AMD calls demand for Radeon 9070 and 9070 XT "unprecedented," says restocking at MSRP is priority number one
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In a nutshell: AMD has called the demand for its RX 9070 and RX 9070 XT graphics cards "really unprecedented" in a new interview. Finding one of the RDNA 4 cards in stock at a retailer right now, especially at MSRP, is a near impossibility, but a company executive said restocking the GPUs is "priority number one." The AMD RX 9070 XT and RX 9070 launched on March 6. We liked the former card, awarding it a score of 85 and praising its solid value. We gave the RX 9070 a less-impressive score of 70, mostly due to it being just $50 cheaper than the XT version despite offering around 14% lower performance.The RX 9070 XT has a $599 MSRP and AMD priced the 9070 at $549. Currently, only one RX 9070 XT on Newegg is listed at $599 the most expensive is $859 and all the cards are sold out. It's the same situation at Best Buy.There are three RX 9070s at MSRP on Newegg (two on Best Buy), but again, all the cards are sold out.AMD had promised "wide availability" for its RDNA 4 cards when they were announced.David McAfee, AMD Vice President and General Manager over Client Channel Business, talked about the situation on HotHardware's livestream yesterday."The launch of RDNA 4 was really a milestone event for our graphics business. The demand was very, very, very strong all around the world," he said. // Related StoriesReferencing the current availability issues, McAfee said that AMD was doing all it could to get its cards into the hands of gamers, and at prices they expect."The biggest thing we are doing quite honestly is ramping supply of Navi 48, very aggressively the demand we saw on day one was really unprecedented and unprecedented across all the price points in the RDNA 4 product portfolio.""We want to make sure that users are able to buy cards at the prices they expect to see in the market" McAfee added. "We're doing everything that we can to make that happen" for "retailers as well as our board partners are doing their part to help ensure that there's plenty of supply at those price points"AMD doesn't make reference models for the RX 9070 or the RX 9070 XT. To help AIB partners increase production, McAfee said AMD is making sure they have all the components that they need "to build the widest assortment of cards that they can.""As we refill the channel from what happened last week, you'll see more supply coming," McAfee assured. "Not just at the opening price points, but across the entire range as we look at the rest of this quarter, Q2, and beyond."It's not just AMD experiencing these problems, of course. Nvidia's cards are even harder to find and their prices even higher than their MSRPs in most cases.Earlier today, we heard from Jese Martinez, CEO of custom PC builder PowerGPU, who said that his company is having to charge $5,000 or more for PCs with RTX 5090 cards due to their sky-high prices. There's even an Indian retailer running a competition in which three "winners" can buy an RTX 5080 at its MSRP.
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