Asking "How" and "Why"
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The Core77 Design Awards Sports & Outdoors category features consumer products or services created to encourage play, movement, or learning. Examples include toys, games, athletic equipment, athletic wear and accessories, outdoor gear and equipment. Enter today.Tyler Gilbert has spent 20 years in design asking 'how' and 'why.' He recently launched his own design studio, Tyler Gilbert Design, building on a career as an industrial designer passionate about creating products and experiences that engage consumers with brands in a meaningful way. From his base in the Pacific Northwest, Tyler has worked across categories, including consumer electronics, food and beverage containment, and e-bikes. Surveying the current state of the design industry, Tyler finds the number and breadth of new and emerging tools and technologies that can be leveraged for design work "exciting, though possibly overwhelming." He believes that "strong design skills will be critical to employing these tools appropriately to generate results that benefit the consumer (or client) and the design industry." Tyler feels more concern over what he considers "the contradiction between the energy resource demands of the emerging AI tools and the imperative to sustainably create new products." In his opinion, that fundamental conflict requires designers to focus on the "important discussion of 'how' and 'why' to the decisions around product creation and production." Tyler's advice to entrants in the Core77 Design Awards? "Create a picture of the problem the solution is intended to solve, and discuss how it has met, exceeded, or even missed the mark. This could include how the submission improves upon the incumbent solutions."Stellar Design won the 2024 Sports & Outdoors category for Yardsale P1 Poles.The 2024 winner in the Core77 Design Awards Sports & Outdoors category was Stellar Design for Yardsale's P1 Poles, magnetic modular ski poles that offer convenient packing, handling, parts replacement, and even an integrated GoPro mount in each handle.If you have a design project that will get our jurors asking 'how' and 'why,' submit it to the 2025 Core77 Design Awards.
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