Site içinde arama yapın

Discover Magazine paylaşılan bir bağlantı
2025-06-15 06:55:58 -

Ants Do Poop and They Even Use Toilets to Fertilize Their Own Gardens

Key Takeaways on Ant PoopDo ants poop? Yes. Any creature that eats will poop and ants are no exception. Because ants live in close quarters, they need to protect the colony from their feces so bacteria and fungus doesn't infect their health. This is why they use toilet chambers. Whether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. But some ants find a use for that stuff. One such species is the leafcutter ant that takes little clippings of leaves and uses these leaves to grow a very particular fungus that they then eat.Like urban humans, ants live in close quarters. Ant colonies can be home to thousands, even tens of thousands of individuals, depending on the species. And like any creature that eats, ants poop. When you combine close quarters and loads of feces, you have a recipe for disease, says Jessica Ware, curator and division chair of Invertebrate Zoology at the American Museum of Natural History. “Ant poop can harbor bacteria, and because it contains partly undigested food, it can grow bacteria and fungus that could threaten the health of the colony,” Ware says. But ant colonies aren’t seething beds of disease. That’s because ants are scrupulous about hygiene.Ants Do Poop and Ant Toilets Are RealAnt colony underground with ant chambers.To keep themselves and their nests clean, ants have evolved some interesting housekeeping strategies. Some types of ants actually have toilets — or at least something we might call toilets. Their nests are very complicated, with lots of different tunnels and chambers, explains Ware, and one of those chambers is a toilet chamber. Ants don’t visit the toilet when they feel the call of nature. Instead, worker ants who are on latrine duty collect the poop and carry it to the toilet chamber, which is located far away from other parts of the nest. What Does Ant Poop Look Like? This isn’t as messy a chore as it sounds. Like most insects, ants are water-limited, says Ware, so they try to get as much liquid out of their food as possible. This results in small, hard, usually black or brownish pellets of poop. The poop is dry and hard enough so that for ant species that don’t have indoor toilet chambers, the workers can just kick the poop out of the nest.Ants Use Poop as FertilizerWhether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. Well, at least most types of ants don’t. Some ants find a use for that stuff. One such species is the leafcutter ant. “They basically take little clippings of leaves and use these leaves to grow a very particular fungus that they then eat,” says Ware. “They don't eat the leaves, they eat the fungus.” And yep, they use their poop to fertilize their crops. “They’re basically gardeners,” Ware says. If you’d like to see leafcutter ants at work in their gardens and you happen to be in the New York City area, drop by the American Museum of Natural History. They have a large colony of fungus-gardening ants on display.Other Insects That Use ToiletsAnts may have toilets, but termites have even wilder ways of dealing with their wastes. Termites and ants might seem similar at first sight, but they aren’t closely related. Ants are more closely related to bees, while termites are more closely related to cockroaches, explains Aram Mikaelyan, an entomologist at North Carolina State University who studies the co-evolution of insects and their gut microbiomes. So ants’ and termites’ styles of social living evolved independently, and their solutions to the waste problem are quite different.“Termites have found a way to not distance themselves from the feces,” says Mikaelyan. “Instead, they use the feces itself as building material.” They’re able to do this because they feed on wood, Mikaelyan explains. When wood passes through the termites’ digestive systems into the poop, it enables a type of bacteria called Actinobacteria. These bacteria are the source of many antibiotics that humans use.So that unusual building material acts as a disinfectant. Mikaelyan describes it as “a living disinfectant wall, like a Clorox wall, almost.”Insect HygieneIt may seem surprising that ants and termites are so tidy and concerned with hygiene, but it’s really not uncommon. “Insects in general are cleaner than we think,” says Ware. “We often think of insects as being really gross, but most insects don’t want to lie in their own filth.”Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:The American Society of Microbiology. The Leaf-cutter Ant’s 50 Million Years of FarmingAvery Hurt is a freelance science journalist. In addition to writing for Discover, she writes regularly for a variety of outlets, both print and online, including National Geographic, Science News Explores, Medscape, and WebMD. She’s the author of Bullet With Your Name on It: What You Will Probably Die From and What You Can Do About It, Clerisy Press 2007, as well as several books for young readers. Avery got her start in journalism while attending university, writing for the school newspaper and editing the student non-fiction magazine. Though she writes about all areas of science, she is particularly interested in neuroscience, the science of consciousness, and AI–interests she developed while earning a degree in philosophy.
#ants #poop #they #even #use

Ants Do Poop and They Even Use Toilets to Fertilize Their Own Gardens
Key Takeaways on Ant PoopDo ants poop? Yes. Any creature that eats will poop and ants are no exception. Because ants live in close quarters, they need to protect the colony from their feces so bacteria and fungus doesn't infect their health. This is why they use toilet chambers. Whether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. But some ants find a use for that stuff. One such species is the leafcutter ant that takes little clippings of leaves and uses these leaves to grow a very particular fungus that they then eat.Like urban humans, ants live in close quarters. Ant colonies can be home to thousands, even tens of thousands of individuals, depending on the species. And like any creature that eats, ants poop. When you combine close quarters and loads of feces, you have a recipe for disease, says Jessica Ware, curator and division chair of Invertebrate Zoology at the American Museum of Natural History. “Ant poop can harbor bacteria, and because it contains partly undigested food, it can grow bacteria and fungus that could threaten the health of the colony,” Ware says. But ant colonies aren’t seething beds of disease. That’s because ants are scrupulous about hygiene.Ants Do Poop and Ant Toilets Are RealAnt colony underground with ant chambers.To keep themselves and their nests clean, ants have evolved some interesting housekeeping strategies. Some types of ants actually have toilets — or at least something we might call toilets. Their nests are very complicated, with lots of different tunnels and chambers, explains Ware, and one of those chambers is a toilet chamber. Ants don’t visit the toilet when they feel the call of nature. Instead, worker ants who are on latrine duty collect the poop and carry it to the toilet chamber, which is located far away from other parts of the nest. What Does Ant Poop Look Like? This isn’t as messy a chore as it sounds. Like most insects, ants are water-limited, says Ware, so they try to get as much liquid out of their food as possible. This results in small, hard, usually black or brownish pellets of poop. The poop is dry and hard enough so that for ant species that don’t have indoor toilet chambers, the workers can just kick the poop out of the nest.Ants Use Poop as FertilizerWhether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. Well, at least most types of ants don’t. Some ants find a use for that stuff. One such species is the leafcutter ant. “They basically take little clippings of leaves and use these leaves to grow a very particular fungus that they then eat,” says Ware. “They don't eat the leaves, they eat the fungus.” And yep, they use their poop to fertilize their crops. “They’re basically gardeners,” Ware says. If you’d like to see leafcutter ants at work in their gardens and you happen to be in the New York City area, drop by the American Museum of Natural History. They have a large colony of fungus-gardening ants on display.Other Insects That Use ToiletsAnts may have toilets, but termites have even wilder ways of dealing with their wastes. Termites and ants might seem similar at first sight, but they aren’t closely related. Ants are more closely related to bees, while termites are more closely related to cockroaches, explains Aram Mikaelyan, an entomologist at North Carolina State University who studies the co-evolution of insects and their gut microbiomes. So ants’ and termites’ styles of social living evolved independently, and their solutions to the waste problem are quite different.“Termites have found a way to not distance themselves from the feces,” says Mikaelyan. “Instead, they use the feces itself as building material.” They’re able to do this because they feed on wood, Mikaelyan explains. When wood passes through the termites’ digestive systems into the poop, it enables a type of bacteria called Actinobacteria. These bacteria are the source of many antibiotics that humans use.So that unusual building material acts as a disinfectant. Mikaelyan describes it as “a living disinfectant wall, like a Clorox wall, almost.”Insect HygieneIt may seem surprising that ants and termites are so tidy and concerned with hygiene, but it’s really not uncommon. “Insects in general are cleaner than we think,” says Ware. “We often think of insects as being really gross, but most insects don’t want to lie in their own filth.”Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:The American Society of Microbiology. The Leaf-cutter Ant’s 50 Million Years of FarmingAvery Hurt is a freelance science journalist. In addition to writing for Discover, she writes regularly for a variety of outlets, both print and online, including National Geographic, Science News Explores, Medscape, and WebMD. She’s the author of Bullet With Your Name on It: What You Will Probably Die From and What You Can Do About It, Clerisy Press 2007, as well as several books for young readers. Avery got her start in journalism while attending university, writing for the school newspaper and editing the student non-fiction magazine. Though she writes about all areas of science, she is particularly interested in neuroscience, the science of consciousness, and AI–interests she developed while earning a degree in philosophy. #ants #poop #they #even #use

WWW.DISCOVERMAGAZINE.COM

Ants Do Poop and They Even Use Toilets to Fertilize Their Own Gardens
Key Takeaways on Ant PoopDo ants poop? Yes. Any creature that eats will poop and ants are no exception. Because ants live in close quarters, they need to protect the colony from their feces so bacteria and fungus doesn't infect their health. This is why they use toilet chambers. Whether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. But some ants find a use for that stuff. One such species is the leafcutter ant that takes little clippings of leaves and uses these leaves to grow a very particular fungus that they then eat.Like urban humans, ants live in close quarters. Ant colonies can be home to thousands, even tens of thousands of individuals, depending on the species. And like any creature that eats, ants poop. When you combine close quarters and loads of feces, you have a recipe for disease, says Jessica Ware, curator and division chair of Invertebrate Zoology at the American Museum of Natural History. “Ant poop can harbor bacteria, and because it contains partly undigested food, it can grow bacteria and fungus that could threaten the health of the colony,” Ware says. But ant colonies aren’t seething beds of disease. That’s because ants are scrupulous about hygiene.Ants Do Poop and Ant Toilets Are RealAnt colony underground with ant chambers. (Image Credit: Lidok_L/Shutterstock)To keep themselves and their nests clean, ants have evolved some interesting housekeeping strategies. Some types of ants actually have toilets — or at least something we might call toilets. Their nests are very complicated, with lots of different tunnels and chambers, explains Ware, and one of those chambers is a toilet chamber. Ants don’t visit the toilet when they feel the call of nature. Instead, worker ants who are on latrine duty collect the poop and carry it to the toilet chamber, which is located far away from other parts of the nest. What Does Ant Poop Look Like? This isn’t as messy a chore as it sounds. Like most insects, ants are water-limited, says Ware, so they try to get as much liquid out of their food as possible. This results in small, hard, usually black or brownish pellets of poop. The poop is dry and hard enough so that for ant species that don’t have indoor toilet chambers, the workers can just kick the poop out of the nest.Ants Use Poop as FertilizerWhether they isolate it in a toilet chamber or kick it to the curb, ants don’t keep their waste around. Well, at least most types of ants don’t. Some ants find a use for that stuff. One such species is the leafcutter ant. “They basically take little clippings of leaves and use these leaves to grow a very particular fungus that they then eat,” says Ware. “They don't eat the leaves, they eat the fungus.” And yep, they use their poop to fertilize their crops. “They’re basically gardeners,” Ware says. If you’d like to see leafcutter ants at work in their gardens and you happen to be in the New York City area, drop by the American Museum of Natural History. They have a large colony of fungus-gardening ants on display.Other Insects That Use ToiletsAnts may have toilets, but termites have even wilder ways of dealing with their wastes. Termites and ants might seem similar at first sight, but they aren’t closely related. Ants are more closely related to bees, while termites are more closely related to cockroaches, explains Aram Mikaelyan, an entomologist at North Carolina State University who studies the co-evolution of insects and their gut microbiomes. So ants’ and termites’ styles of social living evolved independently, and their solutions to the waste problem are quite different.“Termites have found a way to not distance themselves from the feces,” says Mikaelyan. “Instead, they use the feces itself as building material.” They’re able to do this because they feed on wood, Mikaelyan explains. When wood passes through the termites’ digestive systems into the poop, it enables a type of bacteria called Actinobacteria. These bacteria are the source of many antibiotics that humans use. (Leafcutter ants also use Actinobacteria to keep their fungus gardens free of parasites.) So that unusual building material acts as a disinfectant. Mikaelyan describes it as “a living disinfectant wall, like a Clorox wall, almost.”Insect HygieneIt may seem surprising that ants and termites are so tidy and concerned with hygiene, but it’s really not uncommon. “Insects in general are cleaner than we think,” says Ware. “We often think of insects as being really gross, but most insects don’t want to lie in their own filth.”Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:The American Society of Microbiology. The Leaf-cutter Ant’s 50 Million Years of FarmingAvery Hurt is a freelance science journalist. In addition to writing for Discover, she writes regularly for a variety of outlets, both print and online, including National Geographic, Science News Explores, Medscape, and WebMD. She’s the author of Bullet With Your Name on It: What You Will Probably Die From and What You Can Do About It, Clerisy Press 2007, as well as several books for young readers. Avery got her start in journalism while attending university, writing for the school newspaper and editing the student non-fiction magazine. Though she writes about all areas of science, she is particularly interested in neuroscience, the science of consciousness, and AI–interests she developed while earning a degree in philosophy.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
canadian architect paylaşılan bir bağlantı
2025-06-15 06:35:40 -

Recipients of Public Awareness Sponsorship Program announced

The latest recipients of the OAA’s Public Awareness Sponsorship program, held twice a year, have been announced.
Under its five-year strategic plan, the OAA has identified public education as a key pillar with the goal to advance the public’s understanding and recognition that architecture is integral to the quality of life and well-being of society. As a result, the OAA offers Public Awareness Funding in amounts from to to applicants working to expand an awareness of the value of architecture in their communities.
The Communications and Public Education Committeehas agreed to fund the following applicants.

Toronto Public Space Committee and Cyan Station – To the Loo! Toronto Toilet Design Challenge
The “To the Loo! Toronto Toilet Design Challenge” is a global call to reimagine public washrooms as vital elements of the urban landscape. A joint effort by the Toronto Public Space Committee and Cyan Station, the initiative emphasizes accessibility, public health, and innovative design. Featuring a summer 2025 public event and exhibition, the challenge invites architects, designers, and engaged citizens to explore creative solutions that transform how we experience these essential public spaces.
Heritage Ottawa – 2025 Heritage Ottawa Walking Tours
Heritage Ottawa is an advocate for the preservation and appreciation of Ottawa’s built heritage. For more than 50 years, its signature guided Walking Tours, offered in both English and French, have attracted diverse audiences and have highlighted the city’s architectural and cultural history.
Kelvin Kung – Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces
“Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces” focuses on enhancing the quality of life for aging populations by reimagining care spaces through thoughtful architectural design. By leveraging online engagement tools, AI-driven analysis, and stakeholder input, this initiative will develop data-driven reports and recommendations for the public, policymakers, and design professionals. The project aims to raise awareness about architecture’s crucial role in shaping compassionate care spaces, empowering communities to advocate for better design and influence future policies and practices.
McEwen School of Architecture, Laurentian University – Archi-North Summer Camp
Archi·North Summer Camp, offered by Laurentian University’s McEwen School of Architecture, is a bilingual and tricultural program designed for Northern Ontario high school students entering Grades 11 and 12. The week-long, immersive camp aims to provide an affordable introduction to architectural design through hands-on experience in drafting, model-making, and digital tools with an emphasis on sustainable materials. Led by faculty and recent graduates, the Sudbury-based camp encourages youth to be agents of change and reimagine their own communities.
Moses Structural Engineers Inc. – TimberFever 2025
Now in its 11th year, TimberFever 2025, presented by Moses Structural Engineers, is a hands-on design-build competition that brings together architecture and engineering students from Canadian and U.S. universities to collaborate, create, and innovate. Under the guidance of professional mentors, carpenters, and industry leaders, participants tackle real-world challenges like affordable housing and climate resilience while refining both design and construction skills.
RAW Design – Architectural and Design Summer Camp, “Diversity in Design”
RAW Design’s “Diversity in Design” Summer Camp introduces underrepresented high school students to the architecture profession through an immersive, hands-on experience. Now in its fifth year, this free week-long mentorship program fosters creativity, critical thinking, and teamwork with activities like model-making, workshops, and urban exploration led by architects and volunteers.
Urban Minds – 1UP Fellowship 2025-2026
Urban Minds’ 1UP Fellowship 2025-2026 aims to empower high school students across Ontario to become urban changemakers through mentorship and hands-on projects. The Fellowship features two streams: the Design-Builders Stream, where students launch school chapters to tackle community design challenges, and the Learners Stream, which introduces students to city-building topics through structured learning activities.

The next deadline for submissions is September 15, 2025.
For more information, click here.
The post Recipients of Public Awareness Sponsorship Program announced appeared first on Canadian Architect.
#recipients #public #awareness #sponsorship #program

Recipients of Public Awareness Sponsorship Program announced
The latest recipients of the OAA’s Public Awareness Sponsorship program, held twice a year, have been announced. Under its five-year strategic plan, the OAA has identified public education as a key pillar with the goal to advance the public’s understanding and recognition that architecture is integral to the quality of life and well-being of society. As a result, the OAA offers Public Awareness Funding in amounts from to to applicants working to expand an awareness of the value of architecture in their communities. The Communications and Public Education Committeehas agreed to fund the following applicants. Toronto Public Space Committee and Cyan Station – To the Loo! Toronto Toilet Design Challenge The “To the Loo! Toronto Toilet Design Challenge” is a global call to reimagine public washrooms as vital elements of the urban landscape. A joint effort by the Toronto Public Space Committee and Cyan Station, the initiative emphasizes accessibility, public health, and innovative design. Featuring a summer 2025 public event and exhibition, the challenge invites architects, designers, and engaged citizens to explore creative solutions that transform how we experience these essential public spaces. Heritage Ottawa – 2025 Heritage Ottawa Walking Tours Heritage Ottawa is an advocate for the preservation and appreciation of Ottawa’s built heritage. For more than 50 years, its signature guided Walking Tours, offered in both English and French, have attracted diverse audiences and have highlighted the city’s architectural and cultural history. Kelvin Kung – Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces “Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces” focuses on enhancing the quality of life for aging populations by reimagining care spaces through thoughtful architectural design. By leveraging online engagement tools, AI-driven analysis, and stakeholder input, this initiative will develop data-driven reports and recommendations for the public, policymakers, and design professionals. The project aims to raise awareness about architecture’s crucial role in shaping compassionate care spaces, empowering communities to advocate for better design and influence future policies and practices. McEwen School of Architecture, Laurentian University – Archi-North Summer Camp Archi·North Summer Camp, offered by Laurentian University’s McEwen School of Architecture, is a bilingual and tricultural program designed for Northern Ontario high school students entering Grades 11 and 12. The week-long, immersive camp aims to provide an affordable introduction to architectural design through hands-on experience in drafting, model-making, and digital tools with an emphasis on sustainable materials. Led by faculty and recent graduates, the Sudbury-based camp encourages youth to be agents of change and reimagine their own communities. Moses Structural Engineers Inc. – TimberFever 2025 Now in its 11th year, TimberFever 2025, presented by Moses Structural Engineers, is a hands-on design-build competition that brings together architecture and engineering students from Canadian and U.S. universities to collaborate, create, and innovate. Under the guidance of professional mentors, carpenters, and industry leaders, participants tackle real-world challenges like affordable housing and climate resilience while refining both design and construction skills. RAW Design – Architectural and Design Summer Camp, “Diversity in Design” RAW Design’s “Diversity in Design” Summer Camp introduces underrepresented high school students to the architecture profession through an immersive, hands-on experience. Now in its fifth year, this free week-long mentorship program fosters creativity, critical thinking, and teamwork with activities like model-making, workshops, and urban exploration led by architects and volunteers. Urban Minds – 1UP Fellowship 2025-2026 Urban Minds’ 1UP Fellowship 2025-2026 aims to empower high school students across Ontario to become urban changemakers through mentorship and hands-on projects. The Fellowship features two streams: the Design-Builders Stream, where students launch school chapters to tackle community design challenges, and the Learners Stream, which introduces students to city-building topics through structured learning activities. The next deadline for submissions is September 15, 2025. For more information, click here. The post Recipients of Public Awareness Sponsorship Program announced appeared first on Canadian Architect. #recipients #public #awareness #sponsorship #program

WWW.CANADIANARCHITECT.COM

Recipients of Public Awareness Sponsorship Program announced
The latest recipients of the OAA’s Public Awareness Sponsorship program, held twice a year, have been announced. Under its five-year strategic plan, the OAA has identified public education as a key pillar with the goal to advance the public’s understanding and recognition that architecture is integral to the quality of life and well-being of society. As a result, the OAA offers Public Awareness Funding in amounts from $500 to $10,000 to applicants working to expand an awareness of the value of architecture in their communities. The Communications and Public Education Committee (CPEC) has agreed to fund the following applicants. Toronto Public Space Committee and Cyan Station – To the Loo! Toronto Toilet Design Challenge The “To the Loo! Toronto Toilet Design Challenge” is a global call to reimagine public washrooms as vital elements of the urban landscape. A joint effort by the Toronto Public Space Committee and Cyan Station, the initiative emphasizes accessibility, public health, and innovative design. Featuring a summer 2025 public event and exhibition, the challenge invites architects, designers, and engaged citizens to explore creative solutions that transform how we experience these essential public spaces. Heritage Ottawa – 2025 Heritage Ottawa Walking Tours Heritage Ottawa is an advocate for the preservation and appreciation of Ottawa’s built heritage. For more than 50 years, its signature guided Walking Tours, offered in both English and French, have attracted diverse audiences and have highlighted the city’s architectural and cultural history. Kelvin Kung – Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces “Designing Dignity: Community-Driven Insights for Better Palliative and Long-Term Care Spaces” focuses on enhancing the quality of life for aging populations by reimagining care spaces through thoughtful architectural design. By leveraging online engagement tools, AI-driven analysis, and stakeholder input, this initiative will develop data-driven reports and recommendations for the public, policymakers, and design professionals. The project aims to raise awareness about architecture’s crucial role in shaping compassionate care spaces, empowering communities to advocate for better design and influence future policies and practices. McEwen School of Architecture, Laurentian University – Archi-North Summer Camp Archi·North Summer Camp, offered by Laurentian University’s McEwen School of Architecture, is a bilingual and tricultural program designed for Northern Ontario high school students entering Grades 11 and 12. The week-long, immersive camp aims to provide an affordable introduction to architectural design through hands-on experience in drafting, model-making, and digital tools with an emphasis on sustainable materials. Led by faculty and recent graduates, the Sudbury-based camp encourages youth to be agents of change and reimagine their own communities. Moses Structural Engineers Inc. – TimberFever 2025 Now in its 11th year, TimberFever 2025, presented by Moses Structural Engineers, is a hands-on design-build competition that brings together architecture and engineering students from Canadian and U.S. universities to collaborate, create, and innovate. Under the guidance of professional mentors, carpenters, and industry leaders, participants tackle real-world challenges like affordable housing and climate resilience while refining both design and construction skills. RAW Design – Architectural and Design Summer Camp, “Diversity in Design” RAW Design’s “Diversity in Design” Summer Camp introduces underrepresented high school students to the architecture profession through an immersive, hands-on experience. Now in its fifth year, this free week-long mentorship program fosters creativity, critical thinking, and teamwork with activities like model-making, workshops, and urban exploration led by architects and volunteers. Urban Minds – 1UP Fellowship 2025-2026 Urban Minds’ 1UP Fellowship 2025-2026 aims to empower high school students across Ontario to become urban changemakers through mentorship and hands-on projects. The Fellowship features two streams: the Design-Builders Stream, where students launch school chapters to tackle community design challenges, and the Learners Stream, which introduces students to city-building topics through structured learning activities. The next deadline for submissions is September 15, 2025. For more information, click here. The post Recipients of Public Awareness Sponsorship Program announced appeared first on Canadian Architect.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Design Milk paylaşılan bir bağlantı
2025-06-15 06:26:45 -

Barbie x HEWI Come Together to Think Pink in New Bath Line

The name, the myth, the icon: Barbie is almost synonymous with pink, the specific hues of the time responding to cultural trends across the decades. The doll – created by Ruth Handler in 1959, and distributed and produced by Mattel – has reflected and also shaped decades of American culture. Bauhaus-inspired, Barbie and HEWI have collaborated to present the Barbie x HEWI sanitaryware collection, bathed in an approachable yet sophisticated shade of pink. With a focus on celebrating individuality the Barbie way, HEWI fosters a precedent of inclusive design for bathrooms at large, ushering in a new era where all are safe and welcome.

HEWI continues to set new standards in bathroom and accessory design for almost one hundred years. Their iconic extruded door handle has extended to every facet of the bathroom, including a towel bar, shower seat, soap dish, and toilet roll holder, offering everything you might need if your bathroom needs a bit of brightness. A lovely shade of light pink accented with an approachable cream color allows the Barbie x HEWI collection to fit in with existing decor, palette incredibly important in a room made for washing and cleanliness. With a satisfying thickness sometimes absent from bathroom collections, each piece receives the signature HEWI finish, glossy and made to last even through the toughest bath times.

Barbie has been an integral part of our culture for over 65 years, offering a new perspective about what professions the doll could take part in and the roles she could play. In more recent years, inclusion has been a priority for the brand, choosing a more natural silhouette and featuring a more accurate and diverse picture of who Barbie and her friends could be. Here, this energy extends to the restroom, where the iconic Barbie pink meets the bold, Bauhaus silhouette of HEWI designs.

HEWI has been at the forefront of product design for over 90 years, challenging themselves and others to anticipate the needs of subsequent generations. With work in healthcare, public projects, hotels, and education, HEWI strives to continue to push the boundaries of materials technology, closing loops on their production processes with projects like the Re-seat collection, made out of offcuts from injection molding.

To learn more about the Barbie x HEWI sanitaryware collection, please visit barbiexhewi.com.
Imagery courtesy of HEWI.
#barbie #hewi #come #together #think

Barbie x HEWI Come Together to Think Pink in New Bath Line
The name, the myth, the icon: Barbie is almost synonymous with pink, the specific hues of the time responding to cultural trends across the decades. The doll – created by Ruth Handler in 1959, and distributed and produced by Mattel – has reflected and also shaped decades of American culture. Bauhaus-inspired, Barbie and HEWI have collaborated to present the Barbie x HEWI sanitaryware collection, bathed in an approachable yet sophisticated shade of pink. With a focus on celebrating individuality the Barbie way, HEWI fosters a precedent of inclusive design for bathrooms at large, ushering in a new era where all are safe and welcome. HEWI continues to set new standards in bathroom and accessory design for almost one hundred years. Their iconic extruded door handle has extended to every facet of the bathroom, including a towel bar, shower seat, soap dish, and toilet roll holder, offering everything you might need if your bathroom needs a bit of brightness. A lovely shade of light pink accented with an approachable cream color allows the Barbie x HEWI collection to fit in with existing decor, palette incredibly important in a room made for washing and cleanliness. With a satisfying thickness sometimes absent from bathroom collections, each piece receives the signature HEWI finish, glossy and made to last even through the toughest bath times. Barbie has been an integral part of our culture for over 65 years, offering a new perspective about what professions the doll could take part in and the roles she could play. In more recent years, inclusion has been a priority for the brand, choosing a more natural silhouette and featuring a more accurate and diverse picture of who Barbie and her friends could be. Here, this energy extends to the restroom, where the iconic Barbie pink meets the bold, Bauhaus silhouette of HEWI designs. HEWI has been at the forefront of product design for over 90 years, challenging themselves and others to anticipate the needs of subsequent generations. With work in healthcare, public projects, hotels, and education, HEWI strives to continue to push the boundaries of materials technology, closing loops on their production processes with projects like the Re-seat collection, made out of offcuts from injection molding. To learn more about the Barbie x HEWI sanitaryware collection, please visit barbiexhewi.com. Imagery courtesy of HEWI. #barbie #hewi #come #together #think

DESIGN-MILK.COM

Barbie x HEWI Come Together to Think Pink in New Bath Line
The name, the myth, the icon: Barbie is almost synonymous with pink, the specific hues of the time responding to cultural trends across the decades. The doll – created by Ruth Handler in 1959, and distributed and produced by Mattel – has reflected and also shaped decades of American culture. Bauhaus-inspired, Barbie and HEWI have collaborated to present the Barbie x HEWI sanitaryware collection, bathed in an approachable yet sophisticated shade of pink. With a focus on celebrating individuality the Barbie way, HEWI fosters a precedent of inclusive design for bathrooms at large, ushering in a new era where all are safe and welcome. HEWI continues to set new standards in bathroom and accessory design for almost one hundred years. Their iconic extruded door handle has extended to every facet of the bathroom, including a towel bar, shower seat, soap dish, and toilet roll holder, offering everything you might need if your bathroom needs a bit of brightness. A lovely shade of light pink accented with an approachable cream color allows the Barbie x HEWI collection to fit in with existing decor, palette incredibly important in a room made for washing and cleanliness. With a satisfying thickness sometimes absent from bathroom collections, each piece receives the signature HEWI finish, glossy and made to last even through the toughest bath times. Barbie has been an integral part of our culture for over 65 years, offering a new perspective about what professions the doll could take part in and the roles she could play. In more recent years, inclusion has been a priority for the brand, choosing a more natural silhouette and featuring a more accurate and diverse picture of who Barbie and her friends could be. Here, this energy extends to the restroom, where the iconic Barbie pink meets the bold, Bauhaus silhouette of HEWI designs. HEWI has been at the forefront of product design for over 90 years, challenging themselves and others to anticipate the needs of subsequent generations. With work in healthcare, public projects, hotels, and education, HEWI strives to continue to push the boundaries of materials technology, closing loops on their production processes with projects like the Re-seat collection, made out of offcuts from injection molding. To learn more about the Barbie x HEWI sanitaryware collection, please visit barbiexhewi.com. Imagery courtesy of HEWI.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Creative Boom paylaşılan bir bağlantı
2025-06-03 09:18:55 -

What the Glastonbury controversy teaches us about pricing our work

It's the same every year. Like clockwork, both social media and real media clamour to do what they do best: moan. Not about politics. Not about the trains. Not even about the weather. No, it's Glastonbury Festival time, which means it's time for the annual whinge-fest over how much it costs and how bad the line-up is.
It's a tradition as sacred as Glastonbury itself. Within minutes of the headliners being announced, someone somewhere will tweet "WHO?" as if that settles the matter. The tickets, they declare, are extortionate. The food is overpriced. The toilets are... well, they're not wrong there, to be fair.
And yet Glastonbury sells out. Every. Single. Time. In minutes. Not hours, not days, but minutes; just 35 of them, this time around. A digital stampede of fans crashes the ticketing servers, elbows each other out of the virtual queue, and desperately parts with £373.50 of their hard-earned cash. If people really thought it wasn't worth it, why would that happen?
Deep down, Glastonbury fans know it is worth it. Not just for the vibes. Not just for the bragging rights. In terms of basic maths alone, it remains a much cheaper way to see all your favourite bands compared with buying tickets to individual gigs.
Let's break it down. From this year's stacked, genre-hopping, generation-spanning line-up, these are my 10 ride-or-die bands, the ones I'm determined to see come hell or high water at this year's Glastonbury. And next to them is a reasonable estimate of how much it would cost to see them individually on tour.

Alanis Morissette: £60-£135
Charli XCX: £85-£200+
English Teacher: £25-£35
Gracie Abrams: £100-£400+
John Fogerty: £35-£130+
Lola Young: £25-£40
Olivia Rodrigo: £120-£200+
Raye: £50-£100+
Wet Leg: £30-£40
Wolf Alice: £40-£60

You can quickly see how these individual tickets would add up, and that's before the beer-soaked chips and £17 parking surcharges at the O2.
But at Glastonbury, they're all included, alongside more than two thousand other acts. Plus five nights of camping, firewood, circus performers, standup comedy, theatre performers, secret gigs, DnB raves, late-night poetry slams, kids' clubs, drone shows, the visionary chaos of Shangri-La, a bloke dressed as a badger doing tai chi at 4am, and the very real possibility of watching Chris Martin duet with a kestrel. All for less than the price of one premium Olivia Rodrigo ticket at the Birmingham NEC with a half-decent sightline.

© Amy Fern

© George Harrison

© Amy Fern

No one involved with the festival will ever say this out loud... but in truth, this is underpricing. Glastonbury doesn't cost too much; it's that it's charging less than it's worth. The organisers know it, the scalpers know it, and deep down, so do we. Why else would the event remain massively oversubscribed year after year?
The lesson for freelancers
Herein lies the lesson for anyone who's ever said yes to a freelance gig, then immediately regretted it because the fee barely covers your oat milk habit. Every time you flinch at raising our rates, worrying, "What if they say no?" you need to remember that people will always complain about the price. But then they pay it anyway, if what you're offering is good.
Just like a Glastonbury ticket, your work has value that goes beyond the sum of its parts. Clients might baulk at a day rate, grumble at a quote, or attempt the classic "Can you do it for exposure?". But if they really want you, they'll find the budget.
Sure, you could try to undercut your peers. Offer the cheapest design package. Throw in extra concepts for free. Discount your fee before they even ask. But all that gets you is the creative equivalent of being the sad burger stand next to the rave tent: underpaid, undervalued, and slightly sticky.
Here's the uncomfortable truth: clients don't always know what things should cost. They base their expectations on their last hire, a Fiverr ad, or what their mate's cousin paid a graphic design student in 2017.

© George Harrison

© Yushy Pachnanda

© JodyHartley

But it's not your job to price yourself within their comfort zone. It's your job to price yourself according to your value. If clients can't afford you, that's not rejection; that's redirection. Someone else—someone better, someone ready—will always pay you what you're worth. Just like someone always buys the last Glastonbury ticket.
So ignore the noise. Just like the festival, you're not for everyone, and that's fine. Your rates should make you feel slightly nervous, not make your client feel overly comfortable. That's how you grow. That's how you stay booked. That's how you avoid burnout and build a business rather than a bargain bin.
In other words, next time you feel the urge to knock 20% off your quote "just to be safe", picture yourself standing in a Somerset field surrounded by 200,000 sweaty strangers who all agreed—despite the price, despite the moaning, despite the toilets—that it was absolutely worth it. And then charge accordingly.
#what #glastonbury #controversy #teaches #about

What the Glastonbury controversy teaches us about pricing our work
It's the same every year. Like clockwork, both social media and real media clamour to do what they do best: moan. Not about politics. Not about the trains. Not even about the weather. No, it's Glastonbury Festival time, which means it's time for the annual whinge-fest over how much it costs and how bad the line-up is. It's a tradition as sacred as Glastonbury itself. Within minutes of the headliners being announced, someone somewhere will tweet "WHO?" as if that settles the matter. The tickets, they declare, are extortionate. The food is overpriced. The toilets are... well, they're not wrong there, to be fair. And yet Glastonbury sells out. Every. Single. Time. In minutes. Not hours, not days, but minutes; just 35 of them, this time around. A digital stampede of fans crashes the ticketing servers, elbows each other out of the virtual queue, and desperately parts with £373.50 of their hard-earned cash. If people really thought it wasn't worth it, why would that happen? Deep down, Glastonbury fans know it is worth it. Not just for the vibes. Not just for the bragging rights. In terms of basic maths alone, it remains a much cheaper way to see all your favourite bands compared with buying tickets to individual gigs. Let's break it down. From this year's stacked, genre-hopping, generation-spanning line-up, these are my 10 ride-or-die bands, the ones I'm determined to see come hell or high water at this year's Glastonbury. And next to them is a reasonable estimate of how much it would cost to see them individually on tour. Alanis Morissette: £60-£135 Charli XCX: £85-£200+ English Teacher: £25-£35 Gracie Abrams: £100-£400+ John Fogerty: £35-£130+ Lola Young: £25-£40 Olivia Rodrigo: £120-£200+ Raye: £50-£100+ Wet Leg: £30-£40 Wolf Alice: £40-£60 You can quickly see how these individual tickets would add up, and that's before the beer-soaked chips and £17 parking surcharges at the O2. But at Glastonbury, they're all included, alongside more than two thousand other acts. Plus five nights of camping, firewood, circus performers, standup comedy, theatre performers, secret gigs, DnB raves, late-night poetry slams, kids' clubs, drone shows, the visionary chaos of Shangri-La, a bloke dressed as a badger doing tai chi at 4am, and the very real possibility of watching Chris Martin duet with a kestrel. All for less than the price of one premium Olivia Rodrigo ticket at the Birmingham NEC with a half-decent sightline. © Amy Fern © George Harrison © Amy Fern No one involved with the festival will ever say this out loud... but in truth, this is underpricing. Glastonbury doesn't cost too much; it's that it's charging less than it's worth. The organisers know it, the scalpers know it, and deep down, so do we. Why else would the event remain massively oversubscribed year after year? The lesson for freelancers Herein lies the lesson for anyone who's ever said yes to a freelance gig, then immediately regretted it because the fee barely covers your oat milk habit. Every time you flinch at raising our rates, worrying, "What if they say no?" you need to remember that people will always complain about the price. But then they pay it anyway, if what you're offering is good. Just like a Glastonbury ticket, your work has value that goes beyond the sum of its parts. Clients might baulk at a day rate, grumble at a quote, or attempt the classic "Can you do it for exposure?". But if they really want you, they'll find the budget. Sure, you could try to undercut your peers. Offer the cheapest design package. Throw in extra concepts for free. Discount your fee before they even ask. But all that gets you is the creative equivalent of being the sad burger stand next to the rave tent: underpaid, undervalued, and slightly sticky. Here's the uncomfortable truth: clients don't always know what things should cost. They base their expectations on their last hire, a Fiverr ad, or what their mate's cousin paid a graphic design student in 2017. © George Harrison © Yushy Pachnanda © JodyHartley But it's not your job to price yourself within their comfort zone. It's your job to price yourself according to your value. If clients can't afford you, that's not rejection; that's redirection. Someone else—someone better, someone ready—will always pay you what you're worth. Just like someone always buys the last Glastonbury ticket. So ignore the noise. Just like the festival, you're not for everyone, and that's fine. Your rates should make you feel slightly nervous, not make your client feel overly comfortable. That's how you grow. That's how you stay booked. That's how you avoid burnout and build a business rather than a bargain bin. In other words, next time you feel the urge to knock 20% off your quote "just to be safe", picture yourself standing in a Somerset field surrounded by 200,000 sweaty strangers who all agreed—despite the price, despite the moaning, despite the toilets—that it was absolutely worth it. And then charge accordingly. #what #glastonbury #controversy #teaches #about

WWW.CREATIVEBOOM.COM

What the Glastonbury controversy teaches us about pricing our work
It's the same every year. Like clockwork, both social media and real media clamour to do what they do best: moan. Not about politics. Not about the trains. Not even about the weather. No, it's Glastonbury Festival time, which means it's time for the annual whinge-fest over how much it costs and how bad the line-up is. It's a tradition as sacred as Glastonbury itself. Within minutes of the headliners being announced, someone somewhere will tweet "WHO?" as if that settles the matter. The tickets, they declare, are extortionate. The food is overpriced. The toilets are... well, they're not wrong there, to be fair. And yet Glastonbury sells out. Every. Single. Time. In minutes. Not hours, not days, but minutes; just 35 of them, this time around. A digital stampede of fans crashes the ticketing servers, elbows each other out of the virtual queue, and desperately parts with £373.50 of their hard-earned cash. If people really thought it wasn't worth it, why would that happen? Deep down, Glastonbury fans know it is worth it. Not just for the vibes. Not just for the bragging rights. In terms of basic maths alone, it remains a much cheaper way to see all your favourite bands compared with buying tickets to individual gigs. Let's break it down. From this year's stacked, genre-hopping, generation-spanning line-up, these are my 10 ride-or-die bands, the ones I'm determined to see come hell or high water at this year's Glastonbury. And next to them is a reasonable estimate of how much it would cost to see them individually on tour. Alanis Morissette: £60-£135 Charli XCX: £85-£200+ English Teacher: £25-£35 Gracie Abrams: £100-£400+ John Fogerty: £35-£130+ Lola Young: £25-£40 Olivia Rodrigo: £120-£200+ Raye: £50-£100+ Wet Leg: £30-£40 Wolf Alice: £40-£60 You can quickly see how these individual tickets would add up, and that's before the beer-soaked chips and £17 parking surcharges at the O2. But at Glastonbury, they're all included, alongside more than two thousand other acts. Plus five nights of camping, firewood, circus performers, standup comedy, theatre performers, secret gigs, DnB raves, late-night poetry slams, kids' clubs, drone shows, the visionary chaos of Shangri-La, a bloke dressed as a badger doing tai chi at 4am, and the very real possibility of watching Chris Martin duet with a kestrel. All for less than the price of one premium Olivia Rodrigo ticket at the Birmingham NEC with a half-decent sightline. © Amy Fern © George Harrison © Amy Fern No one involved with the festival will ever say this out loud... but in truth, this is underpricing. Glastonbury doesn't cost too much; it's that it's charging less than it's worth. The organisers know it, the scalpers know it, and deep down, so do we. Why else would the event remain massively oversubscribed year after year? The lesson for freelancers Herein lies the lesson for anyone who's ever said yes to a freelance gig, then immediately regretted it because the fee barely covers your oat milk habit. Every time you flinch at raising our rates, worrying, "What if they say no?" you need to remember that people will always complain about the price. But then they pay it anyway, if what you're offering is good. Just like a Glastonbury ticket, your work has value that goes beyond the sum of its parts. Clients might baulk at a day rate, grumble at a quote, or attempt the classic "Can you do it for exposure?". But if they really want you, they'll find the budget. Sure, you could try to undercut your peers. Offer the cheapest design package. Throw in extra concepts for free. Discount your fee before they even ask. But all that gets you is the creative equivalent of being the sad burger stand next to the rave tent: underpaid, undervalued, and slightly sticky. Here's the uncomfortable truth: clients don't always know what things should cost. They base their expectations on their last hire, a Fiverr ad, or what their mate's cousin paid a graphic design student in 2017. © George Harrison © Yushy Pachnanda © JodyHartley But it's not your job to price yourself within their comfort zone. It's your job to price yourself according to your value. If clients can't afford you, that's not rejection; that's redirection. Someone else—someone better, someone ready—will always pay you what you're worth. Just like someone always buys the last Glastonbury ticket. So ignore the noise. Just like the festival, you're not for everyone, and that's fine. Your rates should make you feel slightly nervous, not make your client feel overly comfortable. That's how you grow. That's how you stay booked. That's how you avoid burnout and build a business rather than a bargain bin. In other words, next time you feel the urge to knock 20% off your quote "just to be safe", picture yourself standing in a Somerset field surrounded by 200,000 sweaty strangers who all agreed—despite the price, despite the moaning, despite the toilets—that it was absolutely worth it. And then charge accordingly.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Business Insider paylaşılan bir bağlantı
2025-06-03 08:46:41 -

Hollywood's new obsession is a twist on the classic soap opera

Attendees at a screening for ReelShort's "Wings Of Fire."

Tiffany Rose/Getty Images for ReelShort

2025-06-03T08:42:01Z

d

Read in app

This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.
Have an account?

Mini-drama apps have grabbed Hollywood's attention as they've gained popularity in the US.
The apps offer bite-sized, mobile-friendly episodes that people are paying to watch.
They could be a low-cost alternative to traditional shows for Hollywood giants.

Mini-drama apps made popular in Asia are surging in the US — and Hollywood is taking notice.These apps are best known for their soapy melodramas featuring princes, werewolves, and more, which are presented in bite-sized vertical episodes and meant for mobile phones. China-backed ReelShort is the most prominent purveyor of these, with typical titles like "The Double Life of My Billionaire Husband." Another top player is DramaBox.Hollywood has been trying to figure out how it can capitalize on the mini-drama craze, and studios like Lionsgate have been evaluating opportunities in the space."I get an overwhelming number of questions about this topic every week," said David Freeman, head of digital media at CAA. "Talent is actively exploring the space, creators are drawn to it due to the low cost of content production, and major companies are evaluating their strategic approach."Freeman said some key questions were which categories work well and whether the format could be expanded to the unscripted realm."In time, I anticipate that Netflix will find a way to successfully integrate vertical video and potentially make it part of their strategy to engage Gen Z audiences," he continued.As TV and streaming giants spend more money on sports at the expense of traditional TV and film, producers, studios, and other players are casting around for other entertainment markets and ways to serve audiences on the cheap.Social-media stars have already been getting a second look from Hollywood. And now, so are mini-dramas. Industry players said they'd taken note of the marketing on TikTok that the mini-drama apps are throwing behind their stars.App tracker Appfigures counts 215 short drama apps in the US and estimated US spending on them more than doubled in the past 12 months, to more than million a month in gross revenue.

Still from "Breaking the Ice" on ReelShort.

ReelShort

Hollywood is curious about mini-dramasAgents and others told Business Insider that while Hollywood is buzzing about mini-dramas, companies are generally still in the initial stages of exploring the format.
One traditional player that's making concrete moves in the space is TelevisaUnivision. It's planning to debut 40 telenovela-style minidramas on ViX, its streaming platform, and intends to expand to other genres like docs and comedy.Others are at least mini-drama curious. Lionsgate, for one, has been in the early stages of exploring the format, a person familiar with the studio's plans said. Hallmark is another studio that's discussed the format internally, a person familiar with the company's thinking said.Select Management Group, an influencer talent management firm, is looking for mini-drama actors to sign, primarily those prominent on ReelShort.Select's Scott Fisher said verticals have "become another place you find talent," much like YouTube birthed digital stars like MrBeast and Emma Chamberlain.People have questionsDespite Hollywood's interest, it's unclear how these vertical dramas could fit into the traditional film and TV system, which emphasizes high production values and guild-protected talent.And people in Hollywood told BI they had plenty of questions.Here are a few:These mini-dramas often fall below the budget threshold that would trigger certain rules from the Hollywood guilds. But how can legacy companies take advantage of these productions' low costs without alienating the guilds and their members?Soapy melodramas are the most popular form of vertical series, but are they extendable to other genres such as reality TV, docs, and true crime? A+E Global Networks is taking the unscripted route, launching a slate of original series for mobile around its History brand in an effort to reach young viewers.Can they make real money? The appeal is that they're cheap to make, but how big of a business can they be? And what's the right mix of revenue between ads and viewer payments? ReelShort parent Crazy Maple Studio's founder Joey Jia said last year that viewers typically paid to a week.How should they distribute them? TelevisaUnivision has its own platforms to post such shows. But production companies that don't have their own distribution arms could use the likes of TikTok or YouTube and share the revenue with the platform.Are these dramas too far out of Hollywood's comfort zone for it to get right? Hollywood insiders remember how Quibi, Jeffrey Katzenberg's idea to make quick-bite shows, went down in ignominy. The big difference is that Quibi's episodes were more highly produced than today's vertical dramas and didn't employ a "freemium," pay-as-you-go model.'It's just a matter of time'

Paramount's "Mean Girls" experiment on TikTok bore some resemblance to mini-dramas.

Paramount Pictures

Some media insiders think it's inevitable that big streamers and studios will at least test the format's potential.They've already shown some willingness to play with different formats and distribution platforms. For example, Paramount put "Mean Girls" on TikTok in 23 segments lasting one to 10 minutes. And YouTube and Amazon's Prime Video could make sense as distributors because they're already set up as platforms that allow people to rent or buy individual movies or shows."There's just a question of how far are they going to stray from doing what they normally do," Fisher said of the Hollywood players.Industry analyst Evan Shapiro sees mini, vertical-shot dramas as "toilet television," something made for watching on mobile phones and fitting the scrolling mentality. He added that he believes the format is a natural way for companies to incubate shows for TV."It's just a matter of time before you see a drama from one of these players and a fast follow into other formats," Shapiro said. "The big question is, how do we monetize that. But if it takes off, it converts to a premium, wide-screen format for TV."Geoff Weiss contributed reporting.
#hollywood039s #new #obsession #twist #classic

Hollywood's new obsession is a twist on the classic soap opera
Attendees at a screening for ReelShort's "Wings Of Fire." Tiffany Rose/Getty Images for ReelShort 2025-06-03T08:42:01Z d Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Mini-drama apps have grabbed Hollywood's attention as they've gained popularity in the US. The apps offer bite-sized, mobile-friendly episodes that people are paying to watch. They could be a low-cost alternative to traditional shows for Hollywood giants. Mini-drama apps made popular in Asia are surging in the US — and Hollywood is taking notice.These apps are best known for their soapy melodramas featuring princes, werewolves, and more, which are presented in bite-sized vertical episodes and meant for mobile phones. China-backed ReelShort is the most prominent purveyor of these, with typical titles like "The Double Life of My Billionaire Husband." Another top player is DramaBox.Hollywood has been trying to figure out how it can capitalize on the mini-drama craze, and studios like Lionsgate have been evaluating opportunities in the space."I get an overwhelming number of questions about this topic every week," said David Freeman, head of digital media at CAA. "Talent is actively exploring the space, creators are drawn to it due to the low cost of content production, and major companies are evaluating their strategic approach."Freeman said some key questions were which categories work well and whether the format could be expanded to the unscripted realm."In time, I anticipate that Netflix will find a way to successfully integrate vertical video and potentially make it part of their strategy to engage Gen Z audiences," he continued.As TV and streaming giants spend more money on sports at the expense of traditional TV and film, producers, studios, and other players are casting around for other entertainment markets and ways to serve audiences on the cheap.Social-media stars have already been getting a second look from Hollywood. And now, so are mini-dramas. Industry players said they'd taken note of the marketing on TikTok that the mini-drama apps are throwing behind their stars.App tracker Appfigures counts 215 short drama apps in the US and estimated US spending on them more than doubled in the past 12 months, to more than million a month in gross revenue. Still from "Breaking the Ice" on ReelShort. ReelShort Hollywood is curious about mini-dramasAgents and others told Business Insider that while Hollywood is buzzing about mini-dramas, companies are generally still in the initial stages of exploring the format. One traditional player that's making concrete moves in the space is TelevisaUnivision. It's planning to debut 40 telenovela-style minidramas on ViX, its streaming platform, and intends to expand to other genres like docs and comedy.Others are at least mini-drama curious. Lionsgate, for one, has been in the early stages of exploring the format, a person familiar with the studio's plans said. Hallmark is another studio that's discussed the format internally, a person familiar with the company's thinking said.Select Management Group, an influencer talent management firm, is looking for mini-drama actors to sign, primarily those prominent on ReelShort.Select's Scott Fisher said verticals have "become another place you find talent," much like YouTube birthed digital stars like MrBeast and Emma Chamberlain.People have questionsDespite Hollywood's interest, it's unclear how these vertical dramas could fit into the traditional film and TV system, which emphasizes high production values and guild-protected talent.And people in Hollywood told BI they had plenty of questions.Here are a few:These mini-dramas often fall below the budget threshold that would trigger certain rules from the Hollywood guilds. But how can legacy companies take advantage of these productions' low costs without alienating the guilds and their members?Soapy melodramas are the most popular form of vertical series, but are they extendable to other genres such as reality TV, docs, and true crime? A+E Global Networks is taking the unscripted route, launching a slate of original series for mobile around its History brand in an effort to reach young viewers.Can they make real money? The appeal is that they're cheap to make, but how big of a business can they be? And what's the right mix of revenue between ads and viewer payments? ReelShort parent Crazy Maple Studio's founder Joey Jia said last year that viewers typically paid to a week.How should they distribute them? TelevisaUnivision has its own platforms to post such shows. But production companies that don't have their own distribution arms could use the likes of TikTok or YouTube and share the revenue with the platform.Are these dramas too far out of Hollywood's comfort zone for it to get right? Hollywood insiders remember how Quibi, Jeffrey Katzenberg's idea to make quick-bite shows, went down in ignominy. The big difference is that Quibi's episodes were more highly produced than today's vertical dramas and didn't employ a "freemium," pay-as-you-go model.'It's just a matter of time' Paramount's "Mean Girls" experiment on TikTok bore some resemblance to mini-dramas. Paramount Pictures Some media insiders think it's inevitable that big streamers and studios will at least test the format's potential.They've already shown some willingness to play with different formats and distribution platforms. For example, Paramount put "Mean Girls" on TikTok in 23 segments lasting one to 10 minutes. And YouTube and Amazon's Prime Video could make sense as distributors because they're already set up as platforms that allow people to rent or buy individual movies or shows."There's just a question of how far are they going to stray from doing what they normally do," Fisher said of the Hollywood players.Industry analyst Evan Shapiro sees mini, vertical-shot dramas as "toilet television," something made for watching on mobile phones and fitting the scrolling mentality. He added that he believes the format is a natural way for companies to incubate shows for TV."It's just a matter of time before you see a drama from one of these players and a fast follow into other formats," Shapiro said. "The big question is, how do we monetize that. But if it takes off, it converts to a premium, wide-screen format for TV."Geoff Weiss contributed reporting. #hollywood039s #new #obsession #twist #classic

WWW.BUSINESSINSIDER.COM

Hollywood's new obsession is a twist on the classic soap opera
Attendees at a screening for ReelShort's "Wings Of Fire." Tiffany Rose/Getty Images for ReelShort 2025-06-03T08:42:01Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Mini-drama apps have grabbed Hollywood's attention as they've gained popularity in the US. The apps offer bite-sized, mobile-friendly episodes that people are paying to watch. They could be a low-cost alternative to traditional shows for Hollywood giants. Mini-drama apps made popular in Asia are surging in the US — and Hollywood is taking notice.These apps are best known for their soapy melodramas featuring princes, werewolves, and more, which are presented in bite-sized vertical episodes and meant for mobile phones. China-backed ReelShort is the most prominent purveyor of these, with typical titles like "The Double Life of My Billionaire Husband." Another top player is DramaBox.Hollywood has been trying to figure out how it can capitalize on the mini-drama craze, and studios like Lionsgate have been evaluating opportunities in the space."I get an overwhelming number of questions about this topic every week," said David Freeman, head of digital media at CAA. "Talent is actively exploring the space, creators are drawn to it due to the low cost of content production, and major companies are evaluating their strategic approach."Freeman said some key questions were which categories work well and whether the format could be expanded to the unscripted realm."In time, I anticipate that Netflix will find a way to successfully integrate vertical video and potentially make it part of their strategy to engage Gen Z audiences," he continued.As TV and streaming giants spend more money on sports at the expense of traditional TV and film, producers, studios, and other players are casting around for other entertainment markets and ways to serve audiences on the cheap.Social-media stars have already been getting a second look from Hollywood. And now, so are mini-dramas. Industry players said they'd taken note of the marketing on TikTok that the mini-drama apps are throwing behind their stars.App tracker Appfigures counts 215 short drama apps in the US and estimated US spending on them more than doubled in the past 12 months, to more than $100 million a month in gross revenue. Still from "Breaking the Ice" on ReelShort. ReelShort Hollywood is curious about mini-dramasAgents and others told Business Insider that while Hollywood is buzzing about mini-dramas, companies are generally still in the initial stages of exploring the format. One traditional player that's making concrete moves in the space is TelevisaUnivision. It's planning to debut 40 telenovela-style minidramas on ViX, its streaming platform, and intends to expand to other genres like docs and comedy.Others are at least mini-drama curious. Lionsgate, for one, has been in the early stages of exploring the format, a person familiar with the studio's plans said. Hallmark is another studio that's discussed the format internally, a person familiar with the company's thinking said.Select Management Group, an influencer talent management firm, is looking for mini-drama actors to sign, primarily those prominent on ReelShort.Select's Scott Fisher said verticals have "become another place you find talent," much like YouTube birthed digital stars like MrBeast and Emma Chamberlain.People have questionsDespite Hollywood's interest, it's unclear how these vertical dramas could fit into the traditional film and TV system, which emphasizes high production values and guild-protected talent.And people in Hollywood told BI they had plenty of questions.Here are a few:These mini-dramas often fall below the budget threshold that would trigger certain rules from the Hollywood guilds. But how can legacy companies take advantage of these productions' low costs without alienating the guilds and their members?Soapy melodramas are the most popular form of vertical series, but are they extendable to other genres such as reality TV, docs, and true crime? A+E Global Networks is taking the unscripted route, launching a slate of original series for mobile around its History brand in an effort to reach young viewers.Can they make real money? The appeal is that they're cheap to make, but how big of a business can they be? And what's the right mix of revenue between ads and viewer payments? ReelShort parent Crazy Maple Studio's founder Joey Jia said last year that viewers typically paid $5 to $10 a week.How should they distribute them? TelevisaUnivision has its own platforms to post such shows. But production companies that don't have their own distribution arms could use the likes of TikTok or YouTube and share the revenue with the platform.Are these dramas too far out of Hollywood's comfort zone for it to get right? Hollywood insiders remember how Quibi, Jeffrey Katzenberg's idea to make quick-bite shows, went down in ignominy. The big difference is that Quibi's episodes were more highly produced than today's vertical dramas and didn't employ a "freemium," pay-as-you-go model.'It's just a matter of time' Paramount's "Mean Girls" experiment on TikTok bore some resemblance to mini-dramas. Paramount Pictures Some media insiders think it's inevitable that big streamers and studios will at least test the format's potential.They've already shown some willingness to play with different formats and distribution platforms. For example, Paramount put "Mean Girls" on TikTok in 23 segments lasting one to 10 minutes. And YouTube and Amazon's Prime Video could make sense as distributors because they're already set up as platforms that allow people to rent or buy individual movies or shows."There's just a question of how far are they going to stray from doing what they normally do," Fisher said of the Hollywood players.Industry analyst Evan Shapiro sees mini, vertical-shot dramas as "toilet television," something made for watching on mobile phones and fitting the scrolling mentality. He added that he believes the format is a natural way for companies to incubate shows for TV."It's just a matter of time before you see a drama from one of these players and a fast follow into other formats," Shapiro said. "The big question is, how do we monetize that. But if it takes off, it converts to a premium, wide-screen format for TV."Geoff Weiss contributed reporting.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Lifehacker paylaşılan bir bağlantı
2025-06-01 15:19:06 -

Six Tricks Companies Use to Hide the Impact of Tariffs

As the chaos and confusion surrounding America’s tariff policies continues to swirl, one truth remains a constant: A lot of things are going to get more expensive. No matter what happens to tariffs in the courts or as the result of trade deals with other countries, the prices of many products are going to increase due to tariff pressures, and they probably won’t be going down again any time soon.Companies know their customers aren’t thrilled about price increases, and some will employ a bit of basic trickery to hide the increased costs of their items from you by keeping the sticker price relatively unchanged while compensating for tariff costs in other, less obvious ways. Here are six tricks to watch out for if you're wondering whether an item you're about to by has been affected by tariffs. Shrinkflation“Shrinkflation”—the practice of subtly reducing the amount of a product you get for the same price—isn’t new. Companies have been introducing “new” and “improved” versions of products that are just smaller versions in new packaging for years as a strategy to hide price increases. The strategy works because few consumers take the time to notice just how many ounces or items are contained in the package.Companies will likely be leaning into shrinkflation strategies with a vengeance to hide tariff costs. By reducing the amount of product you get, they can keep the price nominally steady while shaving their costs to compensate for the tariffs they’ll be paying. Make a note of the size and quantities of the products you already have in your house and pay attention the next time you go shopping—you might find you’re getting a lot less for the same price.SkimpflationA subtle way to make up for added tariff costs? Use cheaper ingredients or components. Reducing the quality of what goes into a product reduces costs, which allows the price to stay the same. A recent real-world example involves Scott’s toilet paper, which advertises 1,000 sheets per roll. The number of sheets has remained the same, but the weight of a 4-pack has gone from a little over 2 pounds to just 1 pound, 7.6 ounces in recent years. Something changed—either the thickness of the sheets, or the components used in its production—and the result is a cheaper product being sold for the same price.Skimpflation can be very difficult to spot unless you have older versions and product labels to compare new items against. There are a few more obvious signs:Substitutions. Cardboard instead of plastic components and packaging—cardboard is a lot cheaper.Ingredients. If the first ingredient listed is water, there’s a very good chance you’re looking at a skimpflated product. Water is a common substitution when other ingredients are reduced. Similarly, if a product once made with real sugar now sports high-fructose corn syrup, the product has been changed without telling you.Performance. The proof is often in the performance. If a product you’ve used for a while suddenly isn’t as good or seems to break or wear out more easily, that’s a sign that the company has cheapened the ingredients or production process in some way.Price creepCompensating for tariff costs doesn’t always happen in one dramaticprice increase. Incremental price increases over a period of months can slip under the radar, and before you know it you’re paying 25% more for the same product and you didn’t even notice.Companies sometimes obscure these incremental price hikes by introducing new packaging, which can subconsciously be viewed as a “new” product and visually disconnect the product from the old pricing, making it easier to miss.Excluding stuff that used to be includedOne subtle way to hide tariff costs is to include less stuff with a product. One easy way to reduce costs in gadgets, for example, is to simply stop providing batteries. Another way is to take printed, hardcopy manuals or instructions and make them digital—a QR code to download the manual instead of a printed booklet. If something you buy holds at the old pricing but suddenly doesn’t include everything you’re used to, that’s a sneaky way of hiding those tariffs.One obvious way this comes into play is the packaging: If something that used to come in a box now shows up on shelves on a cardboard tray instead of a full box—or with no packaging at all, just a price tag—that’s another relatively low-impact way companies can deal with tariff costs without literally increasing prices.Mysterious feesA tried-and-true way of deceiving consumers about pricing is the sudden inclusion of mystery fees. This is most effective for digital and online products and services, where fees can be positionedin various ways. The core price of the product remains the same, and if you’re not watching closely you might not even realize that your overall costs have risen. If you do notice, framing the price increase as a “fee” implies a lack of responsibility on the part of the company—after all, they’re not raising prices, they’re just imposing a fee.Assembly now requiredFinally, if you suddenly find yourself needing a certification in flatpack assembly for just about everything, you might blame tariffs. Shipping items fully-assembled costs more, so engineering them so you can ship them as nested components allows companies to reduce both packaging and shipping costs, offloading the labor cost of assembly to you. So you’re paying the same price at the store, but then you have to pay a little more in sweat equity to actually use the product.
#six #tricks #companies #use #hide

Six Tricks Companies Use to Hide the Impact of Tariffs
As the chaos and confusion surrounding America’s tariff policies continues to swirl, one truth remains a constant: A lot of things are going to get more expensive. No matter what happens to tariffs in the courts or as the result of trade deals with other countries, the prices of many products are going to increase due to tariff pressures, and they probably won’t be going down again any time soon.Companies know their customers aren’t thrilled about price increases, and some will employ a bit of basic trickery to hide the increased costs of their items from you by keeping the sticker price relatively unchanged while compensating for tariff costs in other, less obvious ways. Here are six tricks to watch out for if you're wondering whether an item you're about to by has been affected by tariffs. Shrinkflation“Shrinkflation”—the practice of subtly reducing the amount of a product you get for the same price—isn’t new. Companies have been introducing “new” and “improved” versions of products that are just smaller versions in new packaging for years as a strategy to hide price increases. The strategy works because few consumers take the time to notice just how many ounces or items are contained in the package.Companies will likely be leaning into shrinkflation strategies with a vengeance to hide tariff costs. By reducing the amount of product you get, they can keep the price nominally steady while shaving their costs to compensate for the tariffs they’ll be paying. Make a note of the size and quantities of the products you already have in your house and pay attention the next time you go shopping—you might find you’re getting a lot less for the same price.SkimpflationA subtle way to make up for added tariff costs? Use cheaper ingredients or components. Reducing the quality of what goes into a product reduces costs, which allows the price to stay the same. A recent real-world example involves Scott’s toilet paper, which advertises 1,000 sheets per roll. The number of sheets has remained the same, but the weight of a 4-pack has gone from a little over 2 pounds to just 1 pound, 7.6 ounces in recent years. Something changed—either the thickness of the sheets, or the components used in its production—and the result is a cheaper product being sold for the same price.Skimpflation can be very difficult to spot unless you have older versions and product labels to compare new items against. There are a few more obvious signs:Substitutions. Cardboard instead of plastic components and packaging—cardboard is a lot cheaper.Ingredients. If the first ingredient listed is water, there’s a very good chance you’re looking at a skimpflated product. Water is a common substitution when other ingredients are reduced. Similarly, if a product once made with real sugar now sports high-fructose corn syrup, the product has been changed without telling you.Performance. The proof is often in the performance. If a product you’ve used for a while suddenly isn’t as good or seems to break or wear out more easily, that’s a sign that the company has cheapened the ingredients or production process in some way.Price creepCompensating for tariff costs doesn’t always happen in one dramaticprice increase. Incremental price increases over a period of months can slip under the radar, and before you know it you’re paying 25% more for the same product and you didn’t even notice.Companies sometimes obscure these incremental price hikes by introducing new packaging, which can subconsciously be viewed as a “new” product and visually disconnect the product from the old pricing, making it easier to miss.Excluding stuff that used to be includedOne subtle way to hide tariff costs is to include less stuff with a product. One easy way to reduce costs in gadgets, for example, is to simply stop providing batteries. Another way is to take printed, hardcopy manuals or instructions and make them digital—a QR code to download the manual instead of a printed booklet. If something you buy holds at the old pricing but suddenly doesn’t include everything you’re used to, that’s a sneaky way of hiding those tariffs.One obvious way this comes into play is the packaging: If something that used to come in a box now shows up on shelves on a cardboard tray instead of a full box—or with no packaging at all, just a price tag—that’s another relatively low-impact way companies can deal with tariff costs without literally increasing prices.Mysterious feesA tried-and-true way of deceiving consumers about pricing is the sudden inclusion of mystery fees. This is most effective for digital and online products and services, where fees can be positionedin various ways. The core price of the product remains the same, and if you’re not watching closely you might not even realize that your overall costs have risen. If you do notice, framing the price increase as a “fee” implies a lack of responsibility on the part of the company—after all, they’re not raising prices, they’re just imposing a fee.Assembly now requiredFinally, if you suddenly find yourself needing a certification in flatpack assembly for just about everything, you might blame tariffs. Shipping items fully-assembled costs more, so engineering them so you can ship them as nested components allows companies to reduce both packaging and shipping costs, offloading the labor cost of assembly to you. So you’re paying the same price at the store, but then you have to pay a little more in sweat equity to actually use the product. #six #tricks #companies #use #hide

LIFEHACKER.COM

Six Tricks Companies Use to Hide the Impact of Tariffs
As the chaos and confusion surrounding America’s tariff policies continues to swirl, one truth remains a constant: A lot of things are going to get more expensive. No matter what happens to tariffs in the courts or as the result of trade deals with other countries, the prices of many products are going to increase due to tariff pressures, and they probably won’t be going down again any time soon.Companies know their customers aren’t thrilled about price increases, and some will employ a bit of basic trickery to hide the increased costs of their items from you by keeping the sticker price relatively unchanged while compensating for tariff costs in other, less obvious ways. Here are six tricks to watch out for if you're wondering whether an item you're about to by has been affected by tariffs. Shrinkflation“Shrinkflation”—the practice of subtly reducing the amount of a product you get for the same price—isn’t new. Companies have been introducing “new” and “improved” versions of products that are just smaller versions in new packaging for years as a strategy to hide price increases. The strategy works because few consumers take the time to notice just how many ounces or items are contained in the package.Companies will likely be leaning into shrinkflation strategies with a vengeance to hide tariff costs. By reducing the amount of product you get, they can keep the price nominally steady while shaving their costs to compensate for the tariffs they’ll be paying. Make a note of the size and quantities of the products you already have in your house and pay attention the next time you go shopping—you might find you’re getting a lot less for the same price.SkimpflationA subtle way to make up for added tariff costs? Use cheaper ingredients or components. Reducing the quality of what goes into a product reduces costs, which allows the price to stay the same. A recent real-world example involves Scott’s toilet paper, which advertises 1,000 sheets per roll. The number of sheets has remained the same, but the weight of a 4-pack has gone from a little over 2 pounds to just 1 pound, 7.6 ounces in recent years. Something changed—either the thickness of the sheets, or the components used in its production—and the result is a cheaper product being sold for the same price.Skimpflation can be very difficult to spot unless you have older versions and product labels to compare new items against. There are a few more obvious signs:Substitutions. Cardboard instead of plastic components and packaging—cardboard is a lot cheaper.Ingredients. If the first ingredient listed is water, there’s a very good chance you’re looking at a skimpflated product. Water is a common substitution when other ingredients are reduced. Similarly, if a product once made with real sugar now sports high-fructose corn syrup, the product has been changed without telling you.Performance. The proof is often in the performance. If a product you’ve used for a while suddenly isn’t as good or seems to break or wear out more easily, that’s a sign that the company has cheapened the ingredients or production process in some way.Price creepCompensating for tariff costs doesn’t always happen in one dramatic (very noticeable) price increase. Incremental price increases over a period of months can slip under the radar, and before you know it you’re paying 25% more for the same product and you didn’t even notice.Companies sometimes obscure these incremental price hikes by introducing new packaging, which can subconsciously be viewed as a “new” product and visually disconnect the product from the old pricing, making it easier to miss.Excluding stuff that used to be includedOne subtle way to hide tariff costs is to include less stuff with a product. One easy way to reduce costs in gadgets, for example, is to simply stop providing batteries. Another way is to take printed, hardcopy manuals or instructions and make them digital—a QR code to download the manual instead of a printed booklet. If something you buy holds at the old pricing but suddenly doesn’t include everything you’re used to, that’s a sneaky way of hiding those tariffs.One obvious way this comes into play is the packaging: If something that used to come in a box now shows up on shelves on a cardboard tray instead of a full box—or with no packaging at all, just a price tag—that’s another relatively low-impact way companies can deal with tariff costs without literally increasing prices.Mysterious feesA tried-and-true way of deceiving consumers about pricing is the sudden inclusion of mystery fees. This is most effective for digital and online products and services, where fees can be positioned (and named) in various ways. The core price of the product remains the same, and if you’re not watching closely you might not even realize that your overall costs have risen. If you do notice, framing the price increase as a “fee” implies a lack of responsibility on the part of the company—after all, they’re not raising prices, they’re just imposing a fee.Assembly now requiredFinally, if you suddenly find yourself needing a certification in flatpack assembly for just about everything, you might blame tariffs. Shipping items fully-assembled costs more, so engineering them so you can ship them as nested components allows companies to reduce both packaging and shipping costs, offloading the labor cost of assembly to you. So you’re paying the same price at the store, but then you have to pay a little more in sweat equity to actually use the product.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Core77 paylaşılan bir bağlantı
2025-05-31 09:24:38 -

Industrial Design Case Study: PDR Brings Dignity to Catheter Bags

This Shield concept is by PDR, an industrial design consultancy based in Cardiff, Wales. It aims to bring dignity to those who are required to live with catheters. Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatres. Long term catheter use is a standard treatment that affects millions of people across Europe each year. Urine is collected externally in external drainage bag, typically held in a simple wireframe. These bags and frames cause many difficulties in handling and emptying and cause particular distress and stigmatisation through the visibility of up to 1.5L of urine and a very obvious hospital item at home.Overnight urine bag stands have remained largely unchanged for decades. It is often, though not exclusively older people, receiving care at home who are on a long-term catheter plan and use overnight bag stands. Embarrassment at both the display of bag contents and the practical challenges of removing the bag from the wireframe and emptying safely in the toilet is very real. Added to this are the very real issues of sustainability and waste, an issue of increasing awareness at hospitals around the world. There is little economic incentive for manufacturers to address this problem and hospitals have few options in addressing the problems described.Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatre's. The design replaces a design that has not changed in 50 years, it provides a firm stable platform, an easy to empty and easy to handle drainage bag, and discreetly hides the contents from view. Shield is a simple product that provides stability and security to a 2L drainage bag whilst simultaneously allowing for more discreet use in a domestic setting. Use of recycled hospital waste material, specifically single-use disposable sterilisation tray wraps and drapes used in operating theatre's that would otherwise be incinerated are recycled to produces a sterile material in sheet and granular form with a unique surface finish that is suited to use in a more domestic environment. This ultra low-cost materials is processed to produce Shield in finishes that vary, creating unique finishes which are dependent on the colour and mix of the recycled polypropylene material. The product is stable in use and through its simple clean form unobtrusively sits next to a bed or chair at home. The bag with easy-grip, secure handle is designed for use by weakened and arthritic hands that may need to carry up to 2kg of fluid and lifts straight out to be easily carried to the bathroom before release with an easy turn large surface drainage tap. This approach avoids the current system of removing from wire lugs and attempting to carry, often in two hands a full bag that can leak and is difficult to empty without spilling.Shield provides a relatively simple solution to a patient-centred problem that has existed for over 50 years. The simple, clean snap together construction allows easy assembly by unskilled labour and its use of a recycled hospital waste material provided free by hospital trusts when approached from a circular economy perspective creates a highly functional material at very little additional energy consumption and cost. You can see more of PDR's work here.
#industrial #design #case #study #pdr

Industrial Design Case Study: PDR Brings Dignity to Catheter Bags
This Shield concept is by PDR, an industrial design consultancy based in Cardiff, Wales. It aims to bring dignity to those who are required to live with catheters. Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatres. Long term catheter use is a standard treatment that affects millions of people across Europe each year. Urine is collected externally in external drainage bag, typically held in a simple wireframe. These bags and frames cause many difficulties in handling and emptying and cause particular distress and stigmatisation through the visibility of up to 1.5L of urine and a very obvious hospital item at home.Overnight urine bag stands have remained largely unchanged for decades. It is often, though not exclusively older people, receiving care at home who are on a long-term catheter plan and use overnight bag stands. Embarrassment at both the display of bag contents and the practical challenges of removing the bag from the wireframe and emptying safely in the toilet is very real. Added to this are the very real issues of sustainability and waste, an issue of increasing awareness at hospitals around the world. There is little economic incentive for manufacturers to address this problem and hospitals have few options in addressing the problems described.Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatre's. The design replaces a design that has not changed in 50 years, it provides a firm stable platform, an easy to empty and easy to handle drainage bag, and discreetly hides the contents from view. Shield is a simple product that provides stability and security to a 2L drainage bag whilst simultaneously allowing for more discreet use in a domestic setting. Use of recycled hospital waste material, specifically single-use disposable sterilisation tray wraps and drapes used in operating theatre's that would otherwise be incinerated are recycled to produces a sterile material in sheet and granular form with a unique surface finish that is suited to use in a more domestic environment. This ultra low-cost materials is processed to produce Shield in finishes that vary, creating unique finishes which are dependent on the colour and mix of the recycled polypropylene material. The product is stable in use and through its simple clean form unobtrusively sits next to a bed or chair at home. The bag with easy-grip, secure handle is designed for use by weakened and arthritic hands that may need to carry up to 2kg of fluid and lifts straight out to be easily carried to the bathroom before release with an easy turn large surface drainage tap. This approach avoids the current system of removing from wire lugs and attempting to carry, often in two hands a full bag that can leak and is difficult to empty without spilling.Shield provides a relatively simple solution to a patient-centred problem that has existed for over 50 years. The simple, clean snap together construction allows easy assembly by unskilled labour and its use of a recycled hospital waste material provided free by hospital trusts when approached from a circular economy perspective creates a highly functional material at very little additional energy consumption and cost. You can see more of PDR's work here. #industrial #design #case #study #pdr

WWW.CORE77.COM

Industrial Design Case Study: PDR Brings Dignity to Catheter Bags
This Shield concept is by PDR, an industrial design consultancy based in Cardiff, Wales. It aims to bring dignity to those who are required to live with catheters. Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatres. Long term catheter use is a standard treatment that affects millions of people across Europe each year. Urine is collected externally in external drainage bag, typically held in a simple wireframe. These bags and frames cause many difficulties in handling and emptying and cause particular distress and stigmatisation through the visibility of up to 1.5L of urine and a very obvious hospital item at home.Overnight urine bag stands have remained largely unchanged for decades. It is often, though not exclusively older people, receiving care at home who are on a long-term catheter plan and use overnight bag stands. Embarrassment at both the display of bag contents and the practical challenges of removing the bag from the wireframe and emptying safely in the toilet is very real. Added to this are the very real issues of sustainability and waste, an issue of increasing awareness at hospitals around the world. There is little economic incentive for manufacturers to address this problem and hospitals have few options in addressing the problems described.Shield is a simple and low-cost redesign that utilises recycled single-use disposable plastic sterilisation tray wraps and drapes, commonly used in hospital operating theatre's. The design replaces a design that has not changed in 50 years, it provides a firm stable platform, an easy to empty and easy to handle drainage bag, and discreetly hides the contents from view. Shield is a simple product that provides stability and security to a 2L drainage bag whilst simultaneously allowing for more discreet use in a domestic setting. Use of recycled hospital waste material, specifically single-use disposable sterilisation tray wraps and drapes used in operating theatre's that would otherwise be incinerated are recycled to produces a sterile material in sheet and granular form with a unique surface finish that is suited to use in a more domestic environment. This ultra low-cost materials is processed to produce Shield in finishes that vary, creating unique finishes which are dependent on the colour and mix of the recycled polypropylene material. The product is stable in use and through its simple clean form unobtrusively sits next to a bed or chair at home. The bag with easy-grip, secure handle is designed for use by weakened and arthritic hands that may need to carry up to 2kg of fluid and lifts straight out to be easily carried to the bathroom before release with an easy turn large surface drainage tap. This approach avoids the current system of removing from wire lugs and attempting to carry, often in two hands a full bag that can leak and is difficult to empty without spilling.Shield provides a relatively simple solution to a patient-centred problem that has existed for over 50 years. The simple, clean snap together construction allows easy assembly by unskilled labour and its use of a recycled hospital waste material provided free by hospital trusts when approached from a circular economy perspective creates a highly functional material at very little additional energy consumption and cost. You can see more of PDR's work here.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Business Insider paylaşılan bir bağlantı
2025-05-30 14:09:24 -

4 mistakes to stop making on a plane, according to an etiquette coach

From holding up the bathroom line with your skincare routine to playing music without headphones, there are numerous etiquette mistakes people make when flying on airplanes.That's why Business Insider asked etiquette coach Mariah Grumet about the things passengers should avoid doing while on a flight.Here's what she had to say.

Reclining your seat without regard for others

Reclining your seat is OK, but be courteous to the person sitting behind you.

Cherdchanok Treevanchai/Getty Images

When — or whether — to recline your seat on a flight is a hot topic when it comes to plane etiquette.Grumet told BI that even though some may find it rude, she thinks passengers should be able to recline since they paid for their seats.However, she said passengers should still be mindful of the person sitting behind them when deciding when to recline.For example, Grumet advises against reclining if the person behind you has things on their tray.

Stinking up the plane with food or grooming products

Avoid bringing smelly food and toiletries on the plane.

Stephen Schauer/Getty Images

Grumet said it's really important to be mindful of anything with a strong scent.For example, if a passenger brings a tuna sandwich onto the plane, the smell can be disturbing to those around them.Grooming can come with extra smells, too. Items like nail polish or perfume could be distracting or irritating to fellow passengers, so Grumet advised leaving those at home.

Being rude to parents

Giving parents dirty looks can just add fuel to the fire.

d3sign/Getty Images

Young children may act out if they're hungry or exhausted from a long day. Even if the crying is annoying and disruptive, Grumet said it's important to be respectful to the parent."It's likely that the parent is already super embarrassed as is, and you don't want to add fuel to the fire by whispering or giving dirty looks," she said.This also applies to children who are a bit older. Grumet added that even if they're running down the aisle or doing something you think can be controlled, it's still important to be kind.

Rushing to the front at the end of the flight

Unless you have a connecting flight, always let those in front of you exit first.

AlxeyPnferov/Getty Images

"The most polite way to deboard a plane is to let the people in the front go first," Grumet told BI.However, she pointed out that many passengers try to rush to the front as quickly as possible.Even if you had a difficult flight, Grumet said you should allow those ahead of you to go first. The exception to this is if you're running to make a connecting flight.In that case, she advised notifying an airline staff member to help you get off the plane as quickly as possible.This story was originally published on August 22, 2024 and most recently updated on May 30, 2025.
#mistakes #stop #making #plane #according

4 mistakes to stop making on a plane, according to an etiquette coach
From holding up the bathroom line with your skincare routine to playing music without headphones, there are numerous etiquette mistakes people make when flying on airplanes.That's why Business Insider asked etiquette coach Mariah Grumet about the things passengers should avoid doing while on a flight.Here's what she had to say. Reclining your seat without regard for others Reclining your seat is OK, but be courteous to the person sitting behind you. Cherdchanok Treevanchai/Getty Images When — or whether — to recline your seat on a flight is a hot topic when it comes to plane etiquette.Grumet told BI that even though some may find it rude, she thinks passengers should be able to recline since they paid for their seats.However, she said passengers should still be mindful of the person sitting behind them when deciding when to recline.For example, Grumet advises against reclining if the person behind you has things on their tray. Stinking up the plane with food or grooming products Avoid bringing smelly food and toiletries on the plane. Stephen Schauer/Getty Images Grumet said it's really important to be mindful of anything with a strong scent.For example, if a passenger brings a tuna sandwich onto the plane, the smell can be disturbing to those around them.Grooming can come with extra smells, too. Items like nail polish or perfume could be distracting or irritating to fellow passengers, so Grumet advised leaving those at home. Being rude to parents Giving parents dirty looks can just add fuel to the fire. d3sign/Getty Images Young children may act out if they're hungry or exhausted from a long day. Even if the crying is annoying and disruptive, Grumet said it's important to be respectful to the parent."It's likely that the parent is already super embarrassed as is, and you don't want to add fuel to the fire by whispering or giving dirty looks," she said.This also applies to children who are a bit older. Grumet added that even if they're running down the aisle or doing something you think can be controlled, it's still important to be kind. Rushing to the front at the end of the flight Unless you have a connecting flight, always let those in front of you exit first. AlxeyPnferov/Getty Images "The most polite way to deboard a plane is to let the people in the front go first," Grumet told BI.However, she pointed out that many passengers try to rush to the front as quickly as possible.Even if you had a difficult flight, Grumet said you should allow those ahead of you to go first. The exception to this is if you're running to make a connecting flight.In that case, she advised notifying an airline staff member to help you get off the plane as quickly as possible.This story was originally published on August 22, 2024 and most recently updated on May 30, 2025. #mistakes #stop #making #plane #according

WWW.BUSINESSINSIDER.COM

4 mistakes to stop making on a plane, according to an etiquette coach
From holding up the bathroom line with your skincare routine to playing music without headphones, there are numerous etiquette mistakes people make when flying on airplanes.That's why Business Insider asked etiquette coach Mariah Grumet about the things passengers should avoid doing while on a flight.Here's what she had to say. Reclining your seat without regard for others Reclining your seat is OK, but be courteous to the person sitting behind you. Cherdchanok Treevanchai/Getty Images When — or whether — to recline your seat on a flight is a hot topic when it comes to plane etiquette.Grumet told BI that even though some may find it rude, she thinks passengers should be able to recline since they paid for their seats.However, she said passengers should still be mindful of the person sitting behind them when deciding when to recline.For example, Grumet advises against reclining if the person behind you has things on their tray. Stinking up the plane with food or grooming products Avoid bringing smelly food and toiletries on the plane. Stephen Schauer/Getty Images Grumet said it's really important to be mindful of anything with a strong scent.For example, if a passenger brings a tuna sandwich onto the plane, the smell can be disturbing to those around them.Grooming can come with extra smells, too. Items like nail polish or perfume could be distracting or irritating to fellow passengers, so Grumet advised leaving those at home. Being rude to parents Giving parents dirty looks can just add fuel to the fire. d3sign/Getty Images Young children may act out if they're hungry or exhausted from a long day. Even if the crying is annoying and disruptive, Grumet said it's important to be respectful to the parent."It's likely that the parent is already super embarrassed as is, and you don't want to add fuel to the fire by whispering or giving dirty looks," she said.This also applies to children who are a bit older. Grumet added that even if they're running down the aisle or doing something you think can be controlled, it's still important to be kind. Rushing to the front at the end of the flight Unless you have a connecting flight, always let those in front of you exit first. AlxeyPnferov/Getty Images "The most polite way to deboard a plane is to let the people in the front go first," Grumet told BI.However, she pointed out that many passengers try to rush to the front as quickly as possible.Even if you had a difficult flight, Grumet said you should allow those ahead of you to go first. The exception to this is if you're running to make a connecting flight.In that case, she advised notifying an airline staff member to help you get off the plane as quickly as possible.This story was originally published on August 22, 2024 and most recently updated on May 30, 2025.

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!
Nintendo Life paylaşılan bir bağlantı
2025-05-26 16:06:05 -

Opinion: Upgraded For Switch 2, ARMS Deserves A Second Shot At Greatness

Stretching it?With the release date of the Switch 2 now so close I can barely sit still on the toilet, I've been having a little wonder to myself about what stuff, besides that new console smell and a brand new Mario Kart game, has got me most excited for my latest child's arrival. That's right, my consoles are my children. Stay off my property.Perusing some of the finer pre-release details, and getting stuck into the list of Switch games getting a "free update" of some sort on Switch 2, I was busy being slightly excited, when all of a sudden my excitement meter, which I carry in a bum-bag around my waist, began to pulse and make loud noises. Which it isn't meant to do during the day.Read the full article on nintendolife.com
#opinion #upgraded #switch #arms #deserves

Opinion: Upgraded For Switch 2, ARMS Deserves A Second Shot At Greatness
Stretching it?With the release date of the Switch 2 now so close I can barely sit still on the toilet, I've been having a little wonder to myself about what stuff, besides that new console smell and a brand new Mario Kart game, has got me most excited for my latest child's arrival. That's right, my consoles are my children. Stay off my property.Perusing some of the finer pre-release details, and getting stuck into the list of Switch games getting a "free update" of some sort on Switch 2, I was busy being slightly excited, when all of a sudden my excitement meter, which I carry in a bum-bag around my waist, began to pulse and make loud noises. Which it isn't meant to do during the day.Read the full article on nintendolife.com #opinion #upgraded #switch #arms #deserves

WWW.NINTENDOLIFE.COM

Opinion: Upgraded For Switch 2, ARMS Deserves A Second Shot At Greatness
Stretching it?With the release date of the Switch 2 now so close I can barely sit still on the toilet, I've been having a little wonder to myself about what stuff, besides that new console smell and a brand new Mario Kart game, has got me most excited for my latest child's arrival. That's right, my consoles are my children. Stay off my property.Perusing some of the finer pre-release details, and getting stuck into the list of Switch games getting a "free update" of some sort on Switch 2, I was busy being slightly excited, when all of a sudden my excitement meter, which I carry in a bum-bag around my waist, began to pulse and make loud noises. Which it isn't meant to do during the day.Read the full article on nintendolife.com

0 Yorumlar 0 hisse senetleri 0 önizleme

Please log in to like, share and comment!