Apple has resumed advertising on Elon Musks X social network as of this week. Apple had halted all advertising on X back in November 2023 after Musk agreed with an antisemitic post on the platform. As spotted by 9to5Mac reader Colin on Wednesday afternoon, Apple is currently running an ad campaign on X touting Safaris focus on privacy. Safari helps keep your personal data safe, the ad reads. Apple is running a similar campaign on other social media platforms, such as Instagram. The Apple TV account is also running X ads promoting Severance. Apple hasnt addressed its decision-making process for resuming advertising on X. Apple CEO Tim Cook, however, has a close relationship with President Trump and attended the inauguration last month alongside Elon Musk. I dont think its a huge stretch to conclude that Musk broached the topic of X advertising directly with Cook. Apples initial decision to halt advertising on X in November 2023 came after Elon Musk himselfbackedan antisemitic tweet that accused Jewish communities of pushing dialectical hatred against whites. You have said the actual truth, Musk tweeted then. After that post, other companies, including Disney, IBM, and Comcast, also halted advertising on X. In an interview shortly after those companies halted X advertising, Musk said: I hope they stop. Dont advertise. If someones going to try and blackmail me with advertising, blackmail me with moneygo fu*k yourself.Go fu*k yourself. Is that clear?Disney, Comcast, and IBM all resumed advertising on X in November 2024. Now, Apple is joining in. My favorite iPhone 16 accessories:Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel