In 2020, Vanessa Aguirre and her husband, who live in Chicago, bought a home in Nashville with plans to rent it out as an Airbnb property, but werent sure what market of vacationers to target. I thought to myself that anyone I know whos ever been to Nashville from Chicago came for a bachelorette trip, she explains. It was an aha moment for her. There are thousands of Airbnbs in Nashville, but I didnt see any at the time that were for this specific niche. So thats where the idea of Femme House came from. We decided to lean in and design it specifically for bachelorettes and girls trips.Bachelorette parties are no longer single evening affairs. As Brides reported last year, these celebrations are bigger, longer, and more expensive than ever. During the midcentury, a modest bridal shower would often be a womans only pre-wedding celebration. By the 80s, the addition of a debaucherous evening full of R-rated gifts and scandalous entertainment became increasingly common. In the past two decades, these soires have continued to grow. Now, its increasingly common for the festivities to involve travel and a weekend or more to celebrate a bride-to-bes send-off to married life. Since 2019, we have seen a shift toward longer bachelorette trips, with an increase in two-and three-day trips and a decline in the dominance of one-day trips, says Esther Lee, deputy editor at The Knot, an all-in-one wedding planning resource.The Femme House Scottsdale, one of Aguirres three bachelorette-themed Airbnbs.Photo: Scottsdale Bride Tribe. Courtesy of Vanessa Aguirre.The bachelorette party planning service market is expected to grow to $1.3 billion by 2033, an 8.5% compound annual growth rate from $0.65 billion in 2024. And from this ballooning potential, a niche genre of interior design has emerged, something like pink pop art in residential form.For Aguirre, her idea was so successful that she opened two additional bachelorette-themed properties, both in Scottsdale, the following year. And the concept hast only grown since. There have been so many [bachelorette trip houses] that have popped up since, and theyve really evolved, she says.The bachelorette aestheticMore often than not, youll find this type of hospitality offering in cities like Nashville, Miami, or Las Vegas, which not coincidentally are among the most popular destinations for bachelorette trips. Rather than a specific interior style, the design language for this type of residence is often rooted in pop culture references (Barbies Dreamhouse, Legally Blonde); ambiguous, 21st-century adjectives (Instagramable, aesthetic); or a collection of shimmery nouns (think sparkles, mirrors, disco balls). To boil it to its essence: Its the look and feel of everything being a little extra, says Teresa Batiller, who owns an Airbnb known as the Lyric Lounge in Nashville.