The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more.Ageism in Hollywood is a tale as old as time. Its well-documented that older women have been less represented in mainstream media and female actors over 40 are less likely to get work compared to their male counterparts.The stigma surrounding aging women in entertainment has been so pervasive that many actresses have felt forced to hide the natural realities of aging. Actress Naomi Watts recently revealed, I was told I would never work again if I admitted to being menopausal. Her experience is not uniquemany women in the industry have echoed similar sentiments, facing a shrinking pool of opportunities as they age.This years award show season has shown that the tides are turning. Weve started to see a shift with actresses in Hollywood experiencing success later in life. One of the most discussed films of the past year, The Substance, tackles ageism head-on. And in a historic moment, Demi Moore44 years into her careerwon her first Golden Globe at 62 and received an Academy Award nomination for Best Actress. During the Golden Globes, we saw seven of the Best Actress nominations go to women over the age of 40. These nominations signal a growing recognition that talent doesnt have to have an expiration date.For decades Hollywood has created the perception that women in their 40s and beyond, often when they are perimenopausal or menopausal, are past their primes and reaching the end of their careers. Moore previously shared that she almost quit acting because of ageism and how difficult it can be, particularly for women over 50. However, this cultural shift in Hollywoods acceptance and celebration of aging women could change how this demographic is represented. Now the question is, will we see other industries shift their perceptions of midlife women? Heres why they should.Outdated research has failed menopausal womenBefore looking ahead, we have to understand how we got here. The societal stigma around aging has often overlapped with menopause, and unfortunately, thats led to a negative perception of this transitional period of a womans life.Menopause has been widely understudied. For example, a study in Nature Aging has shown that researchers havent properly considered menopause in 99% of studies of the biology of aging.Furthering the stigma, outdated research has led to a lack of treatment options for women experiencing menopause symptoms. The use of hormone therapy to treat menopause symptoms stopped nearly overnight due to a study showing that hormone therapy increased the risks of cancer. However, recent studies have debunked that theory and shown the benefits of hormone therapy outweigh the risks.The lack of research and controversial history around hormone therapy has hurt menopause care and prevented aging women from getting the adequate support they need. That all is changing.What the entertainment industry can teachCompanies can take a page from Hollywoods playbook by supporting and empowering its female senior talent. Women in their 40s, 50s, and 60s are some of the most experienced managers, leaders, and mentors in the workplace. As they age, they are also often at the height of their careers. McKinsey and Lean In found that female leaders contribute more to employee engagementincluding creating an inclusive workplace and mentorshipthan their male counterparts, and another McKinsey report found that organizations with gender diversity of executive teams were 25% more likely to have above-average profitability compared to those who didnt.Senior female leaders are an essential part of the workforce. Yet according to our 2022 Menopause in the Workplace report, 46% of working women experiencing menopause said their 50s have been the most difficult time in their careers. Our latest data also showed that 50% of Gen X women have experienced ageism at work. Now is a critical time for companies to step up and support.Organizations must invest in meeting the evolving needs of their midlife female workforce. Investing in menopause support for senior women leaderssuch as access to specialized providers, educational resources, and coverage for hormone therapyenables these women to manage their symptoms effectively, remain at peak productivity, and pave the way for the next generation of female leaders.What happens in Hollywood strongly influences culture, including workplaces. On March 2, Moore is up for her first Oscar for her critically acclaimed role. No matter who wins, its a victory for Moore and all aging women at work.Asima Ahmad, MD, MPH, FACOG is cofounder and Chief Medical Officer of Carrot Fertility.