Sleek Portable Cutlery by Zoku, an Industrial-Designer-Led Brand
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This sleek, modern take on portable cutlery is by New-Jersey-based housewares brand Zoku. Their Pocket Utensil Set comes in a pocketable carrying case made of polypropylene, with a silicone seal. The utensils themselves are stainless steel, and the entire set is dishwasher-safe. They come in different colors, and they offer kids versions as well. I was happy to learn that Zoku is a brand founded by ID'ers. Industrial designers Ken Zorovich and Yos Kumthampinij ran Propellor, a product design studio, in the 2000s; around 2007, the duo decided to stop designing for clients and to start designing for themselves. "We were very good at creating value through great design," Zorovich explains. "The projects that we worked on were making money for our clients and that in turn was turning into more business for us. What we were getting frustrated with was the value we were creating was so much more than we were getting."They launched Zoku with their inaugural product, a popsicle maker that they spent two years developing. It paid off; in 2009, Williams-Sonoma placed a major order, and the company's been a going concern ever since. The Pocket Utensil Set runs $16.
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