Madison Square Garden is no stranger to show-stopping performances, but this time, the spotlight isnt on the stageits on a room. A room so bold, so drenched in drama, it feels like it could have its own opening night. In October 2024, as part of its continued, multi-year partnership with the Rangers, the beloved paint brand debuted The Benjamin Moore Boardroom, a private hospitality space inside The Garden. Now, thanks to ELLE DECOR A-List Designer Sasha Bikoff, the space has been transformed into a jewel box of color and glamour that feels as iconic as MSG itself. ELLE DECOR, with first-look images of the new space in hand, sat down with Bikoff to hear all about how she brought her bold vision to life.Brittany AmbridgeDesigner Sasha Bikoff in the newly designed Benjamin Moore Boardroom.When Benjamin Moore approached Bikoff for the project, she didnt hesitate. I was like, Im the person to do this. Look no further, she recalls. A born-and-raised New Yorker, Bikoff has spent countless nights at The Gardenwhether it was for Disney on Ice as a kid, her first concert at Z100s Jingle Ball, or Mariah Carey Christmas shows. Madison Square Garden is such a huge part of life and entertainment when youre from New York, she says. So many amazing memories with friends and familyits just everything.So, Bikoff wanted to do more than design a roomshe wanted to tell a story. I always say Im a storyteller, she tells us. And the tale she spun here is one of celebration and sophistication, with red as its beating heart. Red is the color of celebration, she says. Its deeply tied to both Benjamin Moore and the Rangers, making it a central hue for all of the design elements.Brittany AmbridgeThe ceilings are cloaked in Classic Burgundy, an ultra-flat paint that sets the mood with its deep richness. The walls are drenched in Raspberry Truffle, a high-gloss finish that glows under carefully curated lighting. On the millwork and railings is Neon Red, for an electrifying pop that ties it all together. We wanted paint to be the star here, Bikoff says. When you use a high-gloss paint, the color just popsthe finish is so rich, it almost feels like candy.This techniqueknown as color drenchingwas key to achieving what Bikoff describes as a moody, sexy, European vibe. More than just slapping paint on walls, every surface works in harmony to envelop you in color. You walk in and feel like youre in a jewel box, she says. The color takes overits solid, glossy, no patterns anywhere. Its like wet paint swirling together.Brittany AmbridgeBut the transformation didnt stop at paint. Bikoff brought in custom millwork and partnered with Cosentino for countertops and tabletops in a rich chocolate brown with gold and white veininga subtle nod to the warmth of the red tones without veering into harsh contrasts. Lighting was another pivotal element. Lighting is probably second only to paint in importance, she says. Chrome fixtures from Visual Comfort & Co. add sparkle and provide the perfect cool counterpoint to all that warmth. Glow lighting and cove lighting were strategically placed to make those reds shimmer like theyre alive.Brittany AmbridgeIn many ways, this project is quintessential Sasha Bikoff: bold yet refined, playful yet deeply thoughtfula reflection of her own personality and her love for New York City. As she puts it: I wanted this space to feel just as alive as the city itself. Mission accomplished.Julia CancillaEngagement EditorJulia Cancilla is the engagement editor (and resident witch) at ELLE Decor, where she manages the brand's social media presence and covers trends, lifestyle, and culture in the design world. Julia built her background at Inked magazine, where she grew their social media audiences by two million, conducted interviews with A-list celebrities, and penned feature articles focusing on pop culture, art and lifestyle. Over her five years of digital media experience, Julia has written about numerous topics, from fashion to astrology.