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  • Last of Us, Fallout Creators Talk Future of Prestige TV Adaptations and Impact on Gaming Biz Ahead of BAFTA Games Awards: The Size of These Things Requires Time
    variety.com
    The 2025 BAFTA Games Awards will air April 8 just after the theatrical release of Minecraft, ahead of HBOs The Last of Us Season 2 and amid Amazons high-budget production on the second season of Fallout. Its hard to argue there has been a more exciting time to be part of a project straddling both Hollywood and the gaming industry, or a riskier time to rollout your take on such valuable IP.The bar has been set very high for video game adaptations across film and TV as the projects and the games they are based on rack up awards nominations and critical acclaim, and their success or failure is more important than ever to the gaming industry. It used to be a flop of an adaptation could exist in a vacuum independent of the gaming franchise itself but now that adaptations like The Super Mario Bros. Movie, Fallout and The Last of Us have proven theres a method to the madness, an adaptation that bombs will be more directly tied to its source IP and the company that owns it. However, that risk does come with the potential for a massive reward.Related StoriesI think what people have seen in Hollywood is that video game adaptations, if done right, can actually be very popular, and they scale really well, PlayStation Productions chief Asad Qizilbash told Variety. Thats been a big sea change that Ive seen in the last five, six years, since weve really started to come and deliver some great content. Because of that, theres a confidence level that the film industry is seeing. For one, theyre seeing that some of the great creative ideas of stories are coming from video games and I truly believe that some of the best stories you are seeing are from video games.Popular on VarietyQizilbash adds: But no. 2 is theyre seeing that, if done well, adaptations can really reach a different audience. I think thats why youre seeing a lot quicker picking up of adaptations. One thing I would say is you have to strike a balance between establishing it as a video game property first and getting it out there. Establishing an audience, establishing a fan base. In the conversations Ive had with our film studio, its important and that makes it less risky for them, is when theres an established audience. And so when you have a brand new IP, it may not have an established audience.Among the top noms at this years BAFTA Games Awards is PlayStations Astro Bot, a critical darling family-friendly platformer that Qizilbash is absolutely looking at for its potential to be added to PlayStations growing list of adaptations, which currently stands at at least 10 projects in various stages of development. Aside from the second season of The Last of Us, that includes Amazons God of War TV series and a Sony feature film adaptation of Horizon Zero Dawn, which was first set up as a TV show at Netflix. So how does PlayStation decide which of its many titles is worthy of the adaptation risk?For us, its, OK, weve established one of our franchises as a great game. Its starting to get a built-in audience. Its winning awards. Those are very early indicators for us to want to try and grow that franchise and grow that IP, Qizilbash said. So were constantly looking at that. And I would say its not just sort of awards and nominations that drive that. Sometimes we have IP thats just got great stories that a creator really wants to adapt it.How you adapt it matters too, as Qizilbash notes Horizon was found to be a better idea as a film than a TV series when PlayStation was working with Netflix and it just wasnt creatively going how we wanted to. The head of Microsofts Bethesda Game Studios and Fallout producer Todd Howard echoes Qizilbashs sentiment when it came to the choice to go with Jonathan Nolans idea for a TV series over a Fallout movie.Originally, a lot of people were approaching to do a feature film. And looking at what we wanted to do for this one, that felt too compressed, Howard said. Fallout is such an amazing world what would we really want to watch in it? Well, wed like to watch the next story, or new stories in that world, as opposed to, again, in this instance, adapting a story we had told and kind of compressing it down. For this one, we were very much interested in telling new stories.Whats also important to the overall success of the video-game adaptation trend is knowing when to quit. For The Last of Us showrunner Craig Mazin, that will be when he runs out of source material from game developer Naughty Dog and game co-creator and fellow TV series producer Neil Druckmann.We certainly need another season to finish, at minimum, but it may very well be that we need a couple more seasons to finish, Mazin said ahead of the April 13 premiere of Season 2. And the length of those seasons, currently, the story will tell us how many episodes it should be, and where we should hit pause.But he sees the potential for HBO to want to continue exploring The Last of Us world beyond the two games that have been published by PlayStation in the popular franchise with a spinoff series.As far as additional source material, as a fan of The Last of Us, if Neil has more games, I would love it, Mazin said. For me as a writer and showrunner, this is my Last of Us. So this will be the last of my Last of Us, covering the events of the first and second game. I think theres always a world where you could see additional material, like the way House of the Dragon has thrived after the conclusion of Game of Thrones. And I could certainly see myself being somebody that the people making that show, they pick up the phone and call me and say, How did you do this? Or what do you think about this? But it wont be mine to do. Somebody else will be handling that.Then there is of course how these traditional entertainment companies begin to think about not just adaptations of games, but what they can learn from the gaming industry and what the gaming industry can learn from them.I think what will be a great development is when people start thinking about the individual media and their individual strengths and how they all sit within an ecosystem, BAFTA Games Committee member Charu Desodt said. So games, for example, I think they bring a lot of player agency. They bring lots of player empathy with the characters and the situations. That also means that players are very invested in storylines. But then when youre watching a film, its a contained story, and thats a really lovely way to to engage with an IP. So people are thinking about that aspect of it as well. And then in general, players are also looking to video games for increasingly meaningful social connections. These are things that developers are going to be taking account of, too.Fallouts Howard says there are a lot of opportunities for a game and its TV show counterpart to create a feedback loop after the spike in player engagement Bethesda saw for Fallout 76 when the first season of the TV series came out.I dont want to spoil anything, but obviously we still do a lot of development on Fallout, in particular with Fallout 76 and were in the midst of Season 2 right now, Howard said. Actually, last week, I was on set a whole bunch and really excited for whats happening on Season 2. And you have that hope in the first season, Hey, what effect does that have on the larger franchise? Obviously, particularly the games, but everything around the franchise. And it had a tremendous effect for both people who already love the franchise and obviously a lot of new new people coming in. So we had done the work for Season 1 to really make the games welcoming to a new audience and have them in a good place. And it was hugely successful. We learned a lot and as we head into future things knowing when a new season comes out that theres going to be an audience, both a new one and a returning one to these games were thinking, how do we make it the best it can be for the players?Mazin thinks one of the biggest lessons to be learned is how to manage development pipelines across all mediums, as expectations grow with each passing year for the quality of games, TV shows and movies.I think Hollywood will be very carefully watching what happens with Grand Theft Auto VI [this fall] because Im just gonna go out on a limb here and say that Grand Theft Auto VI will be the largest selling piece of media ever not including the Bible, Mazin said. Im saying motion-picture medium of any kind. And Grand Theft Auto V came out in 2013. The size of these things requires time. And people are getting used to an interesting combination of handmade, super-attentive method of making things married to size, which again, makes things harder to do. And as the bar is raised with production, and as every episode starts to approach movie quality and movie intensity, it does take more time.The 21st BAFTA Games Awards will stream April 8 on BAFTAs official YouTube channel and Twitch.
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  • Hands on With Switch 2: New Mario Kart and Donkey Kong Games Are Hits, but What About the Price and Mouse Controls?
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    Nintendo is switching a few things up with its new console as it enters the next generation of gaming.The Switch 2 was unveiled Wednesday morning during a Nintendo Direct press conference, and Variety got a hands-on demo with the hardware and games launching on June 5. In addition to being bigger and more powerful, the Switch 2 now includes a built-in microphone to talk with friends online and a new way to use a Joy-Con controller like a wireless mouse. While its not as groundbreaking of a technological jump as the GameCube to Wii or the Wii U to Switch, the Switch 2 improves upon the originals design and injects fun, upgraded gameplay into beloved franchises like Mario Kart, Donkey Kong and more.Related StoriesMario Kart World was the first game revealed during the Nintendo Direct, and the biggest change from previous entries is that now 24 players will compete against each other to see who can zoom through open-world racetracks the fastest. One giant map replaces the four individual tracks from past games, and racers will be much more immersed as the game seamlessly transitions through various regions like sandy deserts, snowy tundras, sprawling cities, rainy villages and much more. There are 30 playable characters, with plenty of new and familiar faces. Just about everyone from the world of Mario is here. New racers include Paulina, Cowboy Mario, Goomba, Wiggler, Hammer Bro, Biker Bowser, Mariachi Waluigi, a viral Moo Moo cow and more costumed versions of classic characters. Players can use new items, like an ice flower to freeze enemies and a mega mushroom to grow and squish them, grind on rails, defy gravity by wall-jumping and turn their karts into boats or airplanes.Popular on VarietyThe game introduces Knockout Mode, which places the 24 players in a series of six races that eliminates the slowest drivers until theres one winner remaining. For example, one race stretched from icy glaciers to overflowing rivers to a bustling town as racers frantically hit the gas, grabbed items and duked it out to the end. A free roam mode ditches the races and lets players drive through the massive world and discover new paths with friends. There will also be weather and a daytime/nighttime cycle that affect how each course looks.Marios foe-turned-friend Donkey Kong joined in on the fun with his own game, Donkey Kong Bananza. Its a 3D-platforming, action-adventure game that seems inspired by the open-world levels of Super Mario Odyssey and The Legend of Zelda: Breath of the Wild. Set in a cavernous, underground mine, Donkey Kong can smash through just about every rocky surface whether its a wall, floor or ceiling and monkey-climb his way to high peaks. In addition to his super-powerful fists, he can pick up boulders to throw at enemies, smash his way through obstacles and even ride them like craggy surfboards. The level of destruction and detail in Donkey Kongs demolition is impressive and no doubt wouldnt be possible on the current Switch.The technical upgrades come at a price, though. Donkey Kong Bananza costs $70, while Mario Kart World has a heftier price tag of $80. The Switch 2 itself costs $450, and if you want Mario Kart World along with it, you can buy it bundled with the console for $500. Current Switch titles cost $60, and when the console launched back in 2017 it was just $300. The Nintendo Direct announced the Switch 2 release date but sidestepped discussing its price, leaving fans riled up online. The Switch 2 is still cheaper than the PlayStation 5 and Xbox One X launch prices, but gamers are worried that this could signal a permanent price increase for the industry.Current Switch owners will be able to upgrade existing titles like Super Mario Party Jamboree, The Legend of Zelda: Breath of the Wild and Tears of the Kingdom with Switch 2 features. Super Mario Party Jamboree showed off six new minigames that used the Joy-Cons mouse mode in inventive ways. There was a Tetris-esque block stacking challenge, air hockey with Koopa shells and a tracing game where players dragged a dangling Toad through an electric maze onscreen. The high-sensitivity controller put your hand-eye coordination to the test in the games, and a future Mario Party could bring even more creative minigames.Finally announced last week, the long-delayed Metroid Prime 4: Beyond is now coming to the Switch and Switch 2. In the demo, space bounty hunter Samus Aran had to shoot her way through hordes of space pirates and a gigantic alien boss. Nintendos first-person shooter controls get a major lift as players can now use the mouse mode for more precise target practice. For non-PC gamers, it can take some getting used to as decades-old Nintendo controls are getting a modern facelift with the mouse, but Samus lasers soon hit their marks after some trial and error.The Metroid and Mario Party demos had smooth desks to test the mouse controls on, but how will that translate to playing at home? Most people dont have perfectly sized desks to sit at when reclining on their sofas and playing games on the TV. The new sports game Drag x Drive, which pits teams of players against each other in high-tech, wheelchair-basketball games, relies on the mouse controls, but seemed nearly impossible to learn without a desk to sit at. Nintendo has said that gamers can use their laps as makeshift trackpads for the mouse controls, but trying that out yielded some moderate, but awkward, success. Depending on the game or high-intensity boss fight, it may not be enough to simply slide your Joy-Con controller around your thigh to win a Metroid space shootout or claim victory in a Mario Party showdown.As a new console generation approaches, Nintendo is relying on Mario Kart World, the sequel to the Switchs best-selling game ever, Mario Kart 8 Deluxe, to push units. A wide range of third-party titles, like Elden Ring, Cyberpunk 2077, Final Fantasy VII Remake, Hogwarts Legacy, Borderlands 4 and more, will bolster the Switch 2 library. There are also upgraded Switch titles, like Breath of the Wild and the upcoming Pokmon Legends: Z-A, which will revitalize those hours of entertainment, and a retro GameCube catalog that gives nostalgic gamers the ability to revisit their pasts. The Switch 2 may not have a new Mario or Legend of Zelda launch title or a revolutionary feature, like the Wiis motion-control, but its a modern, powerful console that can stand alongside PlayStation and Xbox instead of lagging behind. The family-friendly party games and also more challenging adult titles should give gamers of all ages a reason to join Nintendos next generation if only Mario would spare a few gold coins to bring the price down.
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  • Roblox Teams With Google on Rewarded Video Ads Product
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    Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Googles advertising solutions, as well as a direct buy option.Per the gaming platform, rewarded video ads enable users to opt in and watch up to 30-second full-screen video ads within immersive Roblox games and experiences. In return, users receive in-game benefits from the creators of these games and experiences, also known as the ad publishers.According to Roblox, early tests show an average completion on rewarded video ads of more than 80%, with select experiences seeing completion rates over 90% as users saw the value in rewards, such as power-ups or in-game currency, and considered these ads additive to their overall experience.Related StoriesRoblox boasted85.3 milliondaily active users (DAUs) at the conclusion of 2024. The company says tens of millions of those users are in the Gen Z demographic, the main target for the rewarded video ad content.Popular on VarietyAdvertisers that use Googles media buying tools will be able to measure performance of their rewarded video and other immersive ads on Roblox. Third-party measurement companies also working with Roblox on its new video product include DoubleVerify, IAS, Cint, Kantar and Nielsen ONE Ads.This new format is a win-win-win for brands, creators, and users, and weve been excited by the early results of our tests which have proven this out, Roblox vice president of global brand partnerships and advertising Stephanie Latham said. Our partnership with Google makes it very easy to buy these engaging ads and reach key audiences at scale. We are continuing to remove barriers for brands and agencies that are quickly realizing the massive potential of immersive gaming platforms like Roblox where Gen Z are increasingly spending their time.
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  • South Koreas Hybe IM Raises $21 Million for Video Game Publishing and Development, Including K-Pop Artist IP
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    South Korean company Hybe Interactive Media (IM) has received a new investment of approximately $21 million (30 billion in won) for its young gaming business.Hybe IM cites its potential to expand as a game business through using parent company Hybes K-pop artist IPs, as well as anticipation for its games Architect: Land of Exile and Arkheron, as key drivers for the new investment. The company says funds will be primarily used for marketing, operations and localization strategies for the launch and live service of Hybe games.This latest round of funding for the Hybe-owned entity comes on the heels of a roughly $80 million strategic investment Hybe IM received in August 2024. In total, Hybe IM has now raised approximately $100 million from backers including IMM Investment, Shinhan Venture Investment and Daesung Private Equity.Related StoriesSince launching in 2021, Hybe IM has found success with its earliest titles like Rhythm Hive and BTS Island: In the SEOM, followed by a quickly growing lineup that includes publishing contracts for Macovills OZ Re:write and Flints ASTRA: Knights of Veda.Popular on VarietyPer the company, Hybe IM remains committed to building a sustainable gaming ecosystem, prioritizing the stable operation and growth of its titles through its global publishing expertise.This additional funding marks a pivotal moment in strengthening Hybe IMs global competitiveness in both game publishing and development, Hybe IM president Wooyong Chung said. We aim to evolve beyond IP-based gaming and become a next-generation publisher delivering compelling content to gamers worldwide.Hybe IM is one of Hybes multiple subsidiaries, including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment and ADOR.
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  • Nintendo Switch 2 Gets June Release Date With Mario Kart World at Launch
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    Nintendo has unveiled the first details about the Switch 2 console, its follow-up to the Switch, and several new games players can soon get their hands on. The Switch 2 will release on June 5 and cost $449.99, the company announced Wednesday morning.Mario Kart World, the super-sized ninth entry in the racing series, was also revealed and it goes off road for the first time in franchise history. Instead of racing through distinct courses, 24 racers (the most ever for the series) drive their karts, motorcycles, boats, trucks, snowmobiles and planes through an open world full of various regions. The Nintendo Direct showed new vehicles, items and costumes for the racers, which featured the classic Mario crew plus some other new faces. Related StoriesHyrule Warriors: Age of Imprisonment, a third entry in the fighting series, was announced for a winter release. The Duskbloods, a gothic, action-heavy new title from Bloodborne developer FromSoftware, is coming exclusively to the Switch 2 in 2026. Kirby Air Riders, a follow-up to the popular racing game from 2003, is coming this year from director Masahiro Sakurai. And Donkey Kong is getting a new open-world game, seemingly inspired by Super Mario Odyssey and Breath of the Wild, titled Donkey Kong Bananza, releasing on July 17.Popular on VarietyThe original Nintendo Switch released back in March 2017, and its successor follows in its footsteps as a hybrid console that gamers can play at home or on the go. After months of rumors, the Switch 2 was officially announced in January with a teaser video that showed off its sleek, larger design. The new console has magnetically detachable Joy-con controllers and ditches their red and blue colors in favor of a mostly black palette. The controllers can also now be used as wireless mouses for certain games. In other enhancements, the Switch 2 has a bigger, 7.9-inch LCD screen that supports HDR, plus a built-in stand to prop up the console when playing it in tabletop mode. The same directional buttons are included on the left Joy-con controller, and the A, B, X and Y button are on the right. The new C button and built-in microphone allows gamers to chat with each other while playing online. There are 256 gigabytes of storage, which is eight times more than the Switch. Game cartridges are now red, instead of black, and support faster data reading. There will also be a camera add-on that allows players to video chat onscreen or put themselves in minigames in the upgraded version of Super Mario Party Jamboree.Nintendo Switch Online is getting a major expansion with retro GameCube titles being available to play on the console, including The Legend of Zelda: The Wind Waker, SoulCaliber 2, F-Zero GX and more to come after launch. There will also be wireless, classic GameCub controllers to purchase to play the throwback games.The Switch 2 will be backwards compatible with certain Switch games, and past titles, like Super Mario Party Jamboree, The Legend of Zelda: Breath of the Wild and Tears of the Kingdom, will get upgraded versions for the new console. Elden Ring: Tarnished Edition, Hades 2, Street Fighter, Split Fiction, Madden NFL, Hogwarts Legacy, Tony Hawks Pro Skater, Hitman: World of Assassination, Yakuza 0, Borderlands 4, Civilization VII, NBA 2K, WWE 2K, Cyberpunk 2077, Final Fantasy VII Remake and more are coming to the Switch 2. https://www.youtube.com/live/DXUmjX7DsP8
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  • A Minecraft Movie Review: Jason Momoa and Jack Black Bro It Up in a Genially Weightless Video-Game Quest
    variety.com
    The age of clunky, amped up, zoned out, overly literal movies adapted from video games lasted a long time from the very first one, Super Mario Bros., in 1993, stretching on through such duds as Mortal Kombat and BloodRayne and Max Payne and (sorry, fans) the Resident Evil series and the grandiose liquid sludge of Assassins Creed and, just last year, Borderlands. So in a way that era didnt end; the potential to turn a video game into a bad movie never goes away. Why would it? Video games are the anti-movies. They have characters and worlds and narratives and action and fantasy and spectacle, but theyre ultimately a post-psychological form for a post-psychological age. They lack the heartbeat that (good) movies have.Related StoriesOver the years, though, lessons have been learned. Overtly pandering strategies have been abandoned. Steven Spielbergs Ready Player One, while not based on a video game, had the visual wizardry to put you right in the gamers seat. And two years ago, offering a bookend to a form that had kicked off so wrongly, The Super Mario Bros. Movie was pure mutating eyeball-tickling fun a fantastic video-game movie that was also a nicely rounded kids fairy tale. It demonstrated that animation was probably always going to be the key to bringing video games to life onscreen. It hit the dazzle-and-emotion sweet spot. And it set the bar.Popular on VarietyA Minecraft Movie isnt nearly as good as The Super Mario Bros. Movie. Its not even as good as Dungeons & Dragons: Honor Among Thieves which, given the latters 50-year-old pedigree, might be described as the analog version of a video-game movie. A Minecraft Movie is just a flaky, spirited, low-hijinks quest comedy that plops a crew of actors down into the Overworld, the epicenter of the Minecraft universe, where theyve arrived by coming through a portal that looks like its made of pulsating blue slime. Its very 1980s, that portal, and the whole movie has a retro cheeseball flavor, even though Minecraft wasnt created until 2011.At first, we register how hard the actors are working to make it all look like a breezy screw-loose adventure. Whatever your feelings about Jack Black (Im mostly a superfan), no one can ever say that he phones it in. Hes 55 now, with a gray-white beard as big and boisterous as the rest of him, and though he might strike you as a little long in the tooth to still be doing his happy dazed stoner line readings, he invests them with so much conviction in A Minecraft Movie, he simply will not deliver a line of dialogue straight that he spikes the film right along.He plays Steve, who always yearned to be a miner and wound up falling in love with the Overworld, a place where you can literally create anything that pops into your head, even though it will always come out as the cubic version of itself. The place is a surrealist Lord of the Rings alt-world paradise thats also as angular, in its billowy way, as the world of Lego, because its made of voxels, which is Minecrafts fancy word forblocks.In the Overworld, there are blockish snow-capped mountains, blockish bumblebees, blockish pink sheep, blockish shrubs and trees, blockish flowers, blockish ducks, a blockish wolf, blockish skeleton archer warriors, blockish baby Frankenstein zombies (a whole army of them), blockish buildings that look like gingerbread houses gone brutalist and, in the underworld known as the Nether, blockish pigs, who have blockish boar incisors and are done up in a way that suggests a Mad Max biker horde meets The Dark Crystal, all of them slaves to Malgosha (Rachel House), the evil British swine queen, who has kept Steve imprisoned in a dungeon.Minecraft, in real life, is whats known as a sandbox game. Like Roblox, it creates a place for the player to invent things as much as it offers a goal of victory. And so the challenge of making a movie out of Minecraft is: How do you create a story we have a stake in if the whole point of the world is simply to hang out in it?The producers of A Minecraft Movie attempted to resolve this dilemma by handing the assignment of directing the film to Jared Hess, who is still best known for Napoleon Dynamite (2004). He has had a few quirky indie follow-up films and has worked in television, but watching a self-consciously absurdist filmmaker like Hess take control of a blockbuster monster machine like Minecraft made me think, at moments, of Episode One of The Studio, in which the hip director Nicholas Stoller is recruited to somehow create a movie out of the Kool-Aid franchise. Watching A Minecraft Movie, were always aware that the story is something thats been grafted onto the world, and that we dont have much of a dramatic stake in it that its just the films way of cobbling together something that works. (Which, in its way, is very Minecraft.)Yet Hess brings something likable to A Minecraft Movie. Hes a genial camp satirist who knows how to invest not taking anything seriously with a flaked-out conviction. A Minecraft Movie never stops goofing on itself, and thats appealing.As a movie star, Jack Black had a hand in inventing this school of air-quote daffiness, but the surprise of A Minecraft Movie is how much Jason Momoa gets onto the self-skewering doofus-kitsch wavelength. He plays Garrett The Garbage Man Garrison, who was a video-game champion in 1989 and now runs a corner store called Game Over World (its stuffed with old video screens and vintage gamer knickknacks), which is teetering toward bankruptcy. Garrett is a relic, maybe a clich, but I was amazed at how much Momoa, in a pink fringed jacket and heavy-metal locks, sinks into Garretts blissed-out cluelessness, his bedazzled narcissism hanging by a thread of desperate cool. Garrett and Steve may be overly similar personality types, but thats what makes the movie click the way they mesh and fight like rival dude brothers.And the plot? Do I have to go there? Theres a glowing blue orb the Orb of Dominance. Which fits into a box, known as the Earth Crystal. Plopping one of these things into the other, in a kind of Avengers-on-happy-pills way, will allow the characters to defeat the pig demons, and also to return to Earth. They already have the Orb in their possession; they need to journey to the Woodland Mansion to retrieve the Crystal. There is, of course, a Crafting Table, in which objects, or metal pieces, are placed on it and you bonk them with a hammer, and voil! they turn, with medieval alchemy, into a brand new object, often a weapon. As fun as these scenes are, the film could have done more with the mutating magic of it all. Thats where you wish Jared Hess were less of a comedian and more of a technological showman.There are two teenagers on hand, Henry (Sebastian Hansen) and Natalie (Emma Myers), an orphaned brother and sister who, despite their prominence, dont have much heft as characters. And theres a fish-out-of-water subplot in which one of the Overworlds blockish pacifist vegetarian monks a silent dude with a monobrow winds up traveling through the portal, landing on earth, and going on a date with Vice Principal Marlene, played by Jennifer Coolidge with her over-the-top diva broadness. Some of this is amusing, but like the rest of A Minecraft Movie it never feels like it matters. Yet its no insult to say that, in this case, that may be more true than not to the spirit of a video game that turns life into a blockhead version of itself.
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