Popular 'Call of Duty' franchise confirms what players suspected: AI was used to make some of the games
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The pages for some "Call of Duty" titles on PC games store Steam now include disclosures of AI content.Publisher Activision included the statements after Steam implemented a policy requiring disclosure of AI.Some players suspected the use of AI in "CoD" games before it was confirmed.New disclosures splashed across the Steam pages for certain "Call of Duty" titles confirm what some players have long suspected the developers are dabbling in AI.Activision, the publisher of the popular "Call of Duty" games, issued the disclosures found on the Steam pages for "Call of Duty: Black Ops 6" and "Call of Duty: Warzone" in compliance with Steam's policy requiring developers to disclose the use of AI. It reads: "Our team uses generative AI tools to help develop some in-game assets."Player reactions on X were mixed but many reflected prior suspicions that "CoD" was making use of AI-generated content.One user posted a GIF of a puppet making a shocked face, labeled "acting surprised." Another called the use of artificial intelligence "lazy," while a different player criticized the company for putting out what they described as "rushed, unpolished, and imbalanced works," even with the help of AI.However, another user said they didn't see it as a "problem," particularly if AI was used on "mundane busy repetitive work," like "1000 versions of shrubs.""The 'mundane busy work' is actually peoples' jobs btw," a different user responded.It's not clear to what extent artificial intelligence was used in the making of the games. Activision did not immediately respond to a request for comment from Business Insider.AI is only continuing to improve in terms of sophistication and adoption and the gaming industry isn't exempted from its growing reach. Microsoft, the owner of Activision, recently unveiled its Muse model, capable of generating "game visuals and controller actions."Creatives have expressed concerns about being replaced by AI particularly in the wake of mass layoffs that swept the gaming industry in 2024. That was the same year that SAG-AFTRA and the Writers Guild of America went on strike, in part, while seeking improved AI protections for their members. Microsoft cut jobs in its gaming arm at the start of this year, without specifying an exact number.Artists have also expressed worries that artificial intelligence models could be trained off their artwork without their consent, leading to AI being able to perfectly replicate their unique art styles.Activision hasn't confirmed exactly which assets are AI-generated, or to what extent AI was used, but players have previously used certain graphics as examples that they may be using the tech.For instance, the "Necroclaus" loading screen featured in Black Ops 6's "Zombies" mode in December of 2024 depicted what some thought was a six-fingered hand. Other players suggested it was just flesh falling off the zombie's pinky.Another image, this time used to promote a "Zombies" community event in 2024, appeared to depict a gloved hand with six fingers but no on-screen thumb implying a total of seven fingers on one hand. A hallmark of AI-generated art can be an excess number of fingers, toes, and teeth.
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