IP restrictions threaten to sideline brands and advertisers during major sporting events. However, Mail Sport defied the odds. Faced with limited access to official footage, they masterfully leveraged TikToks organic features, crafting compelling content that circumvented these limitations and connected deeply with fans. This case study reveals how creativity can thrive even under challenging circumstances. Explore more strategies and case studies like this in the Publisher Insights Hub.TikTokWith the EUROs 2024 posing a massive opportunity to drive engagement, Mail Sport set a bold goal: to maintain relevance as a go-to source for fans without relying on traditional IP assets. Their strategy utilized three key elements that allowed them to craft highly engaging and shareable content to captivate audiences and drive organic reach.TikTokSourcing Compelling Images From Third-Party ProvidersThis approach allowed Mail Sport to capture iconic tournament moments that resonated with fans. They then paired these images with subtitles and voiceovers to create fresh content with clear, engaging narratives.For brands and publishers considering using images from third-party providers, be sure they are visually compelling and tell a story that aligns with your audiences interests. Stay on top of real-time trends and moments, so you can turn even the simplest images into powerful storytelling tools that drive higher engagement on platforms like TikTok.Creating Unique MomentsMail Sport got around IP restrictions by exploring other avenues, such as applying for press interviews and attending events as ticketed fans. These methods offered fans a unique behind-the-scenes perspective and the ability to engage in real-time, making the content feel personal and genuine.Documenting Fan ExperiencesBy capturing moments from fans waiting in stadiums, sharing their bets, and highlighting their favorite tournament moments, Mail Sport created content that resonated on a personal level. This approach amplified the fan experience and encouraged audience participation, fostering a sense of community that increased engagement.Want to Achieve Maximum Impact on TikTok?Go beyond mainstream broadcasting with these five learnings from Mail Sports successful strategy:TikTokMail Sports success during EUROs 2024 proves creativity and innovation can overcome even the most challenging content restrictions.Their approach serves as a valuable blueprint for brands wanting to thrive on TikTok. So, keep experimenting on the platform and use these learnings to create successful content strategies for your brands next big event.