Googles parent company Alphabet is again in advanced talks to acquire cloud cybersecurity startup Wiz, a person familiar with the deal told TechCrunch. The two companies were close to securing a deal at a $23 billion valuation last summer, but the transaction failed to materialize.This time, the price being discussed is higher, the person said. A price of around $30 billion was reported by The Wall Street Journal.Thomas Kurian, head of Googles cloud division, is again leading the effort.Google Cloud sees Wizs cloud security products as a good fit for its customer base, And Wizs annual recurring revenue (ARR) is attractive too. This stood at $500 million last July withTechCrunch reported at that time.Even still, $30 billion would likely be quite the premium price tag. Wiz closed its last outside funding round of $1 billion at a valuation of $12 billion last May. Its valuation has reportedly jumped to $16 billion in an employee tender offer late last year.Although Wiz said it didnt have plans to take itself public in 2025, it hired Fazal Merchant, a former executive at Dreamworks and Tanium as a chief financial officer. Sometimes hiring a CFO is a sign of getting books ready for a public offering.One of the reasons the talks failed previously was the inability of the two companies to agree on whether Wiz would remain as a separate division or be integrated into Google Cloud, according to the Wall Street Journal.High regulatory scrutiny for large transactions during the Biden administration also contributed to the deals breakdown last summer, the person familiar said.Other investors have told TechCrunch that they are seeing an increase in M&A activity. In most cases, the return to the negotiation table is correlated with the hope that FTC Chair Andrew Ferguson will be less restrictive on large transactions than former Chair Lina Khan was, said a person familiar with a handful of such negotiations.The New York and Israel-based Wiz was founded in 2020 by four former Israeli military officers who previously co-founded a cloud cybersecurity company called Adallom that Microsoft later acquired for $320 million.Wizs backers include Andreessen Horowitz, Cyberstarts, Index Ventures, Insight Partners, and Sequoia.A spokesperson for Wiz declined to comment on the deal conversations.