• Google's Veo 3 Is Already Deepfaking All of YouTube's Most Smooth-Brained Content

    By

    James Pero

    Published May 22, 2025

    |

    Comments|

    Google Veo 3 man-on-the-street video generation. © Screenshot by Gizmodo

    Wake up, babe, new viral AI video generator dropped. This time, it’s not OpenAI’s Sora model in the spotlight, it’s Google’s Veo 3, which was announced on Tuesday during the company’s annual I/O keynote. Naturally, people are eager to see what chaos Veo 3 can wreak, and the results have been, well, chaotic. We’ve got disjointed Michael Bay fodder, talking muffins, self-aware AI sims, puppy-centric pharmaceutical ads—the list goes on. One thing that I keep seeing over and over, however, is—to put it bluntly—AI slop, and a very specific variety. For whatever reason, all of you seem to be absolutely hellbent on getting Veo to conjure up a torrent of smooth-brain YouTube content. The worst part is that this thing is actually kind of good at cranking it out, too. Don’t believe me? Here are the receipts. Is this 100% convincing? No. No, it is not. At a glance, though, most people wouldn’t be able to tell the difference if they’re just scrolling through their social feed mindlessly as one does when they’re using literally any social media site/app. Unboxing not cutting it for you? Well, don’t worry, we’ve got some man-on-the-street slop for your viewing pleasure. Sorry, hawk-tuah girl, it’s the singularity’s turn to capitalize on viral fame.

    Again, Veo’s generation is not perfect by any means, but it’s not exactly unconvincing, either. And there’s more bad news: Your Twitch-like smooth-brain content isn’t safe either. Here’s one of a picture-in-picture-style “Fortnite” stream that simulates gameplay and everything. I say “Fortnite” in scare quotes because this is just an AI representation of what Fortnite looks like, not the real thing. Either way, the only thing worse than mindless game streams is arguably mindless game streams that never even happened. And to be honest, the idea of simulating a simulation makes my brain feel achey, so for that reason alone, I’m going to hard pass. Listen, I’m not trying to be an alarmist here. In the grand scheme of things, AI-generated YouTube, Twitch, or TikTok chum isn’t going to hurt anyone, exactly, but it also doesn’t paint a rosy portrait of our AI-generated future. If there’s one thing we don’t need more of, it’s filler. Social media, without AI entering the equation, is already mostly junk, and it does make one wonder what the results of widespread generative video will really be in the end. Maybe I’ll wind up with AI-generated egg on my face, and video generators like Flow, Google’s “AI filmmaker,” will be a watershed product for real creators, but I have my doubts.

    At the very least, I’d like to see some safeguards if video generation is going to go mainstream. As harmless as AI slop might be, the ability to generate fairly convincing video isn’t one that should be taken lightly. There’s obviously huge potential for misinformation and propaganda, and if all it takes to help mitigate that is watermarking videos created in Veo 3, then it feels like an easy first step. For now, we’ll just have to take the explosion of Veo 3-enabled content with a spoonful of molasses, because there’s a lot of slop to get to, and this might be just the first course.

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    Raymond Wong, James Pero, and Kyle Barr

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    #google039s #veo #already #deepfaking #all
    Google's Veo 3 Is Already Deepfaking All of YouTube's Most Smooth-Brained Content
    By James Pero Published May 22, 2025 | Comments| Google Veo 3 man-on-the-street video generation. © Screenshot by Gizmodo Wake up, babe, new viral AI video generator dropped. This time, it’s not OpenAI’s Sora model in the spotlight, it’s Google’s Veo 3, which was announced on Tuesday during the company’s annual I/O keynote. Naturally, people are eager to see what chaos Veo 3 can wreak, and the results have been, well, chaotic. We’ve got disjointed Michael Bay fodder, talking muffins, self-aware AI sims, puppy-centric pharmaceutical ads—the list goes on. One thing that I keep seeing over and over, however, is—to put it bluntly—AI slop, and a very specific variety. For whatever reason, all of you seem to be absolutely hellbent on getting Veo to conjure up a torrent of smooth-brain YouTube content. The worst part is that this thing is actually kind of good at cranking it out, too. Don’t believe me? Here are the receipts. Is this 100% convincing? No. No, it is not. At a glance, though, most people wouldn’t be able to tell the difference if they’re just scrolling through their social feed mindlessly as one does when they’re using literally any social media site/app. Unboxing not cutting it for you? Well, don’t worry, we’ve got some man-on-the-street slop for your viewing pleasure. Sorry, hawk-tuah girl, it’s the singularity’s turn to capitalize on viral fame. Again, Veo’s generation is not perfect by any means, but it’s not exactly unconvincing, either. And there’s more bad news: Your Twitch-like smooth-brain content isn’t safe either. Here’s one of a picture-in-picture-style “Fortnite” stream that simulates gameplay and everything. I say “Fortnite” in scare quotes because this is just an AI representation of what Fortnite looks like, not the real thing. Either way, the only thing worse than mindless game streams is arguably mindless game streams that never even happened. And to be honest, the idea of simulating a simulation makes my brain feel achey, so for that reason alone, I’m going to hard pass. Listen, I’m not trying to be an alarmist here. In the grand scheme of things, AI-generated YouTube, Twitch, or TikTok chum isn’t going to hurt anyone, exactly, but it also doesn’t paint a rosy portrait of our AI-generated future. If there’s one thing we don’t need more of, it’s filler. Social media, without AI entering the equation, is already mostly junk, and it does make one wonder what the results of widespread generative video will really be in the end. Maybe I’ll wind up with AI-generated egg on my face, and video generators like Flow, Google’s “AI filmmaker,” will be a watershed product for real creators, but I have my doubts. At the very least, I’d like to see some safeguards if video generation is going to go mainstream. As harmless as AI slop might be, the ability to generate fairly convincing video isn’t one that should be taken lightly. There’s obviously huge potential for misinformation and propaganda, and if all it takes to help mitigate that is watermarking videos created in Veo 3, then it feels like an easy first step. For now, we’ll just have to take the explosion of Veo 3-enabled content with a spoonful of molasses, because there’s a lot of slop to get to, and this might be just the first course. Daily Newsletter You May Also Like Raymond Wong, James Pero, and Kyle Barr Published May 22, 2025 By James Pero Published May 22, 2025 By Vanessa Taylor Published May 22, 2025 By Raymond Wong Published May 21, 2025 By James Pero Published May 21, 2025 By AJ Dellinger Published May 21, 2025 #google039s #veo #already #deepfaking #all
    GIZMODO.COM
    Google's Veo 3 Is Already Deepfaking All of YouTube's Most Smooth-Brained Content
    By James Pero Published May 22, 2025 | Comments (19) | Google Veo 3 man-on-the-street video generation. © Screenshot by Gizmodo Wake up, babe, new viral AI video generator dropped. This time, it’s not OpenAI’s Sora model in the spotlight, it’s Google’s Veo 3, which was announced on Tuesday during the company’s annual I/O keynote. Naturally, people are eager to see what chaos Veo 3 can wreak, and the results have been, well, chaotic. We’ve got disjointed Michael Bay fodder, talking muffins, self-aware AI sims, puppy-centric pharmaceutical ads—the list goes on. One thing that I keep seeing over and over, however, is—to put it bluntly—AI slop, and a very specific variety. For whatever reason, all of you seem to be absolutely hellbent on getting Veo to conjure up a torrent of smooth-brain YouTube content. The worst part is that this thing is actually kind of good at cranking it out, too. Don’t believe me? Here are the receipts. Is this 100% convincing? No. No, it is not. At a glance, though, most people wouldn’t be able to tell the difference if they’re just scrolling through their social feed mindlessly as one does when they’re using literally any social media site/app. Unboxing not cutting it for you? Well, don’t worry, we’ve got some man-on-the-street slop for your viewing pleasure. Sorry, hawk-tuah girl, it’s the singularity’s turn to capitalize on viral fame. Again, Veo’s generation is not perfect by any means, but it’s not exactly unconvincing, either. And there’s more bad news: Your Twitch-like smooth-brain content isn’t safe either. Here’s one of a picture-in-picture-style “Fortnite” stream that simulates gameplay and everything. I say “Fortnite” in scare quotes because this is just an AI representation of what Fortnite looks like, not the real thing. Either way, the only thing worse than mindless game streams is arguably mindless game streams that never even happened. And to be honest, the idea of simulating a simulation makes my brain feel achey, so for that reason alone, I’m going to hard pass. Listen, I’m not trying to be an alarmist here. In the grand scheme of things, AI-generated YouTube, Twitch, or TikTok chum isn’t going to hurt anyone, exactly, but it also doesn’t paint a rosy portrait of our AI-generated future. If there’s one thing we don’t need more of, it’s filler. Social media, without AI entering the equation, is already mostly junk, and it does make one wonder what the results of widespread generative video will really be in the end. Maybe I’ll wind up with AI-generated egg on my face, and video generators like Flow, Google’s “AI filmmaker,” will be a watershed product for real creators, but I have my doubts. At the very least, I’d like to see some safeguards if video generation is going to go mainstream. As harmless as AI slop might be, the ability to generate fairly convincing video isn’t one that should be taken lightly. There’s obviously huge potential for misinformation and propaganda, and if all it takes to help mitigate that is watermarking videos created in Veo 3, then it feels like an easy first step. For now, we’ll just have to take the explosion of Veo 3-enabled content with a spoonful of molasses, because there’s a lot of slop to get to, and this might be just the first course. Daily Newsletter You May Also Like Raymond Wong, James Pero, and Kyle Barr Published May 22, 2025 By James Pero Published May 22, 2025 By Vanessa Taylor Published May 22, 2025 By Raymond Wong Published May 21, 2025 By James Pero Published May 21, 2025 By AJ Dellinger Published May 21, 2025
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  • Hawk Tuah Girl Admits She Knew Essentially Zero About Crypto When Her Disastrous Meme Coin Launched

    Influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video last year, became the epicenter of a major controversy after launching a dubious cryptocurrency meme coin called $HAWK in December.The token hit the roof in mere hours, reaching a market cap of almost half a billion dollars, before plummeting back down and leaving investors hanging out to dry. The events cemented it as yet another classic pump-and-dump, a recurring fixture in the largely unregulated crypto world.In the months since, and following an investigation by the FBI and the Securities and Exchange Commission, Welch has attempted to repair her reputation, with some seriously mixed results.Now, in a new episode of her podcast "Talk Tuah," the influencer told the story of what had happened, claiming she had absolutely no idea of what was going on at the time, despite her name and brand being plastered all over the meme coin."I couldn’t tell you how crypto worked the day that coin launched," she said. "I had no idea. I don’t know. So that screwed me."Innocent bystander or not, the incident certainly highlights the dangers of investing in dubious meme coins — and how easy it is to get lured in by the promise of a get-rich-quick scheme, something even the president of the United States himself has demonstrated.In her latest podcast episode, Welch recalled how the FBI knocked on her grandmother's door, demanding to search her phone."They went through my phone, so they cleared me," she said. "I was good to go."She also surrendered her phone to the SEC for "two or three days," allowing them to "clone" it.Welch claimed she "wasn't named on the lawsuit," which was filed by investors in New York against the meme coin's creators, mere weeks following its launch.At the time, she wrote in a since-deleted statement that "I take this situation extremely seriously and want to address my fans, the investors who have been affected, and the broader community."For her part, Welch claimed in her podcast this week that she only "got paid a marketing fee" and never made a "dime from the coin itself."Apart from dodging a bullet by not getting roped into a lawsuit, Welch appeared apologetic."It makes me feel really bad that they trusted me, and I led them to something that I did not have enough knowledge about," she said. "I did not have enough knowledge about crypto to be getting involved with it. And I knew that, but I got talked into it, and I trusted the wrong people."The money she took for promoting the money has since gone to "PR crisis, a new lawyer, stuff like that," Welch said. "So I’ve really come out with nothing. All that trouble for nothing."While the class action lawsuit filed against $HAWK's creators is still ongoing, Welch's experience highlights the importance of reading the small print.In many ways, even a simple Google search for meme coins and the likelihood of things going south could've sufficed. "Rug pulls," as they've become known, have become dime a dozen, with fraudsters absconding with millions of dollars worth of crypto after selling investors on a lie."I don’t have anything to hide," Welch said in the footage. "I wish we knew then what we know now. It would've saved us a lot of trouble.""But it was a big mess," she admitted.Share This Article
    #hawk #tuah #girl #admits #she
    Hawk Tuah Girl Admits She Knew Essentially Zero About Crypto When Her Disastrous Meme Coin Launched
    Influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video last year, became the epicenter of a major controversy after launching a dubious cryptocurrency meme coin called $HAWK in December.The token hit the roof in mere hours, reaching a market cap of almost half a billion dollars, before plummeting back down and leaving investors hanging out to dry. The events cemented it as yet another classic pump-and-dump, a recurring fixture in the largely unregulated crypto world.In the months since, and following an investigation by the FBI and the Securities and Exchange Commission, Welch has attempted to repair her reputation, with some seriously mixed results.Now, in a new episode of her podcast "Talk Tuah," the influencer told the story of what had happened, claiming she had absolutely no idea of what was going on at the time, despite her name and brand being plastered all over the meme coin."I couldn’t tell you how crypto worked the day that coin launched," she said. "I had no idea. I don’t know. So that screwed me."Innocent bystander or not, the incident certainly highlights the dangers of investing in dubious meme coins — and how easy it is to get lured in by the promise of a get-rich-quick scheme, something even the president of the United States himself has demonstrated.In her latest podcast episode, Welch recalled how the FBI knocked on her grandmother's door, demanding to search her phone."They went through my phone, so they cleared me," she said. "I was good to go."She also surrendered her phone to the SEC for "two or three days," allowing them to "clone" it.Welch claimed she "wasn't named on the lawsuit," which was filed by investors in New York against the meme coin's creators, mere weeks following its launch.At the time, she wrote in a since-deleted statement that "I take this situation extremely seriously and want to address my fans, the investors who have been affected, and the broader community."For her part, Welch claimed in her podcast this week that she only "got paid a marketing fee" and never made a "dime from the coin itself."Apart from dodging a bullet by not getting roped into a lawsuit, Welch appeared apologetic."It makes me feel really bad that they trusted me, and I led them to something that I did not have enough knowledge about," she said. "I did not have enough knowledge about crypto to be getting involved with it. And I knew that, but I got talked into it, and I trusted the wrong people."The money she took for promoting the money has since gone to "PR crisis, a new lawyer, stuff like that," Welch said. "So I’ve really come out with nothing. All that trouble for nothing."While the class action lawsuit filed against $HAWK's creators is still ongoing, Welch's experience highlights the importance of reading the small print.In many ways, even a simple Google search for meme coins and the likelihood of things going south could've sufficed. "Rug pulls," as they've become known, have become dime a dozen, with fraudsters absconding with millions of dollars worth of crypto after selling investors on a lie."I don’t have anything to hide," Welch said in the footage. "I wish we knew then what we know now. It would've saved us a lot of trouble.""But it was a big mess," she admitted.Share This Article #hawk #tuah #girl #admits #she
    FUTURISM.COM
    Hawk Tuah Girl Admits She Knew Essentially Zero About Crypto When Her Disastrous Meme Coin Launched
    Influencer Haliey Welch, who rose to fame as the "Hawk Tuah" girl from a viral TikTok video last year, became the epicenter of a major controversy after launching a dubious cryptocurrency meme coin called $HAWK in December.The token hit the roof in mere hours, reaching a market cap of almost half a billion dollars, before plummeting back down and leaving investors hanging out to dry. The events cemented it as yet another classic pump-and-dump, a recurring fixture in the largely unregulated crypto world.In the months since, and following an investigation by the FBI and the Securities and Exchange Commission, Welch has attempted to repair her reputation, with some seriously mixed results.Now, in a new episode of her podcast "Talk Tuah," the influencer told the story of what had happened, claiming she had absolutely no idea of what was going on at the time, despite her name and brand being plastered all over the meme coin."I couldn’t tell you how crypto worked the day that coin launched," she said. "I had no idea. I don’t know. So that screwed me."Innocent bystander or not, the incident certainly highlights the dangers of investing in dubious meme coins — and how easy it is to get lured in by the promise of a get-rich-quick scheme, something even the president of the United States himself has demonstrated.In her latest podcast episode, Welch recalled how the FBI knocked on her grandmother's door, demanding to search her phone."They went through my phone, so they cleared me," she said. "I was good to go."She also surrendered her phone to the SEC for "two or three days," allowing them to "clone" it.Welch claimed she "wasn't named on the lawsuit," which was filed by investors in New York against the meme coin's creators, mere weeks following its launch.At the time, she wrote in a since-deleted statement that "I take this situation extremely seriously and want to address my fans, the investors who have been affected, and the broader community."For her part, Welch claimed in her podcast this week that she only "got paid a marketing fee" and never made a "dime from the coin itself."Apart from dodging a bullet by not getting roped into a lawsuit, Welch appeared apologetic."It makes me feel really bad that they trusted me, and I led them to something that I did not have enough knowledge about," she said. "I did not have enough knowledge about crypto to be getting involved with it. And I knew that, but I got talked into it, and I trusted the wrong people."The money she took for promoting the money has since gone to "PR crisis, a new lawyer, stuff like that," Welch said. "So I’ve really come out with nothing. All that trouble for nothing."While the class action lawsuit filed against $HAWK's creators is still ongoing, Welch's experience highlights the importance of reading the small print.In many ways, even a simple Google search for meme coins and the likelihood of things going south could've sufficed. "Rug pulls," as they've become known, have become dime a dozen, with fraudsters absconding with millions of dollars worth of crypto after selling investors on a lie."I don’t have anything to hide," Welch said in the footage. "I wish we knew then what we know now. It would've saved us a lot of trouble.""But it was a big mess," she admitted.Share This Article
    0 Yorumlar 0 hisse senetleri 0 önizleme
  • What the “Trump effect” teaches us about crypto hype

    The last six months have been a strange, exhilarating time for crypto. First, there was the so-called “Trump effect”—a surge in crypto prices and on-chain activity triggered by the then president-elect’s vocal support of crypto. Then came the viral “Hawk Tuah” meme, which somehow alchemized into a crypto memecoin that rocketed in value, pulled headlines, and emptied wallets in equal measure. 

    For many first-time crypto users, these moments were their gateway into the blockchain. Wallets were downloaded. Tokens were swapped. Twitterfeeds were flooded with strange new lingo: HODL, degen, DYOR. It was a wild ride. For most newcomers, the experience probably felt like trying to join a conversation in a foreign language while riding a rollercoaster. 

    As the leader of a nonprofit dedicated to educating everyday Americans about crypto, I welcome this influx of interest. Crypto, at its best, can democratize financial access, create transparency, and offer new tools for digital empowerment. But hype cycles also bring risk: not just of financial loss, but of alienation and misunderstanding. It’s time we decouple the signal from the noise. 

    Crypto isn’t just for bros—and it never was 

    Let’s start by busting one of crypto’s most persistent stereotypes: that it’s just for young, wealthy finance bros chasing dreams of Lamborghini sports carsand going “to the moon.” Sure, that subculture exists—just like it does in day trading and sports betting. But crypto’s roots are far more diverse.  

    Earlier this year, we conducted one of the largest-ever studies of crypto holders in America. We found that almost one thirdare women, and more are over the age of 55than under 25. Nearly as many crypto users work in constructionas do in technology—far more than those working in finance—and many do not belong to higher income brackets, with roughly a quarterof crypto-owning households earning less than /year. 

    The stereotype is outdated and, frankly, dangerous. It discourages thoughtful newcomers from participating and lets bad actors hide behind a smokescreen of memes and cartoonish masculinity. The future of crypto will be shaped by everyday Americans, not caricatures. 

    Decode the lingo, stay for the mission 

    Don’t let the lingo intimidate you. You don’t need to speak “crypto” fluently to participate—just like you don’t need to know what “https” means to send an email. But to new users feeling overwhelmed by the language of crypto, here’s a quick translation guide to get started: 

    HODL: Originally a typo for “hold,” it means holding on to your crypto for dear life and resisting the urge to sell in volatile markets. It’s become a philosophy for long-term belief in a project’s value. 

    Degen: Short for “degenerate,” it describes high-risk traders chasing fast gains in often unvetted projects. It’s part joke, part warning. 

    Memecoin: A token built around a joke or cultural moment like Dogecoin or the recent Hawk Tuah coin. Some are created in jest, others are tapping into legitimate community-driven goals. Think of these as digital collectibles, like Pokemon cards. 

    Tips for crypto newbies  

    Start small, stay curious: The best way to learn is by doing. Treat your first crypto transaction like your first gym session—you’re here to learn the ropes, not break a record.  

    Use reputable platforms: Avoid buying coins just because they’re trending on TikTok. Stick to exchanges and wallets with strong reputations, transparent policies, and educational resources. 

    Do your own research: Known as “DYOR” in the crypto world, do your own research and lean on trusted sources. Unfortunately like any industry, there is risk of scams or fraud with crypto. Rule of thumb: If something seems too good to be true, it probably is.  

    Beyond the buzz 

    Crypto’s potential isn’t defined by celebrity endorsements or trending memes. It lies in what happens beyond the hype: freedom to exchange value directly, without back-office delays or middlemen taking control. Transparent governance and extra layers of privacy. True ownership and accessibility of your digital identity and assets.  

    Regardless of what piqued your interest in crypto or when, welcome. You’re right on time. The memes may fade, but crypto’s promise is here to stay. 

    Stu Alderoty is president of the National Cryptocurrency Association. 
    #what #trump #effect #teaches #about
    What the “Trump effect” teaches us about crypto hype
    The last six months have been a strange, exhilarating time for crypto. First, there was the so-called “Trump effect”—a surge in crypto prices and on-chain activity triggered by the then president-elect’s vocal support of crypto. Then came the viral “Hawk Tuah” meme, which somehow alchemized into a crypto memecoin that rocketed in value, pulled headlines, and emptied wallets in equal measure.  For many first-time crypto users, these moments were their gateway into the blockchain. Wallets were downloaded. Tokens were swapped. Twitterfeeds were flooded with strange new lingo: HODL, degen, DYOR. It was a wild ride. For most newcomers, the experience probably felt like trying to join a conversation in a foreign language while riding a rollercoaster.  As the leader of a nonprofit dedicated to educating everyday Americans about crypto, I welcome this influx of interest. Crypto, at its best, can democratize financial access, create transparency, and offer new tools for digital empowerment. But hype cycles also bring risk: not just of financial loss, but of alienation and misunderstanding. It’s time we decouple the signal from the noise.  Crypto isn’t just for bros—and it never was  Let’s start by busting one of crypto’s most persistent stereotypes: that it’s just for young, wealthy finance bros chasing dreams of Lamborghini sports carsand going “to the moon.” Sure, that subculture exists—just like it does in day trading and sports betting. But crypto’s roots are far more diverse.   Earlier this year, we conducted one of the largest-ever studies of crypto holders in America. We found that almost one thirdare women, and more are over the age of 55than under 25. Nearly as many crypto users work in constructionas do in technology—far more than those working in finance—and many do not belong to higher income brackets, with roughly a quarterof crypto-owning households earning less than /year.  The stereotype is outdated and, frankly, dangerous. It discourages thoughtful newcomers from participating and lets bad actors hide behind a smokescreen of memes and cartoonish masculinity. The future of crypto will be shaped by everyday Americans, not caricatures.  Decode the lingo, stay for the mission  Don’t let the lingo intimidate you. You don’t need to speak “crypto” fluently to participate—just like you don’t need to know what “https” means to send an email. But to new users feeling overwhelmed by the language of crypto, here’s a quick translation guide to get started:  HODL: Originally a typo for “hold,” it means holding on to your crypto for dear life and resisting the urge to sell in volatile markets. It’s become a philosophy for long-term belief in a project’s value.  Degen: Short for “degenerate,” it describes high-risk traders chasing fast gains in often unvetted projects. It’s part joke, part warning.  Memecoin: A token built around a joke or cultural moment like Dogecoin or the recent Hawk Tuah coin. Some are created in jest, others are tapping into legitimate community-driven goals. Think of these as digital collectibles, like Pokemon cards.  Tips for crypto newbies   Start small, stay curious: The best way to learn is by doing. Treat your first crypto transaction like your first gym session—you’re here to learn the ropes, not break a record.   Use reputable platforms: Avoid buying coins just because they’re trending on TikTok. Stick to exchanges and wallets with strong reputations, transparent policies, and educational resources.  Do your own research: Known as “DYOR” in the crypto world, do your own research and lean on trusted sources. Unfortunately like any industry, there is risk of scams or fraud with crypto. Rule of thumb: If something seems too good to be true, it probably is.   Beyond the buzz  Crypto’s potential isn’t defined by celebrity endorsements or trending memes. It lies in what happens beyond the hype: freedom to exchange value directly, without back-office delays or middlemen taking control. Transparent governance and extra layers of privacy. True ownership and accessibility of your digital identity and assets.   Regardless of what piqued your interest in crypto or when, welcome. You’re right on time. The memes may fade, but crypto’s promise is here to stay.  Stu Alderoty is president of the National Cryptocurrency Association.  #what #trump #effect #teaches #about
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    What the “Trump effect” teaches us about crypto hype
    The last six months have been a strange, exhilarating time for crypto. First, there was the so-called “Trump effect”—a surge in crypto prices and on-chain activity triggered by the then president-elect’s vocal support of crypto. Then came the viral “Hawk Tuah” meme, which somehow alchemized into a crypto memecoin that rocketed in value, pulled headlines, and emptied wallets in equal measure.  For many first-time crypto users, these moments were their gateway into the blockchain. Wallets were downloaded. Tokens were swapped. Twitter (now X) feeds were flooded with strange new lingo: HODL, degen, DYOR. It was a wild ride. For most newcomers, the experience probably felt like trying to join a conversation in a foreign language while riding a rollercoaster.  As the leader of a nonprofit dedicated to educating everyday Americans about crypto, I welcome this influx of interest. Crypto, at its best, can democratize financial access, create transparency, and offer new tools for digital empowerment. But hype cycles also bring risk: not just of financial loss, but of alienation and misunderstanding. It’s time we decouple the signal from the noise.  Crypto isn’t just for bros—and it never was  Let’s start by busting one of crypto’s most persistent stereotypes: that it’s just for young, wealthy finance bros chasing dreams of Lamborghini sports cars (aka “Lambos”) and going “to the moon.” Sure, that subculture exists—just like it does in day trading and sports betting. But crypto’s roots are far more diverse.   Earlier this year, we conducted one of the largest-ever studies of crypto holders in America. We found that almost one third (31%) are women, and more are over the age of 55 (15%) than under 25 (11%). Nearly as many crypto users work in construction (12%) as do in technology (14%)—far more than those working in finance (7%)—and many do not belong to higher income brackets, with roughly a quarter (26%) of crypto-owning households earning less than $75,000/year.  The stereotype is outdated and, frankly, dangerous. It discourages thoughtful newcomers from participating and lets bad actors hide behind a smokescreen of memes and cartoonish masculinity. The future of crypto will be shaped by everyday Americans, not caricatures.  Decode the lingo, stay for the mission  Don’t let the lingo intimidate you. You don’t need to speak “crypto” fluently to participate—just like you don’t need to know what “https” means to send an email. But to new users feeling overwhelmed by the language of crypto, here’s a quick translation guide to get started:  HODL: Originally a typo for “hold,” it means holding on to your crypto for dear life and resisting the urge to sell in volatile markets. It’s become a philosophy for long-term belief in a project’s value.  Degen: Short for “degenerate,” it describes high-risk traders chasing fast gains in often unvetted projects. It’s part joke, part warning.  Memecoin: A token built around a joke or cultural moment like Dogecoin or the recent Hawk Tuah coin. Some are created in jest, others are tapping into legitimate community-driven goals. Think of these as digital collectibles, like Pokemon cards.  Tips for crypto newbies   Start small, stay curious: The best way to learn is by doing. Treat your first crypto transaction like your first gym session—you’re here to learn the ropes, not break a record.   Use reputable platforms: Avoid buying coins just because they’re trending on TikTok. Stick to exchanges and wallets with strong reputations, transparent policies, and educational resources.  Do your own research: Known as “DYOR” in the crypto world, do your own research and lean on trusted sources. Unfortunately like any industry, there is risk of scams or fraud with crypto. Rule of thumb: If something seems too good to be true, it probably is.   Beyond the buzz  Crypto’s potential isn’t defined by celebrity endorsements or trending memes. It lies in what happens beyond the hype: freedom to exchange value directly, without back-office delays or middlemen taking control. Transparent governance and extra layers of privacy. True ownership and accessibility of your digital identity and assets.   Regardless of what piqued your interest in crypto or when, welcome. You’re right on time. The memes may fade, but crypto’s promise is here to stay.  Stu Alderoty is president of the National Cryptocurrency Association. 
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