Netflixs co-CEO Ted Sarandos will next be seen in a cameo appearance on an Apple TV+ show, The Studio. Ahead of that debut though, in a new interview Sarandos was asked his thoughts about Apples streamer as a competitor to Netflix. His answer? I dont understand it.Sarandos doesnt understand Apple TV+ except as a marketing playVariety just published an extensive interview with Ted Sarandos covering Netflixs 2025 lineup, deals with creators, and much more.At one point, interviewers Matt Donnelly and Ramin Setoodeh asked Sarandos his views on Netflixs competitors.They discuss Prime Video, Max, and also Apple TV+.When asked about Apples streamer, heres what Sarandos said:I dont understand it beyond a marketing play, but theyre really smart people. Maybe they see something we dont. I find Sarandos seemingly candid response especially interesting.By saying, Maybe they see something we dont, he appears to be expressing genuine confusion about why Apple would enter the streaming game in the first place. As though, five years in, hes still scratching his head at the move.Seen in that light, the remark about it potentially being a marketing play for Apple doesnt even seem to reflect his true opinion. It seems more like an off-hand pseudo-explanation from someone who genuinely doesnt understand Apple TV+.In any case, Apple certainly does have a long way to go in subscriber numbers before it poses a real threat to Ted Sarandos. Then again, the same is true for most other streamers when compared to the juggernaut that is Netflix.What do you think of Ted Sarandos remarks about Apple TV+? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel