Apple is shaking up its executive team in light of ongoing struggles to roll out advanced Apple Intelligence features for Siri. Bloomberg reports that Apple CEO Tim Cook has lost confidence in the ability of AI headJohn Giannandreato execute on product development. As such, Mike Rockwell, current vice president of the Vision Products Group and creator of Apple Vision Pro, is taking the reigns of the Siri team. Giannanndrea is not leaving Apple, but Siri is being completely removed from his responsibilities. He will continue to oversee research, testing, and other AI-related technologies. Rockwell will report to Apples software boss, Craig Fderighi. According to the report, Giannanndrea long considered Rockwell a potential successor. The report also says another senior manager from Rockwells team is moving to the Siri group: In the past several days, Apple started moving over another senior manager from Rockwells team Aimee Nugent to the Siri group. Like Vorrath, she has a reputation for fixing challenging projects. The changes allowed two of Rockwells trusted executives to evaluate the organization before he became heavily involved.Inside Apple, Rockwell hasnt been shy about criticizing Siri, according to people familiar with the matter. For years, he has pitched senior vice presidents on ideas for overhauling the voice assistant to make it more personalized. He has also been advising the AI group in recent weeks. With Rockwell shifting to the Siri team, Paul Meade will take over the Apple Vision Pro team. Meade previously led hardware engineering for Vision Pro and worked under Rockwell. Read the full report at Bloomberg.Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel