Branding is design. Its the logos, typefaces, and design systems that bring a company to life. But its also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company if you look beyond the logo. In a recent conversation for FC Live, Fast Companys design editors Liz Stinson and Mark Wilson explored the true impact of branding through the lens of some of the biggest branding moments from the past year.If you missed the subscriber-only event, youre in luck. You can catch the whole conversation in the video above.