A pbj burger on the menu: Millennial burger joints are getting roasted on TikTok
www.fastcompany.com
Many things are considered distinctly millennial: a man bun, avocado toast, axe-throwing bars. Now you can apparently add millennial burger joints to that list.On February 11, TikToker fairylights2007 shared a clip using Kyle Gordons 2011 Millennial parody song, along with a caption that read: This song is so truffle fries overpriced burger brick walls metal tin of ketchup. @fairylights2007 #overpricedburgerplace #millenial #trufflefries #help We Will Never Die (feat. Kody Redwing and The Broken Hearts) (Cut 1) Kyle Gordon You know the type. As the video points out, the burgers are typically overpriced$19 to be exactalways with a brioche bun. Fries are extra and come served in a fryer basket with a special house sauce (i.e., ketchup mixed with mayo). Somewhere in the restaurant, a chalkboard lists local IPA beers. The menu includes sections like handhelds and sweet treats. The decor? Exposed piping, string lights, and Edison bulbs.Commenters on the video were quick to point out other telltale signs of millennial burger joints. A pbj burger on the menu, one wrote. Games no one has ever played but every bar has, suggested another. Chances are, youve frequented one of these places at least oncewhether you wanted to or not.Gordons song has since become the soundtrack to a number of TikTok videos jumping on the trend. YES were a millennial burger joint; YES we overprice everything; YES our truffle fries are mediocre at best; YES were two guys with a crazy idea; NO we dont offer comfortable seating; YES we serve water in mason jars, one post read. It was about time all these burger places with the same aesthetic get called out, another creator added. @quietwhitegirl #xyzbca #fyp #burger #fry #millenial We Will Never Die (feat. Kody Redwing and The Broken Hearts) (Cut 1) Kyle Gordon These burger joints became popular in the mid-to-late 2010s, right around the time millennials were launching their first businesses. But now theyve become prime targets for the online generation, who love to poke fun at millennials for everything from their cringe humor to their love of Harry Potter.And yet, for all the mockery, these places arent going anywhere. The millennial burger joint may now be shorthand for a style-over-substance hipster eatery, but I, for one, will be enjoying my basket of mediocre truffle fries with garlic aioli. So sue me.
0 Commentarii ·0 Distribuiri ·65 Views