Designing for Genuine Impact
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The Core77 Design Awards Tools category features consumer products only. It includes products or services designed for individual use with the intention of improving efficiency and productivity, supporting craft, making, and personal building. Examples include: hardware tools, productivity applications, educational tools.The Lifestyle Accessories category includes consumer products intended for use in daily life. Personal or home items that combine functionality and style, designed to complement an individual's daily routine, support wellness, enhance comfort, improve convenience, organization, and aesthetics. Examples include: handheld products, luggage, desktop toys, jewelry, handbags, apparel, water bottles, or wearable devices.Irina Kovlovskaya wants to understand how your product is making the world a better place. She asks, "Does it bring joy to people's lives, reduce waste, promote inclusivity, create more time for what truly matters, or have another positive impact?"As the Global Head of Industrial Design and CMF at ABB E-mobility, the San Francisco-based design leader pursues those goals by driving transport electrification through best-in-class EV charging solutions. Over the course of her career, Irina has fueled design innovation for companies like Google, Fitbit, Nest, and HTC. Her previous experience included working for Martha Stewart and co-founding the consulting firm Vim & Vigor, where her clients included Barnes & Noble Nook, KitchenAid, Fabbian, Wedgwood, and Waterford. The Rhode Island School of Design graduate believes in fostering a culture of inclusivity and a "one-team" mentality with colleagues and partners, working to create sustainable products that connect with users and help businesses grow. Her work has received numerous honors including Red Dot, IF, ICFF Studio, IDEA, and Spark awards.Irina finds the greatest fulfilment when she feels confident that the products she designs are "genuinely impactful." As she explains, "Whether I am creating a wearable device that helps people lead healthier lives or a charger that alleviates range anxiety and promotes EV adoption, the purpose behind these products is what brings me joy." Given her professional focus, sustainability ranks high on the list of Irina's design-related concerns. Her solution: "As an industry, we need to take greater responsibility for the products we put into the world by focusing on longevity and quality, using clean and renewable materials, building in repairability, and designing for circularity."Logitech Design won the Tools Category in 2024 for Zone Learn.The 2024 winner in the Core77 Design Awards Tools category was Logitech Design for Zone Learn, a wired headset for children to use in classrooms that is designed for sustainability and performance.Vert Industrial Design House & Soft Serve Studio won the Lifestyle Accessories category in 2024 with Joyrolla Cart.The 2024 winner in the Lifestyle Accessories category was Vert Industrial Design House & Soft Serve Studio for The Joyrolla Cart, a sleek, sustainably constructed shopping cart designed for a contemporary audience.Share your products that are making the world a better place. Submit your designs to the 2025 Core77 Design Awards and help that positive impact grow. Enter your work today.
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