2025-03-20T09:00:01Z Read in app Auxia cofounders Sandeep Menon, CEO (right) and Ravi Desu, CTO (left). Auxia This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.Have an account? AI marketing startup Auxia just raised $23.5 million in combined Series A and seed funding.The startup brings AI agents to marketing and product teams to personalize consumer offerings.BI got an exclusive look at the 10-slide deck Auxia used to raise funding from VMG and other VCs.AI agents are revolutionizing marketing and sales, and one startup in the space just scored a combined funding round to the tune of $23.5 million.Auxia, the startup, just announced the combined Series A and seed funding round, which was led by VMG Technology Partners. MUFG Innovation Partners, Incubate Fund, Vela Partners, and Stage 2 Capital also participated in the rounds, along with more than 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and David Fischer, the former chief business officer at Meta.Auxia, founded in Palo Alto in 2022, is a marketing platform that uses AI to create personalized shopping journeys for consumers. The startup's AI agents parse customer data and deliver tailored marketing content, such as an emailed coupon, text message, or push alert, that can help land a purchase.For Sandeep Menon, Auxia's cofounder and CEO, the rise of AI agents in the past year has helped the startup bridge the gap between collecting customer data and actually being able to use it well."We see AI agents as a game changer, seamlessly integrating into existing workflows to enhance everything from content creation and digital experience development to deep data analysis and optimization," he told BI. "As the technology matures, we anticipate AI agents becoming an indispensable part of how companies scale their operations, personalize engagement, and drive strategic decision-making."AI agents are all the rage right now in Silicon Valley, and investors are eyeing bets to bring the autonomous tech to multiple industries. Marketing is no exception. Startups like Jasper, Rox, and 11x have all begun integrating AI agents into their marketing offerings or to support sales reps.Jasper raised a $125 million Series A at a $1.5 billion valuation in 2022 led by Insight Partners. Rox and 11x, meanwhile, both raised rounds last year Rox announced $50 million in combined seed and Series A funding from GV, Sequoia, and General Catalyst in November, while A16z led 11x's $50 million Series B the same month.Other startups are taking a horizontal approach. Vapi markets its AI voice agents as sector-agnostic, meaning they can be programmed to complete tasks such as scheduling doctor appointments, conducting employee training, and making outbound sales and marketing calls. The startup raised $20 million in December.Menon said that Auxia has a competitive advantage because it's staying laser-focused on bringing the best AI agent experience to the marketing space."The world is rapidly shifting toward autonomous systems, and we firmly believe that AI-driven agents will unlock transformative opportunities across marketing and product teams," he said. "These agents are not just tools; they represent a fundamental shift in how businesses operate streamlining workflows, automating complex tasks, and enabling teams to move faster and more efficiently than ever before."Here's an exclusive look at the 10-slide pitch deck Auxia used to raise $23.5 million in Series A and seed funding. Auxia Auxia Auxia Auxia Auxia Auxia Auxia Auxia Auxia Auxia