weather gets warmer. Sports CenteredSimilar to basement or garage home gyms, ADUs can be used for more athletic purposes, too, says Sassower. She's seen everything from golf simulators and mini basketball courts to interiors that nod to a ski lodge.Personality-Based DesignThe living room of an ADU renovation that Lewis completed in Fredericksburg, TX, features a dark, moody palette. Deep olive green walls and a matching couch make the space feel sophisticated yet warm. Chase DanielThe powder room in the same Texas ADU by Lewis is a true jewel box space, with a standout fluted stone sink.Chase DanielLike regular interior trends, ADU trends have been leaning towards design with more character. “I'm looking forward to using more limewash and Venetian plasters, and I'm always here for a funky tile to add character,” Lewis says.Follow House Beautiful on Instagram and TikTok.
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  • Designing For Neurodiversity

    This article is a sponsored by TetraLogical
    Neurodivergent needs are often considered as an edge case that doesn’t fit into common user journeys or flows. Neurodiversity tends to get overlooked in the design process. Or it is tackled late in the process, and only if there is enough time.
    But people aren’t edge cases. Every person is just a different person, performing tasks and navigating the web in a different way. So how can we design better, more inclusive experiences that cater to different needs and, ultimately, benefit everyone? Let’s take a closer look.

    Neurodiversity Or Neurodivergent?
    There is quite a bit of confusion about both terms on the web. Different people think and experience the world differently, and neurodiversity sees differences as natural variations, not deficits. It distinguishes between neurotypical and neurodivergent people.

    Neurotypical people see the world in a “typical” and widely perceived as expected way.
    Neurodivergent people experience the world differently, for example, people with ADHD, dyslexia, dyscalculia, synesthesia, and hyperlexia.

    According to various sources, around 15–40% of the population has neurodivergent traits. These traits can be innateor acquired. But they are always on a spectrum, and vary a lot. A person with autism is not neurodiverse — they are neurodivergent.
    One of the main strengths of neurodivergent people is how imaginative and creative they are, coming up with out-of-the-box ideas quickly. With exceptional levels of attention, strong long-term memory, a unique perspective, unbeatable accuracy, and a strong sense of justice and fairness.
    Being different in a world that, to some degree, still doesn’t accept these differences is exhausting. So unsurprisingly, neurodivergent people often bring along determination, resilience, and high levels of empathy.
    Design With People, Not For Them
    As a designer, I often see myself as a path-maker. I’m designing reliable paths for people to navigate to their goals comfortably. Without being blocked. Or confused. Or locked out.
    That means respecting the simple fact that people’s needs, tasks, and user journeys are all different, and that they evolve over time. And: most importantly, it means considering them very early in the process.
    Better accessibility is better for everyone. Instead of making decisions that need to be reverted or refined to be compliant, we can bring a diverse group of people — with accessibility needs, with neurodiversity, frequent and infrequent users, experts, newcomers — in the process, and design with them, rather than for them.
    Neurodiversity & Inclusive Design Resources
    A wonderful resource that helps us design for cognitive accessibility is Stéphanie Walter’s Neurodiversity and UX toolkit. It includes practical guidelines, tools, and resources to better understand and design for dyslexia, dyscalculia, autism, and ADHD.

    Another fantastic resource is Will Soward’s Neurodiversity Design System. It combines neurodiversity and user experience design into a set of design standards and principles that you can use to design accessible learning interfaces.
    Last but not least, I’ve been putting together a few summaries about neurodiversity and inclusive design over the last few years, so you might find them helpful, too:

    ADHD
    Autism
    Children
    Colorblindness
    Deafness
    Dyscalculia
    Dyslexia
    Legibility
    Left-Handed Users
    Mental Health
    Motivation
    Older Adults
    Screen Readers
    Teenagers

    A huge thank-you to everyone who has been writing, speaking, and sharing articles, resources, and toolkits on designing for diversity. The topic is often forgotten and overlooked, but it has an incredible impact. 👏🏼👏🏽👏🏾
    #designing #neurodiversity
    Designing For Neurodiversity
    This article is a sponsored by TetraLogical Neurodivergent needs are often considered as an edge case that doesn’t fit into common user journeys or flows. Neurodiversity tends to get overlooked in the design process. Or it is tackled late in the process, and only if there is enough time. But people aren’t edge cases. Every person is just a different person, performing tasks and navigating the web in a different way. So how can we design better, more inclusive experiences that cater to different needs and, ultimately, benefit everyone? Let’s take a closer look. Neurodiversity Or Neurodivergent? There is quite a bit of confusion about both terms on the web. Different people think and experience the world differently, and neurodiversity sees differences as natural variations, not deficits. It distinguishes between neurotypical and neurodivergent people. Neurotypical people see the world in a “typical” and widely perceived as expected way. Neurodivergent people experience the world differently, for example, people with ADHD, dyslexia, dyscalculia, synesthesia, and hyperlexia. According to various sources, around 15–40% of the population has neurodivergent traits. These traits can be innateor acquired. But they are always on a spectrum, and vary a lot. A person with autism is not neurodiverse — they are neurodivergent. One of the main strengths of neurodivergent people is how imaginative and creative they are, coming up with out-of-the-box ideas quickly. With exceptional levels of attention, strong long-term memory, a unique perspective, unbeatable accuracy, and a strong sense of justice and fairness. Being different in a world that, to some degree, still doesn’t accept these differences is exhausting. So unsurprisingly, neurodivergent people often bring along determination, resilience, and high levels of empathy. Design With People, Not For Them As a designer, I often see myself as a path-maker. I’m designing reliable paths for people to navigate to their goals comfortably. Without being blocked. Or confused. Or locked out. That means respecting the simple fact that people’s needs, tasks, and user journeys are all different, and that they evolve over time. And: most importantly, it means considering them very early in the process. Better accessibility is better for everyone. Instead of making decisions that need to be reverted or refined to be compliant, we can bring a diverse group of people — with accessibility needs, with neurodiversity, frequent and infrequent users, experts, newcomers — in the process, and design with them, rather than for them. Neurodiversity & Inclusive Design Resources A wonderful resource that helps us design for cognitive accessibility is Stéphanie Walter’s Neurodiversity and UX toolkit. It includes practical guidelines, tools, and resources to better understand and design for dyslexia, dyscalculia, autism, and ADHD. Another fantastic resource is Will Soward’s Neurodiversity Design System. It combines neurodiversity and user experience design into a set of design standards and principles that you can use to design accessible learning interfaces. Last but not least, I’ve been putting together a few summaries about neurodiversity and inclusive design over the last few years, so you might find them helpful, too: ADHD Autism Children Colorblindness Deafness Dyscalculia Dyslexia Legibility Left-Handed Users Mental Health Motivation Older Adults Screen Readers Teenagers A huge thank-you to everyone who has been writing, speaking, and sharing articles, resources, and toolkits on designing for diversity. The topic is often forgotten and overlooked, but it has an incredible impact. 👏🏼👏🏽👏🏾 #designing #neurodiversity
    SMASHINGMAGAZINE.COM
    Designing For Neurodiversity
    This article is a sponsored by TetraLogical Neurodivergent needs are often considered as an edge case that doesn’t fit into common user journeys or flows. Neurodiversity tends to get overlooked in the design process. Or it is tackled late in the process, and only if there is enough time. But people aren’t edge cases. Every person is just a different person, performing tasks and navigating the web in a different way. So how can we design better, more inclusive experiences that cater to different needs and, ultimately, benefit everyone? Let’s take a closer look. Neurodiversity Or Neurodivergent? There is quite a bit of confusion about both terms on the web. Different people think and experience the world differently, and neurodiversity sees differences as natural variations, not deficits. It distinguishes between neurotypical and neurodivergent people. Neurotypical people see the world in a “typical” and widely perceived as expected way. Neurodivergent people experience the world differently, for example, people with ADHD, dyslexia, dyscalculia, synesthesia, and hyperlexia. According to various sources, around 15–40% of the population has neurodivergent traits. These traits can be innate (e.g., autism) or acquired (e.g., trauma). But they are always on a spectrum, and vary a lot. A person with autism is not neurodiverse — they are neurodivergent. One of the main strengths of neurodivergent people is how imaginative and creative they are, coming up with out-of-the-box ideas quickly. With exceptional levels of attention, strong long-term memory, a unique perspective, unbeatable accuracy, and a strong sense of justice and fairness. Being different in a world that, to some degree, still doesn’t accept these differences is exhausting. So unsurprisingly, neurodivergent people often bring along determination, resilience, and high levels of empathy. Design With People, Not For Them As a designer, I often see myself as a path-maker. I’m designing reliable paths for people to navigate to their goals comfortably. Without being blocked. Or confused. Or locked out. That means respecting the simple fact that people’s needs, tasks, and user journeys are all different, and that they evolve over time. And: most importantly, it means considering them very early in the process. Better accessibility is better for everyone. Instead of making decisions that need to be reverted or refined to be compliant, we can bring a diverse group of people — with accessibility needs, with neurodiversity, frequent and infrequent users, experts, newcomers — in the process, and design with them, rather than for them. Neurodiversity & Inclusive Design Resources A wonderful resource that helps us design for cognitive accessibility is Stéphanie Walter’s Neurodiversity and UX toolkit. It includes practical guidelines, tools, and resources to better understand and design for dyslexia, dyscalculia, autism, and ADHD. Another fantastic resource is Will Soward’s Neurodiversity Design System. It combines neurodiversity and user experience design into a set of design standards and principles that you can use to design accessible learning interfaces. Last but not least, I’ve been putting together a few summaries about neurodiversity and inclusive design over the last few years, so you might find them helpful, too: ADHD Autism Children Colorblindness Deafness Dyscalculia Dyslexia Legibility Left-Handed Users Mental Health Motivation Older Adults Screen Readers Teenagers A huge thank-you to everyone who has been writing, speaking, and sharing articles, resources, and toolkits on designing for diversity. The topic is often forgotten and overlooked, but it has an incredible impact. 👏🏼👏🏽👏🏾
    0 Commentaires 0 Parts
  • The Legal Accountability of AI-Generated Deepfakes in Election Misinformation

    How Deepfakes Are Created

    Generative AI models enable the creation of highly realistic fake media. Most deepfakes today are produced by training deep neural networks on real images, video or audio of a target person. The two predominant AI architectures are generative adversarial networksand autoencoders. A GAN consists of a generator network that produces synthetic images and a discriminator network that tries to distinguish fakes from real data. Through iterative training, the generator learns to produce outputs that increasingly fool the discriminator¹. Autoencoder-based tools similarly learn to encode a target face and then decode it onto a source video. In practice, deepfake creators use accessible software: open-source tools like DeepFaceLab and FaceSwap dominate video face-swapping². Voice-cloning toolscan mimic a person’s speech from minutes of audio. Commercial platforms like Synthesia allow text-to-video avatars, which have already been misused in disinformation campaigns³. Even mobile appslet users do basic face swaps in minutes⁴. In short, advances in GANs and related models make deepfakes cheaper and easier to generate than ever.

    Diagram of a generative adversarial network: A generator network creates fake images from random input and a discriminator network distinguishes fakes from real examples. Over time the generator improves until its outputs “fool” the discriminator⁵

    During creation, a deepfake algorithm is typically trained on a large dataset of real images or audio from the target. The more varied and high-quality the training data, the more realistic the deepfake. The output often then undergoes post-processingto enhance believability¹. Technical defenses focus on two fronts: detection and authentication. Detection uses AI models to spot inconsistenciesthat betray a synthetic origin⁵. Authentication embeds markers before dissemination – for example, invisible watermarks or cryptographically signed metadata indicating authenticity⁶. The EU AI Act will soon mandate that major AI content providers embed machine-readable “watermark” signals in synthetic media⁷. However, as GAO notes, detection is an arms race – even a marked deepfake can sometimes evade notice – and labels alone don’t stop false narratives from spreading⁸⁹.

    Deepfakes in Recent Elections: Examples

    Deepfakes and AI-generated imagery already have made headlines in election cycles around the world. In the 2024 U.S. primary season, a digitally-altered audio robocall mimicked President Biden’s voice urging Democrats not to vote in the New Hampshire primary. The callerwas later fined million by the FCC and indicted under existing telemarketing laws¹⁰¹¹.Also in 2024, former President Trump posted on social media a collage implying that pop singer Taylor Swift endorsed his campaign, using AI-generated images of Swift in “Swifties for Trump” shirts¹². The posts sparked media uproar, though analysts noted the same effect could have been achieved without AI¹². Similarly, Elon Musk’s X platform carried AI-generated clips, including a parody “Ad” depicting Vice-President Harris’s voice via an AI clone¹³.

    Beyond the U.S., deepfake-like content has appeared globally. In Indonesia’s 2024 presidential election, a video surfaced on social media in which a convincingly generated image of the late President Suharto appeared to endorse the candidate of the Golkar Party. Days later, the endorsed candidatewon the presidency¹⁴. In Bangladesh, a viral deepfake video superimposed the face of opposition leader Rumeen Farhana onto a bikini-clad body – an incendiary fabrication designed to discredit her in the conservative Muslim-majority society¹⁵. Moldova’s pro-Western President Maia Sandu has been repeatedly targeted by AI-driven disinformation; one deepfake video falsely showed her resigning and endorsing a Russian-friendly party, apparently to sow distrust in the electoral process¹⁶. Even in Taiwan, a TikTok clip circulated that synthetically portrayed a U.S. politician making foreign-policy statements – stoking confusion ahead of Taiwanese elections¹⁷. In Slovakia’s recent campaign, AI-generated audio mimicking the liberal party leader suggested he plotted vote-rigging and beer-price hikes – instantly spreading on social media just days before the election¹⁸. These examples show that deepfakes have touched diverse polities, often aiming to undermine candidates or confuse voters¹⁵¹⁸.

    Notably, many of the most viral “deepfakes” in 2024 were actually circulated as obvious memes or claims, rather than subtle deceptions. Experts observed that outright undetectable AI deepfakes were relatively rare; more common were AI-generated memes plainly shared by partisans, or cheaply doctored “cheapfakes” made with basic editing tools¹³¹⁹. For instance, social media was awash with memes of Kamala Harris in Soviet garb or of Black Americans holding Trump signs¹³, but these were typically used satirically, not meant to be secretly believed. Nonetheless, even unsophisticated fakes can sway opinion: a U.S. study found that false presidential adsdid change voter attitudes in swing states. In sum, deepfakes are a real and growing phenomenon in election campaigns²⁰²¹ worldwide – a trend taken seriously by voters and regulators alike.

    U.S. Legal Framework and Accountability

    In the U.S., deepfake creators and distributors of election misinformation face a patchwork of tools, but no single comprehensive federal “deepfake law.” Existing laws relevant to disinformation include statutes against impersonating government officials, electioneering, and targeted statutes like criminal electioneering communications. In some cases ordinary laws have been stretched: the NH robocall used the Telephone Consumer Protection Act and mail/telemarketing fraud provisions, resulting in the M fine and a criminal charge. Similarly, voice impostors can potentially violate laws against “false advertising” or “unlawful corporate communications.” However, these laws were enacted before AI, and litigators have warned they often do not fit neatly. For example, deceptive deepfake claims not tied to a specific victim do not easily fit into defamation or privacy torts. Voter intimidation lawsalso leave a gap for non-threatening falsehoods about voting logistics or endorsements.

    Recognizing these gaps, some courts and agencies are invoking other theories. The U.S. Department of Justice has recently charged individuals under broad fraud statutes, and state attorneys general have considered deepfake misinformation as interference with voting rights. Notably, the Federal Election Commissionis preparing to enforce new rules: in April 2024 it issued an advisory opinion limiting “non-candidate electioneering communications” that use falsified media, effectively requiring that political ads use only real images of the candidate. If finalized, that would make it unlawful for campaigns to pay for ads depicting a candidate saying things they never did. Similarly, the Federal Trade Commissionand Department of Justicehave signaled that purely commercial deepfakes could violate consumer protection or election laws.

    U.S. Legislation and Proposals

    Federal lawmakers have proposed new statutes. The DEEPFAKES Accountability Actwould, among other things, impose a disclosure requirement: political ads featuring a manipulated media likeness would need clear disclaimers identifying the content as synthetic. It also increases penalties for producing false election videos or audio intended to influence the vote. While not yet enacted, supporters argue it would provide a uniform rule for all federal and state campaigns. The Brennan Center supports transparency requirements over outright bans, suggesting laws should narrowly target deceptive deepfakes in paid ads or certain categorieswhile carving out parody and news coverage.

    At the state level, over 20 states have passed deepfake laws specifically for elections. For example, Florida and California forbid distributing falsified audio/visual media of candidates with intent to deceive voters. Some statesdefine “deepfake” in statutes and allow candidates to sue or revoke candidacies of violators. These measures have had mixed success: courts have struck down overly broad provisions that acted as prior restraints. Critically, these state laws raise First Amendment issues: political speech is highly protected, so any restriction must be tightly tailored. Already, Texas and Virginia statutes are under legal review, and Elon Musk’s company has sued under California’s lawas unconstitutional. In practice, most lawsuits have so far centered on defamation or intellectual property, rather than election-focused statutes.

    Policy Recommendations: Balancing Integrity and Speech

    Given the rapidly evolving technology, experts recommend a multi-pronged approach. Most stress transparency and disclosure as core principles. For example, the Brennan Center urges requiring any political communication that uses AI-synthesized images or voice to include a clear label. This could be a digital watermark or a visible disclaimer. Transparency has two advantages: it forces campaigns and platforms to “own” the use of AI, and it alerts audiences to treat the content with skepticism.

    Outright bans on all deepfakes would likely violate free speech, but targeted bans on specific harmsmay be defensible. Indeed, Florida already penalizes misuse of recordings in voter suppression. Another recommendation is limited liability: tying penalties to demonstrable intent to mislead, not to the mere act of content creation. Both U.S. federal proposals and EU law generally condition fines on the “appearance of fraud” or deception.

    Technical solutions can complement laws. Watermarking original mediacould deter the reuse of authentic images in doctored fakes. Open tools for deepfake detection – some supported by government research grants – should be deployed by fact-checkers and social platforms. Making detection datasets publicly availablehelps improve AI models to spot fakes. International cooperation is also urged: cross-border agreements on information-sharing could help trace and halt disinformation campaigns. The G7 and APEC have all recently committed to fighting election interference via AI, which may lead to joint norms or rapid response teams.

    Ultimately, many analysts believe the strongest “cure” is a well-informed public: education campaigns to teach voters to question sensational media, and a robust independent press to debunk falsehoods swiftly. While the law can penalize the worst offenders, awareness and resilience in the electorate are crucial buffers against influence operations. As Georgia Tech’s Sean Parker quipped in 2019, “the real question is not if deepfakes will influence elections, but who will be empowered by the first effective one.” Thus policies should aim to deter malicious use without unduly chilling innovation or satire.

    References:

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    The post The Legal Accountability of AI-Generated Deepfakes in Election Misinformation appeared first on MarkTechPost.
    #legal #accountability #aigenerated #deepfakes #election
    The Legal Accountability of AI-Generated Deepfakes in Election Misinformation
    How Deepfakes Are Created Generative AI models enable the creation of highly realistic fake media. Most deepfakes today are produced by training deep neural networks on real images, video or audio of a target person. The two predominant AI architectures are generative adversarial networksand autoencoders. A GAN consists of a generator network that produces synthetic images and a discriminator network that tries to distinguish fakes from real data. Through iterative training, the generator learns to produce outputs that increasingly fool the discriminator¹. Autoencoder-based tools similarly learn to encode a target face and then decode it onto a source video. In practice, deepfake creators use accessible software: open-source tools like DeepFaceLab and FaceSwap dominate video face-swapping². Voice-cloning toolscan mimic a person’s speech from minutes of audio. Commercial platforms like Synthesia allow text-to-video avatars, which have already been misused in disinformation campaigns³. Even mobile appslet users do basic face swaps in minutes⁴. In short, advances in GANs and related models make deepfakes cheaper and easier to generate than ever. Diagram of a generative adversarial network: A generator network creates fake images from random input and a discriminator network distinguishes fakes from real examples. Over time the generator improves until its outputs “fool” the discriminator⁵ During creation, a deepfake algorithm is typically trained on a large dataset of real images or audio from the target. The more varied and high-quality the training data, the more realistic the deepfake. The output often then undergoes post-processingto enhance believability¹. Technical defenses focus on two fronts: detection and authentication. Detection uses AI models to spot inconsistenciesthat betray a synthetic origin⁵. Authentication embeds markers before dissemination – for example, invisible watermarks or cryptographically signed metadata indicating authenticity⁶. The EU AI Act will soon mandate that major AI content providers embed machine-readable “watermark” signals in synthetic media⁷. However, as GAO notes, detection is an arms race – even a marked deepfake can sometimes evade notice – and labels alone don’t stop false narratives from spreading⁸⁹. Deepfakes in Recent Elections: Examples Deepfakes and AI-generated imagery already have made headlines in election cycles around the world. In the 2024 U.S. primary season, a digitally-altered audio robocall mimicked President Biden’s voice urging Democrats not to vote in the New Hampshire primary. The callerwas later fined million by the FCC and indicted under existing telemarketing laws¹⁰¹¹.Also in 2024, former President Trump posted on social media a collage implying that pop singer Taylor Swift endorsed his campaign, using AI-generated images of Swift in “Swifties for Trump” shirts¹². The posts sparked media uproar, though analysts noted the same effect could have been achieved without AI¹². Similarly, Elon Musk’s X platform carried AI-generated clips, including a parody “Ad” depicting Vice-President Harris’s voice via an AI clone¹³. Beyond the U.S., deepfake-like content has appeared globally. In Indonesia’s 2024 presidential election, a video surfaced on social media in which a convincingly generated image of the late President Suharto appeared to endorse the candidate of the Golkar Party. Days later, the endorsed candidatewon the presidency¹⁴. In Bangladesh, a viral deepfake video superimposed the face of opposition leader Rumeen Farhana onto a bikini-clad body – an incendiary fabrication designed to discredit her in the conservative Muslim-majority society¹⁵. Moldova’s pro-Western President Maia Sandu has been repeatedly targeted by AI-driven disinformation; one deepfake video falsely showed her resigning and endorsing a Russian-friendly party, apparently to sow distrust in the electoral process¹⁶. Even in Taiwan, a TikTok clip circulated that synthetically portrayed a U.S. politician making foreign-policy statements – stoking confusion ahead of Taiwanese elections¹⁷. In Slovakia’s recent campaign, AI-generated audio mimicking the liberal party leader suggested he plotted vote-rigging and beer-price hikes – instantly spreading on social media just days before the election¹⁸. These examples show that deepfakes have touched diverse polities, often aiming to undermine candidates or confuse voters¹⁵¹⁸. Notably, many of the most viral “deepfakes” in 2024 were actually circulated as obvious memes or claims, rather than subtle deceptions. Experts observed that outright undetectable AI deepfakes were relatively rare; more common were AI-generated memes plainly shared by partisans, or cheaply doctored “cheapfakes” made with basic editing tools¹³¹⁹. For instance, social media was awash with memes of Kamala Harris in Soviet garb or of Black Americans holding Trump signs¹³, but these were typically used satirically, not meant to be secretly believed. Nonetheless, even unsophisticated fakes can sway opinion: a U.S. study found that false presidential adsdid change voter attitudes in swing states. In sum, deepfakes are a real and growing phenomenon in election campaigns²⁰²¹ worldwide – a trend taken seriously by voters and regulators alike. U.S. Legal Framework and Accountability In the U.S., deepfake creators and distributors of election misinformation face a patchwork of tools, but no single comprehensive federal “deepfake law.” Existing laws relevant to disinformation include statutes against impersonating government officials, electioneering, and targeted statutes like criminal electioneering communications. In some cases ordinary laws have been stretched: the NH robocall used the Telephone Consumer Protection Act and mail/telemarketing fraud provisions, resulting in the M fine and a criminal charge. Similarly, voice impostors can potentially violate laws against “false advertising” or “unlawful corporate communications.” However, these laws were enacted before AI, and litigators have warned they often do not fit neatly. For example, deceptive deepfake claims not tied to a specific victim do not easily fit into defamation or privacy torts. Voter intimidation lawsalso leave a gap for non-threatening falsehoods about voting logistics or endorsements. Recognizing these gaps, some courts and agencies are invoking other theories. The U.S. Department of Justice has recently charged individuals under broad fraud statutes, and state attorneys general have considered deepfake misinformation as interference with voting rights. Notably, the Federal Election Commissionis preparing to enforce new rules: in April 2024 it issued an advisory opinion limiting “non-candidate electioneering communications” that use falsified media, effectively requiring that political ads use only real images of the candidate. If finalized, that would make it unlawful for campaigns to pay for ads depicting a candidate saying things they never did. Similarly, the Federal Trade Commissionand Department of Justicehave signaled that purely commercial deepfakes could violate consumer protection or election laws. U.S. Legislation and Proposals Federal lawmakers have proposed new statutes. The DEEPFAKES Accountability Actwould, among other things, impose a disclosure requirement: political ads featuring a manipulated media likeness would need clear disclaimers identifying the content as synthetic. It also increases penalties for producing false election videos or audio intended to influence the vote. While not yet enacted, supporters argue it would provide a uniform rule for all federal and state campaigns. The Brennan Center supports transparency requirements over outright bans, suggesting laws should narrowly target deceptive deepfakes in paid ads or certain categorieswhile carving out parody and news coverage. At the state level, over 20 states have passed deepfake laws specifically for elections. For example, Florida and California forbid distributing falsified audio/visual media of candidates with intent to deceive voters. Some statesdefine “deepfake” in statutes and allow candidates to sue or revoke candidacies of violators. These measures have had mixed success: courts have struck down overly broad provisions that acted as prior restraints. Critically, these state laws raise First Amendment issues: political speech is highly protected, so any restriction must be tightly tailored. Already, Texas and Virginia statutes are under legal review, and Elon Musk’s company has sued under California’s lawas unconstitutional. In practice, most lawsuits have so far centered on defamation or intellectual property, rather than election-focused statutes. Policy Recommendations: Balancing Integrity and Speech Given the rapidly evolving technology, experts recommend a multi-pronged approach. Most stress transparency and disclosure as core principles. For example, the Brennan Center urges requiring any political communication that uses AI-synthesized images or voice to include a clear label. This could be a digital watermark or a visible disclaimer. Transparency has two advantages: it forces campaigns and platforms to “own” the use of AI, and it alerts audiences to treat the content with skepticism. Outright bans on all deepfakes would likely violate free speech, but targeted bans on specific harmsmay be defensible. Indeed, Florida already penalizes misuse of recordings in voter suppression. Another recommendation is limited liability: tying penalties to demonstrable intent to mislead, not to the mere act of content creation. Both U.S. federal proposals and EU law generally condition fines on the “appearance of fraud” or deception. Technical solutions can complement laws. Watermarking original mediacould deter the reuse of authentic images in doctored fakes. Open tools for deepfake detection – some supported by government research grants – should be deployed by fact-checkers and social platforms. Making detection datasets publicly availablehelps improve AI models to spot fakes. International cooperation is also urged: cross-border agreements on information-sharing could help trace and halt disinformation campaigns. The G7 and APEC have all recently committed to fighting election interference via AI, which may lead to joint norms or rapid response teams. Ultimately, many analysts believe the strongest “cure” is a well-informed public: education campaigns to teach voters to question sensational media, and a robust independent press to debunk falsehoods swiftly. While the law can penalize the worst offenders, awareness and resilience in the electorate are crucial buffers against influence operations. As Georgia Tech’s Sean Parker quipped in 2019, “the real question is not if deepfakes will influence elections, but who will be empowered by the first effective one.” Thus policies should aim to deter malicious use without unduly chilling innovation or satire. References: /. /. . . . . . . . /. . . /. /. . The post The Legal Accountability of AI-Generated Deepfakes in Election Misinformation appeared first on MarkTechPost. #legal #accountability #aigenerated #deepfakes #election
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    The Legal Accountability of AI-Generated Deepfakes in Election Misinformation
    How Deepfakes Are Created Generative AI models enable the creation of highly realistic fake media. Most deepfakes today are produced by training deep neural networks on real images, video or audio of a target person. The two predominant AI architectures are generative adversarial networks (GANs) and autoencoders. A GAN consists of a generator network that produces synthetic images and a discriminator network that tries to distinguish fakes from real data. Through iterative training, the generator learns to produce outputs that increasingly fool the discriminator¹. Autoencoder-based tools similarly learn to encode a target face and then decode it onto a source video. In practice, deepfake creators use accessible software: open-source tools like DeepFaceLab and FaceSwap dominate video face-swapping (one estimate suggests DeepFaceLab was used for over 95% of known deepfake videos)². Voice-cloning tools (often built on similar AI principles) can mimic a person’s speech from minutes of audio. Commercial platforms like Synthesia allow text-to-video avatars (turning typed scripts into lifelike “spokespeople”), which have already been misused in disinformation campaigns³. Even mobile apps (e.g. FaceApp, Zao) let users do basic face swaps in minutes⁴. In short, advances in GANs and related models make deepfakes cheaper and easier to generate than ever. Diagram of a generative adversarial network (GAN): A generator network creates fake images from random input and a discriminator network distinguishes fakes from real examples. Over time the generator improves until its outputs “fool” the discriminator⁵ During creation, a deepfake algorithm is typically trained on a large dataset of real images or audio from the target. The more varied and high-quality the training data, the more realistic the deepfake. The output often then undergoes post-processing (color adjustments, lip-syncing refinements) to enhance believability¹. Technical defenses focus on two fronts: detection and authentication. Detection uses AI models to spot inconsistencies (blinking irregularities, audio artifacts or metadata mismatches) that betray a synthetic origin⁵. Authentication embeds markers before dissemination – for example, invisible watermarks or cryptographically signed metadata indicating authenticity⁶. The EU AI Act will soon mandate that major AI content providers embed machine-readable “watermark” signals in synthetic media⁷. However, as GAO notes, detection is an arms race – even a marked deepfake can sometimes evade notice – and labels alone don’t stop false narratives from spreading⁸⁹. Deepfakes in Recent Elections: Examples Deepfakes and AI-generated imagery already have made headlines in election cycles around the world. In the 2024 U.S. primary season, a digitally-altered audio robocall mimicked President Biden’s voice urging Democrats not to vote in the New Hampshire primary. The caller (“Susan Anderson”) was later fined $6 million by the FCC and indicted under existing telemarketing laws¹⁰¹¹. (Importantly, FCC rules on robocalls applied regardless of AI: the perpetrator could have used a voice actor or recording instead.) Also in 2024, former President Trump posted on social media a collage implying that pop singer Taylor Swift endorsed his campaign, using AI-generated images of Swift in “Swifties for Trump” shirts¹². The posts sparked media uproar, though analysts noted the same effect could have been achieved without AI (e.g., by photoshopping text on real images)¹². Similarly, Elon Musk’s X platform carried AI-generated clips, including a parody “Ad” depicting Vice-President Harris’s voice via an AI clone¹³. Beyond the U.S., deepfake-like content has appeared globally. In Indonesia’s 2024 presidential election, a video surfaced on social media in which a convincingly generated image of the late President Suharto appeared to endorse the candidate of the Golkar Party. Days later, the endorsed candidate (who is Suharto’s son-in-law) won the presidency¹⁴. In Bangladesh, a viral deepfake video superimposed the face of opposition leader Rumeen Farhana onto a bikini-clad body – an incendiary fabrication designed to discredit her in the conservative Muslim-majority society¹⁵. Moldova’s pro-Western President Maia Sandu has been repeatedly targeted by AI-driven disinformation; one deepfake video falsely showed her resigning and endorsing a Russian-friendly party, apparently to sow distrust in the electoral process¹⁶. Even in Taiwan (amidst tensions with China), a TikTok clip circulated that synthetically portrayed a U.S. politician making foreign-policy statements – stoking confusion ahead of Taiwanese elections¹⁷. In Slovakia’s recent campaign, AI-generated audio mimicking the liberal party leader suggested he plotted vote-rigging and beer-price hikes – instantly spreading on social media just days before the election¹⁸. These examples show that deepfakes have touched diverse polities (from Bangladesh and Indonesia to Moldova, Slovakia, India and beyond), often aiming to undermine candidates or confuse voters¹⁵¹⁸. Notably, many of the most viral “deepfakes” in 2024 were actually circulated as obvious memes or claims, rather than subtle deceptions. Experts observed that outright undetectable AI deepfakes were relatively rare; more common were AI-generated memes plainly shared by partisans, or cheaply doctored “cheapfakes” made with basic editing tools¹³¹⁹. For instance, social media was awash with memes of Kamala Harris in Soviet garb or of Black Americans holding Trump signs¹³, but these were typically used satirically, not meant to be secretly believed. Nonetheless, even unsophisticated fakes can sway opinion: a U.S. study found that false presidential ads (not necessarily AI-made) did change voter attitudes in swing states. In sum, deepfakes are a real and growing phenomenon in election campaigns²⁰²¹ worldwide – a trend taken seriously by voters and regulators alike. U.S. Legal Framework and Accountability In the U.S., deepfake creators and distributors of election misinformation face a patchwork of tools, but no single comprehensive federal “deepfake law.” Existing laws relevant to disinformation include statutes against impersonating government officials, electioneering (such as the Bipartisan Campaign Reform Act, which requires disclaimers on political ads), and targeted statutes like criminal electioneering communications. In some cases ordinary laws have been stretched: the NH robocall used the Telephone Consumer Protection Act and mail/telemarketing fraud provisions, resulting in the $6M fine and a criminal charge. Similarly, voice impostors can potentially violate laws against “false advertising” or “unlawful corporate communications.” However, these laws were enacted before AI, and litigators have warned they often do not fit neatly. For example, deceptive deepfake claims not tied to a specific victim do not easily fit into defamation or privacy torts. Voter intimidation laws (prohibiting threats or coercion) also leave a gap for non-threatening falsehoods about voting logistics or endorsements. Recognizing these gaps, some courts and agencies are invoking other theories. The U.S. Department of Justice has recently charged individuals under broad fraud statutes (e.g. for a plot to impersonate an aide to swing votes in 2020), and state attorneys general have considered deepfake misinformation as interference with voting rights. Notably, the Federal Election Commission (FEC) is preparing to enforce new rules: in April 2024 it issued an advisory opinion limiting “non-candidate electioneering communications” that use falsified media, effectively requiring that political ads use only real images of the candidate. If finalized, that would make it unlawful for campaigns to pay for ads depicting a candidate saying things they never did. Similarly, the Federal Trade Commission (FTC) and Department of Justice (DOJ) have signaled that purely commercial deepfakes could violate consumer protection or election laws (for example, liability for mass false impersonation or for foreign-funded electioneering). U.S. Legislation and Proposals Federal lawmakers have proposed new statutes. The DEEPFAKES Accountability Act (H.R.5586 in the 118th Congress) would, among other things, impose a disclosure requirement: political ads featuring a manipulated media likeness would need clear disclaimers identifying the content as synthetic. It also increases penalties for producing false election videos or audio intended to influence the vote. While not yet enacted, supporters argue it would provide a uniform rule for all federal and state campaigns. The Brennan Center supports transparency requirements over outright bans, suggesting laws should narrowly target deceptive deepfakes in paid ads or certain categories (e.g. false claims about time/place/manner of voting) while carving out parody and news coverage. At the state level, over 20 states have passed deepfake laws specifically for elections. For example, Florida and California forbid distributing falsified audio/visual media of candidates with intent to deceive voters (though Florida’s law exempts parody). Some states (like Texas) define “deepfake” in statutes and allow candidates to sue or revoke candidacies of violators. These measures have had mixed success: courts have struck down overly broad provisions that acted as prior restraints (e.g. Minnesota’s 2023 law was challenged for threatening injunctions against anyone “reasonably believed” to violate it). Critically, these state laws raise First Amendment issues: political speech is highly protected, so any restriction must be tightly tailored. Already, Texas and Virginia statutes are under legal review, and Elon Musk’s company has sued under California’s law (which requires platforms to label or block deepfakes) as unconstitutional. In practice, most lawsuits have so far centered on defamation or intellectual property (for instance, a celebrity suing over a botched celebrity-deepfake video), rather than election-focused statutes. Policy Recommendations: Balancing Integrity and Speech Given the rapidly evolving technology, experts recommend a multi-pronged approach. Most stress transparency and disclosure as core principles. For example, the Brennan Center urges requiring any political communication that uses AI-synthesized images or voice to include a clear label. This could be a digital watermark or a visible disclaimer. Transparency has two advantages: it forces campaigns and platforms to “own” the use of AI, and it alerts audiences to treat the content with skepticism. Outright bans on all deepfakes would likely violate free speech, but targeted bans on specific harms (e.g. automated phone calls impersonating voters, or videos claiming false polling information) may be defensible. Indeed, Florida already penalizes misuse of recordings in voter suppression. Another recommendation is limited liability: tying penalties to demonstrable intent to mislead, not to the mere act of content creation. Both U.S. federal proposals and EU law generally condition fines on the “appearance of fraud” or deception. Technical solutions can complement laws. Watermarking original media (as encouraged by the EU AI Act) could deter the reuse of authentic images in doctored fakes. Open tools for deepfake detection – some supported by government research grants – should be deployed by fact-checkers and social platforms. Making detection datasets publicly available (e.g. the MIT OpenDATATEST) helps improve AI models to spot fakes. International cooperation is also urged: cross-border agreements on information-sharing could help trace and halt disinformation campaigns. The G7 and APEC have all recently committed to fighting election interference via AI, which may lead to joint norms or rapid response teams. Ultimately, many analysts believe the strongest “cure” is a well-informed public: education campaigns to teach voters to question sensational media, and a robust independent press to debunk falsehoods swiftly. While the law can penalize the worst offenders, awareness and resilience in the electorate are crucial buffers against influence operations. As Georgia Tech’s Sean Parker quipped in 2019, “the real question is not if deepfakes will influence elections, but who will be empowered by the first effective one.” Thus policies should aim to deter malicious use without unduly chilling innovation or satire. References: https://www.security.org/resources/deepfake-statistics/. https://www.wired.com/story/synthesia-ai-deepfakes-it-control-riparbelli/. https://www.gao.gov/products/gao-24-107292. https://technologyquotient.freshfields.com/post/102jb19/eu-ai-act-unpacked-8-new-rules-on-deepfakes. https://knightcolumbia.org/blog/we-looked-at-78-election-deepfakes-political-misinformation-is-not-an-ai-problem. https://www.npr.org/2024/12/21/nx-s1-5220301/deepfakes-memes-artificial-intelligence-elections. https://apnews.com/article/artificial-intelligence-elections-disinformation-chatgpt-bc283e7426402f0b4baa7df280a4c3fd. https://www.lawfaremedia.org/article/new-and-old-tools-to-tackle-deepfakes-and-election-lies-in-2024. https://www.brennancenter.org/our-work/research-reports/regulating-ai-deepfakes-and-synthetic-media-political-arena. https://firstamendment.mtsu.edu/article/political-deepfakes-and-elections/. https://www.ncsl.org/technology-and-communication/deceptive-audio-or-visual-media-deepfakes-2024-legislation. https://law.unh.edu/sites/default/files/media/2022/06/nagumotu_pp113-157.pdf. https://dfrlab.org/2024/10/02/brazil-election-ai-research/. https://dfrlab.org/2024/11/26/brazil-election-ai-deepfakes/. https://freedomhouse.org/article/eu-digital-services-act-win-transparency. The post The Legal Accountability of AI-Generated Deepfakes in Election Misinformation appeared first on MarkTechPost.
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  • How cyber security professionals are leveraging AWS tools

    With millions of businesses now using Amazon Web Servicesfor their cloud computing needs, it’s become a vital consideration for IT security teams and professionals. As such, AWS offers a broad range of cyber security tools to secure AWS-based tech stacks. They cover areas such as data privacy, access management, configuration management, threat detection, network security, vulnerability management, regulatory compliance and so much more. 
    Along with being broad in scope, AWS security tools are also highly scalable and flexible. Therefore, they’re ideal for high-growth organisations facing a fast-expanding and increasingly sophisticated cyber threat landscape.
    On the downside, they can be complex to use, don’t always integrate well with multi-cloud environments, and become outdated and expensive quickly. These challenges underscore the importance of continual learning and effective cost management in the cyber security suite.
    One of the best things AWS offers cyber security professionals is a centralised view of all their different virtual environments, including patch management, vulnerability scanning and incident response, to achieve “smoother operations”, according to Richard LaTulip, field chief information security officer at cyber threat intelligence platform Recorded Future.
    Specifically, he says tools like AWS CloudTrail and AWS Config allow cyber security teams to accelerate access management, anomaly detection and real-time policy compliance, and that risk orchestration is also possible thanks to AWS’s support for specialist platforms such as Recorded Future. 
    This sentiment is echoed by Crystal Morin, cyber security strategist at container security firm Sysdig, who describes AWS CloudTrail and AWS GuardDuty as “the bedrock” for organisations with a multi- or hybrid cloud environment. 
    She says these tools offer “great insight” into cloud environment activity that can be used to identify issues affecting corporate systems, better understand them and ultimately determine their location for prompt removal. 

    Having made tons of cloud security deployments for Fortune 200 companies in his previous role as global AWS security lead at consulting giant Accenture, Shaan Mulchandani, founder and CEO of cloud security firm HTCD, knows a thing or two about AWS’s cyber security advantages. 
    Mulchandani says AWS implementations helped these companies secure their baseline configurations, streamline C-suite IT approvals to speed up AWS migration, eliminate manual post-migration security steps and seamlessly scale environments containing thousands of workloads. “I continue to help executives at organisations architect, deploy and maximise outcomes using AWS-native tools,” he adds.
    As a senior threat researcher at cyber intelligence platform EclecticIQ, Arda Büyükkaya uses AWS tools to scale threat behaviour analysis, develop secure malware analysis environments, and automate threat intelligence data collection and processing. 
    Calling AWS an “invaluable” threat analysis resource, he says the platform has made it a lot easier to roll out isolated research environments. “AWS’s scalability enables us to process large volumes of threat data efficiently, whilst their security services help maintain the integrity of our research infrastructure,” Büyükkaya tells Computer Weekly.
    At log management and security analytics software company Graylog, AWS usage happens across myriad teams. One of these is led by EMEA and UK lead Ross Brewer. His department is securing and protecting customer instances using tools like AWS GuardDuty, AWS Security Hub, AWS Config, AWS CloudTrail, AWS Web Application Firewall, AWS Inspector and AWS Identity and Access Management. 
    Its IT and application security department also relies on security logs provided by AWS GuardDuty and AWS CloudTrail to spot anomalies affecting customer instances. Brewer says the log tracking and monitoring abilities of these tools have been invaluable for security, compliance and risk management. “We haven’t had any issues with our desired implementations,” he adds.

    Cyber law attorney and entrepreneur Andrew Rossow is another firm believer in AWS as a cyber security tool. He thinks its strongest aspect is the centralised security management it offers for monitoring threats, responding to incidents and ensuring regulatory compliance, and describes the usage of this unified, data-rich dashboard as the “difference between proactive defence and costly damage control” for small businesses with limited resources. 
    But Rossow believes this platform’s secret sauce is its underlying artificial intelligenceand machine learning models, which power background threat tracking, and automatically alert users to security issues, data leaks and suspicious activity. These abilities, he says, allow cyber security professionals to “stay ahead of potential crises”.
    Another area where Rossow thinks AWS excels is its integration with regulatory frameworks such as the California Consumer Privacy Act, the General Data Protection Regulation and the Payment Card Industry Data Security Standard. He explains that AWS Config and AWS Security Hub offer configuration and resource auditing to ensure business activities and best practices meet such industry standards. “This not only protects our clients, but also shields us from the legal and reputational fallout of non-compliance,” adds Rossow.
    AWS tools provide cyber security teams with “measurable value”, argues Shivraj Borade, senior analyst at management consulting firm Everest Group. He says GuardDuty is powerful for real-time monitoring, AWS Config for security posture management and IAM Access Analyzer for privilege sprawl prevention. “What makes these tools powerful is their interoperability, enabling a scalable and cohesive security architecture,” says Borade.

    Although AWS is a valuable tool for cyber security professionals, Borade emphasises that it’s “not without limitations”. He says the platform’s lack of depth and flexibility means it isn’t always suitable for modelling complex cyber security threats or handling specific compliance issues. Rather, cyber security professionals should use AWS as a foundational element of their wider tech stack. 
    Using the AWS Security Hub as an example, Borade says it can effectively serve the purpose of an “aggregation layer”. But he warns that incorrect configurations often result in alert fatigue, meaning people can become oblivious to notifications when repeatedly spammed with them. 
    Borade also warns of misconfigurations arising from teams’ lack of understanding of how cloud technology works. Consequently, he urges cyber security teams to “embed cloud-native security into the DevSecOps lifecycle” and “invest in continuous cross-functional training”.
    For Morin, the biggest challenge of using AWS as a security tool is that it’s constrained by best practice gaps around areas like workload protection, vulnerability management, identity management and threat detection. She says one classic example is the difficulty cyber security teams face when monitoring access permissions granted over time, leaving organisations with large IT environments dangerously exposed. 
    Using multiple AWS security tools also increases the attack surface for cyber criminals to exploit. Morin warns that hackers may look for “visibility gaps” by sifting through different AWS planes, helping them “mask their activities” and “effectively bypass detection”. To stay one step ahead of cyber crooks, she advises organisations to invest in runtime solutions alongside AWS-native tools. These will provide real-time security insights.
    Technical and cost issues may also impact AWS implementations in cyber security departments, warns Mulchandani. For instance, Amazon Macie may be able to create inventories for all object versions across different buckets, but Mulchandani says this creates a “mountain of medium-severity findings” to decipher.
    “Without strict scoping, licence costs and analyst time balloon,” he adds. “Costs can also increase when an organisation requires a new AWS launch that isn’t available in their region and they subsequently invest in a temporary solution from a different vendor.

    For those new to using AWS security tools, Morin says an important first step is to understand the cloud security shared responsibility model. She explains that the user is responsible for securing their deployments, correctly configuring them and closing any security visibility gaps. AWS, on the other hand, must ensure the underlying infrastructure provided is safe to use. 
    As part of the users’ role in this model, she says they should enable logging and alerts for AWS tools and services used in their organisation. What’s also key is detailing standard organisational operating behaviour in a security baseline. This, she claims, will let organisations tell suspicious user actions apart from normal ones.
    Many tried-and-tested best practices can be found in professional benchmarks such as the AWS Well-Architected framework and the Center of Internet Security’s Benchmark for AWS. “Make use of the work of those who have been fighting the good fight,” says Morin.
    Finally, she urges anyone working in cloud security to remember that real-time operations are essential. Runtime security can help by protecting all running applications and data from the latest cyber security threats, many of which are preventable through automated processes. 
    Starting small is a good idea, too. Mulchandani recommends that AWS newbies begin with AWS tooling, and if any gaps persist, they can then look for third-party offerings. “Do not try to procure and integrate 20-plus external tools upfront as this will cause numerous architectural, security and cost challenges,” he says.
    With the rapid pace of innovation across the AWS ecosystem, Borade urges anyone using this platform to stay up-to-date with the latest releases by participating in certification programmes, attending re:Inforce sessions and tracking the latest release notes from AWS. In the future, he expects automation, AI-fuelled insights, “tighter” third-party integrations, and identity orchestration and policy-as-code frameworks to dominate the AWS cyber security ecosystem. 
    On the whole, understanding the AWS platform and its role in cloud security is a vital skill for cyber security professionals. And AWS certainly offers some great tools for managing the biggest risks impacting its popular cloud platform. But cyber security professionals looking to leverage AWS in their day-to-day roles must be willing to get to grips with some complex tools, keep up-to-date with the latest releases in the vast AWS ecosystem and ensure their department budget can accommodate spiralling AWS costs.

    about AWS

    An AWS tech stack can aid business growth and facilitate efficient operations, but misconfigurations have become all too common and stall this progress.
    The AWS Summit in London saw the public cloud giant appoint itself to take on the task of skilling up hundreds of thousands of UK people in using AI technologies.
    Amazon Web Services debuts new Outposts racks and servers that extend its infrastructure to the edge to support network intensive workloads and cloud radio access applications.
    #how #cyber #security #professionals #are
    How cyber security professionals are leveraging AWS tools
    With millions of businesses now using Amazon Web Servicesfor their cloud computing needs, it’s become a vital consideration for IT security teams and professionals. As such, AWS offers a broad range of cyber security tools to secure AWS-based tech stacks. They cover areas such as data privacy, access management, configuration management, threat detection, network security, vulnerability management, regulatory compliance and so much more.  Along with being broad in scope, AWS security tools are also highly scalable and flexible. Therefore, they’re ideal for high-growth organisations facing a fast-expanding and increasingly sophisticated cyber threat landscape. On the downside, they can be complex to use, don’t always integrate well with multi-cloud environments, and become outdated and expensive quickly. These challenges underscore the importance of continual learning and effective cost management in the cyber security suite. One of the best things AWS offers cyber security professionals is a centralised view of all their different virtual environments, including patch management, vulnerability scanning and incident response, to achieve “smoother operations”, according to Richard LaTulip, field chief information security officer at cyber threat intelligence platform Recorded Future. Specifically, he says tools like AWS CloudTrail and AWS Config allow cyber security teams to accelerate access management, anomaly detection and real-time policy compliance, and that risk orchestration is also possible thanks to AWS’s support for specialist platforms such as Recorded Future.  This sentiment is echoed by Crystal Morin, cyber security strategist at container security firm Sysdig, who describes AWS CloudTrail and AWS GuardDuty as “the bedrock” for organisations with a multi- or hybrid cloud environment.  She says these tools offer “great insight” into cloud environment activity that can be used to identify issues affecting corporate systems, better understand them and ultimately determine their location for prompt removal.  Having made tons of cloud security deployments for Fortune 200 companies in his previous role as global AWS security lead at consulting giant Accenture, Shaan Mulchandani, founder and CEO of cloud security firm HTCD, knows a thing or two about AWS’s cyber security advantages.  Mulchandani says AWS implementations helped these companies secure their baseline configurations, streamline C-suite IT approvals to speed up AWS migration, eliminate manual post-migration security steps and seamlessly scale environments containing thousands of workloads. “I continue to help executives at organisations architect, deploy and maximise outcomes using AWS-native tools,” he adds. As a senior threat researcher at cyber intelligence platform EclecticIQ, Arda Büyükkaya uses AWS tools to scale threat behaviour analysis, develop secure malware analysis environments, and automate threat intelligence data collection and processing.  Calling AWS an “invaluable” threat analysis resource, he says the platform has made it a lot easier to roll out isolated research environments. “AWS’s scalability enables us to process large volumes of threat data efficiently, whilst their security services help maintain the integrity of our research infrastructure,” Büyükkaya tells Computer Weekly. At log management and security analytics software company Graylog, AWS usage happens across myriad teams. One of these is led by EMEA and UK lead Ross Brewer. His department is securing and protecting customer instances using tools like AWS GuardDuty, AWS Security Hub, AWS Config, AWS CloudTrail, AWS Web Application Firewall, AWS Inspector and AWS Identity and Access Management.  Its IT and application security department also relies on security logs provided by AWS GuardDuty and AWS CloudTrail to spot anomalies affecting customer instances. Brewer says the log tracking and monitoring abilities of these tools have been invaluable for security, compliance and risk management. “We haven’t had any issues with our desired implementations,” he adds. Cyber law attorney and entrepreneur Andrew Rossow is another firm believer in AWS as a cyber security tool. He thinks its strongest aspect is the centralised security management it offers for monitoring threats, responding to incidents and ensuring regulatory compliance, and describes the usage of this unified, data-rich dashboard as the “difference between proactive defence and costly damage control” for small businesses with limited resources.  But Rossow believes this platform’s secret sauce is its underlying artificial intelligenceand machine learning models, which power background threat tracking, and automatically alert users to security issues, data leaks and suspicious activity. These abilities, he says, allow cyber security professionals to “stay ahead of potential crises”. Another area where Rossow thinks AWS excels is its integration with regulatory frameworks such as the California Consumer Privacy Act, the General Data Protection Regulation and the Payment Card Industry Data Security Standard. He explains that AWS Config and AWS Security Hub offer configuration and resource auditing to ensure business activities and best practices meet such industry standards. “This not only protects our clients, but also shields us from the legal and reputational fallout of non-compliance,” adds Rossow. AWS tools provide cyber security teams with “measurable value”, argues Shivraj Borade, senior analyst at management consulting firm Everest Group. He says GuardDuty is powerful for real-time monitoring, AWS Config for security posture management and IAM Access Analyzer for privilege sprawl prevention. “What makes these tools powerful is their interoperability, enabling a scalable and cohesive security architecture,” says Borade. Although AWS is a valuable tool for cyber security professionals, Borade emphasises that it’s “not without limitations”. He says the platform’s lack of depth and flexibility means it isn’t always suitable for modelling complex cyber security threats or handling specific compliance issues. Rather, cyber security professionals should use AWS as a foundational element of their wider tech stack.  Using the AWS Security Hub as an example, Borade says it can effectively serve the purpose of an “aggregation layer”. But he warns that incorrect configurations often result in alert fatigue, meaning people can become oblivious to notifications when repeatedly spammed with them.  Borade also warns of misconfigurations arising from teams’ lack of understanding of how cloud technology works. Consequently, he urges cyber security teams to “embed cloud-native security into the DevSecOps lifecycle” and “invest in continuous cross-functional training”. For Morin, the biggest challenge of using AWS as a security tool is that it’s constrained by best practice gaps around areas like workload protection, vulnerability management, identity management and threat detection. She says one classic example is the difficulty cyber security teams face when monitoring access permissions granted over time, leaving organisations with large IT environments dangerously exposed.  Using multiple AWS security tools also increases the attack surface for cyber criminals to exploit. Morin warns that hackers may look for “visibility gaps” by sifting through different AWS planes, helping them “mask their activities” and “effectively bypass detection”. To stay one step ahead of cyber crooks, she advises organisations to invest in runtime solutions alongside AWS-native tools. These will provide real-time security insights. Technical and cost issues may also impact AWS implementations in cyber security departments, warns Mulchandani. For instance, Amazon Macie may be able to create inventories for all object versions across different buckets, but Mulchandani says this creates a “mountain of medium-severity findings” to decipher. “Without strict scoping, licence costs and analyst time balloon,” he adds. “Costs can also increase when an organisation requires a new AWS launch that isn’t available in their region and they subsequently invest in a temporary solution from a different vendor. For those new to using AWS security tools, Morin says an important first step is to understand the cloud security shared responsibility model. She explains that the user is responsible for securing their deployments, correctly configuring them and closing any security visibility gaps. AWS, on the other hand, must ensure the underlying infrastructure provided is safe to use.  As part of the users’ role in this model, she says they should enable logging and alerts for AWS tools and services used in their organisation. What’s also key is detailing standard organisational operating behaviour in a security baseline. This, she claims, will let organisations tell suspicious user actions apart from normal ones. Many tried-and-tested best practices can be found in professional benchmarks such as the AWS Well-Architected framework and the Center of Internet Security’s Benchmark for AWS. “Make use of the work of those who have been fighting the good fight,” says Morin. Finally, she urges anyone working in cloud security to remember that real-time operations are essential. Runtime security can help by protecting all running applications and data from the latest cyber security threats, many of which are preventable through automated processes.  Starting small is a good idea, too. Mulchandani recommends that AWS newbies begin with AWS tooling, and if any gaps persist, they can then look for third-party offerings. “Do not try to procure and integrate 20-plus external tools upfront as this will cause numerous architectural, security and cost challenges,” he says. With the rapid pace of innovation across the AWS ecosystem, Borade urges anyone using this platform to stay up-to-date with the latest releases by participating in certification programmes, attending re:Inforce sessions and tracking the latest release notes from AWS. In the future, he expects automation, AI-fuelled insights, “tighter” third-party integrations, and identity orchestration and policy-as-code frameworks to dominate the AWS cyber security ecosystem.  On the whole, understanding the AWS platform and its role in cloud security is a vital skill for cyber security professionals. And AWS certainly offers some great tools for managing the biggest risks impacting its popular cloud platform. But cyber security professionals looking to leverage AWS in their day-to-day roles must be willing to get to grips with some complex tools, keep up-to-date with the latest releases in the vast AWS ecosystem and ensure their department budget can accommodate spiralling AWS costs. about AWS An AWS tech stack can aid business growth and facilitate efficient operations, but misconfigurations have become all too common and stall this progress. The AWS Summit in London saw the public cloud giant appoint itself to take on the task of skilling up hundreds of thousands of UK people in using AI technologies. Amazon Web Services debuts new Outposts racks and servers that extend its infrastructure to the edge to support network intensive workloads and cloud radio access applications. #how #cyber #security #professionals #are
    WWW.COMPUTERWEEKLY.COM
    How cyber security professionals are leveraging AWS tools
    With millions of businesses now using Amazon Web Services (AWS) for their cloud computing needs, it’s become a vital consideration for IT security teams and professionals. As such, AWS offers a broad range of cyber security tools to secure AWS-based tech stacks. They cover areas such as data privacy, access management, configuration management, threat detection, network security, vulnerability management, regulatory compliance and so much more.  Along with being broad in scope, AWS security tools are also highly scalable and flexible. Therefore, they’re ideal for high-growth organisations facing a fast-expanding and increasingly sophisticated cyber threat landscape. On the downside, they can be complex to use, don’t always integrate well with multi-cloud environments, and become outdated and expensive quickly. These challenges underscore the importance of continual learning and effective cost management in the cyber security suite. One of the best things AWS offers cyber security professionals is a centralised view of all their different virtual environments, including patch management, vulnerability scanning and incident response, to achieve “smoother operations”, according to Richard LaTulip, field chief information security officer at cyber threat intelligence platform Recorded Future. Specifically, he says tools like AWS CloudTrail and AWS Config allow cyber security teams to accelerate access management, anomaly detection and real-time policy compliance, and that risk orchestration is also possible thanks to AWS’s support for specialist platforms such as Recorded Future.  This sentiment is echoed by Crystal Morin, cyber security strategist at container security firm Sysdig, who describes AWS CloudTrail and AWS GuardDuty as “the bedrock” for organisations with a multi- or hybrid cloud environment.  She says these tools offer “great insight” into cloud environment activity that can be used to identify issues affecting corporate systems, better understand them and ultimately determine their location for prompt removal.  Having made tons of cloud security deployments for Fortune 200 companies in his previous role as global AWS security lead at consulting giant Accenture, Shaan Mulchandani, founder and CEO of cloud security firm HTCD, knows a thing or two about AWS’s cyber security advantages.  Mulchandani says AWS implementations helped these companies secure their baseline configurations, streamline C-suite IT approvals to speed up AWS migration, eliminate manual post-migration security steps and seamlessly scale environments containing thousands of workloads. “I continue to help executives at organisations architect, deploy and maximise outcomes using AWS-native tools,” he adds. As a senior threat researcher at cyber intelligence platform EclecticIQ, Arda Büyükkaya uses AWS tools to scale threat behaviour analysis, develop secure malware analysis environments, and automate threat intelligence data collection and processing.  Calling AWS an “invaluable” threat analysis resource, he says the platform has made it a lot easier to roll out isolated research environments. “AWS’s scalability enables us to process large volumes of threat data efficiently, whilst their security services help maintain the integrity of our research infrastructure,” Büyükkaya tells Computer Weekly. At log management and security analytics software company Graylog, AWS usage happens across myriad teams. One of these is led by EMEA and UK lead Ross Brewer. His department is securing and protecting customer instances using tools like AWS GuardDuty, AWS Security Hub, AWS Config, AWS CloudTrail, AWS Web Application Firewall (WAF), AWS Inspector and AWS Identity and Access Management (IAM).  Its IT and application security department also relies on security logs provided by AWS GuardDuty and AWS CloudTrail to spot anomalies affecting customer instances. Brewer says the log tracking and monitoring abilities of these tools have been invaluable for security, compliance and risk management. “We haven’t had any issues with our desired implementations,” he adds. Cyber law attorney and entrepreneur Andrew Rossow is another firm believer in AWS as a cyber security tool. He thinks its strongest aspect is the centralised security management it offers for monitoring threats, responding to incidents and ensuring regulatory compliance, and describes the usage of this unified, data-rich dashboard as the “difference between proactive defence and costly damage control” for small businesses with limited resources.  But Rossow believes this platform’s secret sauce is its underlying artificial intelligence (AI) and machine learning models, which power background threat tracking, and automatically alert users to security issues, data leaks and suspicious activity. These abilities, he says, allow cyber security professionals to “stay ahead of potential crises”. Another area where Rossow thinks AWS excels is its integration with regulatory frameworks such as the California Consumer Privacy Act, the General Data Protection Regulation and the Payment Card Industry Data Security Standard. He explains that AWS Config and AWS Security Hub offer configuration and resource auditing to ensure business activities and best practices meet such industry standards. “This not only protects our clients, but also shields us from the legal and reputational fallout of non-compliance,” adds Rossow. AWS tools provide cyber security teams with “measurable value”, argues Shivraj Borade, senior analyst at management consulting firm Everest Group. He says GuardDuty is powerful for real-time monitoring, AWS Config for security posture management and IAM Access Analyzer for privilege sprawl prevention. “What makes these tools powerful is their interoperability, enabling a scalable and cohesive security architecture,” says Borade. Although AWS is a valuable tool for cyber security professionals, Borade emphasises that it’s “not without limitations”. He says the platform’s lack of depth and flexibility means it isn’t always suitable for modelling complex cyber security threats or handling specific compliance issues. Rather, cyber security professionals should use AWS as a foundational element of their wider tech stack.  Using the AWS Security Hub as an example, Borade says it can effectively serve the purpose of an “aggregation layer”. But he warns that incorrect configurations often result in alert fatigue, meaning people can become oblivious to notifications when repeatedly spammed with them.  Borade also warns of misconfigurations arising from teams’ lack of understanding of how cloud technology works. Consequently, he urges cyber security teams to “embed cloud-native security into the DevSecOps lifecycle” and “invest in continuous cross-functional training”. For Morin, the biggest challenge of using AWS as a security tool is that it’s constrained by best practice gaps around areas like workload protection, vulnerability management, identity management and threat detection. She says one classic example is the difficulty cyber security teams face when monitoring access permissions granted over time, leaving organisations with large IT environments dangerously exposed.  Using multiple AWS security tools also increases the attack surface for cyber criminals to exploit. Morin warns that hackers may look for “visibility gaps” by sifting through different AWS planes, helping them “mask their activities” and “effectively bypass detection”. To stay one step ahead of cyber crooks, she advises organisations to invest in runtime solutions alongside AWS-native tools. These will provide real-time security insights. Technical and cost issues may also impact AWS implementations in cyber security departments, warns Mulchandani. For instance, Amazon Macie may be able to create inventories for all object versions across different buckets, but Mulchandani says this creates a “mountain of medium-severity findings” to decipher. “Without strict scoping, licence costs and analyst time balloon,” he adds. “Costs can also increase when an organisation requires a new AWS launch that isn’t available in their region and they subsequently invest in a temporary solution from a different vendor. For those new to using AWS security tools, Morin says an important first step is to understand the cloud security shared responsibility model. She explains that the user is responsible for securing their deployments, correctly configuring them and closing any security visibility gaps. AWS, on the other hand, must ensure the underlying infrastructure provided is safe to use.  As part of the users’ role in this model, she says they should enable logging and alerts for AWS tools and services used in their organisation. What’s also key is detailing standard organisational operating behaviour in a security baseline. This, she claims, will let organisations tell suspicious user actions apart from normal ones. Many tried-and-tested best practices can be found in professional benchmarks such as the AWS Well-Architected framework and the Center of Internet Security’s Benchmark for AWS. “Make use of the work of those who have been fighting the good fight,” says Morin. Finally, she urges anyone working in cloud security to remember that real-time operations are essential. Runtime security can help by protecting all running applications and data from the latest cyber security threats, many of which are preventable through automated processes.  Starting small is a good idea, too. Mulchandani recommends that AWS newbies begin with AWS tooling, and if any gaps persist, they can then look for third-party offerings. “Do not try to procure and integrate 20-plus external tools upfront as this will cause numerous architectural, security and cost challenges,” he says. With the rapid pace of innovation across the AWS ecosystem, Borade urges anyone using this platform to stay up-to-date with the latest releases by participating in certification programmes, attending re:Inforce sessions and tracking the latest release notes from AWS. In the future, he expects automation, AI-fuelled insights, “tighter” third-party integrations, and identity orchestration and policy-as-code frameworks to dominate the AWS cyber security ecosystem.  On the whole, understanding the AWS platform and its role in cloud security is a vital skill for cyber security professionals. And AWS certainly offers some great tools for managing the biggest risks impacting its popular cloud platform. But cyber security professionals looking to leverage AWS in their day-to-day roles must be willing to get to grips with some complex tools, keep up-to-date with the latest releases in the vast AWS ecosystem and ensure their department budget can accommodate spiralling AWS costs. Read more about AWS An AWS tech stack can aid business growth and facilitate efficient operations, but misconfigurations have become all too common and stall this progress. The AWS Summit in London saw the public cloud giant appoint itself to take on the task of skilling up hundreds of thousands of UK people in using AI technologies. Amazon Web Services debuts new Outposts racks and servers that extend its infrastructure to the edge to support network intensive workloads and cloud radio access applications.
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