The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more.Well, this year was a wild ride. As we turn the page to 2025, its time to set intentions and make our own agency New Years resolutions. If your company is anything like ours, youve already met with your internal teams to determine what steps you will take to level up this year. This isnt one-size-fits-all. Your approach may look entirely different, depending on your:Niche and target marketUnique goalsResourcesTeam structureThis new year is all about progress, and were ready to raise the bar. Here are five ways were leveling up our game in the new year.1. EMPOWER OUR TEAMS WITH AI TRAININGIf you havent already implemented AI training, youre missing out on a major opportunity to amplify. For us, 2025 is all about ensuring every team member knows how to leverage AI tools effectively and responsibly. We are prioritizing hands-on training programs, including our Thursd-AI workshops.Adopting AI isnt just about saving time; its about giving our teams the tools to push boundaries and feel empowered in their work. The teams that are curious and exploring AI are the ones leading change, and were making sure were right there at the forefront.2. STRENGTHEN OUR COLLABORATION AND FLEXIBILITYWeve always been a remote agency that values collaboration and flexibility. Flexibility is the future of work, and were leaning into that by enhancing how our team collaboratesno matter where theyre working from. Were creating new ways for our remote team to connect, whether planning event space layouts in the Meta Wooorld app or playing a round of mini golf in apps like Walkabout.3. REFRESH OUR MARKETING AND SALES MATERIALSIts been a busy year. Like most agencies, our internal marketing projects often take a backseat to client projects and tight deadlines. But were changing that in 2025. Were refreshing everything, from our capabilities deck, to our one-pager, and everything in between. Our team is continuously evolving, and our materials need to keep up.Whats more, our marketing should reflect the same creativity, innovation, and strategic thinking that we deliver each day for our clients. By getting this task off the back burner, well have stronger tools to win over new clients and showcase our value.4. DOUBLE DOWN ON EMERGING PLATFORMS AND TRENDSThis past year, we experimented A LOT with immersive virtual reality (VR), augmented reality (AR), and mixed reality (MR) environments. We dont take this lightly. The digital marketing world is expanding beyond traditional platforms, and if youre not actively trying to get ahead, youre falling behind.At the start of 2024, we gifted all of our employees a VR headset to experiment with. As we look back at the year, weve managed to incorporate VR into our creative workflows in such incredible ways! This past month, one designer even created an immersive experience to excite team members about our upcoming 2025 company retreat. This mindset and hands-on approach opened up new opportunities and allows us to now build similar campaigns for our clients.5. MAINTAIN A CULTURE OF CONTINUOUS INNOVATIONInnovation isnt just a buzzword at Quantiousits the foundation of our company and culture. In 2025, were continuing to foster this through regular team workshops, think tanks, and collaborations with other creatives. This culture extends to how we approach client work, surpassing limits and introducing innovative strategies in our campaigns. This focus is what will keep our workand our clientson the cutting edge of whats possible.We know that the future of marketing will be as exciting as it is challenging. Thats why our goal is to not just adapt to change, but to drive change! The year ahead is full of opportunities for agenciesand companies of all typesto push limits, surprise clients/customers, and show whats possible in marketing. For your New Years resolution, vow to level up and deliver your best work yet.Lisa Larson-Kelley is founder and CEO of Quantious.