Photo credit gettyLinkedIn recently announced its expanded suite of video tools designed to support your personal branding efforts. These features are all about helping you reach and engage with your network using the most powerful communications medium out there video. Sure, being there in person is the best way to connect deeply with others. But when thats not an option, video is the next best thing, allowing you to deliver a complete communication so you can connect with stakeholders in deeper, more meaningful ways.Why Video Matters On LinkedInVideo isnt just another type of contentits the most dynamic way to showcase your personality, knowledge, and passion. Videos allow you to:Build trust by letting people see and hear you.Showcase your expertise through tutorials, thought leadership, or behind-the-scenes looks.Humanize your brand by sharing stories and insights in your authentic voice.LinkedIn is betting big on video, and its time for you to enhance your video presence. Lets dive into some of LinkedIns new video features that can help you stand out on a crowded digital platform.New LinkedIn Video Features To Level Up Your Personal BrandLinkedIn has been making video a more prominent part of its platform, rolling out a suite of new features to make video content more engaging and easier to find. Although LinkedIn recently retired the popular Cover Story feature (the ability to add a brief video that played in your headshot which was one of my favorite video features), theyve committed to rolling out new features and improvements to enhance their rich media capabilities, including:Full-Screen Vertical Video on Desktop. LinkedIn has expanded its full-screen vertical video experience from mobile to desktop. Now, you can select any video in your feed or the Videos for You section, then swipe or click through to discover more video content. This immersive feature makes your content stand out on any device.Updated Design for Vertical Videoa in Feed. LinkedIn is giving vertical videos in the feed a visual upgrade, making your content pop with an improved full-screen player. Think of it as making your video content more eye-catching and impossible to scroll past.Improved Profile Discovery Tools Within Full-Screen Video. While LinkedIn members are watching your full-screen video, they can now see a snapshot of your profile and explore your other recent video uploads without leaving the video experience. This makes it easier for people to connect with you and engage with your content.Enhanced Video Search Functionality. LinkedIn is working on making video more discoverable through searchsimilar to Googles Universal Search, where video and rich media content are featured alongside text-based results. Get ready to see more video content popping up in search results.Video Follow Enhancements. The full-screen video player now includes a more prominent Follow button, giving viewers an easy path to stay updated on your latest content. If someone loves what they see, they can instantly follow you without leaving the video. This is a powerful way to grow your network with people who connect with your content and point of view.New Video Analytics Average Watch Time. As with all social media, data is key. LinkedIn now allows you to track average watch time for your videos. This means you can see whats resonating with your audience, double down on what works, and drop the content that falls flat.Why You Should Be Using Video On LinkedInWith these new features, LinkedIn is clearly signaling that video is going to be a big part of the platforms future. But why should you jump on board?Boost Your Visibility: Video posts tend to get more visibility than static posts. The algorithm loves it, and so do people.Show Your Authentic Self: People connect with people. Video gives you a chance to let your personality shine and build a more authentic connection with your audience.Simplify Complex Ideas: Use video to explain ideas, demonstrate concepts, or tell stories in a way thats easier for your audience to digest and remember.Engage Your Audience: Video encourages higher engagement, and viewers are more likely to comment, like, and share videos than other types of posts.Amp Up Your Video Success With LinkedIns Nano-Learning CoursesTo help you make the most of video on LinkedIn, the platform has rolled out a series of nano-learning courses. These quick, bite-sized courses are designed to help you:Learn how to create impactful video contentOptimize your videos for maximum visibilityEngage your audience with storytelling techniquesTips For Creating Impactful Videos On LinkedInHere are some quick tips to make your LinkedIn video truly stand out:Keep it Short and Sweet: Aim for 1-2 minute videos that deliver value quickly. Attention spans are short, so make every second count.Focus on Storytelling: Use a simple structureproblem, solution, impactto tell a compelling story.Be Yourself: Authenticity wins. Speak naturally, show your true personality and express your unique point of view.Include a Call to Action: Whether its Follow me for more insights or Drop your thoughts in the comments, or Check out this related video, guide your audience on what to do next. This creates the opportunity for and ongoing conversation.Ready, Set, Record. Commit To Using Video On LinkedInWith LinkedIn going all in on video, nows the time to embrace this powerful medium and make it part of your personal branding strategy. So grab your camera, hit record, and start sharing your insights, stories, and expertise with the world. Video is your opportunity to make a lasting impression and forge deeper connections.As a pioneer in personal branding and expert in virtual communication, William Arruda empowers professionals to shine online. Get his free Guide: 9 Fun and Easy Ways to Rev Up Your Online Meetings and Presentations.