• So, Annecy 2025 is coming up, and the Gobelins students have made some animations again. Apparently, they’re showing these little films before the festival screenings. If you missed them or just want to see them again, they’re available now. The animations are inspired by Hungarian culture or something like that. Not sure if it’s super exciting, but it’s there if you want to check it out.

    #Annecy2025
    #Gobelins
    #animations
    #HungarianCulture
    #filmfestival
    So, Annecy 2025 is coming up, and the Gobelins students have made some animations again. Apparently, they’re showing these little films before the festival screenings. If you missed them or just want to see them again, they’re available now. The animations are inspired by Hungarian culture or something like that. Not sure if it’s super exciting, but it’s there if you want to check it out. #Annecy2025 #Gobelins #animations #HungarianCulture #filmfestival
    Annecy 2025 : (re)découvrez les animations des Gobelins !
    Comme chaque année, les élèves des Gobelins ont réalisé des animations diffusées avant les projections du Festival d’Annecy. Si vous n’étiez pas sur place, que vous ne les avez pas toutes vues ou si vous souhaitez les admirer un peu plus,
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  • AI, college selection, college counselors, student interests, scholarships, education technology, specialized AI tools, college recommendations, higher education, career guidance

    ## Introduction

    Ah, the age-old quest for the perfect college! A journey filled with stress, confusion, and more than a few tears. With college counselors so overworked they might as well be juggling flaming swords while blindfolded, students are left to fend for themselves in a jungle of brochures, rankings, and endl...
    AI, college selection, college counselors, student interests, scholarships, education technology, specialized AI tools, college recommendations, higher education, career guidance ## Introduction Ah, the age-old quest for the perfect college! A journey filled with stress, confusion, and more than a few tears. With college counselors so overworked they might as well be juggling flaming swords while blindfolded, students are left to fend for themselves in a jungle of brochures, rankings, and endl...
    How AI Is Revolutionizing College Selection for Students
    AI, college selection, college counselors, student interests, scholarships, education technology, specialized AI tools, college recommendations, higher education, career guidance ## Introduction Ah, the age-old quest for the perfect college! A journey filled with stress, confusion, and more than a few tears. With college counselors so overworked they might as well be juggling flaming swords...
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  • Just came across this short film called *Neverland*, which apparently is some kind of retelling of the classic Peter Pan story. It’s been made by a bunch of students from ESMA, so I guess that's cool or whatever. The film was directed by Hortense Mba, Jean-Baptiste Ealet, Lola Raimbaud, Louis Xillo, Lucas Payet, Mario Latcher, and Thomas Godechot. Quite the lineup, I suppose.

    So, the plot revolves around Peter Pan and his best buddy Jim. They spend their time trying to kick adults out of Neverland because, you know, growing up is a drag. It’s not exactly groundbreaking stuff. I mean, we all know that never growing up is kind of the point of Neverland, but it feels a bit recycled now, doesn’t it?

    Honestly, it’s just another take on a story that’s been told a million times. The animation is fine, I guess, but nothing that really stands out. It's all just there—like the characters. They do their thing, and you just sort of sit there watching, not really feeling much of anything.

    If you’ve got time to kill, maybe give it a watch, or not. I don’t know. It’s not like it’s going to change your life or anything. Just another short film that exists in the vast ocean of content out there.

    Anyway, if you’re into this kind of stuff, check it out when you feel like it. Or don't. Whatever.

    #Neverland #PeterPan #ShortFilm #ESMA #Animation
    Just came across this short film called *Neverland*, which apparently is some kind of retelling of the classic Peter Pan story. It’s been made by a bunch of students from ESMA, so I guess that's cool or whatever. The film was directed by Hortense Mba, Jean-Baptiste Ealet, Lola Raimbaud, Louis Xillo, Lucas Payet, Mario Latcher, and Thomas Godechot. Quite the lineup, I suppose. So, the plot revolves around Peter Pan and his best buddy Jim. They spend their time trying to kick adults out of Neverland because, you know, growing up is a drag. It’s not exactly groundbreaking stuff. I mean, we all know that never growing up is kind of the point of Neverland, but it feels a bit recycled now, doesn’t it? Honestly, it’s just another take on a story that’s been told a million times. The animation is fine, I guess, but nothing that really stands out. It's all just there—like the characters. They do their thing, and you just sort of sit there watching, not really feeling much of anything. If you’ve got time to kill, maybe give it a watch, or not. I don’t know. It’s not like it’s going to change your life or anything. Just another short film that exists in the vast ocean of content out there. Anyway, if you’re into this kind of stuff, check it out when you feel like it. Or don't. Whatever. #Neverland #PeterPan #ShortFilm #ESMA #Animation
    Neverland : un célèbre conte revisité par l’ESMA
    Découvrez Neverland, court-métrage issu de l’ESMA qui vient d’arriver en ligne. Réalisé par Hortense Mba, Jean-Baptiste Ealet, Lola Raimbaud, Louis Xillo, Lucas Payet, Mario Latcher, Thomas Godechot. On y suit une version repensée de Pete
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  • The stunning reversal of humanity’s oldest bias

    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More:
    #stunning #reversal #humanitys #oldest #bias
    The stunning reversal of humanity’s oldest bias
    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More: #stunning #reversal #humanitys #oldest #bias
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    The stunning reversal of humanity’s oldest bias
    Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “Save the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More:
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  • Four science-based rules that will make your conversations flow

    One of the four pillars of good conversation is levity. You needn’t be a comedian, you can but have some funTetra Images, LLC/Alamy
    Conversation lies at the heart of our relationships – yet many of us find it surprisingly hard to talk to others. We may feel anxious at the thought of making small talk with strangers and struggle to connect with the people who are closest to us. If that sounds familiar, Alison Wood Brooks hopes to help. She is a professor at Harvard Business School, where she teaches an oversubscribed course called “TALK: How to talk gooder in business and life”, and the author of a new book, Talk: The science of conversation and the art of being ourselves. Both offer four key principles for more meaningful exchanges. Conversations are inherently unpredictable, says Wood Brooks, but they follow certain rules – and knowing their architecture makes us more comfortable with what is outside of our control. New Scientist asked her about the best ways to apply this research to our own chats.
    David Robson: Talking about talking feels quite meta. Do you ever find yourself critiquing your own performance?
    Alison Wood Brooks: There are so many levels of “meta-ness”. I have often felt like I’m floating over the room, watching conversations unfold, even as I’m involved in them myself. I teach a course at Harvard, andall get to experience this feeling as well. There can be an uncomfortable period of hypervigilance, but I hope that dissipates over time as they develop better habits. There is a famous quote from Charlie Parker, who was a jazz saxophonist. He said something like, “Practise, practise, practise, and then when you get on stage, let it all go and just wail.” I think that’s my approach to conversation. Even when you’re hyper-aware of conversation dynamics, you have to remember the true delight of being with another human mind, and never lose the magic of being together. Think ahead, but once you’re talking, let it all go and just wail.

    Reading your book, I learned that a good way to enliven a conversation is to ask someone why they are passionate about what they do. So, where does your passion for conversation come from?
    I have two answers to this question. One is professional. Early in my professorship at Harvard, I had been studying emotions by exploring how people talk about their feelings and the balance between what we feel inside and how we express that to others. And I realised I just had this deep, profound interest in figuring out how people talk to each other about everything, not just their feelings. We now have scientific tools that allow us to capture conversations and analyse them at large scale. Natural language processing, machine learning, the advent of AI – all this allows us to take huge swathes of transcript data and process it much more efficiently.

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    The personal answer is that I’m an identical twin, and I spent my whole life, from the moment I opened my newborn eyes, existing next to a person who’s an exact copy of myself. It was like observing myself at very close range, interacting with the world, interacting with other people. I could see when she said and did things well, and I could try to do that myself. And I saw when her jokes failed, or she stumbled over her words – I tried to avoid those mistakes. It was a very fortunate form of feedback that not a lot of people get. And then, as a twin, you’ve got this person sharing a bedroom, sharing all your clothes, going to all the same parties and playing on the same sports teams, so we were just constantly in conversation with each other. You reached this level of shared reality that is so incredible, and I’ve spent the rest of my life trying to help other people get there in their relationships, too.
    “TALK” cleverly captures your framework for better conversations: topics, asking, levity and kindness. Let’s start at the beginning. How should we decide what to talk about?
    My first piece of advice is to prepare. Some people do this naturally. They already think about the things that they should talk about with somebody before they see them. They should lean into this habit. Some of my students, however, think it’s crazy. They think preparation will make the conversation seem rigid and forced and overly scripted. But just because you’ve thought ahead about what you might talk about doesn’t mean you have to talk about those things once the conversation is underway. It does mean, however, that you always have an idea waiting for you when you’re not sure what to talk about next. Having just one topic in your back pocket can help you in those anxiety-ridden moments. It makes things more fluent, which is important for establishing a connection. Choosing a topic is not only important at the start of a conversation. We’re constantly making decisions about whether we should stay on one subject, drift to something else or totally shift gears and go somewhere wildly different.
    Sometimes the topic of conversation is obvious. Even then, knowing when to switch to a new one can be trickyMartin Parr/Magnum Photos
    What’s your advice when making these decisions?
    There are three very clear signs that suggest that it’s time to switch topics. The first is longer mutual pauses. The second is more uncomfortable laughter, which we use to fill the space that we would usually fill excitedly with good content. And the third sign is redundancy. Once you start repeating things that have already been said on the topic, it’s a sign that you should move to something else.
    After an average conversation, most people feel like they’ve covered the right number of topics. But if you ask people after conversations that didn’t go well, they’ll more often say that they didn’t talk about enough things, rather than that they talked about too many things. This suggests that a common mistake is lingering too long on a topic after you’ve squeezed all the juice out of it.
    The second element of TALK is asking questions. I think a lot of us have heard the advice to ask more questions, yet many people don’t apply it. Why do you think that is?
    Many years of research have shown that the human mind is remarkably egocentric. Often, we are so focused on our own perspective that we forget to even ask someone else to share what’s in their mind. Another reason is fear. You’re interested in the other person, and you know you should ask them questions, but you’re afraid of being too intrusive, or that you will reveal your own incompetence, because you feel you should know the answer already.

    What kinds of questions should we be asking – and avoiding?
    In the book, I talk about the power of follow-up questions that build on anything that your partner has just said. It shows that you heard them, that you care and that you want to know more. Even one follow-up question can springboard us away from shallow talk into something deeper and more meaningful.
    There are, however, some bad patterns of question asking, such as “boomerasking”. Michael Yeomansand I have a recent paper about this, and oh my gosh, it’s been such fun to study. It’s a play on the word boomerang: it comes back to the person who threw it. If I ask you what you had for breakfast, and you tell me you had Special K and banana, and then I say, “Well, let me tell you about my breakfast, because, boy, was it delicious” – that’s boomerasking. Sometimes it’s a thinly veiled way of bragging or complaining, but sometimes I think people are genuinely interested to hear from their partner, but then the partner’s answer reminds them so much of their own life that they can’t help but start sharing their perspective. In our research, we have found that this makes your partner feel like you weren’t interested in their perspective, so it seems very insincere. Sharing your own perspective is important. It’s okay at some point to bring the conversation back to yourself. But don’t do it so soon that it makes your partner feel like you didn’t hear their answer or care about it.
    Research by Alison Wood Brooks includes a recent study on “boomerasking”, a pitfall you should avoid to make conversations flowJanelle Bruno
    What are the benefits of levity?
    When we think of conversations that haven’t gone well, we often think of moments of hostility, anger or disagreement, but a quiet killer of conversation is boredom. Levity is the antidote. These small moments of sparkle or fizz can pull us back in and make us feel engaged with each other again.
    Our research has shown that we give status and respect to people who make us feel good, so much so that in a group of people, a person who can land even one appropriate joke is more likely to be voted as the leader. And the joke doesn’t even need to be very funny! It’s the fact that they were confident enough to try it and competent enough to read the room.
    Do you have any practical steps that people can apply to generate levity, even if they’re not a natural comedian?
    Levity is not just about being funny. In fact, aiming to be a comedian is not the right goal. When we watch stand-up on Netflix, comedians have rehearsed those jokes and honed them and practised them for a long time, and they’re delivering them in a monologue to an audience. It’s a completely different task from a live conversation. In real dialogue, what everybody is looking for is to feel engaged, and that doesn’t require particularly funny jokes or elaborate stories. When you see opportunities to make it fun or lighten the mood, that’s what you need to grab. It can come through a change to a new, fresh topic, or calling back to things that you talked about earlier in the conversation or earlier in your relationship. These callbacks – which sometimes do refer to something funny – are such a nice way of showing that you’ve listened and remembered. A levity move could also involve giving sincere compliments to other people. When you think nice things, when you admire someone, make sure you say it out loud.

    This brings us to the last element of TALK: kindness. Why do we so often fail to be as kind as we would like?
    Wobbles in kindness often come back to our egocentrism. Research shows that we underestimate how much other people’s perspectives differ from our own, and we forget that we have the tools to ask other people directly in conversation for their perspective. Being a kinder conversationalist is about trying to focus on your partner’s perspective and then figuring what they need and helping them to get it.
    Finally, what is your number one tip for readers to have a better conversation the next time they speak to someone?
    Every conversation is surprisingly tricky and complex. When things don’t go perfectly, give yourself and others more grace. There will be trips and stumbles and then a little grace can go very, very far.
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    #four #sciencebased #rules #that #will
    Four science-based rules that will make your conversations flow
    One of the four pillars of good conversation is levity. You needn’t be a comedian, you can but have some funTetra Images, LLC/Alamy Conversation lies at the heart of our relationships – yet many of us find it surprisingly hard to talk to others. We may feel anxious at the thought of making small talk with strangers and struggle to connect with the people who are closest to us. If that sounds familiar, Alison Wood Brooks hopes to help. She is a professor at Harvard Business School, where she teaches an oversubscribed course called “TALK: How to talk gooder in business and life”, and the author of a new book, Talk: The science of conversation and the art of being ourselves. Both offer four key principles for more meaningful exchanges. Conversations are inherently unpredictable, says Wood Brooks, but they follow certain rules – and knowing their architecture makes us more comfortable with what is outside of our control. New Scientist asked her about the best ways to apply this research to our own chats. David Robson: Talking about talking feels quite meta. Do you ever find yourself critiquing your own performance? Alison Wood Brooks: There are so many levels of “meta-ness”. I have often felt like I’m floating over the room, watching conversations unfold, even as I’m involved in them myself. I teach a course at Harvard, andall get to experience this feeling as well. There can be an uncomfortable period of hypervigilance, but I hope that dissipates over time as they develop better habits. There is a famous quote from Charlie Parker, who was a jazz saxophonist. He said something like, “Practise, practise, practise, and then when you get on stage, let it all go and just wail.” I think that’s my approach to conversation. Even when you’re hyper-aware of conversation dynamics, you have to remember the true delight of being with another human mind, and never lose the magic of being together. Think ahead, but once you’re talking, let it all go and just wail. Reading your book, I learned that a good way to enliven a conversation is to ask someone why they are passionate about what they do. So, where does your passion for conversation come from? I have two answers to this question. One is professional. Early in my professorship at Harvard, I had been studying emotions by exploring how people talk about their feelings and the balance between what we feel inside and how we express that to others. And I realised I just had this deep, profound interest in figuring out how people talk to each other about everything, not just their feelings. We now have scientific tools that allow us to capture conversations and analyse them at large scale. Natural language processing, machine learning, the advent of AI – all this allows us to take huge swathes of transcript data and process it much more efficiently. Receive a weekly dose of discovery in your inbox. Sign up to newsletter The personal answer is that I’m an identical twin, and I spent my whole life, from the moment I opened my newborn eyes, existing next to a person who’s an exact copy of myself. It was like observing myself at very close range, interacting with the world, interacting with other people. I could see when she said and did things well, and I could try to do that myself. And I saw when her jokes failed, or she stumbled over her words – I tried to avoid those mistakes. It was a very fortunate form of feedback that not a lot of people get. And then, as a twin, you’ve got this person sharing a bedroom, sharing all your clothes, going to all the same parties and playing on the same sports teams, so we were just constantly in conversation with each other. You reached this level of shared reality that is so incredible, and I’ve spent the rest of my life trying to help other people get there in their relationships, too. “TALK” cleverly captures your framework for better conversations: topics, asking, levity and kindness. Let’s start at the beginning. How should we decide what to talk about? My first piece of advice is to prepare. Some people do this naturally. They already think about the things that they should talk about with somebody before they see them. They should lean into this habit. Some of my students, however, think it’s crazy. They think preparation will make the conversation seem rigid and forced and overly scripted. But just because you’ve thought ahead about what you might talk about doesn’t mean you have to talk about those things once the conversation is underway. It does mean, however, that you always have an idea waiting for you when you’re not sure what to talk about next. Having just one topic in your back pocket can help you in those anxiety-ridden moments. It makes things more fluent, which is important for establishing a connection. Choosing a topic is not only important at the start of a conversation. We’re constantly making decisions about whether we should stay on one subject, drift to something else or totally shift gears and go somewhere wildly different. Sometimes the topic of conversation is obvious. Even then, knowing when to switch to a new one can be trickyMartin Parr/Magnum Photos What’s your advice when making these decisions? There are three very clear signs that suggest that it’s time to switch topics. The first is longer mutual pauses. The second is more uncomfortable laughter, which we use to fill the space that we would usually fill excitedly with good content. And the third sign is redundancy. Once you start repeating things that have already been said on the topic, it’s a sign that you should move to something else. After an average conversation, most people feel like they’ve covered the right number of topics. But if you ask people after conversations that didn’t go well, they’ll more often say that they didn’t talk about enough things, rather than that they talked about too many things. This suggests that a common mistake is lingering too long on a topic after you’ve squeezed all the juice out of it. The second element of TALK is asking questions. I think a lot of us have heard the advice to ask more questions, yet many people don’t apply it. Why do you think that is? Many years of research have shown that the human mind is remarkably egocentric. Often, we are so focused on our own perspective that we forget to even ask someone else to share what’s in their mind. Another reason is fear. You’re interested in the other person, and you know you should ask them questions, but you’re afraid of being too intrusive, or that you will reveal your own incompetence, because you feel you should know the answer already. What kinds of questions should we be asking – and avoiding? In the book, I talk about the power of follow-up questions that build on anything that your partner has just said. It shows that you heard them, that you care and that you want to know more. Even one follow-up question can springboard us away from shallow talk into something deeper and more meaningful. There are, however, some bad patterns of question asking, such as “boomerasking”. Michael Yeomansand I have a recent paper about this, and oh my gosh, it’s been such fun to study. It’s a play on the word boomerang: it comes back to the person who threw it. If I ask you what you had for breakfast, and you tell me you had Special K and banana, and then I say, “Well, let me tell you about my breakfast, because, boy, was it delicious” – that’s boomerasking. Sometimes it’s a thinly veiled way of bragging or complaining, but sometimes I think people are genuinely interested to hear from their partner, but then the partner’s answer reminds them so much of their own life that they can’t help but start sharing their perspective. In our research, we have found that this makes your partner feel like you weren’t interested in their perspective, so it seems very insincere. Sharing your own perspective is important. It’s okay at some point to bring the conversation back to yourself. But don’t do it so soon that it makes your partner feel like you didn’t hear their answer or care about it. Research by Alison Wood Brooks includes a recent study on “boomerasking”, a pitfall you should avoid to make conversations flowJanelle Bruno What are the benefits of levity? When we think of conversations that haven’t gone well, we often think of moments of hostility, anger or disagreement, but a quiet killer of conversation is boredom. Levity is the antidote. These small moments of sparkle or fizz can pull us back in and make us feel engaged with each other again. Our research has shown that we give status and respect to people who make us feel good, so much so that in a group of people, a person who can land even one appropriate joke is more likely to be voted as the leader. And the joke doesn’t even need to be very funny! It’s the fact that they were confident enough to try it and competent enough to read the room. Do you have any practical steps that people can apply to generate levity, even if they’re not a natural comedian? Levity is not just about being funny. In fact, aiming to be a comedian is not the right goal. When we watch stand-up on Netflix, comedians have rehearsed those jokes and honed them and practised them for a long time, and they’re delivering them in a monologue to an audience. It’s a completely different task from a live conversation. In real dialogue, what everybody is looking for is to feel engaged, and that doesn’t require particularly funny jokes or elaborate stories. When you see opportunities to make it fun or lighten the mood, that’s what you need to grab. It can come through a change to a new, fresh topic, or calling back to things that you talked about earlier in the conversation or earlier in your relationship. These callbacks – which sometimes do refer to something funny – are such a nice way of showing that you’ve listened and remembered. A levity move could also involve giving sincere compliments to other people. When you think nice things, when you admire someone, make sure you say it out loud. This brings us to the last element of TALK: kindness. Why do we so often fail to be as kind as we would like? Wobbles in kindness often come back to our egocentrism. Research shows that we underestimate how much other people’s perspectives differ from our own, and we forget that we have the tools to ask other people directly in conversation for their perspective. Being a kinder conversationalist is about trying to focus on your partner’s perspective and then figuring what they need and helping them to get it. Finally, what is your number one tip for readers to have a better conversation the next time they speak to someone? Every conversation is surprisingly tricky and complex. When things don’t go perfectly, give yourself and others more grace. There will be trips and stumbles and then a little grace can go very, very far. Topics: #four #sciencebased #rules #that #will
    WWW.NEWSCIENTIST.COM
    Four science-based rules that will make your conversations flow
    One of the four pillars of good conversation is levity. You needn’t be a comedian, you can but have some funTetra Images, LLC/Alamy Conversation lies at the heart of our relationships – yet many of us find it surprisingly hard to talk to others. We may feel anxious at the thought of making small talk with strangers and struggle to connect with the people who are closest to us. If that sounds familiar, Alison Wood Brooks hopes to help. She is a professor at Harvard Business School, where she teaches an oversubscribed course called “TALK: How to talk gooder in business and life”, and the author of a new book, Talk: The science of conversation and the art of being ourselves. Both offer four key principles for more meaningful exchanges. Conversations are inherently unpredictable, says Wood Brooks, but they follow certain rules – and knowing their architecture makes us more comfortable with what is outside of our control. New Scientist asked her about the best ways to apply this research to our own chats. David Robson: Talking about talking feels quite meta. Do you ever find yourself critiquing your own performance? Alison Wood Brooks: There are so many levels of “meta-ness”. I have often felt like I’m floating over the room, watching conversations unfold, even as I’m involved in them myself. I teach a course at Harvard, and [my students] all get to experience this feeling as well. There can be an uncomfortable period of hypervigilance, but I hope that dissipates over time as they develop better habits. There is a famous quote from Charlie Parker, who was a jazz saxophonist. He said something like, “Practise, practise, practise, and then when you get on stage, let it all go and just wail.” I think that’s my approach to conversation. Even when you’re hyper-aware of conversation dynamics, you have to remember the true delight of being with another human mind, and never lose the magic of being together. Think ahead, but once you’re talking, let it all go and just wail. Reading your book, I learned that a good way to enliven a conversation is to ask someone why they are passionate about what they do. So, where does your passion for conversation come from? I have two answers to this question. One is professional. Early in my professorship at Harvard, I had been studying emotions by exploring how people talk about their feelings and the balance between what we feel inside and how we express that to others. And I realised I just had this deep, profound interest in figuring out how people talk to each other about everything, not just their feelings. We now have scientific tools that allow us to capture conversations and analyse them at large scale. Natural language processing, machine learning, the advent of AI – all this allows us to take huge swathes of transcript data and process it much more efficiently. Receive a weekly dose of discovery in your inbox. Sign up to newsletter The personal answer is that I’m an identical twin, and I spent my whole life, from the moment I opened my newborn eyes, existing next to a person who’s an exact copy of myself. It was like observing myself at very close range, interacting with the world, interacting with other people. I could see when she said and did things well, and I could try to do that myself. And I saw when her jokes failed, or she stumbled over her words – I tried to avoid those mistakes. It was a very fortunate form of feedback that not a lot of people get. And then, as a twin, you’ve got this person sharing a bedroom, sharing all your clothes, going to all the same parties and playing on the same sports teams, so we were just constantly in conversation with each other. You reached this level of shared reality that is so incredible, and I’ve spent the rest of my life trying to help other people get there in their relationships, too. “TALK” cleverly captures your framework for better conversations: topics, asking, levity and kindness. Let’s start at the beginning. How should we decide what to talk about? My first piece of advice is to prepare. Some people do this naturally. They already think about the things that they should talk about with somebody before they see them. They should lean into this habit. Some of my students, however, think it’s crazy. They think preparation will make the conversation seem rigid and forced and overly scripted. But just because you’ve thought ahead about what you might talk about doesn’t mean you have to talk about those things once the conversation is underway. It does mean, however, that you always have an idea waiting for you when you’re not sure what to talk about next. Having just one topic in your back pocket can help you in those anxiety-ridden moments. It makes things more fluent, which is important for establishing a connection. Choosing a topic is not only important at the start of a conversation. We’re constantly making decisions about whether we should stay on one subject, drift to something else or totally shift gears and go somewhere wildly different. Sometimes the topic of conversation is obvious. Even then, knowing when to switch to a new one can be trickyMartin Parr/Magnum Photos What’s your advice when making these decisions? There are three very clear signs that suggest that it’s time to switch topics. The first is longer mutual pauses. The second is more uncomfortable laughter, which we use to fill the space that we would usually fill excitedly with good content. And the third sign is redundancy. Once you start repeating things that have already been said on the topic, it’s a sign that you should move to something else. After an average conversation, most people feel like they’ve covered the right number of topics. But if you ask people after conversations that didn’t go well, they’ll more often say that they didn’t talk about enough things, rather than that they talked about too many things. This suggests that a common mistake is lingering too long on a topic after you’ve squeezed all the juice out of it. The second element of TALK is asking questions. I think a lot of us have heard the advice to ask more questions, yet many people don’t apply it. Why do you think that is? Many years of research have shown that the human mind is remarkably egocentric. Often, we are so focused on our own perspective that we forget to even ask someone else to share what’s in their mind. Another reason is fear. You’re interested in the other person, and you know you should ask them questions, but you’re afraid of being too intrusive, or that you will reveal your own incompetence, because you feel you should know the answer already. What kinds of questions should we be asking – and avoiding? In the book, I talk about the power of follow-up questions that build on anything that your partner has just said. It shows that you heard them, that you care and that you want to know more. Even one follow-up question can springboard us away from shallow talk into something deeper and more meaningful. There are, however, some bad patterns of question asking, such as “boomerasking”. Michael Yeomans [at Imperial College London] and I have a recent paper about this, and oh my gosh, it’s been such fun to study. It’s a play on the word boomerang: it comes back to the person who threw it. If I ask you what you had for breakfast, and you tell me you had Special K and banana, and then I say, “Well, let me tell you about my breakfast, because, boy, was it delicious” – that’s boomerasking. Sometimes it’s a thinly veiled way of bragging or complaining, but sometimes I think people are genuinely interested to hear from their partner, but then the partner’s answer reminds them so much of their own life that they can’t help but start sharing their perspective. In our research, we have found that this makes your partner feel like you weren’t interested in their perspective, so it seems very insincere. Sharing your own perspective is important. It’s okay at some point to bring the conversation back to yourself. But don’t do it so soon that it makes your partner feel like you didn’t hear their answer or care about it. Research by Alison Wood Brooks includes a recent study on “boomerasking”, a pitfall you should avoid to make conversations flowJanelle Bruno What are the benefits of levity? When we think of conversations that haven’t gone well, we often think of moments of hostility, anger or disagreement, but a quiet killer of conversation is boredom. Levity is the antidote. These small moments of sparkle or fizz can pull us back in and make us feel engaged with each other again. Our research has shown that we give status and respect to people who make us feel good, so much so that in a group of people, a person who can land even one appropriate joke is more likely to be voted as the leader. And the joke doesn’t even need to be very funny! It’s the fact that they were confident enough to try it and competent enough to read the room. Do you have any practical steps that people can apply to generate levity, even if they’re not a natural comedian? Levity is not just about being funny. In fact, aiming to be a comedian is not the right goal. When we watch stand-up on Netflix, comedians have rehearsed those jokes and honed them and practised them for a long time, and they’re delivering them in a monologue to an audience. It’s a completely different task from a live conversation. In real dialogue, what everybody is looking for is to feel engaged, and that doesn’t require particularly funny jokes or elaborate stories. When you see opportunities to make it fun or lighten the mood, that’s what you need to grab. It can come through a change to a new, fresh topic, or calling back to things that you talked about earlier in the conversation or earlier in your relationship. These callbacks – which sometimes do refer to something funny – are such a nice way of showing that you’ve listened and remembered. A levity move could also involve giving sincere compliments to other people. When you think nice things, when you admire someone, make sure you say it out loud. This brings us to the last element of TALK: kindness. Why do we so often fail to be as kind as we would like? Wobbles in kindness often come back to our egocentrism. Research shows that we underestimate how much other people’s perspectives differ from our own, and we forget that we have the tools to ask other people directly in conversation for their perspective. Being a kinder conversationalist is about trying to focus on your partner’s perspective and then figuring what they need and helping them to get it. Finally, what is your number one tip for readers to have a better conversation the next time they speak to someone? Every conversation is surprisingly tricky and complex. When things don’t go perfectly, give yourself and others more grace. There will be trips and stumbles and then a little grace can go very, very far. Topics:
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  • Government ditches public sector decarbonisation scheme

    The government has axed a scheme for upgrading energy efficiency in public sector buildings.
    The Public Sector Decarbonisation Schemedelivered more than £2.5bn in its first three phases for measures such as heat pumps, solar panels, insulation and double glazing, with further funding of nearly £1bn recently announced.
    But the Department for Energy Security and Net Zerohas told Building Design that the scheme has been dropped after the spending review, leaving uncertainty about how upgrades will be funded when the current phase expires in 2028.

    Source: UK Government/FlickrEd Miliband’s Department for Energy Security and Net Zero is responsible for the scheme
    The department said it would set out plans for the period after 2028 in due course.
    In a post on LinkedIn, Dave Welkin, director of sustainability at Gleeds, said he had waited for the release of the spending review with a “sense of trepidation” and was unable to find mention of public sector decarbonisation when Treasury documents were released.
    “I hoped because it was already committed in the Budget that its omission wasn’t ominous,” he wrote.
    Yesterday, he was told by Salix Finance, the non-departmental public body that delivers funding for the scheme, that it was no longer being funded.
    It comes after the withdrawal of funding for the Low Carbon Skills Fundin May.
    According to the government’s website, PSDS and LCSF were intended to support the reduction of emissions from public sector buildings by 75% by 2037, compared to a 2017 baseline.
    “Neither LCSF or PSDS were perfect by any means, but they did provide a vital source of funding for local authorities, hospitals, schools and many other public sector organisations to save energy, carbon and money,” Welkin said.
    “PSDS has helped replace failed heating systems in schools, keeping students warm. It’s replaced roofs on hospitals, helping patients recover from illness. It’s replaced windows in our prisons, improving security and stopping drugs getting behind bars.”
    However, responding to Welkin’s post, Steve Connolly, chief executive at Arriba Technologies, a low carbon heating and cooling firm, said that the scheme was being “mismanaged” with a small number of professional services firms “scooping up disproportionately large grants for their clients”.
    The fourth phase of the scheme was confirmed last September, with allocations confirmed only last month.
    This latest phase, which covers the financial years between 2025/26 and 2027/28, saw the distribution of £940m across the country.
    A DESNZ spokesperson said: “Our settlement is about investing in Britain’s renewal to create energy security, sprint to clean power by 2030, encourage investment, create jobs and bring down bills for good.
    “We will deliver £1bn in current allocations of the Public Sector Decarbonisation Scheme until 2028 and, through Great British Energy, have invested in new rooftop solar power and renewable schemes to lower energy bills for schools and hospitals across the UK.
    “We want to build on this progress by incentivising the public sector to decarbonise, so they can reap the benefits in lower bills and emissions, sharing best practice across government and exploring the use of repayable finance, where appropriate.”
    A government assessment of phase 3a and 3b projects identified a number of issues with the scheme, including delays and cost inflation, with more than a tenth being abandoned subsequent to grants being offered.
    Stakeholders interviewed for the report also identified “difficulties in obtaining skilled contractors and equipment”, especially air source heat pumps.
    The first come first served approach to awarding funding was also said to be “encouraging applicants to opt for more straightforward projects” and “potentially undermining the achievement of PSDS objective by restricting the opportunity for largermore complex measures which may have delivered greater carbon reduction benefits”.
    But the consensus among stakeholders and industry representatives interviewed for the report was that the scheme was “currently key to sustaining the existing UK heat pump market” and that it was “seen as vital in enabling many public sector organisations to invest in heat decarbonisation”.
    #government #ditches #public #sector #decarbonisation
    Government ditches public sector decarbonisation scheme
    The government has axed a scheme for upgrading energy efficiency in public sector buildings. The Public Sector Decarbonisation Schemedelivered more than £2.5bn in its first three phases for measures such as heat pumps, solar panels, insulation and double glazing, with further funding of nearly £1bn recently announced. But the Department for Energy Security and Net Zerohas told Building Design that the scheme has been dropped after the spending review, leaving uncertainty about how upgrades will be funded when the current phase expires in 2028. Source: UK Government/FlickrEd Miliband’s Department for Energy Security and Net Zero is responsible for the scheme The department said it would set out plans for the period after 2028 in due course. In a post on LinkedIn, Dave Welkin, director of sustainability at Gleeds, said he had waited for the release of the spending review with a “sense of trepidation” and was unable to find mention of public sector decarbonisation when Treasury documents were released. “I hoped because it was already committed in the Budget that its omission wasn’t ominous,” he wrote. Yesterday, he was told by Salix Finance, the non-departmental public body that delivers funding for the scheme, that it was no longer being funded. It comes after the withdrawal of funding for the Low Carbon Skills Fundin May. According to the government’s website, PSDS and LCSF were intended to support the reduction of emissions from public sector buildings by 75% by 2037, compared to a 2017 baseline. “Neither LCSF or PSDS were perfect by any means, but they did provide a vital source of funding for local authorities, hospitals, schools and many other public sector organisations to save energy, carbon and money,” Welkin said. “PSDS has helped replace failed heating systems in schools, keeping students warm. It’s replaced roofs on hospitals, helping patients recover from illness. It’s replaced windows in our prisons, improving security and stopping drugs getting behind bars.” However, responding to Welkin’s post, Steve Connolly, chief executive at Arriba Technologies, a low carbon heating and cooling firm, said that the scheme was being “mismanaged” with a small number of professional services firms “scooping up disproportionately large grants for their clients”. The fourth phase of the scheme was confirmed last September, with allocations confirmed only last month. This latest phase, which covers the financial years between 2025/26 and 2027/28, saw the distribution of £940m across the country. A DESNZ spokesperson said: “Our settlement is about investing in Britain’s renewal to create energy security, sprint to clean power by 2030, encourage investment, create jobs and bring down bills for good. “We will deliver £1bn in current allocations of the Public Sector Decarbonisation Scheme until 2028 and, through Great British Energy, have invested in new rooftop solar power and renewable schemes to lower energy bills for schools and hospitals across the UK. “We want to build on this progress by incentivising the public sector to decarbonise, so they can reap the benefits in lower bills and emissions, sharing best practice across government and exploring the use of repayable finance, where appropriate.” A government assessment of phase 3a and 3b projects identified a number of issues with the scheme, including delays and cost inflation, with more than a tenth being abandoned subsequent to grants being offered. Stakeholders interviewed for the report also identified “difficulties in obtaining skilled contractors and equipment”, especially air source heat pumps. The first come first served approach to awarding funding was also said to be “encouraging applicants to opt for more straightforward projects” and “potentially undermining the achievement of PSDS objective by restricting the opportunity for largermore complex measures which may have delivered greater carbon reduction benefits”. But the consensus among stakeholders and industry representatives interviewed for the report was that the scheme was “currently key to sustaining the existing UK heat pump market” and that it was “seen as vital in enabling many public sector organisations to invest in heat decarbonisation”. #government #ditches #public #sector #decarbonisation
    WWW.BDONLINE.CO.UK
    Government ditches public sector decarbonisation scheme
    The government has axed a scheme for upgrading energy efficiency in public sector buildings. The Public Sector Decarbonisation Scheme (PSDS) delivered more than £2.5bn in its first three phases for measures such as heat pumps, solar panels, insulation and double glazing, with further funding of nearly £1bn recently announced. But the Department for Energy Security and Net Zero (DESNZ) has told Building Design that the scheme has been dropped after the spending review, leaving uncertainty about how upgrades will be funded when the current phase expires in 2028. Source: UK Government/FlickrEd Miliband’s Department for Energy Security and Net Zero is responsible for the scheme The department said it would set out plans for the period after 2028 in due course. In a post on LinkedIn, Dave Welkin, director of sustainability at Gleeds, said he had waited for the release of the spending review with a “sense of trepidation” and was unable to find mention of public sector decarbonisation when Treasury documents were released. “I hoped because it was already committed in the Budget that its omission wasn’t ominous,” he wrote. Yesterday, he was told by Salix Finance, the non-departmental public body that delivers funding for the scheme, that it was no longer being funded. It comes after the withdrawal of funding for the Low Carbon Skills Fund (LCSF) in May. According to the government’s website, PSDS and LCSF were intended to support the reduction of emissions from public sector buildings by 75% by 2037, compared to a 2017 baseline. “Neither LCSF or PSDS were perfect by any means, but they did provide a vital source of funding for local authorities, hospitals, schools and many other public sector organisations to save energy, carbon and money,” Welkin said. “PSDS has helped replace failed heating systems in schools, keeping students warm. It’s replaced roofs on hospitals, helping patients recover from illness. It’s replaced windows in our prisons, improving security and stopping drugs getting behind bars.” However, responding to Welkin’s post, Steve Connolly, chief executive at Arriba Technologies, a low carbon heating and cooling firm, said that the scheme was being “mismanaged” with a small number of professional services firms “scooping up disproportionately large grants for their clients”. The fourth phase of the scheme was confirmed last September, with allocations confirmed only last month. This latest phase, which covers the financial years between 2025/26 and 2027/28, saw the distribution of £940m across the country. A DESNZ spokesperson said: “Our settlement is about investing in Britain’s renewal to create energy security, sprint to clean power by 2030, encourage investment, create jobs and bring down bills for good. “We will deliver £1bn in current allocations of the Public Sector Decarbonisation Scheme until 2028 and, through Great British Energy, have invested in new rooftop solar power and renewable schemes to lower energy bills for schools and hospitals across the UK. “We want to build on this progress by incentivising the public sector to decarbonise, so they can reap the benefits in lower bills and emissions, sharing best practice across government and exploring the use of repayable finance, where appropriate.” A government assessment of phase 3a and 3b projects identified a number of issues with the scheme, including delays and cost inflation, with more than a tenth being abandoned subsequent to grants being offered. Stakeholders interviewed for the report also identified “difficulties in obtaining skilled contractors and equipment”, especially air source heat pumps. The first come first served approach to awarding funding was also said to be “encouraging applicants to opt for more straightforward projects” and “potentially undermining the achievement of PSDS objective by restricting the opportunity for larger [and] more complex measures which may have delivered greater carbon reduction benefits”. But the consensus among stakeholders and industry representatives interviewed for the report was that the scheme was “currently key to sustaining the existing UK heat pump market” and that it was “seen as vital in enabling many public sector organisations to invest in heat decarbonisation”.
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  • Urban Adaptations – Devonport Tomorrow exhibition coming up at Depot Artspace

    This collaborative project shares creative propositions for the future development of Devonport village on Auckland’s North Shore, from an overall masterplan and individual sites worked up in models and visualisations.
    Led by Devonport locals Julie Stoutand architect Ken Davis, this exhibition features the work of 18 Architecture Masters students from the University of Auckland School of Architecture and Planning.
    Urban Adaptations – Devonport TomorrowWednesday 16 July – Sunday 27 July 2025
    Exhibition opening: Wednesday 16 July at 3 Victoria Road, 6pm to 8pmVenue: Depot Artspace, 3 Victoria Road, DevonportUrban Adaptations – Devonport Tomorrow dovetails with the exhibition/installation Buildingat the Whare Toi. This project is a collaboration between artist Richard Reddaway, designer and architectural historian Kate Linzey, and architect Matt Liggins and architecture students from the University of Auckland’s Bachelor of Architectural Studies. It explores suburban built environments and the genealogy of forms that constitute Te Hau Kapua Devonport to ponder relationships to the whenua, how we choose to create our homes and how different cultural understandings and expressions of home shape our suburban environment.
    BuildingMonday 14 July – Saturday 19 July 2025The Depot’s Whare Toi, Kerr Street, Devonport  
    Public Programmes
    Architecture and urban development panel discussion, lectures and films at The Vic are planned over the duration of the exhibition.
    #urban #adaptations #devonport #tomorrow #exhibition
    Urban Adaptations – Devonport Tomorrow exhibition coming up at Depot Artspace
    This collaborative project shares creative propositions for the future development of Devonport village on Auckland’s North Shore, from an overall masterplan and individual sites worked up in models and visualisations. Led by Devonport locals Julie Stoutand architect Ken Davis, this exhibition features the work of 18 Architecture Masters students from the University of Auckland School of Architecture and Planning. Urban Adaptations – Devonport TomorrowWednesday 16 July – Sunday 27 July 2025 Exhibition opening: Wednesday 16 July at 3 Victoria Road, 6pm to 8pmVenue: Depot Artspace, 3 Victoria Road, DevonportUrban Adaptations – Devonport Tomorrow dovetails with the exhibition/installation Buildingat the Whare Toi. This project is a collaboration between artist Richard Reddaway, designer and architectural historian Kate Linzey, and architect Matt Liggins and architecture students from the University of Auckland’s Bachelor of Architectural Studies. It explores suburban built environments and the genealogy of forms that constitute Te Hau Kapua Devonport to ponder relationships to the whenua, how we choose to create our homes and how different cultural understandings and expressions of home shape our suburban environment. BuildingMonday 14 July – Saturday 19 July 2025The Depot’s Whare Toi, Kerr Street, Devonport   Public Programmes Architecture and urban development panel discussion, lectures and films at The Vic are planned over the duration of the exhibition. #urban #adaptations #devonport #tomorrow #exhibition
    ARCHITECTURENOW.CO.NZ
    Urban Adaptations – Devonport Tomorrow exhibition coming up at Depot Artspace
    This collaborative project shares creative propositions for the future development of Devonport village on Auckland’s North Shore, from an overall masterplan and individual sites worked up in models and visualisations. Led by Devonport locals Julie Stout (Te Kāhui Whaihanga New Zealand Institute of Architects gold medal recipient) and architect Ken Davis, this exhibition features the work of 18 Architecture Masters students from the University of Auckland School of Architecture and Planning. Urban Adaptations – Devonport TomorrowWednesday 16 July – Sunday 27 July 2025 Exhibition opening: Wednesday 16 July at 3 Victoria Road, 6pm to 8pmVenue: Depot Artspace, 3 Victoria Road, DevonportUrban Adaptations – Devonport Tomorrow dovetails with the exhibition/installation Building (Under the Volcano) at the Whare Toi. This project is a collaboration between artist Richard Reddaway (Massey University College of Creative Arts), designer and architectural historian Kate Linzey (The Architectural Centre), and architect Matt Liggins and architecture students from the University of Auckland’s Bachelor of Architectural Studies. It explores suburban built environments and the genealogy of forms that constitute Te Hau Kapua Devonport to ponder relationships to the whenua, how we choose to create our homes and how different cultural understandings and expressions of home shape our suburban environment. Building (Under the Volcano)Monday 14 July – Saturday 19 July 2025The Depot’s Whare Toi, Kerr Street, Devonport   Public Programmes Architecture and urban development panel discussion, lectures and films at The Vic are planned over the duration of the exhibition (to be advised).
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  • Why an Xbox Video Game Franchise Is a Partner in a Major Exhibit at The Louvre Museum

    While it’s now accepted by many that video games are an art form, it still might be hard to believe that one is featured in an exhibit at the same museum that’s home to Leonardo da Vinci’s “Mona Lisa”: The Louvre in Paris.

    But this week, Xbox and World’s Edge Studio announced a partnership with what is arguably the most prestigious museum in the world for its new exhibition, “Mamluks 1250–1517.”

    Related Stories

    For those who are unaware of how the gaming studios connect to this aspect of the Egyptian Syrian empire: The Mamluks cavalry are among the many units featured in Xbox and World’s Edge Studio’s “Age of Empires” video game franchise. The cavalry is a fan favorite choice in the game centered around traversing the ages and competing against rival empires, particularly in “Age of Empires II: Definitive Edition.”

    Popular on Variety

    Presented at the Louvre until July 28, the exhibit “Mamluks 1250–1517″ recounts “the glorious and unique history of this Egyptian Syrian empire, which represents a golden age for the Near East during the Islamic era,” per its official description. “Bringing together 260 pieces from international collections, the exhibition explores the richness of this singular and lesser-known society through a spectacular and immersive scenography.”

    This marks the first time a video game franchise has collaborated with the Louvre Museum, with installations and events that occur both in person at the museum and online through the “Age of Empires” game:

    Official “Louvre Museum” scenario in Age of Empires II: Definitive Edition
    Players can embody General Baybars and Sultan Qutuz at the really heart of the Ain Jalut battle, which opposed the Mamluk Sultanate to the Mongol Empire. This scenario, speciallycreated for the occasion, is already available in Age of Empires II: Definitive Edition.Exclusive Gaming Night on Twitch Live from the Louvre
    On Thursday, June 12, at 8 PM, streamer and journalist Samuel Etiennewill replay live from the exhibition “Mamluks 1250-1517” at the Louvre the official“Louvre Museum” scenario to relive the famous Battle of Ain Jalut on the game Age of EmpiresII: Definitive Edition, in the presence of Le Louvre Teams and one of the studio’s developers.This is an opportunity to learn more about the history of the Mamluks and their representationin the various episodes of the saga.Cross-Interview: The Louvre x Age of Empires
    To discover more, an interview featuring Adam Isgreen, creative director at World’s Edge, thestudio behind the franchise, and Souraya Noujaïm and Carine Juvin, curators of the exhibition,is available on the YouTube channels of the Louvre and Age of Empires.Mediation and Gaming Sessions at the Museum
    Museum visitors at the Louvre are invited to test the scenario of the Battle of Ain Jalut,specially designed for the Mamluk exhibition, in the presence of a Louvre mediator and anXbox representative during an exceptional series of workshops. The sessions will take place onFridays, June 20, 27, and 4 & 11 of July. All information and registrations are available here:www.louvre.fr

    “World’s Edge is honoured to collaborate with Le Louvre,” head of World’s Edge studio Michael Mann said. “The ‘Age of Empires’ franchise has been bringing history to life for more than 65 million players around the world for almost 30 years. We’ve always believed in the great potential for our games to spark an interest in history and culture. We often hear of teachers using ‘Age of Empires’ to teach history to their students and stories from our players about how ‘Age of Empires’ has driven them to learn more, or even to pursue history academically or as a career. This opportunity to bring the amazing stories of the Mamluks to new audiences through the Louvre’s exhibition is one we’re excited to be a part of. We hope that through the excellent work of the Louvre’s team, the legacy of the Mamluks can be shared around the world, and that people enjoy their stories as they come to life through ‘Age of Empires.'”

    “We are delighted to welcome ‘Age of Empires’ as part of the exhibition Mamluks 1250–1517, through a unique partnership that blends the pleasures of gaming with learning and discovery,” Souraya Noujaim, director of the Department of Islamic Arts and chief curator of the exhibition at le Louvre Museum, said. “It is a way for the museum to engage with diverse audiences and offer a new narrative, one that resonates with contemporary sensitivities, allowing for a deeper understanding of artworks and a greater openness to world history. Beyond the game, the museum experience becomes an opportunity to move from the virtual to the real and uncover the true history of the Mamluks and their unique contribution to universal heritage.”

    See video and images below from the “Age of Empires” in-game event and the in-person exhibit at the Louvre.
    #why #xbox #video #game #franchise
    Why an Xbox Video Game Franchise Is a Partner in a Major Exhibit at The Louvre Museum
    While it’s now accepted by many that video games are an art form, it still might be hard to believe that one is featured in an exhibit at the same museum that’s home to Leonardo da Vinci’s “Mona Lisa”: The Louvre in Paris. But this week, Xbox and World’s Edge Studio announced a partnership with what is arguably the most prestigious museum in the world for its new exhibition, “Mamluks 1250–1517.” Related Stories For those who are unaware of how the gaming studios connect to this aspect of the Egyptian Syrian empire: The Mamluks cavalry are among the many units featured in Xbox and World’s Edge Studio’s “Age of Empires” video game franchise. The cavalry is a fan favorite choice in the game centered around traversing the ages and competing against rival empires, particularly in “Age of Empires II: Definitive Edition.” Popular on Variety Presented at the Louvre until July 28, the exhibit “Mamluks 1250–1517″ recounts “the glorious and unique history of this Egyptian Syrian empire, which represents a golden age for the Near East during the Islamic era,” per its official description. “Bringing together 260 pieces from international collections, the exhibition explores the richness of this singular and lesser-known society through a spectacular and immersive scenography.” This marks the first time a video game franchise has collaborated with the Louvre Museum, with installations and events that occur both in person at the museum and online through the “Age of Empires” game: Official “Louvre Museum” scenario in Age of Empires II: Definitive Edition Players can embody General Baybars and Sultan Qutuz at the really heart of the Ain Jalut battle, which opposed the Mamluk Sultanate to the Mongol Empire. This scenario, speciallycreated for the occasion, is already available in Age of Empires II: Definitive Edition.Exclusive Gaming Night on Twitch Live from the Louvre On Thursday, June 12, at 8 PM, streamer and journalist Samuel Etiennewill replay live from the exhibition “Mamluks 1250-1517” at the Louvre the official“Louvre Museum” scenario to relive the famous Battle of Ain Jalut on the game Age of EmpiresII: Definitive Edition, in the presence of Le Louvre Teams and one of the studio’s developers.This is an opportunity to learn more about the history of the Mamluks and their representationin the various episodes of the saga.Cross-Interview: The Louvre x Age of Empires To discover more, an interview featuring Adam Isgreen, creative director at World’s Edge, thestudio behind the franchise, and Souraya Noujaïm and Carine Juvin, curators of the exhibition,is available on the YouTube channels of the Louvre and Age of Empires.Mediation and Gaming Sessions at the Museum Museum visitors at the Louvre are invited to test the scenario of the Battle of Ain Jalut,specially designed for the Mamluk exhibition, in the presence of a Louvre mediator and anXbox representative during an exceptional series of workshops. The sessions will take place onFridays, June 20, 27, and 4 & 11 of July. All information and registrations are available here:www.louvre.fr “World’s Edge is honoured to collaborate with Le Louvre,” head of World’s Edge studio Michael Mann said. “The ‘Age of Empires’ franchise has been bringing history to life for more than 65 million players around the world for almost 30 years. We’ve always believed in the great potential for our games to spark an interest in history and culture. We often hear of teachers using ‘Age of Empires’ to teach history to their students and stories from our players about how ‘Age of Empires’ has driven them to learn more, or even to pursue history academically or as a career. This opportunity to bring the amazing stories of the Mamluks to new audiences through the Louvre’s exhibition is one we’re excited to be a part of. We hope that through the excellent work of the Louvre’s team, the legacy of the Mamluks can be shared around the world, and that people enjoy their stories as they come to life through ‘Age of Empires.'” “We are delighted to welcome ‘Age of Empires’ as part of the exhibition Mamluks 1250–1517, through a unique partnership that blends the pleasures of gaming with learning and discovery,” Souraya Noujaim, director of the Department of Islamic Arts and chief curator of the exhibition at le Louvre Museum, said. “It is a way for the museum to engage with diverse audiences and offer a new narrative, one that resonates with contemporary sensitivities, allowing for a deeper understanding of artworks and a greater openness to world history. Beyond the game, the museum experience becomes an opportunity to move from the virtual to the real and uncover the true history of the Mamluks and their unique contribution to universal heritage.” See video and images below from the “Age of Empires” in-game event and the in-person exhibit at the Louvre. #why #xbox #video #game #franchise
    VARIETY.COM
    Why an Xbox Video Game Franchise Is a Partner in a Major Exhibit at The Louvre Museum
    While it’s now accepted by many that video games are an art form, it still might be hard to believe that one is featured in an exhibit at the same museum that’s home to Leonardo da Vinci’s “Mona Lisa”: The Louvre in Paris. But this week, Xbox and World’s Edge Studio announced a partnership with what is arguably the most prestigious museum in the world for its new exhibition, “Mamluks 1250–1517.” Related Stories For those who are unaware of how the gaming studios connect to this aspect of the Egyptian Syrian empire: The Mamluks cavalry are among the many units featured in Xbox and World’s Edge Studio’s “Age of Empires” video game franchise. The cavalry is a fan favorite choice in the game centered around traversing the ages and competing against rival empires, particularly in “Age of Empires II: Definitive Edition.” Popular on Variety Presented at the Louvre until July 28, the exhibit “Mamluks 1250–1517″ recounts “the glorious and unique history of this Egyptian Syrian empire, which represents a golden age for the Near East during the Islamic era,” per its official description. “Bringing together 260 pieces from international collections, the exhibition explores the richness of this singular and lesser-known society through a spectacular and immersive scenography.” This marks the first time a video game franchise has collaborated with the Louvre Museum, with installations and events that occur both in person at the museum and online through the “Age of Empires” game: Official “Louvre Museum” scenario in Age of Empires II: Definitive Edition Players can embody General Baybars and Sultan Qutuz at the really heart of the Ain Jalut battle(1260), which opposed the Mamluk Sultanate to the Mongol Empire. This scenario, speciallycreated for the occasion, is already available in Age of Empires II: Definitive Edition (see onhttp://www.ageofempire.com/lelouvre for instructions on finding the map in the game) [LiveTuesday 10th at 9am PT/6pm BST].Exclusive Gaming Night on Twitch Live from the Louvre On Thursday, June 12, at 8 PM, streamer and journalist Samuel Etienne (1.1M FrenchStreamer) will replay live from the exhibition “Mamluks 1250-1517” at the Louvre the official“Louvre Museum” scenario to relive the famous Battle of Ain Jalut on the game Age of EmpiresII: Definitive Edition, in the presence of Le Louvre Teams and one of the studio’s developers.This is an opportunity to learn more about the history of the Mamluks and their representationin the various episodes of the saga.Cross-Interview: The Louvre x Age of Empires To discover more, an interview featuring Adam Isgreen, creative director at World’s Edge, thestudio behind the franchise, and Souraya Noujaïm and Carine Juvin, curators of the exhibition,is available on the YouTube channels of the Louvre and Age of Empires.Mediation and Gaming Sessions at the Museum Museum visitors at the Louvre are invited to test the scenario of the Battle of Ain Jalut,specially designed for the Mamluk exhibition, in the presence of a Louvre mediator and anXbox representative during an exceptional series of workshops. The sessions will take place onFridays, June 20, 27, and 4 & 11 of July. All information and registrations are available here:www.louvre.fr “World’s Edge is honoured to collaborate with Le Louvre,” head of World’s Edge studio Michael Mann said. “The ‘Age of Empires’ franchise has been bringing history to life for more than 65 million players around the world for almost 30 years. We’ve always believed in the great potential for our games to spark an interest in history and culture. We often hear of teachers using ‘Age of Empires’ to teach history to their students and stories from our players about how ‘Age of Empires’ has driven them to learn more, or even to pursue history academically or as a career. This opportunity to bring the amazing stories of the Mamluks to new audiences through the Louvre’s exhibition is one we’re excited to be a part of. We hope that through the excellent work of the Louvre’s team, the legacy of the Mamluks can be shared around the world, and that people enjoy their stories as they come to life through ‘Age of Empires.'” “We are delighted to welcome ‘Age of Empires’ as part of the exhibition Mamluks 1250–1517, through a unique partnership that blends the pleasures of gaming with learning and discovery,” Souraya Noujaim, director of the Department of Islamic Arts and chief curator of the exhibition at le Louvre Museum, said. “It is a way for the museum to engage with diverse audiences and offer a new narrative, one that resonates with contemporary sensitivities, allowing for a deeper understanding of artworks and a greater openness to world history. Beyond the game, the museum experience becomes an opportunity to move from the virtual to the real and uncover the true history of the Mamluks and their unique contribution to universal heritage.” See video and images below from the “Age of Empires” in-game event and the in-person exhibit at the Louvre.
    0 Comentários 0 Compartilhamentos
  • Newspaper Club makes headlines with first-ever publication and bold print campaign

    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best.
    "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!"
    Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them."

    The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience.
    Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing."
    She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link."

    To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press.
    In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June.
    The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate.

    Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world.
    "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!"
    As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started.
    #newspaper #club #makes #headlines #with
    Newspaper Club makes headlines with first-ever publication and bold print campaign
    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best. "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!" Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them." The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience. Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing." She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link." To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press. In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June. The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate. Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world. "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!" As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started. #newspaper #club #makes #headlines #with
    WWW.CREATIVEBOOM.COM
    Newspaper Club makes headlines with first-ever publication and bold print campaign
    In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, Newspaper Club is now telling its own story through a medium it knows best. "We're always sharing the brilliant things people print with us – usually online, through our blog and Instagram," explains CMO Kaye Symington. "Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!" Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what's possible with the format: "A lot of people just think of newspapers as something for breaking news, but there's so much more you can do with them." The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier's head of brand on narrative design, Cubitts' in-house designer on developing a tactile, analogue campaign, and Vocal Type's Tré Seals on transforming a museum exhibition into a printed experience. Why the mighty turnaround? "There's just nothing quite like newsprint," says Kaye. "It slows you down in the best way, especially when there's so much competing for your attention online. A newspaper isn't trying to go viral, which is refreshing." She adds: "Putting together a newspaper makes you think differently. It's scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you've got something real to hand someone instead of just sending them a link." To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press. In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June. The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a 'post-search' world, newspapers are experiencing a quiet renaissance. But they're being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It's this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate. Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, "We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that's exactly what makes it stand out in a digital world. "Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they're excited about!" As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn't dead. It's just getting started.
    0 Comentários 0 Compartilhamentos