In BriefPosted:9:06 PM PST February 24, 2025Image Credits:Sylvain Sonnet / Getty ImagesFyre Festival 2 is coming, and it already sounds bananas (and not in a good way)Billy McFarland is back with Fyre Festival 2. Scheduled to take place in Isla Mujeres, Mexico from May 30 to June 2, tickets just went on sale, ranging from $1,400 to a truly brazen $1.1 million even though no artists have been confirmed, and McFarland himself isnt sure if he can legally leave the country to attend, as he told the Today show Monday morning.Its certainly unexpected. Back in 2017, McFarland masterminded a wildly successful viral campaign for Fyre Festival, promising an ultra-luxurious music event in the Bahamas. Influencers flocked to promote it, but when guests arrived, they found FEMA tents, sad cheese sandwiches, and no running water. The debacle became a defining moment of influencer culture gone wrong, immortalized on Instagram. (Lost in the mayhem was Fyre Festivals original purpose: to promote Fyre Media, McFarlands Uber for the performing arts, a platform connecting event organizers with musicians.)McFarlands ineptitude landed him in prison for fraud, and while the terms of his 2022 release could prevent him from traveling internationally, dont be shocked if people again buy what hes selling. Marketing can overcome a lot, with people eager to be part of a movement, even if it means getting burned twice.Topics