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Honor Magic7 ProEwan SpenceThe Honor Magic7 Pro is the latest flagship from Honor. On paper, it meets the definition of a 2025 flagship; with several upgrades to the specifications, it has brought new features that the competition would be wise to consider. Yet some awkward decisions in the design process have led to a handset that feels less than the sum of its parts.Honor Magic7 Pro's Key UpgradesIt's worth looking at three features of the Honor Magic7 Pro to get a feel of this latest flagship.The first is the welcome upgrade to IP68/IP69 protection. This offers extended periods of water protection when submerged. It also protects against high-pressure water streams up to 80 degrees Celsius.The second is the chipset. Unsurprisingly, Honor is matching the vast majority of the current flagships using the Qualcomm Snapdragon 8 Elite. This also allows direct performance comparisons with other handsets, and Honor falls a touch short. It looks to be an issue with cooling the chipsetthe Magic7 Pro is not as efficient as the competition. The vast majority of use cases are not going to notice the slight loss of top-end performancegamers will fall into this category, but I suspect the dedicated will look for a gaming-focused smartphone with more memory and optimized features.The European and UK versions of the Magic7 Pro come with just one specification12 GB of memory and 512 GB of storage. This should again cover the vast majority of users.Honor Magic7 ProEwan SpenceMORE FOR YOUFinally, you have the battery. Curiously, its capacity has been dropped for the global variant. The Chinese version ships with 5859 mAh, while the European version loses roughly ten percent, taking it to 5270 mAh. With other flagships pushing up to 6000 mAh, this is a significant disadvantage for the Magic7 Pro. 100W wired charging is supported, with an empty to full time of around 35 minutes, yet the smaller capacity contributes to the faster time. Neither is there a fast charger in the box, so to get that rate you'll need to use your existing charger or make an additional purchase.With flagship specifications incredibly close across all the manufacturers, I feel that Honor's decision to cut the battery is the wrong one.Honor Magic7 Pro's CameraDoes the camera make up that shortfall?The main lens performs well and handles detail and bright light comfortably. You have the option to apply filters (including vibrant, natural, and authentic). Broadly speaking these impact the saturation, which makes a difference to the older way when manufacturers locked in vibrancy and saturation through their own post-processing software.The ultrawide lens sits nicely alongside the main lens, although it captures less detail than many would hope. While small, some edges can end up being color-fringed, for regular daily snaps and capturing moments. This isn't a problem, but those who edit more and will use the images professionally may want to check some sample shots before committing to the Magic7 Pro.Honor Magic7 ProEwan SpenceThen, we have the telephoto lens. At lower levels, it performs solidly, up to x3 for optical zoom, x6 with sensor cropping, and up to x30 for digital zoom. Now, it can go beyond this and climb up to x100 Zoom with the option to use Honor's AI Super Zoom, using server-based generative AI to enhance the image. It also tends to interpolate and add elements to the image. Perhaps with more AI training, this will become more reliable, but right now, there's a sense of being unable to trust the final image.One of the welcome upgrades comes with the selfie camera. The 50-megapixel single lens comes with auto-focus. This is not yet seen as standard, with several flagship handsets not including it. It's a win for Honor here.Yet the Magic7 Pro camera system feels rather middle of the pack. thatHonor Magic7 Pro OSMagicOS 9.0 is Honor's flavor of Android. There is a bright feel to the UI, with a good sweep of color in the launcher and the built-in apps. There's also a lot of empty space. Honor's use of large-radius curves takes up a lot of the screen real estate, reducing the amount of information that can be shown on a single screen. The default font size is quite large, I rarely feel the need to move the font size to small to balance out old and hungry eyes. I had to here.Honor Magic7 ProEwan SpenceFor all the benefits that a high-resolution screen can offer, Honor has decided to use the extra pixels for smoother curves, more font kerning, and more space. It's a choice that has a personal impact and helps the Magic7 Pro stand out against the pack. If you want a friendly and less threatening approach, you'll appreciate this part of MagicOS. If you'd prefer information over infotainment (which is the camp I fall into), MagicOS is going to be a touch frustrating.Honor Magic7 Pro And AIHonor has not gone overboard with the presentation of AI on the Magic7 Pro. The biggest addition is MagicLM. Honor's large language module is now present out of the box (it was coming soon at the launch of the Magic6 Pro) and is used for many of the AI-driven creative tasks, including transcription, summarising short texts, web pages, meeting notes, and image generation. These are all very much 'table stakes AI, and Honor meets the brief nicely.As with last year's Magic6 Pro, some of the key AI options will not be available until later in the year. This includes the heavily trailed deepfake detection that analyses video conferencing apps to determine if deepfake tech is being used. This is arguably the point of differentiation Honor has over other AI suites, but we won't know how effective the detection is or how prevalent deepfake video chats are for some time.Honor Magic7 ProEwan SpenceHonor Magic7 Pro ConclusionsLast year's Honor Magic6 Pro felt like a win for its hardware: refreshing the design cues, lifting up battery specs and fast charging to the top of the specs comparison charts, and offering significant upgrades on the camera lenses and software.The Honor Magic7 Pro hasn't maintained that advantage over the competition. The design remains broadly static and most of the specifications feel like maintenance upgrades. Meanwhile the competition has pushed ahead. In visible areasespecially the batterythe Magic7 Pro has moved backwards.This doesn't feel like the next flagshipit feels more like a mid-cycle upgrade to the Magic6 Pro, a Magic 6S Pro if we are to use an established convention (although the Porsche Design Honor Magic6 Pro RSR should rightly be seen as the minor update). Designing a smartphone involves lots of small decisions that eventually impact the overall feel. In my view, some of Honor's decisions have negatively impacted the Magic7 Pro's offering to consumersThe Magic7 Pro can still deliver a flagship level of quality and features, but competing smartphones have an edge over this year's flagship from Honor.Disclaimer: Honor supplied an Honor Magic7 Pro for review purposes.