• The top 10 architecture and design books of 2024
    www.dezeen.com
    For those still looking for Christmas gifts, we round up this year's top architecture and design books as part of our review of 2024.Kiosk by David Navarro and Martyna SobeckaSimply named Kiosk, this book features photos of more than 150 modernist, modular kiosks that brighten streets across central and eastern Europe.Authors David Navarro and Martyna Sobecka aimed to draw attention to the surviving, unusual structures that were constructed in factories in the Eastern Bloc from the 1970s to the 1990s.Find out more about Kiosk 100 Women: Architects in Practice by Harriet Harriss, Naomi House, Monika Parrinder and Tom RavenscroftWritten by academics Harriet Harriss, Naomi House, Monika Parrinder and Dezeen editor Tom Ravenscroft, 100 Women: Architects in Practice showcases the work of architects from 78 different countries.The book contains interviews with some of the world's best-known architects including Liz Diller,Tatiana Bilbao,Mariam Issoufou KamaraandLina Ghotmeh, along with numerous women who have not yet received extensive global attention.Find out more about 100 Women: Architects in Practice Atlas of Mid-Century Modern Masterpieces by Dominic BradburyPublished by Phaidon, the Atlas of Mid-Century Modern Masterpieces is an encyclopedia featuring 450 mid-century-modern buildings from all across the world.The book not only contains many of the key buildings created by the movement's trailblazers but also those designed by more under-represented architects.Find out more about Atlas of Mid-Century Modern Masterpieces Humanise by Thomas HeatherwickThe book that undoubtedly drew the most attention this year was Thomas Heatherwick's Humanise.In the book, along with a Radio 4 series and initiative of the same name, British designer Heatherwick takes aim at "boring" buildings.Find out more about Humanise Sacred Modernity by Jamie McGregor SmithSacred Modernityaimed to showcase the "unique beauty and architectural innovation" of brutalist churches across Europe.The book contains 139 photographs of 100 churches taken by photographer Jamie McGregor Smith over five years, along with essays by writers Jonathan Meades and Ivica Brnic.Find out more about Sacred Modernity Brutal Wales by Simon PhippsSimon Phipps' follow up to his Brutal North and Brutal London books, Brutal Wales highlights architecture in the brutalist style across the country.Alongside photography of 60 buildings, the book has explanatory texts in both Welsh and English, as well as an introduction by social historian John Grindrod.Find out more about Brutal Wales Donald Judd Furniture by Judd FoundationTheDonald Judd Furniture book contains photos of all the furniture pieces created by the artist for his New York and Marfa, Texas, properties that remain in production.Along with the photos, the book contains archival sketches by Judd, newly commissioned drawings of each piece and several essays by the artist.Find out more about Donald Judd Furniture London Estates by Thaddeus ZupaniLondon Estates documents themodernist council housing built in the UK capital in the post-war period.Described by publisher Fuel as "the most comprehensive photographic document of council housing schemes in the capital", the book was photographed by Thaddeus Zupani.Find out more about London Estates Made in America by Christopher PaynePhotographer Christopher Payne's Made in America book contains images taken over the past decade in the USA's factories.Payne created the book as a way of helping to preserve the legacy of industry in America, while documenting the skill of workers who are featured in the photography.Find out more about Made in America 50 Design Ideas You Really Need to Know by John Jervis The latest book in the 50 ideas series, 50 Design Ideas You Really Need to Know contains essays tracking the evolution of design from the 19th century to today.Written by John Jervis, the book aims to make a broad range of design concepts accessible to a wide audience.Find out more about 50 Design Ideas You Really Need to Know The post The top 10 architecture and design books of 2024 appeared first on Dezeen.
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  • IKEA revives popular 1970s shelf by Niels Gammelgaard in Nytillverkad vintage collection
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    IKEA has announced it will re-release some of its most celebrated vintage designs from the 1960s, 70s and 80s, including a steel-framed shelf that is one of the Swedish furniture brand's most popular products on the resale market.Niels Gammelgaard's 1978 Guide shelf, later renamed Enetri and now reissued as Byakorre, is one of ten designs in IKEA's sixth Nytillverkad collection of reissues, alongside new versions of Gillis Lundgren's 1973 Tajt fold-out lounge chair and Erik Wrts's 1963 oakwood Novette bench.Guide is an open shelving unit with a light galvanised steel frame and practical customisation options that have made it popular with collectors and fans of modernist design, especially on TikTok.IKEA is bringing back its Guide shelf under the name ByakorreThe particleboard shelves are reversible, with white on one side and anthracite grey on the other, and shelf edges in either plain white or different bright colours depending on the placement.The Ikea Museum describes how the design came about after Gammelgaard discovered that the machine making laminate boards could change colours at no extra cost and that their equal 170-centimetre height and length made packaging extremely efficient.The piece can sell for upwards of 800 through resale sites despite its original retail price being just 65 (54).The Mofalla foldable chair is also coming back with the name CoxTwo of Gammelgaard's chairs are also being reissued: the foldable metal-and-canvas Mofalla, originally called Cox when it was released in 1978, and the deep-set powder-coated steel mesh Sklboda lounge chair, originally known as Jrpen in 1983.Sklboda is already on sale after being revived in orange and black in 2023 but is now also available in white, bringing it closer to the original galvanised steel finish.Gammelgaard an architect who has also designed furniture for Fritz Hansen, Frederica and Cappellini told Dezeen that he sought out IKEA founder Ingvar Kamprad early in his career because he shared his belief that good design should be affordable and "available to many".Three chairs in IKEA's existing vintage collection are being released in additional colours"When I went to work for Ingvar he said to me: 'You, with your fine education from the Royal Danish Academy of Fine Arts, must now do some good for the many people', which was exactly what I aspired to do in my career," Gammelgaard explained."That said, when I started my collaboration with IKEA, my peers in Denmark were a bit snobbish and as I was an architect, it was especially frowned upon."He said he hadn't dreamed while designing the products that they would still be popular 50 years later although their enduring appeal attests to their durability even at the low price point.The Dyvlinge armchair is a rerelease of the Mila chair from 1967"The fact that the past designs have stood the test of time is a testament to the durable materials we used, with products passed down through generations," he said."Reproducing these designs today also proves the design is functional and timeless, and it's so humbling to see them reach a new audience."Other designs in the latest Nytillverkad collection include Lundgren's Tajt chair, rebranded as Vrkumla.Read: Mass production "a possibility to drive progress and change" say IKEA design managersIt features two equally sized square cushions that can either be stacked to form an armchair or set end to end to make a single mattress. Multiples of the chair can also be arranged into a sofa.The cover star of IKEA's 1973 catalogue, Vrkumla is being released in its original denim upholstery.The Guttane side and coffee table is a rerelease of the Novette benchTwo more of Lundgren's chair designs that have already been reissued by IKEA the Dyvlinge swivel chair and Sotens armchair are also being released in additional colours.The 1963 Novette bench, updated as the Guttane side and coffee table, is the oldest reissue in the collection.Designed by Danish architect and furniture designer Erik Wrts, it marries solid oak legs with an oak veneer tabletop and features a distinctive ledge that stops items rolling or sliding off the surface.The cloud textile pattern from 1973 is also being brought backRounding out the sixth Nytillverkad collection are the Kllarhals glass vases, a revival of a design by Anna Efverlund from 1995, and two sets of bed linen adapting a squiggly popcorn pattern by Efverlund from the 90s and a blue-and-white cloud pattern by Sven Fristedt from 1973.IKEA will release all ten of the new Nytillverkad products globally from February 2025.Highlights from this year at IKEA include the launches of Raw Color's Tesammans collection, which quickly sold out, and the retailer's first pet furniture range, titled Utsdd.The post IKEA revives popular 1970s shelf by Niels Gammelgaard in Nytillverkad vintage collection appeared first on Dezeen.
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  • Get listed in Dezeen's digital guide for Stockholm Design Week 2025
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    Dezeen Events Guide is creating its annual guide to Stockholm Design Week, which takes place from 3 to 9 February in 2025. The guide spotlights all the key events taking place during the festival.If you're hosting an event such as an exhibition, installation, talk, tour, open showroom or product launch you can be listed in the guide.Stockholm Furniture Fair returns as one of the week's largest events during the festival, running from 4 to 8 February at Stockholmsmssan, with this edition appointing British designer Faye Toogood as its guest of honour.To help you navigate the festival, the 2025 guide will include a dedicated map to highlight all the featured events.Get listed in Dezeen's digital Stockholm guideDezeen offers standard, enhanced and featured listings in its Stockholm guide.Standard listings cost 100 and include the event name, date and location details plus a website link. These listings will also feature up to 50 words of text about the event.Enhanced listings cost 175 and include all of the above plus an image at the top of the listing's page and an image in the listing preview on the Dezeen Events Guide homepage. These listings will also feature up to 100 words of text about the event.Featured listings cost 350 and include all elements of an enhanced listing plus a post on Dezeen's Threads channel, inclusion in the featured events carousel on the right hand of the festival guide homepage for up to two weeks and 150 words of text about the event. This text can include commercial information, such as ticket prices and offers and can feature additional links to website pages such as ticket sales, newsletter signups and more.For more information about partnering with us to help amplify your event, contact the team at eventsguide@dezeen.com.About Dezeen Events GuideDezeen Events Guide is our guide to the best architecture and design events taking place across the world each year.The guide is updated weekly and includes virtual events, conferences, trade fairs, major exhibitions and design weeks.For more details on inclusion in the Dezeen Events Guide, including in our guide to Stockholm Design Week, email eventsguide@dezeen.com.The illustration is by Rima Sabina Aouf.The post Get listed in Dezeen's digital guide for Stockholm Design Week 2025 appeared first on Dezeen.
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  • Can you spot all the references in Jamie Hewlett's Comicon poster?
    www.creativebloq.com
    MAD Magazine meets Gorillaz in the artist's reference-packed poster design
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  • Hugging Face Released Moonshine Web: A Browser-Based Real-Time, Privacy-Focused Speech Recognition Running Locally
    www.marktechpost.com
    The advent of automatic speech recognition (ASR) technologies has changed the way individuals interact with digital devices. Despite their capabilities, these systems often demand significant computational power and resources. This makes them inaccessible to users with constrained devices or limited access to cloud-based solutions. This disparity underscores an urgent need for innovations that deliver high-quality ASR without heavy reliance on computational resources or external infrastructures. This challenge has become even more pronounced in real-time processing scenarios where speed and accuracy are paramount. Existing ASR tools often falter when expected to function seamlessly on low-power devices or within environments with limited internet connectivity. Addressing these gaps necessitates solutions that provide open-source access to state-of-the-art machine learning models.Moonshine Web, developed by Hugging Face, is a robust response to these challenges. As a lightweight yet powerful ASR solution, Moonshine Web stands out for its ability to run entirely within a web browser, leveraging React, Vite, and the cutting-edge Transformers.js library. This innovation ensures that users can directly experience fast and accurate ASR on their devices without depending on high-performance hardware or cloud services. The center of Moonshine Web lies in the Moonshine Base model, a highly optimized speech-to-text system designed for efficiency and performance. This model achieves remarkable results by utilizing WebGPU acceleration for superior computational speeds while offering WASM as a fallback for devices lacking WebGPU support. Such adaptability makes Moonshine Web accessible to a broader audience, including those using resource-constrained devices.Moonshine Webs user-friendly design extends to its deployment process. Hugging Face ensures developers and enthusiasts can quickly set up the application by providing an open-source repository. Below are the steps and code required for deployment:1. Clone the Repositorygit clone https://github.com/huggingface/transformers.js-examples.git2. Navigate to the Project Directorycd transformers.js-examples/moonshine-web3. Install Dependenciesnpm i4. Run the Development Servernpm run devThe application should now be running locally. Open your browser and go to http://localhost:5173 to see it in action.In conclusion, the development of Moonshine Web also highlights the importance of community engagement in advancing technological solutions. Incorporating an audio visualizer, adapted from an open-source tutorial by Wael Yasmina, exemplifies the collaborative ethos driving this project. Such contributions enhance the applications functionality and inspire further innovations within the open-source ecosystem. Bridging the gap between resource-intensive models and user-friendly deployment paves the way for more inclusive and equitable access to cutting-edge technologies.Check out the Model on Hugging Face. All credit for this research goes to the researchers of this project. Also,dont forget to follow us onTwitter and join ourTelegram Channel andLinkedIn Group. Dont Forget to join our60k+ ML SubReddit. Aswin Ak+ postsAswin AK is a consulting intern at MarkTechPost. He is pursuing his Dual Degree at the Indian Institute of Technology, Kharagpur. He is passionate about data science and machine learning, bringing a strong academic background and hands-on experience in solving real-life cross-domain challenges. [Download] Evaluation of Large Language Model Vulnerabilities Report (Promoted)
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  • What we've been playing - Open-world dress up, plant puzzles, and festive levels
    www.eurogamer.net
    What we've been playing - Open-world dress up, plant puzzles, and festive levelsA few of the things that have us hooked this week.Image credit: Team Asobi Feature by Tom Orry Editorial Director, Gamer Network Published on Dec. 21, 2024 21st DecemberHello! Welcome back to our regular feature where we write a little bit about some of the games we've been playing over the past few days. This week, we love a nice festive level, tackle some plant-based puzzles, and explore a brilliant open world while wearing some tremendous outfits.Catch up with the older editions of this column in our What We've Been Playing archive.Astro Bot, PS5 Image credit: Team AsobiLook, I've got so many games on my list that I'm keen to play, but when Astro Bot got a free winter/holiday themed level I had to play that immediately. It's, as expected, rather lovely. I wrote a completely original song, not at all based on an existing Christmas classic, to celebrate its release.DualSense rings, are you listening,What a pain, Retro RampageA beautiful sight,Puzzle Piece tonight,Walking in an Astro wonderland.Gone away is the Deckster,Here to stay is my blisterDamn that time trial,Live in denial,Walking in an Astro wonderland.-Tom OBotany Manor, Xbox Series X Image credit: Balloon Studios/Whitethorn Games/EurogamerWelcome to the last weeks of December, aka: the weeks where we play 'Let's mop up all the millions of great games we missed from earlier in the year'. I'll be honest, readers, despite playing loads of games from January to March this year, and then another truckload in these latter months from September onwards, I've got a great big gaping hole of games I've missed from the spring and summer months - something I've been trying to rectify with some rapid-fire quickplays lately to see what grabs my attention and what doesn't.One game I wolfed down in a single evening recently was Botany Manor, a sedate puzzle game about growing all sorts of weird and wonderful plants inside a picturesque Somerset stately home. These aren't your typical roses and daffodils, though. Rather, these rare and exotic strains will only bloom under very specific circumstances - the right room temperature, say, or having its soil juiced up to a particular pH by crushing certain apple varieties into it. My favourite was the Wolfglove, which only bursts into life when you recreate specific sounds and wind speeds inside an old tower to mimic the environment of its mountainous home.It's very artfully done, and the puzzle of working out what conditions you need to induce require a fair bit of brain power to suss out, putting together clues and information from notes, letters and observations you'll find strewn about the desks, bins and tables of the manor. I was expecting it to be another one of these cosy game pushovers where all the thinking is done for you, but I was pleasantly surprised by the rigour of its cerebral challenges. Plus, it's just a wonderful space to noodle about in, its bright and vibrant colour palette and seemingly interrupted spate of picnics and discarded deckchairs bringing touches of The Witness to it. It's a very jolly time, if a little summery for such a wintry, end of year playthrough.-KatharineInfinity Nikki, PS5Despite playing a lot of open-world games (welcome to guides writing), there's not many that I genuinely enjoy exploring. I may get sucked into ticking-off side quests for a short while, but there's a reason the last Ubisoft game I completed was Assassin's Creed 2: open worlds just seem so big, and scary, and boring a lot of the time. But when a game understands what its audience wants, an open-world isn't a challenge anymore - it's an invitation.To see this content please enable targeting cookies. Watch on YouTubeInfinity Nikki invites us to find hot air balloons, bubble blowers, magical hopscotch, and giant bird-like Sky Monarchs, which you can ride on the back of to take in the fairytale sights of Miraland. There are also adorable fairy-like Faewish Spirits to help, cute animals to pet, and thousands of pieces of clothes to customise your Nikki with, to fit whatever style you'd like to see her in while exploring.It's massive, yes, but Infinity Nikki's world seems like it's designed in service to how happy and joyous it can make you feel, not how much it can pack in to keep you distracted. It's not perfect - there are bugs at launch, and the standard open-world trappings like collectibles are still present, but for the most part, Infinity Nikki is about as upbeat and cheerful as it gets in video games. Not what I was expecting from a series with its roots in the mobile dress-up genre, that's for sure!-JessicaDon't get too festive in the comments just yet. We've got a Christmas special edition of What We've Been Playing going live on Christmas Day morning. See you then.Dragon Age: The Veilguard, PS5 Image credit: Eurogamer / EA BioWareI'll admit I've never been the biggest Dragon Age fan, though as a lover of fantasy RPGs and Mass Effect, on paper the series is right up my street. I've played Origins and Inquisition, but they always felt a step behind their big sci-fi brother and, beyond some fun characterful moments with companions, felt generic compared to others of the genre.Veilguard has changed my view a little. Its streamlined gameplay is more akin to Mass Effect but better and more focused for it, while the new visual style helps to give the game its own identity. With its rounded characters, flamboyant hair tech, and soft lighting, I feel like I'm playing a Pixar fantasy in a L'Oreal advert, with some truly spectacular environments too. It looks great!It's been years, though, since I played Inquisition and without deep lore knowledge the story of Veilguard felt nonsensical and its characters not as immediately likeable. And beyond its dated quest design, it was the repetitive combat that frustrated me above all. I played as a mage and spent most of my time dodging enemies rather than attacking: between constant aggro, enemy animations that seem perfectly timed to interrupt your spell-flinging, and a lock-on that constantly removes itself when interrupted by the environment, I was near catatonic with rage by the game's end.And yet (!), somehow I felt compelled to see it through. For the most part I found Dragon Age: The Veilguard to be mindless and monotonous, but I think that's actually what I needed right now. After a long year of plenty of lengthy, complex and challenging RPGs, I was keen to lounge on the sofa and sink into something a little more relaxing. The check-list missions, button-bashing combat, and follow the marker quests proved surprisingly engrossing. Right now, that's good enough.-Ed
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  • Competition: LAGI 2025, Fiji
    www.architectural-review.com
    A free-to-enter contest is being held to design coastal infrastructures in Fiji that double as landscape artworks (Deadline: 5 May)The Land Art Generator Initiative (LAGI) 2025 competition invites multidisciplinary teams to submit beautiful and creatively engaging proposals for a new landscape-based artwork that could provide reliable energy and drinking water to the coastal villages 67 households.The free-to-enter contest aims to identify a new sustainable energy infrastructure solution for the settlement on the Yasawa archipelago which is threatened by extreme weather from the climate crisis including rising sea levels, stronger cyclones and flood events. Concepts must also support tourism and promote sustainability for future generations.Yasawa archipelagoCredit:Image by Christoph de Erisch licensed as Attribution-NonCommercial-ShareAlikeAccording to the brief: LAGI 2025 Fiji focuses our collective creative energies on one of the worlds most pressing challengeshow can island communities preserve and enhance their ways of life in the face of a changing climate?Rising sea levels, rapidly warming waters, prolonged droughts, and storms of increasing severity are the result of atmospheric greenhouse gas pollution to which island coastal communities have hardly contributed and yet from which they now face the most extreme consequences.While access to solar energy in Fiji is very good, the implementation of solar power generation presents some interesting challenges, including aesthetics and land use.Marou is a small coastal community in Fiji which is at increased risk of extreme weather events as a result of the climate crisis and is facing new challenges in securing fresh drinking water due to lengthening dry seasons.US-based LAGI was launched in 2008 as a platform for designing and constructing new large-scale public art installations that generate clean energy. Previous contests have focused on sites in Dubai and Abu Dhabi, New York, Copenhagen, Melbourne, and Santa Monica.Full details of the LAGI 2025 contest brief will be announced in early January. Project supporters include University of Fiji, Arizona State University and the Fiji Arts Council.LAGI 2025Key aims include delivering prototypes which can later be used in coordination with local authorities and funding partners to deliver a full-scale pilot project that could transform access to renewable energy and fresh water for small island communities around the world.Judges will include Ilisari Naqau Nasau, Sau Turaga or chief maker of the Village of Marou; Deb Guenther, landscape architect and partner at Mithun; Fenton Lutunatabua, storyteller and climate activist; and Setoki Tuiteci, architect at Ethos Edge Design Studio in Fiji.Two winning teams will each receive a $100,000 USD stipend to advance their design proposal and build a functioning small-scale prototype in Fiji.How to applyDeadline: 5 MayCompetition funding source: a philanthropic donor who wishes to remain anonymousProject funding source: a philanthropic donor who wishes to remain anonymousOwner of site(s): Marou Village, an iTaukei community on the southeast coast of Naviti Island in the Yasawa Group archipelago in the Western Ba Region of Fiji.Ilisari Naqau Nasau, the Sauturaga and Acting Chief of Marou Village, invited LAGI to bring the global design competition to Naviti Island and oversaw the coordination of the co-design process of the design briefContact details: lagi@landartgenerator.orgVisit the competition website for more information
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  • FBI Warns Gmail, Outlook, Apple Mail UsersCheck 3 Things To Stop Attacks
    www.forbes.com
    FBI launches new email safety campaignNurPhoto via Getty ImagesRepublished on December 21 with a new cybersecurity report into predicted AI threats for 2025, echoing recent FBI warnings.Tis the season to be worriedat least when it comes to the alarming rise in attacks targeting Gmail, Outlook, Apple Mail and other email users. So, little surprise that the FBI has launched a new campaign warning email users how to stay safe. The only trickster you should see this holiday season, the bureau says, is the Naughty Elf.Scammers, the FBI warns, often offer too-good-to-be-true deals via phishing emails or ads. Such schemes may offer brand-name merchandise at extremely low prices, offer gift cards as an incentive, or offer products at a great price, but the product you receive is different than ordered.Their advice drills down to three key things to check for with every unsolicited email that arrives in your inbox before you click your way into trouble: Check the senders email address; check any URL before you click or certainly before you engage; and check the spelling and grammar of the email itself, as well as the URL.We have seen a surge in phishing and fraudulent web domains this holiday season, with all threats on the rise. Aided by AI, its now easier for attackers to create compelling emails and websites, mimicking logos and other product imagery, even polishing their copy to make it more convincing and compelling with less mistakes.MORE FOR YOUThe best advice remains to ignore marketing emailsespecially when holiday season research suggests most of these are now either scams, fraud or worse. If you see an offer you like, navigate through to it by accessing the website directly or using a search engine. Albeit you also need to watch for SEO poisoning. It has become a more dangerous online world than ever, and you really do need to be careful.All that said, the FBIs phishing attack advice hasnt changed:Remember that companies generally dont contact you to ask for your username or password.Dont click on anything in an unsolicited email or text message. Look up the companys phone number on your own (dont use the one a potential scammer is providing), and call the company to ask if the request is legitimate.Carefully examine the email address, URL, and spelling used in any correspondence. Scammers use slight differences to trick your eye and gain your trust.Be careful what you download. Never open an email attachment from someone you dont know and be wary of email attachments forwarded to you.Set up two-factor (or multi-factor) authentication on any account that allows it, and never disable it.Be careful with what information you share online or on social media. By openly sharing things like pet names, schools you attended, family members, and your birthday, you can give a scammer all the information they need to guess your password or answer your security questions.Googles Gmail team has just issued its own advice, warning that since mid-November, weve seen a massive surge in email traffic compared to previous months, making protecting inboxes an even greater challenge than normal. The team says it blocks more than 99.9% of spam, phishing and malware in Gmail for the platforms more than 2.5 billion users. While security has improved, the company has issued its own advice for users:Slow it down. Scams are often designed to create a sense of urgency, and often use terms like urgent, immediate, deactivate, unauthorized, etc. Take time to ask questions and think it through.Spot check. Do your research to double-check the details of an email. Does what its saying make sense? Can you validate the email address of the sender?Stop! Dont send. No reputable person or agency will ever demand payment or your personal information on the spot.Report it. If you see something suspicious, mark it as spam. Youll be making your Inbox cleaner and helping billions of others too.With perfect timing, one such email attack made headlines of its own yesterday, with the Daily Dot reporting that a tech expert is warning his followers to be on the lookout for the latest Apple email scam. Initially posted on TikTok, Scott Polderman warns other users that the reason this is working so good for hackers is because they catch you unexpectedly. And, unfortunately, its really working well with those who are less tech-savvy. That last point is criticalwhile those reading this article might be savvy to such attacks, in reality most users are not and remain vulnerable.In his TikTok video, Polderman shows an email purporting to come from Apple with instructions as to how to keep your account. safe and secure. The format of the email closely resembles an Apple original, and it seems the kind of email users might receive to check their settings. The email even includes details as to how you might set up a legacy contact after death, such that someone will then be given access to your account. Polderman notes that even the fine print at the foot of the email is basically verbatim what you would see on the Apple website.But just as the FBI advises, checking the actual email sender quickly outs the scam. This shows me it is not from Apple.com. This is always the first thing to check. Click on the name that is likely all youll see in your email app and which is easy to mimic. But the underlying full email address is the tell.Scammers are clever and will come up with a form of words that could be an email address from a genuine business, but it will be complex and will not come from the genuine domain. While its possible to mimic even this, its usually not done. Most of the mass of phishing attacks can be detected with this simple check. Never treat any email as genuine until youve done at least that.But bewarewhile this is an easy phishing tell, more sophisticated attacks find ways around this. That even includes hijacking real email addresses, such that emails are sent from actual addresses making the scam much harder to detect. But if the email purports to come from a global brand like Apple or Microsoft or Meta, then their basic email domain will not have been hijacked.I did a spot check of the last 25 phishing emails I had received, and all fell foul of this test, albeit the copy and imagery are now very difficult to detect per the FBIs AI warning. Scammers are getting better at tricking email users, that much is as clear as the Apple logo and typography in Poldermans video. And AI is critical to making everything look and feel more real. You cant take any single test for sure. And so the advice not to click links or open attachments in any of your emails remains.But while telltale signs still exist, all indications for 2025 warn threats will become more sophisticated as AI tools are continually improved. In its newly published 2025 cybersecurity predictions, McAfee focuses on this risk, highlighting the emerging threats consumers may encounter as cybercriminals exploit advanced AI technology. From hyper-realistic deepfakes and live video scams to AI-driven phishing, smishing, and malware attacks, these predictions reveal how cybercrooks are using AI-powered tools to craft increasingly sophisticated and personalized cyber scams.The security firm lists its predictions with AI stitched throughout. As AI continues to mature and become increasingly accessible, Abhishek Karnik, the companys Head of Threat Research warns, cybercriminals are using it to create scams that are more convincing, personalized, and harder to detect. From deepfakes that blur the line between real and fake to AI-driven text message, email, social, and live video scams, the risks to trust and safety online have never been greater.Some of the reports AI highlights are detailed belowbut the entire report is worth a read. Having these threats in mind can only be helpful as we enter 2025.The use of AI to develop highly realistic fake videos or audio recordings that pretend to be authentic content from real people, echoing the FBIs same warning. As deepfake technology becomes more accessible and affordable, McAfee says, even people with no prior experience can produce convincing content. With easy-to-use AI tools and accessible tutorials, scammers are finding it easier than ever to manipulate trust and deceive people.Again, echoing the FBIs own warnings, McAfee also points to AI giving cybercriminals the ability to easily create more personalized and convincing emails and messages that look like theyre from trusted sources, such as banks, employers, or even family members. They can craft these scams quickly and with precision, making them more difficult to detect and increasing their success rate. As AI tools become more accessible, these types of attacks are expected to grow in sophistication and frequency.And beyond visual tricks, AI is also now driving the malware threat, with bad actors using AI-powered tools to create smarter, more adaptive malware that can increase its effectiveness. For example, advanced tools like OCR (Optical Character Recognition) technology which scans images or documents and turns the text in them into editable and searchable digital text can now extract sensitive information, such as cryptocurrency wallet keys, directly from screenshots or documents. As AI capabilities grow, so does the sophistication of these threats, making them more effective and dangerous.The good news is that AI can also be used by the good guys as well, and we have now seen development releases from Microsoft and Google showing that AI is being deployed in Edge and Chrome to use their own tools to detect threats that people are unlikely to find on their own, unaided.An example would be checking a website against the brand it purports to represent, or looking for signals that suggest a threat, such as asking for certain kinds of financial or personally sensitive information.Whats still missing is the same kind of detection being fully and properly applied to on-device email. While billions of emails are detected and blocked by platforms, too many still get through. Its a constant source of surprise how obvious phishing emails with obvious telltales make it into an inbox whole some legitimate emails still get caught out mistakenly. AI will fix all thisand thats cant happen soon enough. New advances in on-device AI mean this can be done while preserving user privacy.All that said, the FBIs simplest message is still its best: If it looks like its too good to be true, thats because it is.
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