Theres more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a losersomething Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work.Not only did Brody win his second best actor award last nightthis one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brandohe also won a slot in the Guinness World Records for longest acceptance speech in Oscars history. While many winners always tend to flout the tight 45-second limit in their speeches, Brody brazenly exceeded it by five full minutes. For many viewers and social media users, it came across as a breathtaking display of entitlement, in an industry famously riddled with self-regard. Instead of a winner worth rooting for, he resembled the most annoying guy in a meeting.Brody has never had much luck with live moments. Back when he won his first Oscar in 2003, for his work in The Pianist, he pulled Halle Berry into a long and not-entirely-consensual open-mouth kiss on his way to the podium. (I bet they didnt tell you that was in the gift bag, he brayed into the mic immediately afterward.) It was a bizarre move that would never fly today, and barely did back then (even though Berry returned the kiss on last nights red carpet). Brody bungled another live moment just a few months later, going rogue while hosting SNL by donning fake dreads and a painful patois to introduce Jamaican dance hall star Sean Paul. (He has not hosted the show again since.)Last nights acceptance speech was a chance for redemption. Brody could have changed the paradigm of his problematic past by finally getting a big, live, victory-lap moment just right. Needless to say, he blew it.This speech started out at a low point, even before it began. On his way to the podium, Brody visibly remembered that he was chewing gum, and that it might not be a good look to continue doing that during his speech. Rather than swallowing the gum or placing it in his tuxedo pocket, Brody instead turned around and tossed the wad to his partner, Georgina Chapman. It might have been a cute moment if viewed in a vacuum, but given all the privilege dripping from the speech that followed, it made Chapman seem like Brodys personal gum valet.Once at the podium, Brody proceeded to speak in a trembly, deliberate cadence, taking his leisurely time. If I may just humbly begin . . . by giving thanks for the tremendous outpouring of love that Ive felt from this world. What followed was by far the strongest portion of Brodys speech. Acting is a very fragile profession, he continued with obvious emotion. Throughout the long, winding road of a career that spans four decades, Brody has always been considered a richly talented actor, even during years when his star seemed to be on the wane. In this part of his speech, Brody made it clear hes aware his career never quite reached the heights his first Oscar suggested were within his grasp, and that a lot of actors have had similar trajectories. Indeed, some Hollywood careers unfurl in long, graceful arcs, while others are more like short, bumpy roller-coaster rides. Brody seemed legitimately grateful his career had finally rebalanced, and it was touching to behold.Whatever goodwill Brody earned in that moment seemed to abruptly evaporate, however, when he began to rambleWinning an award like this signifies a destinationand then refused to cede the spotlight long after the producers piped in the wrap-it-up music.It wasnt just that he cruised past the time limit, it was the arrogance he exuded while doing so.Please, please, Im wrapping up, I will wrap up, he said while making the universal hand gesture for cut it out. Ive done this before, he added. Its not my first rodeo.In that moment, Brody became every annoying, entitled coworker whose narcissism compels him to demand preferential treatment. You know, the kind who sucks up valuable time in the dwindling moments of a meeting because their ideas are simply too brilliant to be saved?Earlier in the night, best supporting actor winner Kieran Culkin proved its possible to ward off the wrap-it-up music without looking like a jerk. About 90 seconds into the acceptance speech for his work in A Real Pain, Culkin politely asked to not be played off so he could tell a quick story about his wife, Jazz Charlton. He then went on to tell an irresistibly cute anecdote about the negotiations between him and Charlton over how many children they would have together.Not only was the story adorable, it provided continuity from previous Culkin award speeches. It was also just as brief as the star promised, at about a minute, as he made a respectful effort to rush through without bungling his words. (And without throwing any gum at his wife, to boot.) Brody, on the other hand, kept going for even longer after refusing to leave, and continued speaking in the same unhurried tone, attempting to imbue each word with special meaning.The stark contrast between the two performers proves its not difficult to be a graceful winner. For a moment there, Brody had crystallized the narrative that his unlikely second Oscar proves hes been undervalued for decades. But once his off-putting self-importance kicked in, he instead revealed that those fallow years might have been fallow for good reason.