Last month, The Verge reported that Sonos was hard at work on a major new hardware product: a streaming box that would compete with the Apple TV 4K and cost up to $400. Now, it seems, Sonos has changed its plans and canceled its TV streaming product.Sonos TV streaming box is no longer happeningChris Welch writes at The Verge:Sonos has abandoned plans to release a streaming video player, the companys leadership announced in an all-hands call today. The product, codenamed Pinewood, was set to be Sonos next major hardware launch. It was already deep into development and has spent months in beta testing. But now the team behind it will be reassigned to other projects as interim CEO Tom Conrad reprioritizes the companys future roadmap and continues what he hopes will be a turnaround from a bruising 2024.This is just the latest in a string of major issues Sonos has grappled with over the past year.It all started with a big app redesign that frustrated users, and set off a year of attempted fixes, apologies, and ultimately the departure of the companys CEO.The TV streaming product, Pinewood, would potentially have represented a fresh start and brought renewed energy under new CEO Conrad.Now, however, that big new product swing wont even be given a chance to succeed.Welch notes that the TV box being canceled leaves Sonos without a significant new product to ship in the second half of 2025.9to5Macs TakeI was fascinated to see what Sonos had in store for its first TV streaming box. Some of the details sounded intriguing.However, Pinewood undoubtedly would have been a big risk at a time the company is already struggling. If it had been a success, it could have done wonders to restore Sonoss reputation. But the reported high price tag meant success would have been tough to achieve.Were you interested in Sonos TV streaming box? Why or why not? Let us know in the comments.Best Apple TV 4K and Home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel