Meet the Bop House, the internets divisive new OnlyFans hype house
www.fastcompany.com
What if the Playboy Mansion was filled with OnlyFans content creators? Thats the pitch for the Bop House, a TikTok page that has gained nearly three million followers since its launch in December.Founded by Sophie Rain, 20, and Aishah Sofey, 22, the house is home to eight creators, ages 19 to 24, who collectively boast more than 33 million followers. Their TikTok presence leans into viral, algorithm-friendly content like flying private to the Super Bowl and reviewing popular cookie brand Crumbl. But its real revenue stream comes from OnlyFans. The Bop House claims to have generated $10 million in revenue in its first month.Its just like a little girl group that were all doing and we just want to uplift each other and help each other grow on TikTok, Rain told the Daily Mail. The house has its own website, with a profile of each girl directing to their various social media platforms. The name itself is a reference to Gen Z slang, which stands for baddie on point, a term used to describe a person who uses their body to make money.The group has sparked controversy over the blurred line between their PG-rated TikTok presence and their adult-content careers. Many members, including Rain, are 21 and under (one even wears braces). Although Rain is an OnlyFans creator, she says shes also a devout Christian and wears a promise ring.The issue is the content looks very, very, very young, TikTok user Amber Horsburgh posted in a video. The deliberate marketing of youthful personas for adult content is creating a demand for barely-legal performers. With its mostly PG Instagram and TikTok videos, the Bop House has built a following on social media to funnel viewers toward its OnlyFans content. Given the platforms young user baseabout 25% of TikToks global users are between the ages of 10 and 19this raises clear concerns. Whether that responsibility falls on the Bop House is less clear. @amberhorsburgh_ I did a marketing degree once and learned about supply and demand. The demand for this makes me feel all sorts of things. Meanwhile the Bop House has 2.5M followers in 60 days. #bophouse #sophierain #bop Credits Footage: TikTok: @sophieraiin TikTok: @aishah TikTok: @bophouse original sound Amber | Cultural Commentary Amber | Cultural Commentary Either way, the Bop House has no plans to slow down. In a recent interview, Rain added, We can afford a new mansion every single month with the money the Bop House is making us.
0 Комментарии ·0 Поделились ·39 Просмотры