Big Tech is now slightly less silent on Trumps tariffs
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President Donald Trumps tariffs on goods imported from Mexico, Canada, and China are in effect, but Big Tech companies have remained mostly silent despite the potential impact tariffs could have on their businesses.Ive written about this twice already: once shortly after Trump announced them in February, and again a week later after the initial 10 percent tariff on China went into effect and the Mexico and Canada tariffs had been paused. In both articles, The Verge reached out to many companies in Big Tech and adjacent industries, and the vast majority of them declined to comment or didnt reply at all. The ones that did reply usually gave generic statements.Weve done another round of outreach, and while there are a few new comments, things are mostly the same. Heres whats new:Walmart spokesperson Rodrigo Santos Legaspi: As we have done in the past, we will aggressively work to keep prices as low as possible for our customers. In the meantime, we encourage all parties to work towards finding common ground that will protect consumers from price hikes and continue to grow our economy.The CEOs from Best Buy and Target publicly stated that prices in their stores are about to go up. Gigabyte spokesperson Angela Cheng: What weve seen is that everyone will be increasing the price on the components of GPUs very soon. There will be changes for sure. Well need to make changes accordingly. But nothing is confirmed.In February, Acer said it would raise prices on its laptops.Otherwise, the situation is similar to the last time I wrote about it, with very minor changes:Google spokesperson Jose Castaneda, Microsoft spokesperson Kate Frischmann, and Nvidia spokesperson Stephanie Matthew declined to comment.Sony spokesperson Kishore Sawh declined to comment for my last article and tells The Verge that its unlikely that Sony will have a statement at this time.Canon USA, via a generic press email address with no stated spokesperson, said that Canon U.S.A., Inc. continues to monitor the situation regarding the tariffs.DJI, also via a generic press email with no stated spokesperson, said that we are assessing the impact internally and will be able to share more details once we complete the full evaluation and receive guidance from the USTR or other relevant departments.Amazon, Apple, Meta, Nintendo, and Samsung have not commented.Other companies that havent commented include: Alibaba, AMD, Asus, AT&T, Broadcom, Dell, EchoStar / Dish, Framework, Fujifilm, HP, Intel, Lenovo, LG, Logitech, Newegg, Nikon, Panasonic, Philips, Qualcomm, Razer, Shein, TCL, Temu, Texas Instruments, T-Mobile, and Verizon.RelatedBut as I wrote previously, the Trump administration is chaotic, so the nature of the tariffs could change at any moment. The Trump administration on Wednesday announced a one-month exemption on the automotive tariffs imposed on Canada and Mexico, according to Politico. Commerce Secretary Howard Lutnick had signaled yesterday that the administration could announce some sort of compromise on the Mexico and Canada tariffs as early as today.We may not see the real lasting effects of these tariffs on tech companies until their next major product launches. Could the iPhone 17 have a higher price? Will you have to pay more for the next generation of Ray-Ban Meta glasses? We just dont know yet.See More:
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