show some love for the losers Delightfully irreverent Underdogs isn’t your parents’ nature docuseries Ryan Reynolds narrates NatGeo's new series highlighting nature's much less cool and majestic creatures Jennifer Ouellette – Jun 15, 2025 3:11 pm | 5 The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Narrator Ryan Reynolds celebrates nature's outcasts in the new NatGeo docuseries Underdogs. Most of us have seen a nature documentary or two (or three) at some point in our lives, so it's a familiar format: sweeping majestic footage of impressively regal animals accompanied by reverently high-toned narration (preferably with a tony British accent). Underdogs, a new docuseries from National Geographic, takes a decidedly different and unconventional approach. Narrated by with hilarious irreverence by Ryan Reynolds, the five-part series highlights nature's less cool and majestic creatures: the outcasts and benchwarmers, more noteworthy for their "unconventional hygiene choices" and "unsavory courtship rituals." It's like The Suicide Squad or Thunderbolts*, except these creatures actually exist. Per the official premise, "Underdogs features a range of never-before-filmed scenes, including the first time a film crew has ever entered a special cave in New Zealand—a huge cavern that glows brighter than a bachelor pad under a black light thanks to the glowing butts of millions of mucus-coated grubs. All over the world, overlooked superstars like this are out there 24/7, giving it maximum effort and keeping the natural world in working order for all those showboating polar bears, sharks and gorillas." It's rated PG-13 thanks to the odd bit of scatalogical humor and shots of Nature Sexy Time Each of the five episodes is built around a specific genre. "Superheroes" highlights the surprising superpowers of the honey badger, pistol shrimp, and the invisible glass frog, among others, augmented with comic book graphics; "Sexy Beasts" focuses on bizarre mating habits and follows the format of a romantic advice column; "Terrible Parents" highlights nature's worst practices, following the outline of a parenting guide; "Total Grossout" is exactly what it sounds like; and "The Unusual Suspects" is a heist tale, documenting the supposed efforts of a macaque to put together the ultimate team of masters of deception and disguise (an inside man, a decoy, a fall guy, etc.).  Green Day even wrote and recorded a special theme song for the opening credits. Co-creators Mark Linfield and Vanessa Berlowitz of Wildstar Films are longtime producers of award-winning wildlife films, most notably Frozen Planet, Planet Earth and David Attenborough's Life of Mammals—you know, the kind of prestige nature documentaries that have become a mainstay for National Geographic and the BBC, among others. They're justly proud of that work, but this time around the duo wanted to try something different. Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A fireworm is hit by a cavitation bubble shot from the claw of a pistol shrimp defending its home. National Geographic/Hugh Miller As it grows and molts, the mad hatterpillar stacks old head casings on top of its head. Scientists think it is used as a decoy against would-be predators and parasites, and when needed, it can also be used as a weapon. National Geographic/Katherine Hannaford Worst parents ever? A young barnacle goose chick prepares t make the 800-foot jump from its nest to the ground. National Geographic An adult pearlfish reverses into a sea cucumber's butt to hide. National Geographic A vulture sticks its head inside an elephant carcass to eat. National Geographic A manatee releases flatulence while swimming to lose the buoyancy build up of gas inside its stomach, and descend down the water column. National Geographic/Karl Davies "There is a sense after awhile that you're playing the same animals to the same people, and the shows are starting to look the same and so is your audience," Linfield told Ars. "We thought, okay, how can we do something absolutely the opposite? We've gone through our careers collecting stories of these weird and crazy creatures that don't end up in the script because they're not big or sexy and they live under a rock. But they often have the best life histories and the craziest superpowers." Case in point: the velvet worm featured in the "Superheroes" episode, which creeps up on unsuspecting prey before squirting disgusting slime all over their food. (It's a handy defense mechanism, too, against predators like the wolf spider.) Once Linfield and Berlowitz decided to focus on nature's underdogs and to take a more humorous approach, Ryan Reynolds became their top choice for a narrator—the anti-Richard Attenborough. As luck would have it, the pair shared an agent with the mega-star. So even though they thought there was no way Reynolds would agree to the project, they put together a sizzle reel, complete with a "fake Canadian Ryan Reynolds sound-alike" doing the narration. Reynolds was on set when he received the reel, and loved it so much he recoded his own narration for the footage and sent it back. "From that moment he was in," said Linfield, and Wildstar Films worked closely with Reynolds and his company to develop the final series. "We've never worked that way on a series before, a joint collaboration from day one," Berlowitz admitted. But it worked: the end result strikes the perfect balance between scientific revelation and accurate natural history, and an edgy comic tone. That tone is quintessential Reynolds, and while he did mostly follow the script (which his team helped write), Linfield and Berlowitz admit there was also a fair amount of improvisation—not all of it PG-13.  "What we hadn't appreciated is that he's an incredible improv performer," said Berlowitz. "He can't help himself. He gets into character and starts riffing off [the footage]. There are some takes that we definitely couldn't use, that potentially would fit a slightly more Hulu audience."  Some of the ad-libs made it into the final episodes, however—like Reynolds describing an Aye-Aye as "if fear and panic had a baby and rolled it in dog hair"—even though it meant going back and doing a bit of recutting to get the new lines to fit. Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A male hippo sprays his feces at another male who is threatening to take over his patch. National Geographic A male proboscis monkey flaunts his large nose. The noses of these males are used to amplify their calls in the vast forest. National Geographic Dream girl: A blood-soaked female hyena looks across the African savanna. National Geographic A male bowerbird presents one of the finest items in his collection to a female in his bower. National Geographic The male nursery web spider presents his nuptial gift to the female. National Geographic Cue the Barry White mood music: Two leopard slugs suspend themselves on a rope of mucus as they entwine their bodies to mate with one another. National Geographic Despite their years of collective experience, Linfield and Berlowitz were initially skeptical when the crew told them about the pearl fish, which hides from predators in a sea cucumber's butt (along with many other species). "It had never been filmed so we said, 'You're going to have to prove it to us,'" said Berlowitz. "They came back with this fantastic, hilarious sequence of a pearl fish reverse parking [in a sea cucumber's anus)." The film crew experienced a few heart-pounding moments, most notably while filming the cliffside nests of barnacle geese for the "Terrible Parents" episode. A melting glacier caused a watery avalanche while the crew was filming the geese, and they had to quickly grab a few shots and run to safety. Less dramatic: cinematographer Tom Beldam had his smartphone stolen by a long-tailed macaque mere minutes after he finished capturing the animal on film. If all goes well and Underdogs finds its target audience, we may even get a follow-up. "We are slightly plowing new territory but the science is as true as it's ever been and the stories are good. That aspect of the natural history is still there," said Linfield. "I think what we really hope for is that people who don't normally watch natural history will watch it. If people have as much fun watching it as we had making it, then the metrics should be good enough for another season." Verdict: Underdogs is positively addictive; I binged all five episodes in a single day. (For his part, Reynolds said in a statement that he was thrilled to "finally watch a project of ours with my children. Technically they saw Deadpool and Wolverine but I don't think they absorbed much while covering their eyes and ears and screaming for two hours.") Underdogs premieres June 15, 2025, at 9 PM/8 PM Central on National Geographic (simulcast on ABC) and will be available for streaming on Disney+ and Hulu the following day.  You should watch it, if only to get that second season. Jennifer Ouellette Senior Writer Jennifer Ouellette Senior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 5 Comments

What just happened? As protests against federal immigration enforcement swept through downtown Los Angeles last week, a wave of looting left several major retailers, including Apple, T-Mobile, and Adidas, counting the cost of smashed windows and stolen goods. Yet for those who made off with iPhones from Apple's flagship store, the thrill of the heist quickly turned into a lesson in high-tech security. Apple's retail locations are equipped with advanced anti-theft technology that renders display devices useless once they leave the premises. The moment a demonstration iPhone is taken beyond the store's Wi-Fi network, it is instantly disabled by proximity software and a remote "kill switch." Instead of a functioning smartphone, thieves were met with a stark message on the screen: "Please return to Apple Tower Theatre. This device has been disabled and is being tracked. Local authorities will be alerted." The phone simultaneously sounds an alarm and flashes the warning, ensuring it cannot be resold or activated elsewhere. This system is not new. During the nationwide unrest of 2020, similar scenes played out as looters discovered that Apple's security measures turned their stolen goods into little more than expensive paperweights. The technology relies on a combination of location tracking and network monitoring. As soon as a device is separated from the store's secure environment, it is remotely locked, its location is tracked, and law enforcement is notified. // Related Stories Videos circulating online show stolen iPhones blaring alarms and displaying tracking messages, making them impossible to ignore and virtually worthless on the black market. According to the Los Angeles Police Department, at least three individuals were arrested in connection with the Apple Store burglary, including one suspect apprehended at the scene and two others detained for looting. The crackdown on looting comes amid a broader shift in California's approach to retail crime. In response to public outcry over rising thefts, state and local officials have moved away from previously lenient policies. The passage of Proposition 36 has empowered prosecutors to file felony charges against repeat offenders, regardless of the value of stolen goods, and to impose harsher penalties for organized group theft. Under these new measures, those caught looting face the prospect of significant prison time, a marked departure from the misdemeanor charges that were common under earlier laws. District attorneys in Southern California have called for even harsher penalties, particularly for crimes committed during states of emergency. Proposals include making looting a felony offense, increasing prison sentences, and ensuring that suspects are not released without judicial review. The goal, officials say, is to deter opportunistic criminals who exploit moments of crisis, whether during protests or natural disasters.

La revue « Réseaux » s’intéresse aux pouvoirs des algorithmes en matière de sécurité Dans son numéro de printemps, la revue décortique cette technologie onéreuse qui, malgré ses promesses, pourrait bien ne pas être aussi efficace que prévu. Article réservé aux abonnés La revue des revues. Depuis plusieurs années, la vidéosurveillance dite « algorithmique », dopée à l’intelligence artificielle (IA), s’est répandue en France. D’abord cantonnée à un usage statistique, elle a vu son usage élargi à des fins sécuritaires lors des Jeux olympiques de Paris, en 2024, pour détecter les mouvements de foule ou les bagages oubliés. Une expérimentation que le législateur a décidé de reconduire jusqu’en 2027 malgré un rapport d’évaluation pointant une efficacité relative. Lire aussi | Article réservé à nos abonnés « La généralisation de la vidéosurveillance algorithmique fait peser des risques majeurs sur nos libertés » La revue Réseaux aborde cette nouvelle technologie dans son numéro de mai-juin portant sur « Les politiques numériques de la sécurité urbaine » L’article « Qui rend lisibles les images ? », de Clément Le Ludec et Maxime Cornet, fondé sur une observation fine de deux systèmes de vidéosurveillance algorithmique, remet en cause cette idée. Les sociologues reviennent sur le nécessaire travail humain pour nettoyer et annoter les images employées afin d’entraîner l’IA à reconnaître une situation donnée. Cette intervention humaine influe sur la « définition de l’infraction » que le système va rechercher. Effet pervers C’est particulièrement vrai dans un des cas étudiés, un algorithme de détection de vol à l’étalage dans les supermarchés. Les annotateurs doivent identifier des gestes qu’ils jugent suspects, présageant d’un vol. Une tâche qui conduit à une « simplification du réel » obérant l’efficacité du dispositif. L’intervention humaine dépasse même l’entraînement : la caractérisation des événements est parfois faite en temps réel par les annotateurs, basés à Madagascar. Le système n’est dès lors plus vraiment automatique. Lire aussi | Article réservé à nos abonnés Algorithmes sociaux : « Plus le score de risque est élevé, plus le contrôle est intensifié » Par ailleurs, l’utilisation de cet outil ne se traduisant pas par une baisse du nombre de vols, cette inefficacité conduit les opérateurs à se rabattre sur la vidéosurveillance. Un autre système, utilisé contre les infractions routières, a tendance à être focalisé sur des zones déjà sous surveillance, limitant l’apport du dispositif. Et pour rentabiliser ce coûteux système, on lui cherche même des applications différentes de celles prévues au départ. Il vous reste 22.86% de cet article à lire. La suite est réservée aux abonnés.

Published June 5, 2025 10:00am EDT close Don’t be so quick to click that Google calendar invite. It could be a hacker’s trap Cybercriminals are sending fake meeting invitations that seem legitimate. NEWYou can now listen to Fox News articles! Americans’ personal data is now spread across more digital platforms than ever. From online shopping habits to fitness tracking logs, personal information ends up in hundreds of company databases. While most people worry about social media leaks or email hacks, a far less visible threat comes from data brokers.I still find it hard to believe that companies like this are allowed to operate with so little legal scrutiny. These firms trade in personal information without our knowledge or consent. What baffles me even more is that they aren’t serious about protecting the one thing that is central to their business model: data. Just last year, we saw news of a massive data breach at a data broker called National Public Data, which exposed 2.7 billion records. And now another data broker, LexisNexis, a major name in the industry, has reported a significant breach that exposed sensitive information from more than 364,000 people. A hacker at work (Kurt "CyberGuy" Knutsson)LexisNexis breach went undetected for months after holiday hackLexisNexis filed a notice with the Maine attorney general revealing that a hacker accessed consumer data through a third-party software development platform. The breach happened on Dec. 25, 2024, but the company only discovered it months later. LexisNexis was alerted on April 1, 2025, by an unnamed individual who claimed to have found sensitive files. It remains unclear whether this person was responsible for the breach or merely came across the exposed data.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSA spokesperson for LexisNexis confirmed that the hacker gained access to the company’s GitHub account. This is a platform commonly used by developers to store and collaborate on code. Security guidelines repeatedly warn against storing sensitive information in such repositories; however, mistakes such as exposed access tokens and personal data files continue to occur.The stolen data varies from person to person but includes full names, birthdates, phone numbers, mailing and email addresses, Social Security numbers and driver's license numbers. LexisNexis has not confirmed whether it received any ransom demand or had further contact with the attacker. An individual working on their laptop (Kurt "CyberGuy" Knutsson)Why the LexisNexis hack is a bigger threat than you realizeLexisNexis isn’t a household name for most people, but it plays a major role in how personal data is harvested and used behind the scenes. The company pulls information from a wide range of sources, compiling detailed profiles that help other businesses assess risk and detect fraud. Its clients include banks, insurance companies and government agencies.In 2023, the New York Times reported that several car manufacturers had been sharing driving data with LexisNexis without notifying vehicle owners. That information was then sold to insurance companies, which used it to adjust premiums based on individual driving behavior. The story made one thing clear. LexisNexis has access to a staggering amount of personal detail, even from people who have never willingly engaged with the company.Law enforcement also uses LexisNexis tools to dig up information on suspects. These systems offer access to phone records, home addresses and other historical data. While such tools might assist in investigations, they also highlight a serious issue. When this much sensitive information is concentrated in one place, it becomes a single point of failure. And as the recent breach shows, that failure is no longer hypothetical. A hacker at work (Kurt "CyberGuy" Knutsson)7 expert tips to protect your personal data after a data broker breachKeeping your personal data safe online can feel overwhelming, but a few practical steps can make a big difference in protecting your privacy and reducing your digital footprint. Here are 7 effective ways to take control of your information and keep it out of the wrong hands:1. Remove your data from the internet: The most effective way to take control of your data and avoid data brokers from selling it is to opt for data removal services. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Review privacy settings: Take a few minutes to explore the privacy and security settings on the services you use. For example, limit who can see your social media posts, disable unnecessary location-sharing on your phone and consider turning off ad personalization on accounts like Google and Facebook. Most browsers let you block third-party cookies or clear tracking data. The FTC suggests comparing the privacy notices of different sites and apps and choosing ones that let you opt out of sharing when possible.3. Use privacy-friendly tools: Install browser extensions or plugins that block ads and trackers (such as uBlock Origin or Privacy Badger). You might switch to a more private search engine (like DuckDuckGo or Brave) that doesn’t log your queries. Consider using a browser’s "incognito" or private mode when you don’t want your history saved, and regularly clear your cookies and cache. Even small habits, like logging out of accounts when not in use or using a password manager, make you less trackable.GET FOX BUSINESS ON THE GO BY CLICKING HERE4. Beware of phishing links and use strong antivirus software: Scammers may try to get access to your financial details and other important data using phishing links. The best way to safeguard yourself from malicious links is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.5. Be cautious with personal data: Think twice before sharing extra details. Don’t fill out online surveys or quizzes that ask for personal or financial information unless you trust the source. Create separate email addresses for sign-ups (so marketing emails don’t go to your main inbox). Only download apps from official stores and check app permissions.6. Opt out of data broker lists: Many data brokers offer ways to opt out or delete your information, though it can be a tedious process. For example, there are sites like Privacy Rights Clearinghouse or the Whitepages opt-out page that list popular brokers and their opt-out procedures. The FTC’s consumer guide, "Your Guide to Protecting Your Privacy Online," includes tips on opting out of targeted ads and removing yourself from people-search databases. Keep in mind you may have to repeat this every few months.7. Be wary of mailbox communications: Bad actors may also try to scam you through snail mail. The data leak gives them access to your address. They may impersonate people or brands you know and use themes that require urgent attention, such as missed deliveries, account suspensions and security alerts.Kurt’s key takeawayFor many, the LexisNexis breach may be the first time they realize just how much of their data is in circulation. Unlike a social media platform or a bank, there is no clear customer relationship with a data broker, and that makes it harder to demand transparency. This incident should prompt serious discussion around what kind of oversight is necessary in industries that operate in the shadows. A more informed public and stronger regulation may be the only things standing between personal data and permanent exposure.CLICK HERE TO GET THE FOX NEWS APPShould companies be allowed to sell your personal information without your consent? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Data broker LexisNexis Risk Solutions (LNRS) has just disclosed a data breach that occurred at the end of last year, and while it doesn't affect as many individuals as other recent high profile incidents—such as the DISA hack that included 3.3 million people's information—it underscores the ever-present concerns with companies collecting (and profiting off of) user data. As TechCrunch reports, LexisNexis Risk Solutions uses consumers' personal and financial information to help corporations conduct risk assessments on prospective customers and detect fraudulent transactions. For example, LexisNexis sold data on vehicle driving habits collected by car manufacturers to insurance companies to set premiums, while law enforcement agencies pull data from LexisNexis about suspects. (LexisNexis Risk Solutions is a subsidiary of the same corporation that owns data analytics and research firm LexisNexis.)The LexisNexis hack compromised data collected on 364,333 individuals, and there's a potential class action lawsuit brewing over the incident. Here's what you need to know. What happened with LexisNexis?According to the company's filing with the Maine attorney general's office, a data breach took place on December 25, 2024 but wasn't discovered until May 14, 2025. A third-party platform used by LexisNexis was hacked, compromising information that may include the following: NamePhone numberMailing addressEmail addressSocial Security numberDriver's license numberDate of birthIn a letter to affected individuals, LexisNexis states that no financial or credit card information was included in the breach, nor has any data been obviously misused (so far). Few additional details about the incident have been disclosed, other than that none of the company's own networks or systems were hacked. What consumers need to doLexisNexis sent a notice dated May 24 to consumers whose data may have been compromised, so if you receive a letter from LexisNexis Risk Solutions, don't throw it out. The company is offering 24 months of identity protection and credit monitoring services through Experian IdentityWorks, and you must enroll online by August 31, 2025 using the activation code provided in your notice. Affected individuals can also indicate their interest in joining a class action lawsuit against LexisNexis through Oklahoma-based firm Abington Cole + Ellery. If you want to volunteer to be considered as a class representative, fill out the online form with your name, contact information, and connection to the breach.Finally, even if you don't plan to join the class action suit, you should keep an eye out for signs of identity theft. Check your credit report—which you can request for free on a weekly basis—and monitor your accounts for any unauthorized activity. You can also freeze your credit, place a fraud alert, and take other steps to secure your Social Security number so no one can open accounts or take out debt in your name.

Smart TVs, take note Breaking down why Apple TVs are privacy advocates’ go-to streaming device Using the Apple TV app or an Apple account means giving Apple more data, though. Scharon Harding – Jun 1, 2025 7:35 am | 22 Credit: Aurich Lawson | Getty Images Credit: Aurich Lawson | Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven. "Just disconnect your TV from the Internet and use an Apple TV box." That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers. But how private are Apple TV boxes, really? Apple TVs don't use automatic content recognition (ACR, a user-tracking technology leveraged by nearly all smart TVs and streaming devices), but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple? In this article, we'll delve into what makes the Apple TV's privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever. Apple TV boxes limit tracking out of the box One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple's data and privacy policies. Also off by default is the boxes' ability to send voice input data to Apple. Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be. Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users. "If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier (IDFA), which is often used to track," Apple says. "The app is also not permitted to track your activity using other information that identifies you or your device, like your email address." Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default. The Apple TV also lets users control which apps can access the set-top box's Bluetooth functionality, photos, music, and HomeKit data (if applicable), and the remote's microphone. "Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group (PIRG). "I personally trust them more with my data than other tech companies." What if you share analytics data? If you allow your Apple TV to share analytics data with Apple or app developers, that data won't be personally identifiable, Apple says. Any collected personal data is "not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy," Apple says. Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation (PDF), Apple details its use of differential privacy: The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don't receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees. What if you use an Apple account with your Apple TV? Another factor to consider is Apple's privacy policy regarding Apple accounts, formerly Apple IDs. Apple support documentation says you "need" an Apple account to use an Apple TV, but you can use the hardware without one. Still, it's common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes. So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as "data about your activity on and use of" Apple offerings, including "app launches within our services...; browsing history; search history; [and] product interaction." Other types of data Apple may collect from Apple accounts include transaction information (Apple says this is "data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms"), account information ("including email address, devices registered, account status, and age"), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details). None of that is surprising considering the type of data needed to make an Apple account work. Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user. A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won't be able to use the Apple TV app, one of the device's key features. Data collection via the Apple TV app You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of many (but not all) popular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is. As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app's privacy policy, "information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices." That all makes sense for ensuring that the app remembers things like which episode of Severance you're on across devices. Apple collects other data, though, that isn't necessary for functionality. It says it gathers data on things like the "features you use (for example, Continue Watching or Library)," content pages you view, how you interact with notifications, and approximate location information (that Apple says doesn't identify users) to help improve the app. Additionally, Apple tracks the terms you search for within the app, per its policy: We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model. This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate. Data collected from the Apple TV app used for ads By default, the Apple TV app also tracks "what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app" to make personalized content recommendations. Content recommendations aren't ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you. You can disable the Apple TV app's personalized recommendations, but it's a little harder than you might expect since you can't do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off. The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project (STOP), noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can." Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can "be used to serve geographically relevant ads," according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes. Apple's tvOS doesn't have integrated ads. For comparison, some TV OSes, like Roku OS and LG's webOS, show ads on the OS's home screen and/or when showing screensavers. But data gathered from the Apple TV app can still help Apple's advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, "including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you," the Apple TV app privacy policy says. Apple also provides third-party advertisers and strategic partners with "non-personal data" gathered from the Apple TV app: We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks. Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, "and improve their associated products and services," Apple says. Apple's policy notes: For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographics[,] such as age group and gender (which may be inferred from information such as your name and salutation in your Apple Account), to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative work [and] meet royalty and accounting requirements. When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app. All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies "in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements." Warner Bros. Discovery says it discloses information about Max viewers "with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests." And Disney+ users have Nielsen tracking on by default. What if you use Siri? You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit. According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to Apple's servers. If you opt into using Siri data to "Improve Siri and Dictation," Apple will store your audio data. If you opt out, audio data won't be stored, but per the policy: In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple. Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn't store the audio but may store transcriptions of the audio. If you opt to "Improve Siri and Dictation," Apple says your history of voice requests isn't tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option. The policy states: Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products ... Apple may also review a subset of the transcripts of your interactions and this ... may be kept beyond two years for the ongoing improvements of products and services. Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn't always adhered to that commitment. In January, Apple agreed to pay $95 million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio. Outside of Apple, we've seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person's Apple TV usage might be unexpectedly analyzed to fuel Apple's business. Automatic content recognition Apple TVs aren't preloaded with automatic content recognition (ACR), an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point. Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it's technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs. (Enswers was acquired by Gracenote, which Nielsen now owns.) In general, though, there are challenges to adding ACR to hardware that people already own, Li explained: Everyone believes, in theory, you can add ACR anywhere you want at any time because it's software, but because of the way [hardware is] architected... the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations. Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, "including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation." Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route. If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV's biggest draws. However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn't currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom's ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph. Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it's reported to be losing Apple $1 billion per year since its launch. One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users. "The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads," PIRG's Cross said. Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers. "Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike," Apple's advertising guide for buying ads on Apple News and Stocks reads. The most private streaming gadget It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs (which are incredibly hard to find these days). And if Apple follows its own policies, much of the data it gathers should be kept in-house. However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple's streaming hardware and software settings prioritize privacy by default, some advocates believe there's room for improvement. For example, STOP's Maestro said: Unlike in the [European Union], where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple's servers. Users are left with little way to verify those privacy promises. Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. "Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple's public commitment to privacy," Maestro said. There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money. As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren't totally incapable of tracking you. But they're still the best recommendation for streaming users seeking hardware with more privacy and fewer ads. Scharon Harding Senior Technology Reporter Scharon Harding Senior Technology Reporter Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK. 22 Comments

Despite more and more companies requiring employees to return to the office, the telework/hybrid life is still going strong. Across US-based PCMag readers who took our Business Choice ISP survey, 28% work exclusively from home. Meanwhile, 38.8% work from home multiple days a week, and a majority (54.9%) say they do so at least occasionally. No matter where employees get their jobs done, internet connectivity is paramount. If you work from home, you need to choose the best ISP to keep connected and up to speed. If you run the IT department for a large office, choosing a provider can make or break the work done there. Which ISP is right for your workplace? The answer depends on your specific needs and service availability—sadly, affordable fiber optics aren’t available to all. But we’ve got a cross-section of providers below, selected by PCMag readers, representing the best in class. For the best home internet service providers, read our Readers’ Choice 2025: ISPs coverage. The Top US ISPs for Work in 2025Home Office ISPsThe top of the chart in terms of working from home belongs to a municipal provider, Nextlight, available in a suburb of Denver, CO. Fiber-to-the-home services provided by a local utility company like this score well with home users, and more than enough of the people rating Nextlight also use it for working from home.In the subcategories where it earns a score, Nextlight is on top, even besting the bigger name GFiber, though the two tie for likelihood to recommend. “Great value, excellent customer service, excellent product,” says one work-from-home Nextlight user.Only a select few can take advantage of a muni ISP, however. So we also always pick a major ISP as a winner, and this year, that’s clearly AT&T Fiber. Of all the ISPs with a multi-state reach in the millions, AT&T Fiber has the best scores.(Note: Click the arrows in our interactive charts to view various elements of our survey results.)Respondents had favorable things to say about AT&T Fiber. “My wife works from home, and we had a fiber cut in the yard; they were quick to repair it, in three hours,” says one respondent. Another offers, “AT&T Fiber still beats any of the cable services we have tried.” When it comes to satellite-based ISPs for working from home, Starlink stands alone. The other satellite ISPs don’t even make the cut, as not enough of our readers rate them. Even so, Starlink scores incredibly well, with numbers only bested by local fiber providers. Respondents typically refer to the service as pricey—it scores lowest for value—but note that it is a step up from any other option they have available. Astound Broadband wins as the top cable company for work-from-home use. It also has high scores for mobile and home phone service, both things that telecommuters are very likely to put to use. Lastly, the T-Mobile 5G Home InternetWork ISPs We ask respondents to rate the ISPs they use in a workplace that isn’t at home. The usual suspects tend to be huge names in the internet world, like Spectrum (from Charter) or Xfinity (from Comcast), and both do indeed appear in this list. But at the bottom. Recommended by Our EditorsThis year, Astound Broadband also is the top ISP with readers for in the office outside the home.Astound seals the deal with high marks in all its subcategories, in particular ease of use, speed, and reliability. Reader comments include “Nothing but great things to say” and “These guys are the best. I had my business set up for success in no time.” IT-Managed ISPsThis list was a little larger than last year, when the award went to Astound and Fios. This time around, those two weren't in the running, leaving the field to just three players.AT&T. The company improved its scores since 2024, from 7.9 out of 10 for overall satisfaction to an 8.2. When IT adopts AT&T for use, the ISP earns very high scores for connection reliability, speed, and ease of use. It also earns a good rating for management, an important factor for an IT department.The Top Canadian ISPs for Work in 2025Home Office ISPsThe majority of Canadians use one of the big three ISPs (Bell, Rogers, and Telus) or one of their off-shoot “flanker” brands, which use their parent company's network. But there are a select few ISPs that also have their own network and are trying to grow by not just leasing lines from others. Those include companies like Cogeco, Eastlink, and Videotron. The latter is once again the top pick in our survey by Canadians who work from homeVideotron is the top ISP for overall satisfaction, speed, and ease of use; it ties with TekSavvy (an ISP that mainly uses lines owned by other providers) for customer service. Among ancillary services that business users will appreciate, Videotron rates high for its mobile phone service and the home Wi-Fi routers it provides. “Fast and worth the price,” one user says of Videotron.Other noteworthy top scores for work-from-home go to Virgin Plus (owned by Bell), which has the top scores for value, reliability, and tech support, plus ties with leader Videotron for customer service. But somehow, with all that, Virgin Plus only landed in fifth place.We also focus on the big three, since many people prefer having an ISP from a major corporation, especially for work. Bell Canada tops the list of those providers, narrowly staying ahead of Telus for overall satisfaction again this year. “Bell Canada has always been very good at offering reliable internet," says one respondent, "so we are able to get our jobs done properly and quickly.” Work and IT-Managed ISPsFor the second year in a row, Telus is the top pick for ISPs managed by IT teams. It also earns the top spot for ISPs in offices, as chosen by the employees who use it. The scores Telus earns are the best across every possible category, though it's just a couple of tenths of a point above Bell for overall satisfaction. But the spread is higher in categories like cost, reliability, tech support, customer service, and management. “Telus at my workplace [is] a seamless, positive experience with no problems,” says one survey taker. Another says it has “the best customer service in the world," adding that the "connection is amazing.” When it comes to IT-managed ISPs, Telus also wins, and with even higher numbers. In many cases, it's a full point ahead of Bell. Meanwhile, Rogers consistently comes in third in all areas in both charts, except for setup, where it beats Bell (but not Telus) both times.The PCMag Business Choice survey for ISPs in the US was in the field from Feb. 10 to May 5, 2025; the Canadian survey was conducted via a panel of users from Feb. 24 to March 3, 2025. For more information on how we conduct surveys, read our methodology.