Ye, who has a history of antisemitic remarks, has once again stirred up ire, and inspired an ... [+] AI-generated backlash.Getty ImagesIn a dramatic video making the rounds on social media, more than a dozen Jewish celebrities condemn artist Ye for his most recent barrage of antisemitic remarks. Or so it seems. It turns out the video is AI-generated, though some argue that doesnt make its message any less important or powerful.For those who cant tell, this video is AI generated, but its still amazing, writer and entrepreneur Ed Krassenstein wrote after sharing the black and white video with his 1 million X followers on Tuesday. The world needs to see this, he said.The video shows celebrities including Sacha Baron Cohen, Drake, Scarlett Johansson, Mila Kunis, Jerry Seinfeld, Steven Spielberg, Ben Stiller and Mark Zuckerberg wearing the same white T-shirt featuring the back of a hand with a Jewish star on it, a middle finger raised. The name Kanye appears underneath the hand, making it abundantly clear whos being flipped off. A real version of that shirt is now selling in various colors online.In the video, the Jewish folk song Hava Nagila plays in the background, and at the end, a message flashes across the screen. Enough is enough, it reads. Join the fight against antisemitism. The video comes amid a disturbing global increase in antisemitism.MORE FOR YOUWhos Behind The Video?The video is the work of Guy Bar and Ori Bejerano, digital marketers who work for Israel-based creative agency Gitam BBDO Bar is its chief innovation officer and Bejerano as a generative-AI expert.Its time to stop being silent and respond to antisemites like Kanye West in the strongest way possible, Bejerano wrote on Instagram post when sharing the spot. Its forbidden to continue to make Kanye West a sensation and a gimmick he is dangerous, and its time he was treated as such. A message next to the fake video states that its made with the help of artificial intelligence.Yes talent agency dropped him as a client this week after a series of antisemitic rants he posted online over several days. Im a Nazi, Ye said on X over the weekend. The rapper and designer, who has a history of antisemitic comments, also said hell never apologize for comments made about Jews, though he did issue a public apology in 2023.Ye also briefly sold T-shirts bearing a swastika, the Nazi Party symbol as the single item on his fashion brands website yeezy.com. E-commerce platform Shopify has taken the website down, saying on Tuesday that Ye violated its terms.The AI-generated video responding to Yes behavior has been viewed many millions of times online, with the reaction far surpassing the creators expectations.We believe this is because it touches the exposed nerves of millions of people people who are tired of violence, racism, antisemitism, Bar wrote in a translated LinkedIn post in which he answers frequent questions about the project. In the end, the video was just the match that ignited a fire that had been waiting to burn for a long time.The pair chose the featured figures both because they are Jewish and because they are part of Kanye Wests social and cultural environment, part of his world, according to Bar. They intentionally chose understated visuals as a counterpoint to Yes provocative style.But Is AI The Right Messenger?While the video has grabbed attention for its message Love it, actor Billy Baldwin responded on X. Support 100 percent its also sparked controversy for being made with artificial intelligence. Johansson, for one, denounced the video, calling for a ban on deepfakes.I am a Jewish woman who has no tolerance for antisemitism or hate speech of any kind, Johansson said in a statement to media outlets. But I also firmly believe that the potential for hate speech multiplied by AI is a far greater threat than any one person who takes accountability for it. We must call out the misuse of AI, no matter its messaging, or we risk losing a hold on reality.Neither Bar nor Bejerano immediately responded to a request for comment on whether theyd heard directly from any of those featured in the video. They made the video without the consent of the celebrities involved, Yahoo News reports.On LinkedIn, Bar said he respects Johanssons position and the larger debate about the responsible use of AI.There is no doubt that this technology poses ethical challenges, and these types of discussions are important and necessary, Bar wrote. At the same time, it is important to clarify: The video is not commercial but rather an artistic and cultural statement intended to deal with the alarming rise in antisemitism. Throughout history, art, satire and stories have been powerful weapons in the struggle for social justice. Artificial intelligence is just the new tool that makes it possible to convey these messages.Antisemitism has reached a tipping point in America, American Jewish Committee Ted Deutch said when the AJC released its In a same report, the AJC, which advocates for Jewish people worldwide, said that as AI grows, roughly half of American Jews polled do not trust companies that use the technology to protect their products or platforms from antisemitism or misinformation about Jews.