In BriefPosted:11:27 AM PST March 4, 2025Image Credits:Thos Robinson/Getty Images for The New York Times (opens in a new window)Amazon is reportedly developing its own AI reasoning modelAmazon reportedly wants to get in on the AI reasoning model game. According to Business Insider, Amazon is developing an AI model that incorporates advanced reasoning capabilities, similar to models like OpenAIs o3-mini and Chinese AI lab DeepSeeks R1. The model may launch as soon as June under Amazons Nova brand, which the company introduced at its re:Invent developer conference last year.Reasoning models take a step-by-step, more considered approach to answering queries. This tends to boost their reliability in domains like math and science.The report says Amazon aims to adopt a hybrid reasoning architecture for its new model, along the lines of Anthropics recently released Claude 3.7 Sonnet. Should that come to pass, the model could provide quick answers and more complex extended thinking within a single system.Amazon also hopes to make its Nova reasoning model more price-efficient than competitors, Business Insider claims. That might be a tall order. DeepSeek has developed a reputation for pricing its models incredibly cheaply.Topics