These UU Tiles are by Unknown Untitled, a Paris-based industrial design firm. They're essentially tile-based lamps. "UU Tilesbegan as a research initiative and evolved into a full tile collection thanks to a collaboration with a historic Normandy tile manufacturer. Challenging the prevailing focus on mobility and flexibility in interior design, UU Tiles explores sustainability via permanence and integrated functions. It comprises plain tiles, ceramic hooks, and lamps. A sense of modernity arises even though the enduring quality of the material supports the search for timeless forms." They've yet to release images of the hooks.While I understand the importance of experimentation in design, is it just me, or is this product crazy? Your average wall-mounted lamp can easily be installed and moved, with the biggest pain being the snaking of in-wall wiring. This one adds another level of installation complexity: It has to be part of a larger tile body, and now we're getting mastic or mortar involved, so it's never coming off of the wall.That said, the product is currently sold out, so apparently there's demand.