• NVIDIA TensorRT Boosts Stable Diffusion 3.5 Performance on NVIDIA GeForce RTX and RTX PRO GPUs

    Generative AI has reshaped how people create, imagine and interact with digital content.
    As AI models continue to grow in capability and complexity, they require more VRAM, or video random access memory. The base Stable Diffusion 3.5 Large model, for example, uses over 18GB of VRAM — limiting the number of systems that can run it well.
    By applying quantization to the model, noncritical layers can be removed or run with lower precision. NVIDIA GeForce RTX 40 Series and the Ada Lovelace generation of NVIDIA RTX PRO GPUs support FP8 quantization to help run these quantized models, and the latest-generation NVIDIA Blackwell GPUs also add support for FP4.
    NVIDIA collaborated with Stability AI to quantize its latest model, Stable Diffusion3.5 Large, to FP8 — reducing VRAM consumption by 40%. Further optimizations to SD3.5 Large and Medium with the NVIDIA TensorRT software development kitdouble performance.
    In addition, TensorRT has been reimagined for RTX AI PCs, combining its industry-leading performance with just-in-time, on-device engine building and an 8x smaller package size for seamless AI deployment to more than 100 million RTX AI PCs. TensorRT for RTX is now available as a standalone SDK for developers.
    RTX-Accelerated AI
    NVIDIA and Stability AI are boosting the performance and reducing the VRAM requirements of Stable Diffusion 3.5, one of the world’s most popular AI image models. With NVIDIA TensorRT acceleration and quantization, users can now generate and edit images faster and more efficiently on NVIDIA RTX GPUs.
    Stable Diffusion 3.5 quantized FP8generates images in half the time with similar quality as FP16. Prompt: A serene mountain lake at sunrise, crystal clear water reflecting snow-capped peaks, lush pine trees along the shore, soft morning mist, photorealistic, vibrant colors, high resolution.
    To address the VRAM limitations of SD3.5 Large, the model was quantized with TensorRT to FP8, reducing the VRAM requirement by 40% to 11GB. This means five GeForce RTX 50 Series GPUs can run the model from memory instead of just one.
    SD3.5 Large and Medium models were also optimized with TensorRT, an AI backend for taking full advantage of Tensor Cores. TensorRT optimizes a model’s weights and graph — the instructions on how to run a model — specifically for RTX GPUs.
    FP8 TensorRT boosts SD3.5 Large performance by 2.3x vs. BF16 PyTorch, with 40% less memory use. For SD3.5 Medium, BF16 TensorRT delivers a 1.7x speedup.
    Combined, FP8 TensorRT delivers a 2.3x performance boost on SD3.5 Large compared with running the original models in BF16 PyTorch, while using 40% less memory. And in SD3.5 Medium, BF16 TensorRT provides a 1.7x performance increase compared with BF16 PyTorch.
    The optimized models are now available on Stability AI’s Hugging Face page.
    NVIDIA and Stability AI are also collaborating to release SD3.5 as an NVIDIA NIM microservice, making it easier for creators and developers to access and deploy the model for a wide range of applications. The NIM microservice is expected to be released in July.
    TensorRT for RTX SDK Released
    Announced at Microsoft Build — and already available as part of the new Windows ML framework in preview — TensorRT for RTX is now available as a standalone SDK for developers.
    Previously, developers needed to pre-generate and package TensorRT engines for each class of GPU — a process that would yield GPU-specific optimizations but required significant time.
    With the new version of TensorRT, developers can create a generic TensorRT engine that’s optimized on device in seconds. This JIT compilation approach can be done in the background during installation or when they first use the feature.
    The easy-to-integrate SDK is now 8x smaller and can be invoked through Windows ML — Microsoft’s new AI inference backend in Windows. Developers can download the new standalone SDK from the NVIDIA Developer page or test it in the Windows ML preview.
    For more details, read this NVIDIA technical blog and this Microsoft Build recap.
    Join NVIDIA at GTC Paris
    At NVIDIA GTC Paris at VivaTech — Europe’s biggest startup and tech event — NVIDIA founder and CEO Jensen Huang yesterday delivered a keynote address on the latest breakthroughs in cloud AI infrastructure, agentic AI and physical AI. Watch a replay.
    GTC Paris runs through Thursday, June 12, with hands-on demos and sessions led by industry leaders. Whether attending in person or joining online, there’s still plenty to explore at the event.
    Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations. 
    Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter.
    Follow NVIDIA Workstation on LinkedIn and X. 
    See notice regarding software product information.
    #nvidia #tensorrt #boosts #stable #diffusion
    NVIDIA TensorRT Boosts Stable Diffusion 3.5 Performance on NVIDIA GeForce RTX and RTX PRO GPUs
    Generative AI has reshaped how people create, imagine and interact with digital content. As AI models continue to grow in capability and complexity, they require more VRAM, or video random access memory. The base Stable Diffusion 3.5 Large model, for example, uses over 18GB of VRAM — limiting the number of systems that can run it well. By applying quantization to the model, noncritical layers can be removed or run with lower precision. NVIDIA GeForce RTX 40 Series and the Ada Lovelace generation of NVIDIA RTX PRO GPUs support FP8 quantization to help run these quantized models, and the latest-generation NVIDIA Blackwell GPUs also add support for FP4. NVIDIA collaborated with Stability AI to quantize its latest model, Stable Diffusion3.5 Large, to FP8 — reducing VRAM consumption by 40%. Further optimizations to SD3.5 Large and Medium with the NVIDIA TensorRT software development kitdouble performance. In addition, TensorRT has been reimagined for RTX AI PCs, combining its industry-leading performance with just-in-time, on-device engine building and an 8x smaller package size for seamless AI deployment to more than 100 million RTX AI PCs. TensorRT for RTX is now available as a standalone SDK for developers. RTX-Accelerated AI NVIDIA and Stability AI are boosting the performance and reducing the VRAM requirements of Stable Diffusion 3.5, one of the world’s most popular AI image models. With NVIDIA TensorRT acceleration and quantization, users can now generate and edit images faster and more efficiently on NVIDIA RTX GPUs. Stable Diffusion 3.5 quantized FP8generates images in half the time with similar quality as FP16. Prompt: A serene mountain lake at sunrise, crystal clear water reflecting snow-capped peaks, lush pine trees along the shore, soft morning mist, photorealistic, vibrant colors, high resolution. To address the VRAM limitations of SD3.5 Large, the model was quantized with TensorRT to FP8, reducing the VRAM requirement by 40% to 11GB. This means five GeForce RTX 50 Series GPUs can run the model from memory instead of just one. SD3.5 Large and Medium models were also optimized with TensorRT, an AI backend for taking full advantage of Tensor Cores. TensorRT optimizes a model’s weights and graph — the instructions on how to run a model — specifically for RTX GPUs. FP8 TensorRT boosts SD3.5 Large performance by 2.3x vs. BF16 PyTorch, with 40% less memory use. For SD3.5 Medium, BF16 TensorRT delivers a 1.7x speedup. Combined, FP8 TensorRT delivers a 2.3x performance boost on SD3.5 Large compared with running the original models in BF16 PyTorch, while using 40% less memory. And in SD3.5 Medium, BF16 TensorRT provides a 1.7x performance increase compared with BF16 PyTorch. The optimized models are now available on Stability AI’s Hugging Face page. NVIDIA and Stability AI are also collaborating to release SD3.5 as an NVIDIA NIM microservice, making it easier for creators and developers to access and deploy the model for a wide range of applications. The NIM microservice is expected to be released in July. TensorRT for RTX SDK Released Announced at Microsoft Build — and already available as part of the new Windows ML framework in preview — TensorRT for RTX is now available as a standalone SDK for developers. Previously, developers needed to pre-generate and package TensorRT engines for each class of GPU — a process that would yield GPU-specific optimizations but required significant time. With the new version of TensorRT, developers can create a generic TensorRT engine that’s optimized on device in seconds. This JIT compilation approach can be done in the background during installation or when they first use the feature. The easy-to-integrate SDK is now 8x smaller and can be invoked through Windows ML — Microsoft’s new AI inference backend in Windows. Developers can download the new standalone SDK from the NVIDIA Developer page or test it in the Windows ML preview. For more details, read this NVIDIA technical blog and this Microsoft Build recap. Join NVIDIA at GTC Paris At NVIDIA GTC Paris at VivaTech — Europe’s biggest startup and tech event — NVIDIA founder and CEO Jensen Huang yesterday delivered a keynote address on the latest breakthroughs in cloud AI infrastructure, agentic AI and physical AI. Watch a replay. GTC Paris runs through Thursday, June 12, with hands-on demos and sessions led by industry leaders. Whether attending in person or joining online, there’s still plenty to explore at the event. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information. #nvidia #tensorrt #boosts #stable #diffusion
    BLOGS.NVIDIA.COM
    NVIDIA TensorRT Boosts Stable Diffusion 3.5 Performance on NVIDIA GeForce RTX and RTX PRO GPUs
    Generative AI has reshaped how people create, imagine and interact with digital content. As AI models continue to grow in capability and complexity, they require more VRAM, or video random access memory. The base Stable Diffusion 3.5 Large model, for example, uses over 18GB of VRAM — limiting the number of systems that can run it well. By applying quantization to the model, noncritical layers can be removed or run with lower precision. NVIDIA GeForce RTX 40 Series and the Ada Lovelace generation of NVIDIA RTX PRO GPUs support FP8 quantization to help run these quantized models, and the latest-generation NVIDIA Blackwell GPUs also add support for FP4. NVIDIA collaborated with Stability AI to quantize its latest model, Stable Diffusion (SD) 3.5 Large, to FP8 — reducing VRAM consumption by 40%. Further optimizations to SD3.5 Large and Medium with the NVIDIA TensorRT software development kit (SDK) double performance. In addition, TensorRT has been reimagined for RTX AI PCs, combining its industry-leading performance with just-in-time (JIT), on-device engine building and an 8x smaller package size for seamless AI deployment to more than 100 million RTX AI PCs. TensorRT for RTX is now available as a standalone SDK for developers. RTX-Accelerated AI NVIDIA and Stability AI are boosting the performance and reducing the VRAM requirements of Stable Diffusion 3.5, one of the world’s most popular AI image models. With NVIDIA TensorRT acceleration and quantization, users can now generate and edit images faster and more efficiently on NVIDIA RTX GPUs. Stable Diffusion 3.5 quantized FP8 (right) generates images in half the time with similar quality as FP16 (left). Prompt: A serene mountain lake at sunrise, crystal clear water reflecting snow-capped peaks, lush pine trees along the shore, soft morning mist, photorealistic, vibrant colors, high resolution. To address the VRAM limitations of SD3.5 Large, the model was quantized with TensorRT to FP8, reducing the VRAM requirement by 40% to 11GB. This means five GeForce RTX 50 Series GPUs can run the model from memory instead of just one. SD3.5 Large and Medium models were also optimized with TensorRT, an AI backend for taking full advantage of Tensor Cores. TensorRT optimizes a model’s weights and graph — the instructions on how to run a model — specifically for RTX GPUs. FP8 TensorRT boosts SD3.5 Large performance by 2.3x vs. BF16 PyTorch, with 40% less memory use. For SD3.5 Medium, BF16 TensorRT delivers a 1.7x speedup. Combined, FP8 TensorRT delivers a 2.3x performance boost on SD3.5 Large compared with running the original models in BF16 PyTorch, while using 40% less memory. And in SD3.5 Medium, BF16 TensorRT provides a 1.7x performance increase compared with BF16 PyTorch. The optimized models are now available on Stability AI’s Hugging Face page. NVIDIA and Stability AI are also collaborating to release SD3.5 as an NVIDIA NIM microservice, making it easier for creators and developers to access and deploy the model for a wide range of applications. The NIM microservice is expected to be released in July. TensorRT for RTX SDK Released Announced at Microsoft Build — and already available as part of the new Windows ML framework in preview — TensorRT for RTX is now available as a standalone SDK for developers. Previously, developers needed to pre-generate and package TensorRT engines for each class of GPU — a process that would yield GPU-specific optimizations but required significant time. With the new version of TensorRT, developers can create a generic TensorRT engine that’s optimized on device in seconds. This JIT compilation approach can be done in the background during installation or when they first use the feature. The easy-to-integrate SDK is now 8x smaller and can be invoked through Windows ML — Microsoft’s new AI inference backend in Windows. Developers can download the new standalone SDK from the NVIDIA Developer page or test it in the Windows ML preview. For more details, read this NVIDIA technical blog and this Microsoft Build recap. Join NVIDIA at GTC Paris At NVIDIA GTC Paris at VivaTech — Europe’s biggest startup and tech event — NVIDIA founder and CEO Jensen Huang yesterday delivered a keynote address on the latest breakthroughs in cloud AI infrastructure, agentic AI and physical AI. Watch a replay. GTC Paris runs through Thursday, June 12, with hands-on demos and sessions led by industry leaders. Whether attending in person or joining online, there’s still plenty to explore at the event. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.
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  • Turning Points: Accept & Proceed

    12 June, 2025

    In our turning points series, design studios share some of the key moments that shaped their business. This week, we meet Accept & Proceed.

    Accept & Proceed is a London based brand and design studio that works with clients like NASA, Nike and LEGO.
    Founder David Johnston talks us through some of the decisions that defined his business.
    In 2006, Johnston took the leap to start his own business, armed with a good name and a willingness to bend the truth about his team…
    I’d gone through my career learning from big organisations, and one small organisation, and I felt like I wasn’t happy where I was. It was my dad who encouraged me to take a leap of faith and try and go it alone. With nothing more than a month’s wages in the bank and a lot of energy, I decided to go and set up an agency.
    That really just means giving yourself a name and starting to promote yourself in the world.
    Accept & Proceed founder David Johnston
    I think the name itself is a very important thing. I wanted something that was memorable but also layered in meaning. A name that starts with an “a” is very beneficial when you’re being listed in the index of books and things like that.
    But it became a bit of a compass for the way that we wanted to create work, around accepting the status quo for what it is, but with a continual commitment to proceed nonetheless.
    Because I didn’t have anyone to work with, in those early months I just made up email addresses of people that didn’t exist. That allowed me to cost projects up for multiple people. That’s obviously a degree of hustle I wouldn’t encourage in everyone, but it meant I was able to charge multiple day rates for projects where I was playing the role of four or five people.
    Self-initiated projects have long been part of the studio’s DNA and played a key role in building key client relationships.
    A&P by… was a brief to explore these letterforms without any commercial intent apart from the joy of creative expression. I started reaching out to illustrators and artists and photographers and designers that I really rated, and the things that started coming back were incredible.
    I was overwhelmed by the amount of energy and passion that people like Mr Bingo and Jason Evans were bringing to this.
    I think in so many ways, the answer to everything is community. I’ve gone on to work with a lot of the people that created these, and they also became friends. It was an early example of dissolving these illusionary boundaries around what an agency might be, but also expanding and amplifying your potential.
    The first of Accept & Proceed’s Light Calendars
    Then in 2006, I was trying to establish our portfolio and I wanted something to send out into the world that would also be an example of how Accept & Proceed thinks about design. I landed on these data visualisations that show the amount of light and darkness that would happen in London in the year ahead.
    I worked with a freelance designer called Stephen Heath on the first one – he is now our creative director.
    This kickstarted a 10-year exploration, and they became a rite of passage for new designers that came into the studio, to take that very similar data and express it in completely new ways. It culminated in an exhibition in London in 2016, showing ten years’ of prints.
    They were a labour of love, but they also meant that every single year we had a number of prints that we could send out to new potential contacts. Still when I go to the global headquarters of Nike in Beaverton in Portland, I’m amazed at how many of these sit in leaders’ offices there.
    When we first got a finance director, they couldn’t believe how much we’d invested as a business in things like this – we even had our own gallery for a while. It doesn’t make sense from a purely numbers mindset, but if you put things out there for authentic reasons, there are ripple effects over time.
    In 2017, the studio became a B-corp, the fourth creative agency in the UK to get this accreditation.
    Around 2016, I couldn’t help but look around – as we probably all have at varying points over the last 10 years – and wondered, what the fuck is going on?
    All these systems are not fit for purpose for the future – financial systems, food systems, relationship systems, energy systems. They’re not working. And I was like shit, are we part of the problem?
    Accept & Proceed’s work for the NASA Jet Propulsion Laboratory
    I’ve always thought of brand as a piece of technology that can fundamentally change our actions and the world around us. That comes with a huge responsibility.
    We probably paid four months’ wages of two people full-time just to get accredited, so it’s quite a high bar. But I like that the programme shackles you to this idea of improvement. You can’t rest on your laurels if you want to be re-accredited. It’s like the way design works as an iterative process – you have to keep getting better.
    In 2019, Johnston and his team started thinking seriously about the studio’s own brand, and created a punchy, nuanced new positioning.
    We got to a point where we’d proven we could help brands achieve their commercial aims. But we wanted to hold a position ourselves, not just be a conduit between a brand and its audience.
    It still amazes me that so few agencies actually stand for anything. We realised that all the things – vision, mission, principles – that we’ve been creating for brands for years, we hadn’t done for ourselves.
    It’s a bit like when you see a hairdresser with a really dodgy haircut. But it’s hard to cut your own hair.
    So we went through that process, which was really difficult, and we landed on “Design for the future” as our promise to the world.
    And if you’re going to have that as a promise, you better be able to describe the world you’re creating through your work, which we call “the together world.”
    Accept & Proceed’s work for Second Sea
    We stand at this most incredible moment in history where the latest technology and science is catching up with ancient wisdom, to know that we must become more entangled, more together, more whole.
    And we’ve assessed five global shifts that are happening in order to be able to take us towards a more together world through our work – interbeing, reciprocity, healing, resilience and liberation.
    The year before last, we lost three global rebrand projects based on our positioning. Every one of them said to me, “You’re right but we’re not ready.”
    But this year, I think the product market fit of what we’ve been saying for the last five years is really starting to mesh. We’re working with Arc’teryx on their 2030 landscape, evolving Nike’s move to zero, and working with LEGO on what their next 100 years might look like, which is mind-boggling work.
    I don’t think we could have won any of those opportunities had we not been talking for quite a long time about design for the future.
    In 2023, Johnston started a sunrise gathering on Hackney Marshes, which became a very significant part of his life.
    I had the flu and I had a vision in my dreamy fluey state of a particular spot on Hackney Marshes where people were gathering and watching the sunrise. I happened to tell my friend, the poet Thomas Sharp this, and he said, “That’s a premonition. You have to make it happen.”
    The first year there were five of us – this year there were 300 people for the spring equinox in March.
    I don’t fully know what these gatherings will lead to. Will Accept & Proceed start to introduce the seasons to the way we operate as a business? It’s a thought I’ve had percolating, but I don’t know. Will it be something else?
    One of the 2024 sunrise gatherings organised by Accept & Proceed founder David Johnston
    I do know that there’s major learnings around authentic community building for brands. We should do away with these buckets we put people into, of age group and location. They aren’t very true. It’s fascinating to see the breadth of people who come to these gatherings.
    Me and Laura were thinking at some point of moving out of London, but I think these sunrise gatherings are now my reason to stay. It’s the thing I didn’t know I needed until I had it. They have made London complete for me.
    There’s something so ancient about watching our star rise, and the reminder that we are actually just animals crawling upon the surface of a planet of mud. That’s what’s real. But it can be hard to remember that when you’re sitting at your computer in the studio.
    These gatherings help me better understand creativity’s true potential, for brands, for the world, and for us.

    Design disciplines in this article

    Brands in this article

    What to read next

    Features

    Turning Points: Cultural branding agency EDIT

    Brand Identity
    20 Nov, 2024
    #turning #points #accept #ampamp #proceed
    Turning Points: Accept & Proceed
    12 June, 2025 In our turning points series, design studios share some of the key moments that shaped their business. This week, we meet Accept & Proceed. Accept & Proceed is a London based brand and design studio that works with clients like NASA, Nike and LEGO. Founder David Johnston talks us through some of the decisions that defined his business. In 2006, Johnston took the leap to start his own business, armed with a good name and a willingness to bend the truth about his team… I’d gone through my career learning from big organisations, and one small organisation, and I felt like I wasn’t happy where I was. It was my dad who encouraged me to take a leap of faith and try and go it alone. With nothing more than a month’s wages in the bank and a lot of energy, I decided to go and set up an agency. That really just means giving yourself a name and starting to promote yourself in the world. Accept & Proceed founder David Johnston I think the name itself is a very important thing. I wanted something that was memorable but also layered in meaning. A name that starts with an “a” is very beneficial when you’re being listed in the index of books and things like that. But it became a bit of a compass for the way that we wanted to create work, around accepting the status quo for what it is, but with a continual commitment to proceed nonetheless. Because I didn’t have anyone to work with, in those early months I just made up email addresses of people that didn’t exist. That allowed me to cost projects up for multiple people. That’s obviously a degree of hustle I wouldn’t encourage in everyone, but it meant I was able to charge multiple day rates for projects where I was playing the role of four or five people. Self-initiated projects have long been part of the studio’s DNA and played a key role in building key client relationships. A&P by… was a brief to explore these letterforms without any commercial intent apart from the joy of creative expression. I started reaching out to illustrators and artists and photographers and designers that I really rated, and the things that started coming back were incredible. I was overwhelmed by the amount of energy and passion that people like Mr Bingo and Jason Evans were bringing to this. I think in so many ways, the answer to everything is community. I’ve gone on to work with a lot of the people that created these, and they also became friends. It was an early example of dissolving these illusionary boundaries around what an agency might be, but also expanding and amplifying your potential. The first of Accept & Proceed’s Light Calendars Then in 2006, I was trying to establish our portfolio and I wanted something to send out into the world that would also be an example of how Accept & Proceed thinks about design. I landed on these data visualisations that show the amount of light and darkness that would happen in London in the year ahead. I worked with a freelance designer called Stephen Heath on the first one – he is now our creative director. This kickstarted a 10-year exploration, and they became a rite of passage for new designers that came into the studio, to take that very similar data and express it in completely new ways. It culminated in an exhibition in London in 2016, showing ten years’ of prints. They were a labour of love, but they also meant that every single year we had a number of prints that we could send out to new potential contacts. Still when I go to the global headquarters of Nike in Beaverton in Portland, I’m amazed at how many of these sit in leaders’ offices there. When we first got a finance director, they couldn’t believe how much we’d invested as a business in things like this – we even had our own gallery for a while. It doesn’t make sense from a purely numbers mindset, but if you put things out there for authentic reasons, there are ripple effects over time. In 2017, the studio became a B-corp, the fourth creative agency in the UK to get this accreditation. Around 2016, I couldn’t help but look around – as we probably all have at varying points over the last 10 years – and wondered, what the fuck is going on? All these systems are not fit for purpose for the future – financial systems, food systems, relationship systems, energy systems. They’re not working. And I was like shit, are we part of the problem? Accept & Proceed’s work for the NASA Jet Propulsion Laboratory I’ve always thought of brand as a piece of technology that can fundamentally change our actions and the world around us. That comes with a huge responsibility. We probably paid four months’ wages of two people full-time just to get accredited, so it’s quite a high bar. But I like that the programme shackles you to this idea of improvement. You can’t rest on your laurels if you want to be re-accredited. It’s like the way design works as an iterative process – you have to keep getting better. In 2019, Johnston and his team started thinking seriously about the studio’s own brand, and created a punchy, nuanced new positioning. We got to a point where we’d proven we could help brands achieve their commercial aims. But we wanted to hold a position ourselves, not just be a conduit between a brand and its audience. It still amazes me that so few agencies actually stand for anything. We realised that all the things – vision, mission, principles – that we’ve been creating for brands for years, we hadn’t done for ourselves. It’s a bit like when you see a hairdresser with a really dodgy haircut. But it’s hard to cut your own hair. So we went through that process, which was really difficult, and we landed on “Design for the future” as our promise to the world. And if you’re going to have that as a promise, you better be able to describe the world you’re creating through your work, which we call “the together world.” Accept & Proceed’s work for Second Sea We stand at this most incredible moment in history where the latest technology and science is catching up with ancient wisdom, to know that we must become more entangled, more together, more whole. And we’ve assessed five global shifts that are happening in order to be able to take us towards a more together world through our work – interbeing, reciprocity, healing, resilience and liberation. The year before last, we lost three global rebrand projects based on our positioning. Every one of them said to me, “You’re right but we’re not ready.” But this year, I think the product market fit of what we’ve been saying for the last five years is really starting to mesh. We’re working with Arc’teryx on their 2030 landscape, evolving Nike’s move to zero, and working with LEGO on what their next 100 years might look like, which is mind-boggling work. I don’t think we could have won any of those opportunities had we not been talking for quite a long time about design for the future. In 2023, Johnston started a sunrise gathering on Hackney Marshes, which became a very significant part of his life. I had the flu and I had a vision in my dreamy fluey state of a particular spot on Hackney Marshes where people were gathering and watching the sunrise. I happened to tell my friend, the poet Thomas Sharp this, and he said, “That’s a premonition. You have to make it happen.” The first year there were five of us – this year there were 300 people for the spring equinox in March. I don’t fully know what these gatherings will lead to. Will Accept & Proceed start to introduce the seasons to the way we operate as a business? It’s a thought I’ve had percolating, but I don’t know. Will it be something else? One of the 2024 sunrise gatherings organised by Accept & Proceed founder David Johnston I do know that there’s major learnings around authentic community building for brands. We should do away with these buckets we put people into, of age group and location. They aren’t very true. It’s fascinating to see the breadth of people who come to these gatherings. Me and Laura were thinking at some point of moving out of London, but I think these sunrise gatherings are now my reason to stay. It’s the thing I didn’t know I needed until I had it. They have made London complete for me. There’s something so ancient about watching our star rise, and the reminder that we are actually just animals crawling upon the surface of a planet of mud. That’s what’s real. But it can be hard to remember that when you’re sitting at your computer in the studio. These gatherings help me better understand creativity’s true potential, for brands, for the world, and for us. Design disciplines in this article Brands in this article What to read next Features Turning Points: Cultural branding agency EDIT Brand Identity 20 Nov, 2024 #turning #points #accept #ampamp #proceed
    WWW.DESIGNWEEK.CO.UK
    Turning Points: Accept & Proceed
    12 June, 2025 In our turning points series, design studios share some of the key moments that shaped their business. This week, we meet Accept & Proceed. Accept & Proceed is a London based brand and design studio that works with clients like NASA, Nike and LEGO. Founder David Johnston talks us through some of the decisions that defined his business. In 2006, Johnston took the leap to start his own business, armed with a good name and a willingness to bend the truth about his team… I’d gone through my career learning from big organisations, and one small organisation, and I felt like I wasn’t happy where I was. It was my dad who encouraged me to take a leap of faith and try and go it alone. With nothing more than a month’s wages in the bank and a lot of energy, I decided to go and set up an agency. That really just means giving yourself a name and starting to promote yourself in the world. Accept & Proceed founder David Johnston I think the name itself is a very important thing. I wanted something that was memorable but also layered in meaning. A name that starts with an “a” is very beneficial when you’re being listed in the index of books and things like that. But it became a bit of a compass for the way that we wanted to create work, around accepting the status quo for what it is, but with a continual commitment to proceed nonetheless. Because I didn’t have anyone to work with, in those early months I just made up email addresses of people that didn’t exist. That allowed me to cost projects up for multiple people. That’s obviously a degree of hustle I wouldn’t encourage in everyone, but it meant I was able to charge multiple day rates for projects where I was playing the role of four or five people. Self-initiated projects have long been part of the studio’s DNA and played a key role in building key client relationships. A&P by… was a brief to explore these letterforms without any commercial intent apart from the joy of creative expression. I started reaching out to illustrators and artists and photographers and designers that I really rated, and the things that started coming back were incredible. I was overwhelmed by the amount of energy and passion that people like Mr Bingo and Jason Evans were bringing to this. I think in so many ways, the answer to everything is community. I’ve gone on to work with a lot of the people that created these, and they also became friends. It was an early example of dissolving these illusionary boundaries around what an agency might be, but also expanding and amplifying your potential. The first of Accept & Proceed’s Light Calendars Then in 2006, I was trying to establish our portfolio and I wanted something to send out into the world that would also be an example of how Accept & Proceed thinks about design. I landed on these data visualisations that show the amount of light and darkness that would happen in London in the year ahead. I worked with a freelance designer called Stephen Heath on the first one – he is now our creative director. This kickstarted a 10-year exploration, and they became a rite of passage for new designers that came into the studio, to take that very similar data and express it in completely new ways. It culminated in an exhibition in London in 2016, showing ten years’ of prints. They were a labour of love, but they also meant that every single year we had a number of prints that we could send out to new potential contacts. Still when I go to the global headquarters of Nike in Beaverton in Portland, I’m amazed at how many of these sit in leaders’ offices there. When we first got a finance director, they couldn’t believe how much we’d invested as a business in things like this – we even had our own gallery for a while. It doesn’t make sense from a purely numbers mindset, but if you put things out there for authentic reasons, there are ripple effects over time. In 2017, the studio became a B-corp, the fourth creative agency in the UK to get this accreditation. Around 2016, I couldn’t help but look around – as we probably all have at varying points over the last 10 years – and wondered, what the fuck is going on? All these systems are not fit for purpose for the future – financial systems, food systems, relationship systems, energy systems. They’re not working. And I was like shit, are we part of the problem? Accept & Proceed’s work for the NASA Jet Propulsion Laboratory I’ve always thought of brand as a piece of technology that can fundamentally change our actions and the world around us. That comes with a huge responsibility. We probably paid four months’ wages of two people full-time just to get accredited, so it’s quite a high bar. But I like that the programme shackles you to this idea of improvement. You can’t rest on your laurels if you want to be re-accredited. It’s like the way design works as an iterative process – you have to keep getting better. In 2019, Johnston and his team started thinking seriously about the studio’s own brand, and created a punchy, nuanced new positioning. We got to a point where we’d proven we could help brands achieve their commercial aims. But we wanted to hold a position ourselves, not just be a conduit between a brand and its audience. It still amazes me that so few agencies actually stand for anything. We realised that all the things – vision, mission, principles – that we’ve been creating for brands for years, we hadn’t done for ourselves. It’s a bit like when you see a hairdresser with a really dodgy haircut. But it’s hard to cut your own hair. So we went through that process, which was really difficult, and we landed on “Design for the future” as our promise to the world. And if you’re going to have that as a promise, you better be able to describe the world you’re creating through your work, which we call “the together world.” Accept & Proceed’s work for Second Sea We stand at this most incredible moment in history where the latest technology and science is catching up with ancient wisdom, to know that we must become more entangled, more together, more whole. And we’ve assessed five global shifts that are happening in order to be able to take us towards a more together world through our work – interbeing, reciprocity, healing, resilience and liberation. The year before last, we lost three global rebrand projects based on our positioning. Every one of them said to me, “You’re right but we’re not ready.” But this year, I think the product market fit of what we’ve been saying for the last five years is really starting to mesh. We’re working with Arc’teryx on their 2030 landscape, evolving Nike’s move to zero, and working with LEGO on what their next 100 years might look like, which is mind-boggling work. I don’t think we could have won any of those opportunities had we not been talking for quite a long time about design for the future. In 2023, Johnston started a sunrise gathering on Hackney Marshes, which became a very significant part of his life. I had the flu and I had a vision in my dreamy fluey state of a particular spot on Hackney Marshes where people were gathering and watching the sunrise. I happened to tell my friend, the poet Thomas Sharp this, and he said, “That’s a premonition. You have to make it happen.” The first year there were five of us – this year there were 300 people for the spring equinox in March. I don’t fully know what these gatherings will lead to. Will Accept & Proceed start to introduce the seasons to the way we operate as a business? It’s a thought I’ve had percolating, but I don’t know. Will it be something else? One of the 2024 sunrise gatherings organised by Accept & Proceed founder David Johnston I do know that there’s major learnings around authentic community building for brands. We should do away with these buckets we put people into, of age group and location. They aren’t very true. It’s fascinating to see the breadth of people who come to these gatherings. Me and Laura were thinking at some point of moving out of London, but I think these sunrise gatherings are now my reason to stay. It’s the thing I didn’t know I needed until I had it. They have made London complete for me. There’s something so ancient about watching our star rise, and the reminder that we are actually just animals crawling upon the surface of a planet of mud. That’s what’s real. But it can be hard to remember that when you’re sitting at your computer in the studio. These gatherings help me better understand creativity’s true potential, for brands, for the world, and for us. Design disciplines in this article Brands in this article What to read next Features Turning Points: Cultural branding agency EDIT Brand Identity 20 Nov, 2024
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  • Harnessing Silhouette for Dramatic Storytelling

    Silhouette photography has the unique power to convey powerful emotions and dramatic narratives by emphasizing shape and form over details and textures. By creatively harnessing silhouettes, photographers can captivate viewers’ imaginations, prompting them to fill in unseen details and engage deeply with the story. Here’s how to master silhouettes to elevate your photographic storytelling.

    The Art of Silhouettes
    A silhouette is created when your subject is backlit, making the subject appear completely dark against a lighter background. Silhouettes rely heavily on strong outlines, instantly recognizable shapes, and clear gestures to tell compelling stories.
    Capturing the Perfect Silhouette
    Ideal Conditions

    Sunrise and sunset offer low-angle sunlight, providing ideal lighting conditions to create dramatic silhouettes.
    Artificial light sources like urban lights, windows, and doorways offer unique creative opportunities for silhouette photography.

    Camera Settings

    Adjust your exposure for the brightest part of the scene, usually the background, to render your subject as a dark silhouette.
    Choose a narrower apertureto maintain clear, sharp outlines, ensuring your silhouette remains distinct.

    Composition Techniques for Dramatic Impact

    Select subjects with strong, recognizable shapes—human figures, animals, architecture, and trees often create compelling silhouettes.
    Encourage subjects to use clear gestures or dynamic poses to communicate emotion or action effectively.
    Utilize negative space to emphasize silhouettes, creating visual balance and directing viewers’ attention to the subject.

    Enhancing Storytelling through Silhouettes
    Silhouettes simplify your scene, focusing viewers’ attention entirely on the emotional or narrative essence of your image. Obscuring details introduces an element of mystery, inviting viewers to engage actively with your photograph. Silhouettes naturally evoke emotional responses, effectively conveying solitude, contemplation, love, or drama.
    Post-Processing Tips

    Enhance contrast and deepen blacks to emphasize your silhouette, strengthening its dramatic presence.
    Apply subtle color grading or tone adjustments to amplify mood—warmer tones evoke romance or nostalgia, while cooler tones suggest tranquility or melancholy.

    Creative Applications
    Silhouettes are versatile across many genres, including intimate portraits, dynamic street photography, and striking nature and wildlife imagery. Using silhouettes thoughtfully allows photographers to communicate powerful forms and actions, creating graphically strong and emotionally resonant photographs.
    Silhouettes offer photographers an exceptional tool for impactful storytelling, combining simplicity with emotional intensity. By mastering essential techniques, thoughtful composition, and creative execution, you can craft compelling visual narratives that resonate deeply with your audience. Explore silhouettes in your photography, and uncover the profound storytelling power hidden within shadows.
    Extended reading: Creating depth and drama with moody photography
    The post Harnessing Silhouette for Dramatic Storytelling appeared first on 500px.
    #harnessing #silhouette #dramatic #storytelling
    Harnessing Silhouette for Dramatic Storytelling
    Silhouette photography has the unique power to convey powerful emotions and dramatic narratives by emphasizing shape and form over details and textures. By creatively harnessing silhouettes, photographers can captivate viewers’ imaginations, prompting them to fill in unseen details and engage deeply with the story. Here’s how to master silhouettes to elevate your photographic storytelling. The Art of Silhouettes A silhouette is created when your subject is backlit, making the subject appear completely dark against a lighter background. Silhouettes rely heavily on strong outlines, instantly recognizable shapes, and clear gestures to tell compelling stories. Capturing the Perfect Silhouette Ideal Conditions Sunrise and sunset offer low-angle sunlight, providing ideal lighting conditions to create dramatic silhouettes. Artificial light sources like urban lights, windows, and doorways offer unique creative opportunities for silhouette photography. Camera Settings Adjust your exposure for the brightest part of the scene, usually the background, to render your subject as a dark silhouette. Choose a narrower apertureto maintain clear, sharp outlines, ensuring your silhouette remains distinct. Composition Techniques for Dramatic Impact Select subjects with strong, recognizable shapes—human figures, animals, architecture, and trees often create compelling silhouettes. Encourage subjects to use clear gestures or dynamic poses to communicate emotion or action effectively. Utilize negative space to emphasize silhouettes, creating visual balance and directing viewers’ attention to the subject. Enhancing Storytelling through Silhouettes Silhouettes simplify your scene, focusing viewers’ attention entirely on the emotional or narrative essence of your image. Obscuring details introduces an element of mystery, inviting viewers to engage actively with your photograph. Silhouettes naturally evoke emotional responses, effectively conveying solitude, contemplation, love, or drama. Post-Processing Tips Enhance contrast and deepen blacks to emphasize your silhouette, strengthening its dramatic presence. Apply subtle color grading or tone adjustments to amplify mood—warmer tones evoke romance or nostalgia, while cooler tones suggest tranquility or melancholy. Creative Applications Silhouettes are versatile across many genres, including intimate portraits, dynamic street photography, and striking nature and wildlife imagery. Using silhouettes thoughtfully allows photographers to communicate powerful forms and actions, creating graphically strong and emotionally resonant photographs. Silhouettes offer photographers an exceptional tool for impactful storytelling, combining simplicity with emotional intensity. By mastering essential techniques, thoughtful composition, and creative execution, you can craft compelling visual narratives that resonate deeply with your audience. Explore silhouettes in your photography, and uncover the profound storytelling power hidden within shadows. Extended reading: Creating depth and drama with moody photography The post Harnessing Silhouette for Dramatic Storytelling appeared first on 500px. #harnessing #silhouette #dramatic #storytelling
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    Harnessing Silhouette for Dramatic Storytelling
    Silhouette photography has the unique power to convey powerful emotions and dramatic narratives by emphasizing shape and form over details and textures. By creatively harnessing silhouettes, photographers can captivate viewers’ imaginations, prompting them to fill in unseen details and engage deeply with the story. Here’s how to master silhouettes to elevate your photographic storytelling. The Art of Silhouettes A silhouette is created when your subject is backlit, making the subject appear completely dark against a lighter background. Silhouettes rely heavily on strong outlines, instantly recognizable shapes, and clear gestures to tell compelling stories. Capturing the Perfect Silhouette Ideal Conditions Sunrise and sunset offer low-angle sunlight, providing ideal lighting conditions to create dramatic silhouettes. Artificial light sources like urban lights, windows, and doorways offer unique creative opportunities for silhouette photography. Camera Settings Adjust your exposure for the brightest part of the scene, usually the background, to render your subject as a dark silhouette. Choose a narrower aperture (higher f-number) to maintain clear, sharp outlines, ensuring your silhouette remains distinct. Composition Techniques for Dramatic Impact Select subjects with strong, recognizable shapes—human figures, animals, architecture, and trees often create compelling silhouettes. Encourage subjects to use clear gestures or dynamic poses to communicate emotion or action effectively. Utilize negative space to emphasize silhouettes, creating visual balance and directing viewers’ attention to the subject. Enhancing Storytelling through Silhouettes Silhouettes simplify your scene, focusing viewers’ attention entirely on the emotional or narrative essence of your image. Obscuring details introduces an element of mystery, inviting viewers to engage actively with your photograph. Silhouettes naturally evoke emotional responses, effectively conveying solitude, contemplation, love, or drama. Post-Processing Tips Enhance contrast and deepen blacks to emphasize your silhouette, strengthening its dramatic presence. Apply subtle color grading or tone adjustments to amplify mood—warmer tones evoke romance or nostalgia, while cooler tones suggest tranquility or melancholy. Creative Applications Silhouettes are versatile across many genres, including intimate portraits, dynamic street photography, and striking nature and wildlife imagery. Using silhouettes thoughtfully allows photographers to communicate powerful forms and actions, creating graphically strong and emotionally resonant photographs. Silhouettes offer photographers an exceptional tool for impactful storytelling, combining simplicity with emotional intensity. By mastering essential techniques, thoughtful composition, and creative execution, you can craft compelling visual narratives that resonate deeply with your audience. Explore silhouettes in your photography, and uncover the profound storytelling power hidden within shadows. Extended reading: Creating depth and drama with moody photography The post Harnessing Silhouette for Dramatic Storytelling appeared first on 500px.
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  • Design can make you feel things

    Lyse Martel is a Berlin-based “Color, Materials, and Finish”designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 
    #design #can #make #you #feel
    Design can make you feel things
    Lyse Martel is a Berlin-based “Color, Materials, and Finish”designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind.  #design #can #make #you #feel
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    Design can make you feel things
    Lyse Martel is a Berlin-based “Color, Materials, and Finish” (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. [Photo: Lyse Martel]How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.[AI Image: courtesy Lyse Martel]Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.[Image: Felix Godard Design]Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?[Image: courtesy NIO]Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. [Image: courtesy NIO]Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 
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  • Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design

    Transparent design is the intentional use of see-through or translucent materials and visual strategies to evoke openness, honesty, and fluidity in both spatial and product design. It enhances light flow, visibility, and interaction, blurring boundaries between spaces or revealing inner layers of products.
    In interiors, this manifests through glass walls, acrylic dividers, and open layouts that invite natural light and visual connection. Transparency in product design often exposes internal mechanisms in products, fostering trust and curiosity by making functions visible. It focuses on simplicity, clarity, and minimalist form, creating seamless connections between objects and their environments. Let’s now explore how transparency shapes the function, experience, and emotional impact of spatial and product design.
    Transparent Spatial Design
    Transparency in spatial design serves as a powerful architectural language that transcends mere material choice, creating profound connections between spaces and their inhabitants. By employing translucent or clear elements, designers can dissolve traditional boundaries, allowing light to penetrate deeply into interiors while establishing visual relationships between previously separated areas. This permeability creates a dynamic spatial experience where environments flow into one another, expanding perceived dimensions and fostering a sense of openness. The strategic use of transparent elements – whether through glass partitions, open floor plans, or permeable screens – transforms rigid spatial hierarchies into fluid, interconnected zones that respond to contemporary needs for flexibility and connection with both surrounding spaces and natural environments.
    Beyond its physical manifestations, transparency embodies deeper philosophical principles in design, representing honesty, clarity, and accessibility. It democratizes space by removing visual barriers that traditionally signaled exclusion or privacy, instead promoting inclusivity and shared experience. In public buildings, transparent features invite engagement and participation, while in residential contexts, they nurture connection to nature and enhance wellbeing through abundant natural light. This approach challenges designers to thoughtfully balance openness with necessary privacy, creating nuanced spatial sequences that can reveal or conceal as needed. When skillfully implemented, transparency becomes more than an aesthetic choice, it becomes a fundamental design strategy that shapes how we experience, navigate, and emotionally respond to our built environment.
    1. Expands Perception of Space
    Transparency in spatial design enhances how people perceive space by blurring the boundaries between rooms and creating a seamless connection between the indoors and the outdoors. Materials like glass and acrylic create visual continuity, making interiors feel larger, more open, and seamlessly integrated.
    This approach encourages a fluid transition between spaces, eliminates confinement, and promotes spatial freedom. As a result, transparent design contributes to an inviting atmosphere while maximising natural views and light penetration throughout the environment.

    Nestled in St. Donat near Montreal, the Apple Tree House by ACDF Architecture is a striking example of transparent design rooted in emotional memory. Wrapped around a central courtyard with a symbolic apple tree, the low-slung home features expansive glass walls that create continuous visual access to nature. The transparent layout not only blurs the boundaries between indoors and outdoors but also transforms the apple tree into a living focal point and is visible from multiple angles and spaces within the house.

    This thoughtful transparency allows natural light to flood the interiors while connecting the home’s occupants with the changing seasons outside. The home’s square-shaped plan includes three black-clad volumes that house bedrooms, a lounge, and service areas. Despite the openness, privacy is preserved through deliberate wall placements. Wooden ceilings and concrete floors add warmth and texture, but it’s the full-height glazing that defines the home that frames nature as a permanent, ever-evolving artwork at its heart.
    2. Enhances the Feeling of Openness
    One of the core benefits of transparent design is its ability to harness natural light, transforming enclosed areas into luminous, uplifting environments. By using translucent or clear materials, designers reduce the need for artificial lighting and minimize visual barriers.
    This not only improves energy efficiency but also fosters emotional well-being by connecting occupants to daylight and exterior views. Ultimately, transparency promotes a feeling of openness and calm, aligning with minimalist and modern architectural principles.

    The Living O’Pod by UN10 Design Studio is a transparent, two-story pod designed as a minimalist retreat that fully immerses its occupants in nature. Built with a steel frame and glass panels all around, this glass bubble offers uninterrupted panoramic views of the Finnish wilderness. Its remote location provides the privacy needed to embrace transparency, allowing residents to enjoy stunning sunrises, sunsets, and starry nights from within. The open design blurs the line between indoors and outdoors, creating a unique connection with the environment.

    Located in Repovesi, Finland, the pod’s interiors feature warm plywood floors and walls that complement the natural setting. A standout feature is its 360° rotation, which allows the entire structure to turn and capture optimal light and views throughout the day. Equipped with thermal insulation and heating, the Living O’Pod ensures comfort year-round and builds a harmonious relationship between people and nature.
    3. Encourages Interaction
    Transparent design reimagines interiors as active participants in the user experience, rather than passive backgrounds. Open sightlines and clear partitions encourage movement, visibility, and spontaneous interaction among occupants. This layout strategy fosters social connectivity, enhances spatial navigation, and aligns with contemporary needs for collaboration and flexibility.
    Whether in residential, commercial, or public spaces, transparency supports an intuitive spatial flow that strengthens the emotional and functional relationship between people and their environment.

    The Beach Cabin on the Baltic Sea, designed by Peter Kuczia, is a striking architectural piece located near Gdansk in northern Poland. This small gastronomy facility combines simplicity with bold design, harmoniously fitting into the beach environment while standing out through its innovative form. The structure is composed of two distinct parts: an enclosed space and an expansive open living and dining area that maximizes natural light and offers shelter. This dual arrangement creates a balanced yet dynamic architectural composition that respects the surrounding landscape.

    A defining feature of the cabin is its open dining area, which is divided into two sections—one traditional cabin-style and the other constructed entirely of glass. The transparent glass facade provides uninterrupted panoramic views of the Baltic Sea, the shoreline, and the sky, enhancing the connection between interior and nature. Elevated on stilts, the building appears to float above the sand, minimizing environmental impact and contributing to its ethereal, dreamlike quality.
    Transparent Product Design
    In product design, transparency serves as both a functional strategy and a powerful communicative tool that transforms the relationship between users and objects. By revealing internal components and operational mechanisms through clear or translucent materials, designers create an immediate visual understanding of how products function, demystifying technology and inviting engagement. This design approach establishes an honest dialogue with consumers, building trust through visibility rather than concealment. Beyond mere aesthetics, transparent design celebrates the beauty of engineering, turning circuit boards, gears, and mechanical elements into intentional visual features that tell the product’s story. From the nostalgic appeal of see-through gaming consoles to modern tech accessories, this approach satisfies our innate curiosity about how things work while creating a more informed user experience.
    The psychological impact of transparency in products extends beyond functional clarity to create deeper emotional connections. When users can observe a product’s inner workings, they develop increased confidence in its quality and craftsmanship, fostering a sense of reliability that opaque designs often struggle to convey. This visibility also democratizes understanding, making complex technologies more accessible and less intimidating to diverse users. Transparent design elements can evoke powerful nostalgic associations while simultaneously appearing futuristic and innovative, creating a timeless appeal that transcends trends. By embracing transparency, designers reject the notion that complexity should be hidden, instead celebrating the intricate engineering that powers our everyday objects. This philosophy aligns perfectly with contemporary values of authenticity and mindful consumption, where users increasingly seek products that communicate honesty in both form and function.
    1. Reveals Functionality
    Transparent product design exposes internal components like wiring, gears, or circuits, turning functional parts into visual features. This approach demystifies the object, inviting users to understand how it works rather than hiding its complexity. It fosters appreciation for craftsmanship and engineering while encouraging educational curiosity. By showcasing what lies beneath the surface, designers build an honest relationship with consumers that is based on clarity, trust, and visible function.

    Packing a backpack often means tossing everything in and hoping for the best—until you need something fast. This transparent modular backpack concept reimagines that daily hassle with a clear, compartmentalized design that lets you see all your gear at a glance. No more digging through a dark abyss—every item has its visible place. The bag features four detachable, differently sized boxes that snap together with straps, letting you customize what you carry. Grab just the tech module or gym gear block and go—simple, efficient, and streamlined. Unlike traditional organizers that hide contents in pouches, the transparent material keeps everything in plain sight, saving time and frustration.

    While it raises valid concerns around privacy and security, the clarity and convenience it offers make it ideal for fast-paced, on-the-go lifestyles. With form meeting function, this concept shows how transparent design can transform not just how a bag looks, but how it works.
    2. Enhances User Engagement
    When users can see how a product operates, they feel more confident using it. Transparent casings invite interaction by reducing uncertainty about internal processes. This visible clarity reassures users about the product’s integrity and quality, creating a psychological sense of openness and reliability.
    Especially in tech and appliances, this strategy deepens user trust and adds emotional value by allowing a more intimate connection with the design’s purpose and construction.

    The transparent Sony Glass Blue WF-C710N earbuds represent something more meaningful than a mere aesthetic choice, embodying a refreshing philosophy of technological honesty. While most devices conceal their inner workings behind opaque shells, Sony’s decision to reveal the intricate circuitry and precision components celebrates the engineering artistry that makes these tiny audio marvels possible.

    As you catch glimpses of copper coils and circuit boards through the crystal-clear housing, there’s a renewed appreciation for the invisible complexity that delivers your favorite music, serving as a visual reminder that sometimes the most beautiful designs are those that have nothing to hide.
    3. Celebrates Aesthetic Engineering
    Transparency turns utilitarian details into design features, allowing users to visually experience the beauty of inner mechanisms. This trend, seen in everything from vintage electronics to modern gadgets and watches, values technical artistry as much as outer form.
    Transparent design redefines aesthetics by focusing on the raw, mechanical truth of a product. It appeals to minimalism and industrial design lovers, offering visual depth and storytelling through exposed structure rather than decorative surface embellishment.

    DAB Motors’ 1α Transparent Edition brings retro tech flair into modern mobility with its striking transparent bodywork. Inspired by the see-through gadgets of the ”90s—like the Game Boy Color and clear Nintendo controllers—this electric motorcycle reveals its inner mechanics with style. The semi-translucent panels offer a rare peek at the bike’s intricate engineering, blending nostalgia with innovation. Carbon fiber elements, sourced from repurposed Airbus materials, complement the lightweight transparency, creating a visual experience that’s both futuristic and rooted in classic design aesthetics.

    The see-through design isn’t just for looks—it enhances the connection between rider and machine. Exposed components like the integrated LCD dashboard, lenticular headlight, and visible frame structure emphasize function and precision. This openness aligns with a broader transparent design philosophy, where clarity and honesty in construction are celebrated. The DAB 1α turns heads not by hiding complexity, but by proudly displaying it, making every ride a statement in motion.
    Beyond just materials, transparent design also reflects a deeper design philosophy that values clarity in purpose, function, and sustainability. It supports minimalist thinking by focusing on what’s essential, reducing visual clutter, and making spaces or products easier to understand and engage with. Whether in interiors or objects, transparency helps create a more honest, functional, and connected user experienceThe post Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design first appeared on Yanko Design.
    #transparent #design #how #seethrough #materials
    Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design
    Transparent design is the intentional use of see-through or translucent materials and visual strategies to evoke openness, honesty, and fluidity in both spatial and product design. It enhances light flow, visibility, and interaction, blurring boundaries between spaces or revealing inner layers of products. In interiors, this manifests through glass walls, acrylic dividers, and open layouts that invite natural light and visual connection. Transparency in product design often exposes internal mechanisms in products, fostering trust and curiosity by making functions visible. It focuses on simplicity, clarity, and minimalist form, creating seamless connections between objects and their environments. Let’s now explore how transparency shapes the function, experience, and emotional impact of spatial and product design. Transparent Spatial Design Transparency in spatial design serves as a powerful architectural language that transcends mere material choice, creating profound connections between spaces and their inhabitants. By employing translucent or clear elements, designers can dissolve traditional boundaries, allowing light to penetrate deeply into interiors while establishing visual relationships between previously separated areas. This permeability creates a dynamic spatial experience where environments flow into one another, expanding perceived dimensions and fostering a sense of openness. The strategic use of transparent elements – whether through glass partitions, open floor plans, or permeable screens – transforms rigid spatial hierarchies into fluid, interconnected zones that respond to contemporary needs for flexibility and connection with both surrounding spaces and natural environments. Beyond its physical manifestations, transparency embodies deeper philosophical principles in design, representing honesty, clarity, and accessibility. It democratizes space by removing visual barriers that traditionally signaled exclusion or privacy, instead promoting inclusivity and shared experience. In public buildings, transparent features invite engagement and participation, while in residential contexts, they nurture connection to nature and enhance wellbeing through abundant natural light. This approach challenges designers to thoughtfully balance openness with necessary privacy, creating nuanced spatial sequences that can reveal or conceal as needed. When skillfully implemented, transparency becomes more than an aesthetic choice, it becomes a fundamental design strategy that shapes how we experience, navigate, and emotionally respond to our built environment. 1. Expands Perception of Space Transparency in spatial design enhances how people perceive space by blurring the boundaries between rooms and creating a seamless connection between the indoors and the outdoors. Materials like glass and acrylic create visual continuity, making interiors feel larger, more open, and seamlessly integrated. This approach encourages a fluid transition between spaces, eliminates confinement, and promotes spatial freedom. As a result, transparent design contributes to an inviting atmosphere while maximising natural views and light penetration throughout the environment. Nestled in St. Donat near Montreal, the Apple Tree House by ACDF Architecture is a striking example of transparent design rooted in emotional memory. Wrapped around a central courtyard with a symbolic apple tree, the low-slung home features expansive glass walls that create continuous visual access to nature. The transparent layout not only blurs the boundaries between indoors and outdoors but also transforms the apple tree into a living focal point and is visible from multiple angles and spaces within the house. This thoughtful transparency allows natural light to flood the interiors while connecting the home’s occupants with the changing seasons outside. The home’s square-shaped plan includes three black-clad volumes that house bedrooms, a lounge, and service areas. Despite the openness, privacy is preserved through deliberate wall placements. Wooden ceilings and concrete floors add warmth and texture, but it’s the full-height glazing that defines the home that frames nature as a permanent, ever-evolving artwork at its heart. 2. Enhances the Feeling of Openness One of the core benefits of transparent design is its ability to harness natural light, transforming enclosed areas into luminous, uplifting environments. By using translucent or clear materials, designers reduce the need for artificial lighting and minimize visual barriers. This not only improves energy efficiency but also fosters emotional well-being by connecting occupants to daylight and exterior views. Ultimately, transparency promotes a feeling of openness and calm, aligning with minimalist and modern architectural principles. The Living O’Pod by UN10 Design Studio is a transparent, two-story pod designed as a minimalist retreat that fully immerses its occupants in nature. Built with a steel frame and glass panels all around, this glass bubble offers uninterrupted panoramic views of the Finnish wilderness. Its remote location provides the privacy needed to embrace transparency, allowing residents to enjoy stunning sunrises, sunsets, and starry nights from within. The open design blurs the line between indoors and outdoors, creating a unique connection with the environment. Located in Repovesi, Finland, the pod’s interiors feature warm plywood floors and walls that complement the natural setting. A standout feature is its 360° rotation, which allows the entire structure to turn and capture optimal light and views throughout the day. Equipped with thermal insulation and heating, the Living O’Pod ensures comfort year-round and builds a harmonious relationship between people and nature. 3. Encourages Interaction Transparent design reimagines interiors as active participants in the user experience, rather than passive backgrounds. Open sightlines and clear partitions encourage movement, visibility, and spontaneous interaction among occupants. This layout strategy fosters social connectivity, enhances spatial navigation, and aligns with contemporary needs for collaboration and flexibility. Whether in residential, commercial, or public spaces, transparency supports an intuitive spatial flow that strengthens the emotional and functional relationship between people and their environment. The Beach Cabin on the Baltic Sea, designed by Peter Kuczia, is a striking architectural piece located near Gdansk in northern Poland. This small gastronomy facility combines simplicity with bold design, harmoniously fitting into the beach environment while standing out through its innovative form. The structure is composed of two distinct parts: an enclosed space and an expansive open living and dining area that maximizes natural light and offers shelter. This dual arrangement creates a balanced yet dynamic architectural composition that respects the surrounding landscape. A defining feature of the cabin is its open dining area, which is divided into two sections—one traditional cabin-style and the other constructed entirely of glass. The transparent glass facade provides uninterrupted panoramic views of the Baltic Sea, the shoreline, and the sky, enhancing the connection between interior and nature. Elevated on stilts, the building appears to float above the sand, minimizing environmental impact and contributing to its ethereal, dreamlike quality. Transparent Product Design In product design, transparency serves as both a functional strategy and a powerful communicative tool that transforms the relationship between users and objects. By revealing internal components and operational mechanisms through clear or translucent materials, designers create an immediate visual understanding of how products function, demystifying technology and inviting engagement. This design approach establishes an honest dialogue with consumers, building trust through visibility rather than concealment. Beyond mere aesthetics, transparent design celebrates the beauty of engineering, turning circuit boards, gears, and mechanical elements into intentional visual features that tell the product’s story. From the nostalgic appeal of see-through gaming consoles to modern tech accessories, this approach satisfies our innate curiosity about how things work while creating a more informed user experience. The psychological impact of transparency in products extends beyond functional clarity to create deeper emotional connections. When users can observe a product’s inner workings, they develop increased confidence in its quality and craftsmanship, fostering a sense of reliability that opaque designs often struggle to convey. This visibility also democratizes understanding, making complex technologies more accessible and less intimidating to diverse users. Transparent design elements can evoke powerful nostalgic associations while simultaneously appearing futuristic and innovative, creating a timeless appeal that transcends trends. By embracing transparency, designers reject the notion that complexity should be hidden, instead celebrating the intricate engineering that powers our everyday objects. This philosophy aligns perfectly with contemporary values of authenticity and mindful consumption, where users increasingly seek products that communicate honesty in both form and function. 1. Reveals Functionality Transparent product design exposes internal components like wiring, gears, or circuits, turning functional parts into visual features. This approach demystifies the object, inviting users to understand how it works rather than hiding its complexity. It fosters appreciation for craftsmanship and engineering while encouraging educational curiosity. By showcasing what lies beneath the surface, designers build an honest relationship with consumers that is based on clarity, trust, and visible function. Packing a backpack often means tossing everything in and hoping for the best—until you need something fast. This transparent modular backpack concept reimagines that daily hassle with a clear, compartmentalized design that lets you see all your gear at a glance. No more digging through a dark abyss—every item has its visible place. The bag features four detachable, differently sized boxes that snap together with straps, letting you customize what you carry. Grab just the tech module or gym gear block and go—simple, efficient, and streamlined. Unlike traditional organizers that hide contents in pouches, the transparent material keeps everything in plain sight, saving time and frustration. While it raises valid concerns around privacy and security, the clarity and convenience it offers make it ideal for fast-paced, on-the-go lifestyles. With form meeting function, this concept shows how transparent design can transform not just how a bag looks, but how it works. 2. Enhances User Engagement When users can see how a product operates, they feel more confident using it. Transparent casings invite interaction by reducing uncertainty about internal processes. This visible clarity reassures users about the product’s integrity and quality, creating a psychological sense of openness and reliability. Especially in tech and appliances, this strategy deepens user trust and adds emotional value by allowing a more intimate connection with the design’s purpose and construction. The transparent Sony Glass Blue WF-C710N earbuds represent something more meaningful than a mere aesthetic choice, embodying a refreshing philosophy of technological honesty. While most devices conceal their inner workings behind opaque shells, Sony’s decision to reveal the intricate circuitry and precision components celebrates the engineering artistry that makes these tiny audio marvels possible. As you catch glimpses of copper coils and circuit boards through the crystal-clear housing, there’s a renewed appreciation for the invisible complexity that delivers your favorite music, serving as a visual reminder that sometimes the most beautiful designs are those that have nothing to hide. 3. Celebrates Aesthetic Engineering Transparency turns utilitarian details into design features, allowing users to visually experience the beauty of inner mechanisms. This trend, seen in everything from vintage electronics to modern gadgets and watches, values technical artistry as much as outer form. Transparent design redefines aesthetics by focusing on the raw, mechanical truth of a product. It appeals to minimalism and industrial design lovers, offering visual depth and storytelling through exposed structure rather than decorative surface embellishment. DAB Motors’ 1α Transparent Edition brings retro tech flair into modern mobility with its striking transparent bodywork. Inspired by the see-through gadgets of the ”90s—like the Game Boy Color and clear Nintendo controllers—this electric motorcycle reveals its inner mechanics with style. The semi-translucent panels offer a rare peek at the bike’s intricate engineering, blending nostalgia with innovation. Carbon fiber elements, sourced from repurposed Airbus materials, complement the lightweight transparency, creating a visual experience that’s both futuristic and rooted in classic design aesthetics. The see-through design isn’t just for looks—it enhances the connection between rider and machine. Exposed components like the integrated LCD dashboard, lenticular headlight, and visible frame structure emphasize function and precision. This openness aligns with a broader transparent design philosophy, where clarity and honesty in construction are celebrated. The DAB 1α turns heads not by hiding complexity, but by proudly displaying it, making every ride a statement in motion. Beyond just materials, transparent design also reflects a deeper design philosophy that values clarity in purpose, function, and sustainability. It supports minimalist thinking by focusing on what’s essential, reducing visual clutter, and making spaces or products easier to understand and engage with. Whether in interiors or objects, transparency helps create a more honest, functional, and connected user experienceThe post Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design first appeared on Yanko Design. #transparent #design #how #seethrough #materials
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    Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design
    Transparent design is the intentional use of see-through or translucent materials and visual strategies to evoke openness, honesty, and fluidity in both spatial and product design. It enhances light flow, visibility, and interaction, blurring boundaries between spaces or revealing inner layers of products. In interiors, this manifests through glass walls, acrylic dividers, and open layouts that invite natural light and visual connection. Transparency in product design often exposes internal mechanisms in products, fostering trust and curiosity by making functions visible. It focuses on simplicity, clarity, and minimalist form, creating seamless connections between objects and their environments. Let’s now explore how transparency shapes the function, experience, and emotional impact of spatial and product design. Transparent Spatial Design Transparency in spatial design serves as a powerful architectural language that transcends mere material choice, creating profound connections between spaces and their inhabitants. By employing translucent or clear elements, designers can dissolve traditional boundaries, allowing light to penetrate deeply into interiors while establishing visual relationships between previously separated areas. This permeability creates a dynamic spatial experience where environments flow into one another, expanding perceived dimensions and fostering a sense of openness. The strategic use of transparent elements – whether through glass partitions, open floor plans, or permeable screens – transforms rigid spatial hierarchies into fluid, interconnected zones that respond to contemporary needs for flexibility and connection with both surrounding spaces and natural environments. Beyond its physical manifestations, transparency embodies deeper philosophical principles in design, representing honesty, clarity, and accessibility. It democratizes space by removing visual barriers that traditionally signaled exclusion or privacy, instead promoting inclusivity and shared experience. In public buildings, transparent features invite engagement and participation, while in residential contexts, they nurture connection to nature and enhance wellbeing through abundant natural light. This approach challenges designers to thoughtfully balance openness with necessary privacy, creating nuanced spatial sequences that can reveal or conceal as needed. When skillfully implemented, transparency becomes more than an aesthetic choice, it becomes a fundamental design strategy that shapes how we experience, navigate, and emotionally respond to our built environment. 1. Expands Perception of Space Transparency in spatial design enhances how people perceive space by blurring the boundaries between rooms and creating a seamless connection between the indoors and the outdoors. Materials like glass and acrylic create visual continuity, making interiors feel larger, more open, and seamlessly integrated. This approach encourages a fluid transition between spaces, eliminates confinement, and promotes spatial freedom. As a result, transparent design contributes to an inviting atmosphere while maximising natural views and light penetration throughout the environment. Nestled in St. Donat near Montreal, the Apple Tree House by ACDF Architecture is a striking example of transparent design rooted in emotional memory. Wrapped around a central courtyard with a symbolic apple tree, the low-slung home features expansive glass walls that create continuous visual access to nature. The transparent layout not only blurs the boundaries between indoors and outdoors but also transforms the apple tree into a living focal point and is visible from multiple angles and spaces within the house. This thoughtful transparency allows natural light to flood the interiors while connecting the home’s occupants with the changing seasons outside. The home’s square-shaped plan includes three black-clad volumes that house bedrooms, a lounge, and service areas. Despite the openness, privacy is preserved through deliberate wall placements. Wooden ceilings and concrete floors add warmth and texture, but it’s the full-height glazing that defines the home that frames nature as a permanent, ever-evolving artwork at its heart. 2. Enhances the Feeling of Openness One of the core benefits of transparent design is its ability to harness natural light, transforming enclosed areas into luminous, uplifting environments. By using translucent or clear materials, designers reduce the need for artificial lighting and minimize visual barriers. This not only improves energy efficiency but also fosters emotional well-being by connecting occupants to daylight and exterior views. Ultimately, transparency promotes a feeling of openness and calm, aligning with minimalist and modern architectural principles. The Living O’Pod by UN10 Design Studio is a transparent, two-story pod designed as a minimalist retreat that fully immerses its occupants in nature. Built with a steel frame and glass panels all around, this glass bubble offers uninterrupted panoramic views of the Finnish wilderness. Its remote location provides the privacy needed to embrace transparency, allowing residents to enjoy stunning sunrises, sunsets, and starry nights from within. The open design blurs the line between indoors and outdoors, creating a unique connection with the environment. Located in Repovesi, Finland, the pod’s interiors feature warm plywood floors and walls that complement the natural setting. A standout feature is its 360° rotation, which allows the entire structure to turn and capture optimal light and views throughout the day. Equipped with thermal insulation and heating, the Living O’Pod ensures comfort year-round and builds a harmonious relationship between people and nature. 3. Encourages Interaction Transparent design reimagines interiors as active participants in the user experience, rather than passive backgrounds. Open sightlines and clear partitions encourage movement, visibility, and spontaneous interaction among occupants. This layout strategy fosters social connectivity, enhances spatial navigation, and aligns with contemporary needs for collaboration and flexibility. Whether in residential, commercial, or public spaces, transparency supports an intuitive spatial flow that strengthens the emotional and functional relationship between people and their environment. The Beach Cabin on the Baltic Sea, designed by Peter Kuczia, is a striking architectural piece located near Gdansk in northern Poland. This small gastronomy facility combines simplicity with bold design, harmoniously fitting into the beach environment while standing out through its innovative form. The structure is composed of two distinct parts: an enclosed space and an expansive open living and dining area that maximizes natural light and offers shelter. This dual arrangement creates a balanced yet dynamic architectural composition that respects the surrounding landscape. A defining feature of the cabin is its open dining area, which is divided into two sections—one traditional cabin-style and the other constructed entirely of glass. The transparent glass facade provides uninterrupted panoramic views of the Baltic Sea, the shoreline, and the sky, enhancing the connection between interior and nature. Elevated on stilts, the building appears to float above the sand, minimizing environmental impact and contributing to its ethereal, dreamlike quality. Transparent Product Design In product design, transparency serves as both a functional strategy and a powerful communicative tool that transforms the relationship between users and objects. By revealing internal components and operational mechanisms through clear or translucent materials, designers create an immediate visual understanding of how products function, demystifying technology and inviting engagement. This design approach establishes an honest dialogue with consumers, building trust through visibility rather than concealment. Beyond mere aesthetics, transparent design celebrates the beauty of engineering, turning circuit boards, gears, and mechanical elements into intentional visual features that tell the product’s story. From the nostalgic appeal of see-through gaming consoles to modern tech accessories, this approach satisfies our innate curiosity about how things work while creating a more informed user experience. The psychological impact of transparency in products extends beyond functional clarity to create deeper emotional connections. When users can observe a product’s inner workings, they develop increased confidence in its quality and craftsmanship, fostering a sense of reliability that opaque designs often struggle to convey. This visibility also democratizes understanding, making complex technologies more accessible and less intimidating to diverse users. Transparent design elements can evoke powerful nostalgic associations while simultaneously appearing futuristic and innovative, creating a timeless appeal that transcends trends. By embracing transparency, designers reject the notion that complexity should be hidden, instead celebrating the intricate engineering that powers our everyday objects. This philosophy aligns perfectly with contemporary values of authenticity and mindful consumption, where users increasingly seek products that communicate honesty in both form and function. 1. Reveals Functionality Transparent product design exposes internal components like wiring, gears, or circuits, turning functional parts into visual features. This approach demystifies the object, inviting users to understand how it works rather than hiding its complexity. It fosters appreciation for craftsmanship and engineering while encouraging educational curiosity. By showcasing what lies beneath the surface, designers build an honest relationship with consumers that is based on clarity, trust, and visible function. Packing a backpack often means tossing everything in and hoping for the best—until you need something fast. This transparent modular backpack concept reimagines that daily hassle with a clear, compartmentalized design that lets you see all your gear at a glance. No more digging through a dark abyss—every item has its visible place. The bag features four detachable, differently sized boxes that snap together with straps, letting you customize what you carry. Grab just the tech module or gym gear block and go—simple, efficient, and streamlined. Unlike traditional organizers that hide contents in pouches, the transparent material keeps everything in plain sight, saving time and frustration. While it raises valid concerns around privacy and security, the clarity and convenience it offers make it ideal for fast-paced, on-the-go lifestyles. With form meeting function, this concept shows how transparent design can transform not just how a bag looks, but how it works. 2. Enhances User Engagement When users can see how a product operates, they feel more confident using it. Transparent casings invite interaction by reducing uncertainty about internal processes. This visible clarity reassures users about the product’s integrity and quality, creating a psychological sense of openness and reliability. Especially in tech and appliances, this strategy deepens user trust and adds emotional value by allowing a more intimate connection with the design’s purpose and construction. The transparent Sony Glass Blue WF-C710N earbuds represent something more meaningful than a mere aesthetic choice, embodying a refreshing philosophy of technological honesty. While most devices conceal their inner workings behind opaque shells, Sony’s decision to reveal the intricate circuitry and precision components celebrates the engineering artistry that makes these tiny audio marvels possible. As you catch glimpses of copper coils and circuit boards through the crystal-clear housing, there’s a renewed appreciation for the invisible complexity that delivers your favorite music, serving as a visual reminder that sometimes the most beautiful designs are those that have nothing to hide. 3. Celebrates Aesthetic Engineering Transparency turns utilitarian details into design features, allowing users to visually experience the beauty of inner mechanisms. This trend, seen in everything from vintage electronics to modern gadgets and watches, values technical artistry as much as outer form. Transparent design redefines aesthetics by focusing on the raw, mechanical truth of a product. It appeals to minimalism and industrial design lovers, offering visual depth and storytelling through exposed structure rather than decorative surface embellishment. DAB Motors’ 1α Transparent Edition brings retro tech flair into modern mobility with its striking transparent bodywork. Inspired by the see-through gadgets of the ”90s—like the Game Boy Color and clear Nintendo controllers—this electric motorcycle reveals its inner mechanics with style. The semi-translucent panels offer a rare peek at the bike’s intricate engineering, blending nostalgia with innovation. Carbon fiber elements, sourced from repurposed Airbus materials, complement the lightweight transparency, creating a visual experience that’s both futuristic and rooted in classic design aesthetics. The see-through design isn’t just for looks—it enhances the connection between rider and machine. Exposed components like the integrated LCD dashboard, lenticular headlight, and visible frame structure emphasize function and precision. This openness aligns with a broader transparent design philosophy, where clarity and honesty in construction are celebrated. The DAB 1α turns heads not by hiding complexity, but by proudly displaying it, making every ride a statement in motion. Beyond just materials, transparent design also reflects a deeper design philosophy that values clarity in purpose, function, and sustainability. It supports minimalist thinking by focusing on what’s essential, reducing visual clutter, and making spaces or products easier to understand and engage with. Whether in interiors or objects, transparency helps create a more honest, functional, and connected user experienceThe post Transparent Design: How See-Through Materials Are Revolutionizing Architecture & Product Design first appeared on Yanko Design.
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  • HBO and Max New Releases: June 2025

    HBO original The Gilded Age returns for a third season on June 22. This series tells a fictionalized story set during America’s Gilded Age. A time of rapidly increasing prosperity and industry, for those lucky enough to capitalize on it. New York City’s social scene is forced to adapt as people with old moneyand those with new moneyclash. Carrie Coon, Morgan Spector, Taissa Farmiga, Cynthia Nixon, and more star in this compelling drama.

    Fans of The Hunger Games series will be happy to find all four movies in the series on Max from the first of the month. If you need a break from Sunrise on the Reaping theories or simply want to revisit the story that started it all, Max is the place to be.
    A Minecraft Movie will also be available to stream on Max this month, though the date has yet to be revealed by Warner Bros. Discovery.
    Here’s everything coming to HBO and Max in June.

    HBO and Max New Releases – June 2025
    June 1
    A Hologram for the KingA Nightmare on Elm StreetA Perfect GetawayBacktrackBatman and Superman: Battle of the Super SonsBlack PatchBlues in the NightCasinoFight ClubGentleman JimHellboyI Am Not Your NegroIgorIllegalIn the Good Old SummertimeInvasion of the Body SnatchersKid Glove KillerMeet Me in St. LouisMy Scientology MovieNumbered MenOne Foot in HeavenParasitePresenting Lily MarsPride & PrejudicePublic EnemiesReign of the SupermenSerenadeSilver RiverSpaceballsSplitStrike Up the BandSummer StockSuperman: Man of TomorrowSuperman: Red SonSuperman: UnboundSuperman/Batman: Public EnemiesThank Your Lucky StarsThe Death of SupermanThe Fighting 69thThe Harvey GirlsThe Hunger GamesThe Hunger Games: Catching FireThe Hunger Games: Mockingjay Part 1The Hunger Games: Mockingjay Part 2The Man Who Invented ChristmasThe Match KingThe Mayor of HellThe MorticianThe NitwitsThe Prince and the PauperThe Sea ChaseThe Sea HawkThe Sunlit NightThe VerdictThey Made Me a CriminalThis Side of the LawThree Faces EastThree StrangersTotal Drama Island, Season 2Wagons WestWords and MusicYou’ll Find OutZiegfeld FolliesJune 2
    BBQ Brawl, Season 6June 3
    Bullet TrainUgliest House in America, Season 6June 4
    1000-lb Roomies, Season 1Fatal Destination, Season 1June 5
    Bea’s Block, Season 1CChespirito: Not Really on Purpose, Season 1June 6
    House Hunters International: Volume 9, Season 201ParthenopeJune 10
    Virgins, Season 1Join our mailing list
    Get the best of Den of Geek delivered right to your inbox!

    June 11
    Guy’s Grocery Games, Season 38June 12
    Bitchin’ Rides, Season 11Mini Beat Power Rockers: A Superheroic NightJune 13
    CleanerHouse Hunters: Volume 10, Season 240Maine Cabin Masters, Season 10Super SaraToad & Friends, Season 1BJune 16
    Hero Ball, Season 3BJune 17
    Dr. Sanjay Gupta Reports: Animal PharmSuper Mega Cakes, Season 1June 19
    Expedition Unknown, Season 15Mystery At Blind Frog Ranch, Season 5June 20
    House Hunters: Volume 10, Season 241Lu & The Bally Bunch, Season 1CNow or Never: FC MontfermeilTeen Titans Go!, Season 9BJune 21
    The Kitchen, Season 38The Never Ever Mets, Season 2June 22The Gilded Age, Season 3June 23
    Match Me Abroad, Season 2June 24
    EnigmaMean Girl Murders, Season 3The InvitationJune 25
    Rehab Addict, Season 10June 27
    House Hunters: Volume 10, Season 242My Mom JaynePati, Seasons 1&2The Day the Earth Blew Up: A Looney Tunes MovieJune 29
    #Somebody’s Son, Season 1Family or Fiancé, Season 4June 30
    90 Day Fiancé: Pillow Talk, Season 11Truck U, Season 21
    #hbo #max #new #releases #june
    HBO and Max New Releases: June 2025
    HBO original The Gilded Age returns for a third season on June 22. This series tells a fictionalized story set during America’s Gilded Age. A time of rapidly increasing prosperity and industry, for those lucky enough to capitalize on it. New York City’s social scene is forced to adapt as people with old moneyand those with new moneyclash. Carrie Coon, Morgan Spector, Taissa Farmiga, Cynthia Nixon, and more star in this compelling drama. Fans of The Hunger Games series will be happy to find all four movies in the series on Max from the first of the month. If you need a break from Sunrise on the Reaping theories or simply want to revisit the story that started it all, Max is the place to be. A Minecraft Movie will also be available to stream on Max this month, though the date has yet to be revealed by Warner Bros. Discovery. Here’s everything coming to HBO and Max in June. HBO and Max New Releases – June 2025 June 1 A Hologram for the KingA Nightmare on Elm StreetA Perfect GetawayBacktrackBatman and Superman: Battle of the Super SonsBlack PatchBlues in the NightCasinoFight ClubGentleman JimHellboyI Am Not Your NegroIgorIllegalIn the Good Old SummertimeInvasion of the Body SnatchersKid Glove KillerMeet Me in St. LouisMy Scientology MovieNumbered MenOne Foot in HeavenParasitePresenting Lily MarsPride & PrejudicePublic EnemiesReign of the SupermenSerenadeSilver RiverSpaceballsSplitStrike Up the BandSummer StockSuperman: Man of TomorrowSuperman: Red SonSuperman: UnboundSuperman/Batman: Public EnemiesThank Your Lucky StarsThe Death of SupermanThe Fighting 69thThe Harvey GirlsThe Hunger GamesThe Hunger Games: Catching FireThe Hunger Games: Mockingjay Part 1The Hunger Games: Mockingjay Part 2The Man Who Invented ChristmasThe Match KingThe Mayor of HellThe MorticianThe NitwitsThe Prince and the PauperThe Sea ChaseThe Sea HawkThe Sunlit NightThe VerdictThey Made Me a CriminalThis Side of the LawThree Faces EastThree StrangersTotal Drama Island, Season 2Wagons WestWords and MusicYou’ll Find OutZiegfeld FolliesJune 2 BBQ Brawl, Season 6June 3 Bullet TrainUgliest House in America, Season 6June 4 1000-lb Roomies, Season 1Fatal Destination, Season 1June 5 Bea’s Block, Season 1CChespirito: Not Really on Purpose, Season 1June 6 House Hunters International: Volume 9, Season 201ParthenopeJune 10 Virgins, Season 1Join our mailing list Get the best of Den of Geek delivered right to your inbox! June 11 Guy’s Grocery Games, Season 38June 12 Bitchin’ Rides, Season 11Mini Beat Power Rockers: A Superheroic NightJune 13 CleanerHouse Hunters: Volume 10, Season 240Maine Cabin Masters, Season 10Super SaraToad & Friends, Season 1BJune 16 Hero Ball, Season 3BJune 17 Dr. Sanjay Gupta Reports: Animal PharmSuper Mega Cakes, Season 1June 19 Expedition Unknown, Season 15Mystery At Blind Frog Ranch, Season 5June 20 House Hunters: Volume 10, Season 241Lu & The Bally Bunch, Season 1CNow or Never: FC MontfermeilTeen Titans Go!, Season 9BJune 21 The Kitchen, Season 38The Never Ever Mets, Season 2June 22The Gilded Age, Season 3June 23 Match Me Abroad, Season 2June 24 EnigmaMean Girl Murders, Season 3The InvitationJune 25 Rehab Addict, Season 10June 27 House Hunters: Volume 10, Season 242My Mom JaynePati, Seasons 1&2The Day the Earth Blew Up: A Looney Tunes MovieJune 29 #Somebody’s Son, Season 1Family or Fiancé, Season 4June 30 90 Day Fiancé: Pillow Talk, Season 11Truck U, Season 21 #hbo #max #new #releases #june
    WWW.DENOFGEEK.COM
    HBO and Max New Releases: June 2025
    HBO original The Gilded Age returns for a third season on June 22. This series tells a fictionalized story set during America’s Gilded Age. A time of rapidly increasing prosperity and industry, for those lucky enough to capitalize on it. New York City’s social scene is forced to adapt as people with old money (inherited wealth) and those with new money (wealth from rising industries) clash. Carrie Coon, Morgan Spector, Taissa Farmiga, Cynthia Nixon, and more star in this compelling drama. Fans of The Hunger Games series will be happy to find all four movies in the series on Max from the first of the month. If you need a break from Sunrise on the Reaping theories or simply want to revisit the story that started it all, Max is the place to be. A Minecraft Movie will also be available to stream on Max this month, though the date has yet to be revealed by Warner Bros. Discovery. Here’s everything coming to HBO and Max in June. HBO and Max New Releases – June 2025 June 1 A Hologram for the King (2016)A Nightmare on Elm Street (2010)A Perfect Getaway (2009)Backtrack (2016)Batman and Superman: Battle of the Super Sons (2022)Black Patch (1957)Blues in the Night (1941)Casino (1995)Fight Club (1999)Gentleman Jim (1942)Hellboy (2004)I Am Not Your Negro (2017)Igor (2008)Illegal (1955)In the Good Old Summertime (1949)Invasion of the Body Snatchers (1978)Kid Glove Killer (1942)Meet Me in St. Louis (1944)My Scientology Movie (2017)Numbered Men (1930)One Foot in Heaven (1941)Parasite (2019)Presenting Lily Mars (1943)Pride & Prejudice (2005)Public Enemies (2009)Reign of the Supermen (2019)Serenade (1956)Silver River (1948)Spaceballs (1987)Split (2017)Strike Up the Band (1940)Summer Stock (1950)Superman: Man of Tomorrow (2020)Superman: Red Son (2020)Superman: Unbound (2013)Superman/Batman: Public Enemies (2009)Thank Your Lucky Stars (1943)The Death of Superman (2018)The Fighting 69th (1940)The Harvey Girls (1946)The Hunger Games (2012)The Hunger Games: Catching Fire (2013)The Hunger Games: Mockingjay Part 1 (2014)The Hunger Games: Mockingjay Part 2 (2015)The Man Who Invented Christmas (2017)The Match King (1932)The Mayor of Hell (1933)The Mortician (HBO Original)The Nitwits (1935)The Prince and the Pauper (1937)The Sea Chase (1955)The Sea Hawk (1940)The Sunlit Night (2019)The Verdict (1946)They Made Me a Criminal (1939)This Side of the Law (1950)Three Faces East (1930)Three Strangers (1946)Total Drama Island, Season 2 (Cartoon Network)Wagons West (1952)Words and Music (1948)You’ll Find Out (1940)Ziegfeld Follies (1946)June 2 BBQ Brawl, Season 6 (Food Network)June 3 Bullet Train (2022)Ugliest House in America, Season 6 (HGTV)June 4 1000-lb Roomies, Season 1 (TLC)Fatal Destination, Season 1 (ID)June 5 Bea’s Block, Season 1C (Max Original)Chespirito: Not Really on Purpose, Season 1 (Max Original)June 6 House Hunters International: Volume 9, Season 201 (HGTV)Parthenope (A24) June 10 Virgins, Season 1 (TLC) Join our mailing list Get the best of Den of Geek delivered right to your inbox! June 11 Guy’s Grocery Games, Season 38 (Food Network)June 12 Bitchin’ Rides, Season 11Mini Beat Power Rockers: A Superheroic Night (Discovery International)June 13 Cleaner (2025)House Hunters: Volume 10, Season 240 (HGTV)Maine Cabin Masters, Season 10 (Magnolia Network)Super Sara (Max Original)Toad & Friends, Season 1BJune 16 Hero Ball, Season 3BJune 17 Dr. Sanjay Gupta Reports: Animal Pharm (CNN Originals, 2025)Super Mega Cakes, Season 1 (Food Network) June 19 Expedition Unknown, Season 15 (Discovery)Mystery At Blind Frog Ranch, Season 5 (Discovery)June 20 House Hunters: Volume 10, Season 241 (HGTV)Lu & The Bally Bunch, Season 1C (Cartoon Network)Now or Never: FC Montfermeil (Max Original)Teen Titans Go!, Season 9B (Cartoon Network)June 21 The Kitchen, Season 38 (Food Network)The Never Ever Mets, Season 2 (OWN)June 22The Gilded Age, Season 3 (HBO Original) June 23 Match Me Abroad, Season 2 (TLC)June 24 Enigma (HBO Original)Mean Girl Murders, Season 3 (ID)The Invitation (2022) June 25 Rehab Addict, Season 10 (HGTV)June 27 House Hunters: Volume 10, Season 242 (HGTV)My Mom Jayne (HBO Original)Pati, Seasons 1&2 (Max Original)The Day the Earth Blew Up: A Looney Tunes Movie (2025)June 29 #Somebody’s Son, Season 1 (OWN)Family or Fiancé, Season 4 (OWN)June 30 90 Day Fiancé: Pillow Talk, Season 11 (TLC)Truck U, Season 21
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  • NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset

    NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset
    Noctilucent clouds usually form close to the poles, but in recent decades, they’re being spotted closer to the Equator

    Noctilucent clouds over the Baltic Sea, as seen from Germany in 2019. Typically seen in polar regions, the clouds are increasingly appearing at mid- and low latitudes.
    Matthias Süßen via Wikimedia Commons under CC BY-SA 4.0

    While astronomy and clouds don’t usually mix, a rare type of atmospheric phenomenon, called noctilucent or night-shining clouds, offers an exception, as reported by Space.com’s Anthony Wood.
    Noctilucent clouds are wispy, silvery-blue clouds found at much higher altitudes than usual. While most clouds form in the troposphere between Earth’s surface and about 11 miles above the ground, these appear in the mesosphere, up to 50 miles high. They become visible right after sunset or right before sunrise, when the sun illuminates them from beyond the horizon. The rare clouds likely come into being as ice crystallizes on meteor dust, when the mesosphere is rich with water and very cold, per EarthSky.
    Paradoxically, noctilucent clouds usually form in the summer. That’s because during the hottest months of the year, surface air warms up and rises, expanding and cooling as it does so. Alongside other processes, this cools the mesosphere to temperatures as low as minus 210 degrees Fahrenheit, according to EarthSky. This happens around Earth’s poles, so people are thus most likely to see noctilucent clouds in polar regions during the summer—for the Northern Hemisphere, the clouds tend to appear between late May and mid-August.

    What are noctilucent clouds and how can you see them?
    Watch on

    More recently, however, the rare phenomenon has been spotted closer and closer to the Equator. As such, NASA published a statement earlier this month asking citizen scientists to submit their observations and photographs of noctilucent clouds—even pictures taken in the past—to a crowdsourced research project called Space Cloud Watch.
    “Combined with satellite data and model simulations, your data can help us figure out why these noctilucent clouds are more frequently appearing at mid-low latitudes,” the agency explains.
    According to Royal Museums Greenwich, some scholars suggest climate change is responsible for that shift, as well as rocket launches. Rocket exhaust trails consist of small ice particles and water vapor, which can contribute to noctilucent clouds once they reach the mesosphere.
    Last summer, Europe saw especially spectacular noctilucent clouds, despite the fact that strong solar activity—such as what we’re experiencing now at the solar maximum—would normally have dissipated them, as reported by Spaceweather.com. This might be partially explained by the underwater volcano near Tonga that erupted in 2022 and threw a plume of water vapor into the atmosphere.
    “That was two years ago, but it takes about two years for the vapor to circulate up to the mesosphere, where NLCsform. Water is a key ingredient for NLCs, so Tonga’s moisture could be turbocharging the clouds,” Spaceweather.com reported in June 2024, adding that the 124 rocket launches so far that year likely also played a role.
    If you’re hoping to spot the night-shining clouds yourself this summer, the good news is that they’re visible to the naked eye. The bad news is that the only ways to predict their natural appearance are by checking for ideal upper atmospheric conditions and keeping an eye on north-facing webcams in regions east of your location, as reported by Stuart Atkinson for BBC Sky at Night Magazine last year. If noctilucent clouds are forming in those eastern skies, where the sun sets earlier, chances are that they might be soon visible in your area.
    And if you do happen to catch a glimpse, don’t forget to snap a photo for science. “I find these clouds fascinating and can’t wait to see the amazing pictures,” Space Cloud Watch project lead Chihoko Cullens, a research scientist at the University of Colorado, Boulder, says in NASA’s statement.

    Get the latest stories in your inbox every weekday.
    #nasa #wants #your #help #study
    NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset
    NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset Noctilucent clouds usually form close to the poles, but in recent decades, they’re being spotted closer to the Equator Noctilucent clouds over the Baltic Sea, as seen from Germany in 2019. Typically seen in polar regions, the clouds are increasingly appearing at mid- and low latitudes. Matthias Süßen via Wikimedia Commons under CC BY-SA 4.0 While astronomy and clouds don’t usually mix, a rare type of atmospheric phenomenon, called noctilucent or night-shining clouds, offers an exception, as reported by Space.com’s Anthony Wood. Noctilucent clouds are wispy, silvery-blue clouds found at much higher altitudes than usual. While most clouds form in the troposphere between Earth’s surface and about 11 miles above the ground, these appear in the mesosphere, up to 50 miles high. They become visible right after sunset or right before sunrise, when the sun illuminates them from beyond the horizon. The rare clouds likely come into being as ice crystallizes on meteor dust, when the mesosphere is rich with water and very cold, per EarthSky. Paradoxically, noctilucent clouds usually form in the summer. That’s because during the hottest months of the year, surface air warms up and rises, expanding and cooling as it does so. Alongside other processes, this cools the mesosphere to temperatures as low as minus 210 degrees Fahrenheit, according to EarthSky. This happens around Earth’s poles, so people are thus most likely to see noctilucent clouds in polar regions during the summer—for the Northern Hemisphere, the clouds tend to appear between late May and mid-August. What are noctilucent clouds and how can you see them? Watch on More recently, however, the rare phenomenon has been spotted closer and closer to the Equator. As such, NASA published a statement earlier this month asking citizen scientists to submit their observations and photographs of noctilucent clouds—even pictures taken in the past—to a crowdsourced research project called Space Cloud Watch. “Combined with satellite data and model simulations, your data can help us figure out why these noctilucent clouds are more frequently appearing at mid-low latitudes,” the agency explains. According to Royal Museums Greenwich, some scholars suggest climate change is responsible for that shift, as well as rocket launches. Rocket exhaust trails consist of small ice particles and water vapor, which can contribute to noctilucent clouds once they reach the mesosphere. Last summer, Europe saw especially spectacular noctilucent clouds, despite the fact that strong solar activity—such as what we’re experiencing now at the solar maximum—would normally have dissipated them, as reported by Spaceweather.com. This might be partially explained by the underwater volcano near Tonga that erupted in 2022 and threw a plume of water vapor into the atmosphere. “That was two years ago, but it takes about two years for the vapor to circulate up to the mesosphere, where NLCsform. Water is a key ingredient for NLCs, so Tonga’s moisture could be turbocharging the clouds,” Spaceweather.com reported in June 2024, adding that the 124 rocket launches so far that year likely also played a role. If you’re hoping to spot the night-shining clouds yourself this summer, the good news is that they’re visible to the naked eye. The bad news is that the only ways to predict their natural appearance are by checking for ideal upper atmospheric conditions and keeping an eye on north-facing webcams in regions east of your location, as reported by Stuart Atkinson for BBC Sky at Night Magazine last year. If noctilucent clouds are forming in those eastern skies, where the sun sets earlier, chances are that they might be soon visible in your area. And if you do happen to catch a glimpse, don’t forget to snap a photo for science. “I find these clouds fascinating and can’t wait to see the amazing pictures,” Space Cloud Watch project lead Chihoko Cullens, a research scientist at the University of Colorado, Boulder, says in NASA’s statement. Get the latest stories in your inbox every weekday. #nasa #wants #your #help #study
    WWW.SMITHSONIANMAG.COM
    NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset
    NASA Wants Your Help to Study These Rare, High-Altitude Clouds That Appear to Glow at Sunrise and Sunset Noctilucent clouds usually form close to the poles, but in recent decades, they’re being spotted closer to the Equator Noctilucent clouds over the Baltic Sea, as seen from Germany in 2019. Typically seen in polar regions, the clouds are increasingly appearing at mid- and low latitudes. Matthias Süßen via Wikimedia Commons under CC BY-SA 4.0 While astronomy and clouds don’t usually mix, a rare type of atmospheric phenomenon, called noctilucent or night-shining clouds, offers an exception, as reported by Space.com’s Anthony Wood. Noctilucent clouds are wispy, silvery-blue clouds found at much higher altitudes than usual. While most clouds form in the troposphere between Earth’s surface and about 11 miles above the ground, these appear in the mesosphere, up to 50 miles high. They become visible right after sunset or right before sunrise, when the sun illuminates them from beyond the horizon. The rare clouds likely come into being as ice crystallizes on meteor dust, when the mesosphere is rich with water and very cold, per EarthSky. Paradoxically, noctilucent clouds usually form in the summer. That’s because during the hottest months of the year, surface air warms up and rises, expanding and cooling as it does so. Alongside other processes, this cools the mesosphere to temperatures as low as minus 210 degrees Fahrenheit, according to EarthSky. This happens around Earth’s poles, so people are thus most likely to see noctilucent clouds in polar regions during the summer—for the Northern Hemisphere, the clouds tend to appear between late May and mid-August. What are noctilucent clouds and how can you see them? Watch on More recently, however, the rare phenomenon has been spotted closer and closer to the Equator. As such, NASA published a statement earlier this month asking citizen scientists to submit their observations and photographs of noctilucent clouds—even pictures taken in the past—to a crowdsourced research project called Space Cloud Watch. “Combined with satellite data and model simulations, your data can help us figure out why these noctilucent clouds are more frequently appearing at mid-low latitudes,” the agency explains. According to Royal Museums Greenwich, some scholars suggest climate change is responsible for that shift, as well as rocket launches. Rocket exhaust trails consist of small ice particles and water vapor, which can contribute to noctilucent clouds once they reach the mesosphere. Last summer, Europe saw especially spectacular noctilucent clouds, despite the fact that strong solar activity—such as what we’re experiencing now at the solar maximum—would normally have dissipated them, as reported by Spaceweather.com. This might be partially explained by the underwater volcano near Tonga that erupted in 2022 and threw a plume of water vapor into the atmosphere. “That was two years ago, but it takes about two years for the vapor to circulate up to the mesosphere, where NLCs [noctilucent clouds] form. Water is a key ingredient for NLCs, so Tonga’s moisture could be turbocharging the clouds,” Spaceweather.com reported in June 2024, adding that the 124 rocket launches so far that year likely also played a role. If you’re hoping to spot the night-shining clouds yourself this summer, the good news is that they’re visible to the naked eye. The bad news is that the only ways to predict their natural appearance are by checking for ideal upper atmospheric conditions and keeping an eye on north-facing webcams in regions east of your location, as reported by Stuart Atkinson for BBC Sky at Night Magazine last year. If noctilucent clouds are forming in those eastern skies, where the sun sets earlier, chances are that they might be soon visible in your area. And if you do happen to catch a glimpse, don’t forget to snap a photo for science. “I find these clouds fascinating and can’t wait to see the amazing pictures,” Space Cloud Watch project lead Chihoko Cullens, a research scientist at the University of Colorado, Boulder, says in NASA’s statement. Get the latest stories in your inbox every weekday.
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  • 39 Summer Fonts That Really ‘Sizzle’

    39 Summer Fonts That Really ‘Sizzle’

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities.
    Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hourscurating the perfect collection of typefaces that embody everything we love about the warmest season of the year.
    Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good; it’s about evoking that carefree, sun-kissed feeling that makes summer so special.
    In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together!
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Hottest Summer Fonts of 2025
    Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks:
    Summer Sunshine

    Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days

    Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    Summer Crab

    Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves

    Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday

    Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector

    Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer

    Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface

    Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven

    Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font

    Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season

    AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font

    Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font

    Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER

    FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival

    Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey

    Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times

    Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font

    Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font

    Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash

    Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes

    Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance

    Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show

    Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics

    Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary

    Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script

    Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash

    Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font

    Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font

    Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party

    Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font

    Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras

    Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font

    Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font

    Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font

    Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font

    Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font

    Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font

    SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font

    Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer?
    Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic– there are specific design elements that trigger those warm, sunny associations in our minds.
    Relaxed, Flowing Letterforms
    Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode.
    The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.”
    Bright, Energetic Personality
    Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face.
    Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices.
    Vintage Beach Resort Vibes
    There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories.
    These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect.
    Where to Use Summer Fonts
    Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun.
    Event and Festival Branding
    Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings.
    From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences.
    Hospitality and Tourism
    Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation.
    Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust.
    Food and Beverage
    Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather.
    From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste.
    Social Media and Digital Design
    Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!”
    Where to Avoid Summer Fonts
    While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit.
    Corporate and Professional Contexts
    Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require.
    the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount.
    Technical Documentation
    User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical.
    Formal Occasions
    Wedding invitations, memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance.
    How to Choose the Perfect Summer Font
    Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice:
    Consider Your Audience
    Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers.
    Match the Summer Vibe
    Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection.
    Test Readability
    Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications.
    Consider Seasonal Flexibility
    If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements.
    Alternatives to Traditional Summer Fonts
    While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy:
    Tropical Script Fonts
    Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands.
    Vintage Surf Typography
    Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture.
    Hand-Lettered Styles
    Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine.
    Common Summer Font Questions
    Let’s tackle some frequently asked questions about summer typography:
    What makes a font look summery?
    Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic.
    Can I use summer fonts year-round?
    While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods.
    Are summer fonts professional enough for business use?
    It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare.
    How do I pair summer fonts with other typefaces?
    Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy.
    Making Your Designs Sizzle
    Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design.
    Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs.
    So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer!
    What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine!

    Riley Morgan

    Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. When they’re not designing sleek visuals for clients, they’re blogging about trends, tools, and the art of making design feel like home—wherever that may be.

    17 Cutest Kawaii Fonts That are So AdorableKawaii fonts are exactly what they sound like – typefaces that embody the Japanese concept of “kawaii”. These...26 Billboard Fonts You Can Read at 80 MPHWhen you’re racing down the highway at 80 mph, you’ve got about 3 seconds to grab someone’s attention with your...40 Christmas Fonts that are ‘Santa-Approved’As a designer with a serious case of Christmas spirit, I can’t help but get giddy when it’s time to...
    #summer #fonts #that #really #sizzle
    39 Summer Fonts That Really ‘Sizzle’
    39 Summer Fonts That Really ‘Sizzle’ In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities. Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hourscurating the perfect collection of typefaces that embody everything we love about the warmest season of the year. Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good; it’s about evoking that carefree, sun-kissed feeling that makes summer so special. In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Hottest Summer Fonts of 2025 Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks: Summer Sunshine Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Summer Crab Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer? Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic– there are specific design elements that trigger those warm, sunny associations in our minds. Relaxed, Flowing Letterforms Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode. The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.” Bright, Energetic Personality Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face. Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices. Vintage Beach Resort Vibes There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories. These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect. Where to Use Summer Fonts Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun. Event and Festival Branding Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings. From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences. Hospitality and Tourism Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation. Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust. Food and Beverage Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather. From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste. Social Media and Digital Design Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!” Where to Avoid Summer Fonts While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit. Corporate and Professional Contexts Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require. the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount. Technical Documentation User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical. Formal Occasions Wedding invitations, memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance. How to Choose the Perfect Summer Font Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice: Consider Your Audience Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers. Match the Summer Vibe Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection. Test Readability Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications. Consider Seasonal Flexibility If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements. Alternatives to Traditional Summer Fonts While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy: Tropical Script Fonts Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands. Vintage Surf Typography Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture. Hand-Lettered Styles Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine. Common Summer Font Questions Let’s tackle some frequently asked questions about summer typography: What makes a font look summery? Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic. Can I use summer fonts year-round? While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods. Are summer fonts professional enough for business use? It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare. How do I pair summer fonts with other typefaces? Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy. Making Your Designs Sizzle Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design. Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs. So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer! What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine! Riley Morgan Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. When they’re not designing sleek visuals for clients, they’re blogging about trends, tools, and the art of making design feel like home—wherever that may be. 17 Cutest Kawaii Fonts That are So AdorableKawaii fonts are exactly what they sound like – typefaces that embody the Japanese concept of “kawaii”. These...26 Billboard Fonts You Can Read at 80 MPHWhen you’re racing down the highway at 80 mph, you’ve got about 3 seconds to grab someone’s attention with your...40 Christmas Fonts that are ‘Santa-Approved’As a designer with a serious case of Christmas spirit, I can’t help but get giddy when it’s time to... #summer #fonts #that #really #sizzle
    DESIGNWORKLIFE.COM
    39 Summer Fonts That Really ‘Sizzle’
    39 Summer Fonts That Really ‘Sizzle’ In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities. Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hours (probably too many!) curating the perfect collection of typefaces that embody everything we love about the warmest season of the year. Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good (though these fonts absolutely do); it’s about evoking that carefree, sun-kissed feeling that makes summer so special. In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Hottest Summer Fonts of 2025 Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks: Summer Sunshine Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Summer Crab Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer? Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic (though it might feel like it) – there are specific design elements that trigger those warm, sunny associations in our minds. Relaxed, Flowing Letterforms Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode. The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.” Bright, Energetic Personality Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face. Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices. Vintage Beach Resort Vibes There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories. These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect. Where to Use Summer Fonts Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun. Event and Festival Branding Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings. From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences. Hospitality and Tourism Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation. Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust. Food and Beverage Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather. From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste. Social Media and Digital Design Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!” Where to Avoid Summer Fonts While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit. Corporate and Professional Contexts Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require. Save the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount. Technical Documentation User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical. Formal Occasions Wedding invitations (unless it’s a beach wedding!), memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance. How to Choose the Perfect Summer Font Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice: Consider Your Audience Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers. Match the Summer Vibe Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection. Test Readability Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications. Consider Seasonal Flexibility If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements. Alternatives to Traditional Summer Fonts While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy: Tropical Script Fonts Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands. Vintage Surf Typography Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture. Hand-Lettered Styles Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine. Common Summer Font Questions Let’s tackle some frequently asked questions about summer typography: What makes a font look summery? Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic. Can I use summer fonts year-round? While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods. Are summer fonts professional enough for business use? It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare. How do I pair summer fonts with other typefaces? Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy. Making Your Designs Sizzle Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design. Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs. So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer! What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine! Riley Morgan Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. 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