Tesla protesters are planning their biggest day of action yet, aiming for 500 demonstrations at Tesla showrooms across the world on March 29th, organizers said during a mobilizing call Wednesday.The protests started at a handful of Tesla locations in early February, and has grown to hundreds of locations across the world, as more people have come out to demonstrate against CEO Elon Musks dismantling of the federal government. Waving signs and chanting slogans, the so-called Tesla Takedown protesters have become a flashpoint for opposition to Musks actions to eliminate federal aid programs and fire tens of thousands of government employees as the head of DOGE, or the Department of Government Efficiency.There have also been an uptick in incidents of arson, vandalism, and violence against Tesla showrooms that, while unrelated to the protests, have led to Musk and President Donald Trump labeling them domestic terrorism. Other members of the Trump administration have signaled the protesters could come under scrutiny as well. Attorney General Pam Bondi promised severe consequences on those involved in these attacks, including those operating behind the scenes to coordinate and fund these crimes.People participate in a TeslaTakedown protest against Elon Musk outside of a Tesla dealership in New York, March 1, 2025. (Photo by Leonardo Munoz / AFP) (Photo by LEONARDO MUNOZ/AFP via Getty Images) AFP via Getty ImagesThe hour-long call, which included actors, filmmakers, members of Congress, federal workers, academics, and journalists, tried to steer clear of Trumps talk of terrorism, keeping the focus on Musk and the effort to tank the companys stock price. Teslas stock has lost nearly 40 percent of its value since the beginning of the year, as poor sales and rising competition in the US and overseas have fueled growing pessimism about the companys future.There is no conspiracy, there is no well-funded cabal, said actor and filmmaker Alex Winter, who helped promote the protests early on on BlueSky. Its just Elon Musk who has taken Tesla down.Alice Hu, executive director of Planet Over Profit, said that protesters were aiming for 500 events across the world on March 29th, with demonstrations at all 277 Tesla showrooms in the US, as well as hundreds more overseas. Protesters should even feel free to demonstrate at Supercharger stations, she said.There is no conspiracy, there is no well-funded cabal.We need to show Elon that he can throw a tantrum online because his stocks are tainting, Hu said. He can get Trump to put on a humiliating used car show in front of the White House. These wannabe authoritarians can try to intimidate us from exercising our First Amendment rights, but they cant stop us from fighting back.Organizers were adamant that their movement was peaceful, often going out of their way to stress the nonviolent nature of the demonstrations.The things that were fighting for, we are fighting for our country, Rep. Jasmine Crockett (D-Tex.) said. Were fighting for democracy. Were fighting for our freedoms. And when I say fighting, Im saying that figuratively. Obviously, everything that I am promoting is nonviolent.With Trump promising domestic terrorism charges for violence against Tesla, organizers advised that protesters consult attorneys to better understand the laws in their states. Some states have statutes that could be used to intimidate protesters, so its worthwhile to know what youre up against, said Lauren Regan, executive director and senior staff attorney at the Civil Liberties Defense Center. She said in her experience, states are often hesitant to prosecute activists because theres a strong likelihood those statutes will be found unconstitutional.Their goal is to just pluck a few individuals out and scare the rest of us into submission and apathy, Regan said. There are going to be some areas of the country that are very conservative and are gonna be hard on dissidents or activists, no matter what the timing.The sharp decrease in Teslas stock in recent weeks has clearly invigorated the protests. Several speakers spoke of Teslas collapse as not only possible, but likely. Micah Lee, an investigative journalist who was among a group of Twitter users to have their accounts banned by Musk shortly after his acquisition of the social platform, said that going after Teslas value was a solid strategy.If we kill the Tesla brand, if we drive down the stock price low enough, we can force him to sell his stock to pay back the billions of dollars of debt that he took on to buy Twitter, Lee said. This will drive Teslas stock into a death spiral.Musks status as the richest man in the world is largely thanks to Teslas stock price. He owns 13 percent of the company, making him the single largest shareholder. As of today, the company is worth $739 billion down from 1.08 trillion earlier this year, meaning Musks stake is worth about $96 billion. And Teslas board of directors is composed of close friends and relatives, raising concerns about its independence from the controversial CEO. Several board members, including chair Robyn Denholm and James Murdoch, have sold over $100 million in Tesla stock in recent weeks.This will drive Teslas stock into a death spiral.But its not clear that hurting Tesla will actually matter much to Musk. He remains in Trumps good graces, and is wielding vast amounts of control within the federal government. Even if these protests can seriously affect Tesla, Musk has consolidated so much political power that, after a certain point, its not clear whether market forces still apply as strongly.Musks love of memes he recently quipped I am become meme at CPAC is a sign that the worlds richest man is living in a different reality than most people, which could be an advantage, said Joan Donovan, an assistant professor of journalism and emerging media studies at Boston University who studies media manipulation, disinformation, and online political movements.He thinks of himself as this black hat hacker thats broken into the government and socially engineered his way into the Treasury and hes gonna abscond with all the data, its an obvious data heist, Donovan said. But he believes hes living in a meme, and so we need to be very clear about what our demands are, about what our bright lines are, and that were not gonna stop until Tesla is done with Musk.See More: