We know firsthand that shopping for the best pillows on Amazon can be a stressful experienceover 100,000 results come up when you search best pillows on this mega-store. To make your next buy a breeze, weve taken matters into our own handsand heads and necksand tested some of their top contenders. Below are options for every kind of pillow, so you can determine if you like the maximum plush of down pillows or find yourself in the memory foam pillow camp. Well walk you through all the amenities you can shop for in your new pillows: cooling gel, cotton cover, hypoallergenic, shredded memory foam, and more.Thats all to say: whether youre a hot sleeper, a fitful sleeper, a stomach sleeper, or a total insomniac, were on the case to get you a good nights sleep. If youd like to revamp your entire slumber setup with the help of this e-tailer, we have you covered with everything from the best mattresses and bed frames to sheets and comforters on Amazon. And if you were waiting for the opportune moment to upgrade your pillow set, that time is now: Amazons Spring Sale deals are live and last through March 31.Our Top Picks for the Best Pillows on Amazon:Best Overall Pillow on Amazon: Coop Home Goods Original Adjustable Pillow, $79Best Mid-Plush Pillow on Amazon: Beckham Hotel Collection Bed Pillows, $80 $60Best Memory Foam Pillow on Amazon: Pillow Cube Side Cube, $70 $65Best Firm Pillow: Purple Harmony Pillow, $199Best Pillow on Amazon for Side Sleepers: Naturepedic Organic Latex Side Sleeper Pillow, $139Best Cooling Pillow: Tuft & Needle Original Foam Pillow, $66Browse by Category:Best Pillow, Overall: Coop Home Goods Original Adjustable PillowAmazonLauren ArzbaecherCoop Home Goods Original Loft PillowSpecsFill: Memory foam, microfiberFirmness: AdjustableCover material: 60% Polyester, 40% Viscose RayonAvailable sizes: Queen, KingBest forBack, stomach, side sleepersSide sleepers, this pillow from Coop Home Goods has your name on it. The adjustable design makes it ideal for any type of sleeper, but it wont lose shape over time. Simply add or remove the memory foam and microfiber filling to your liking, so you can have the best feel for your most restful sleep yet. Two of our staffers love this pillowassociate commerce director Lori Keong is on her second one of these Coop pillows, which she says she loves for just how adjustable and plushy they are to snooze on in all sleep positions. And our commerce producer Lauren Arzbaecher called this pillow life-changing, as she alternates between sleeping on her side and stomach. The memory foam and microfiber combo has helped with movement isolation so I dont wake up with a stiff neck anymore, plus it just feels luxurious, she adds.Best Mid-Plush Pillow: Beckham Hotel Collection Bed Pillows StandardAmazonJulia HarrisonBeckham Hotel Collection Bed Pillows (Set of 2)SpecsFill: Down alternativeFirmness: PlushCover material: CottonAvailable sizes: Queen, King, Euro Throw PillowBest forBack sleepersThese cooling pillows have long been best-sellers on Amazon for checking the boxes: machine washable, hypoallergenic, fit for all kinds of sleepers. While Amazon describes these down alternative pillows as plush, commerce writer Julia Harrison, who has these in queen size, disagrees slightly: These are a bit firmer than advertised, and Id warn those who are looking for a hypoallergenic down experience to keep looking, but if you love a good mid-plush option, and a luxury choice at a completely reasonable price, add to cart.Best Memory Foam Pillow: Pillow Cube Side CubeAmazonAudrey LeePillow Cube Side CubeSpecsFill: Memory foamFirmness: PlushCover material: PolyesterAvailable sizes: Side Cube, Ice Cube, Side Cube DeluxeBest forSleepers with neck, shoulder, or back painThis pillows especially ideal for those who prefer the side sleeping position. Commerce editor Audrey Lee agrees and found the tiny bed felt similar to a mattress as well as helped relieve neck and shoulder pain. The Pillowcube is one of the longest (and most fruitful) relationships I've had with a pillow, she says. I'm notoriously picky when it comes to cushions (or rather my neck is) and I've never had a disappointing night's rest with this one. The memory foam has softened just a touch over the years and it's made it all the more comfortable (especially if you're a side sleeper like me), says Lee.Best Firm Pillow: Purple Harmony PillowPurpleKelsey BorivinskyPurple Harmony PillowSpecsFill: LatexFirmness: MediumCover material: 92% Nylon Fiber, 8% Spandex FiberAvailable sizes: Standard, KingBest forNeutral sleepersAD contributor Kelsey Borovinsky loves this pillow for its cooling and sturdy qualities, and she recommends it as a great option for Tempur-Pedic fans. Shes not alonescroll through the five-star reviews of the Purple pillow and youll find tons of reviewers writing multiple paragraph love letters to this latex-filled cushion. The pillow features Purples own Hex Grida cooling gel-infused lattice structurethat encases the ventilated Talalay Latex center. Borovinsky confesses this may not be the best pillow for stomach sleepers, as its thickness might make stomach or side sleepers a bit uncomfortable. As for back sleepers, were confident that youre going to love this one.Best Pillow for Side Sleepers: Naturepedic Organic Latex Side Sleeper PillowAmazonRachel FletcherNaturepedic Organic Latex Side Sleeper PillowSpecsFill: Shredded latexFirmness: FirmCover material: Organic cottonAvailable sizes: One sizeBest forSide sleepersAnother favorite of commerce director (and self-proclaimed pillow professional) Rachel Fletchers is this Naturepedic side sleeper pillow. The shoulder cut-out is designed for side sleepers, so theres no pillow-bunching or spine-contorting in the process of getting comfortable. This pillow leans a bit softer than my Honeydew and a little bit longer, which makes it perfect for a taller person (Im five two, so most people are taller than me) as well as for someone who doesnt like a super-firm pillow. That said, it does come with extra fill in case you want to stuff it up a bit and increase the firmness.Best Cooling Pillow: Tuft & Needle Original Foam PillowTuft & NeedleKatherine McLaughlinTuft & Needle Premium PillowSpecsFill: FoamFirmness: Medium firmCover material: TencelAvailable sizes: Standard, KingBest forSide sleepersAnother cooling option, the Tuft & Needle Original pillow is made with infused graphite and cooling gel that left digital features editor Katherine McLaughlin majorly impressed. Many Amazon reviewers also noted the cooling quality of the pillow and gushed about how its hands down the best or the most comfortable pillow theyve ever used. After checking in with McLaughlin on her pick a year later, she says its held up greathasnt gotten thinner or lost any of its plushness.More Pillows on Amazon We LoveEIUE Hotel Collection Bed Pillows (Set of 2)SpecsFill: PolyesterFirmness: Medium firmCover material: MicrofiberAvailable sizes: Standard, Queen, KingBest forBack, side or stomach sleepersI naturally gravitate towards plush pillows, and this set hasnt disappointed, says senior commerce editor Nashia Baker. With both hollow and gel fibers, this pillow has a soft and firm side depending on your preference. A breathable cotton cover and down alternative microfiber make this skin-friendly, as well as machine-washable. This sets plushness also boasts longevityafter months of use, Baker found she can still feel the filling bounce back night in and night out.AmazonRachel FletcherHoneydew Scrumptious Side Sleeper PillowSpecsFill: LatexFirmness: MediumCover material: ViscoseAvailable sizes: Queen, KingBest forSide sleepersNearly 1,000 five-star reviewers agree that this unique crescent-shaped pillow is a game-changer. Commerce director Rachel Fletcher seconds these thoughtsIts got the perfect amount of firmness for meI cannot stand a soft pillow. Made with a breathable, CertiPUR-US-certified, copper-infused memory foam filling, its one made for side sleepers who run hot. While a side sleeper pillow might look a little funny on your bed, Fletcher says, I love that it comes with its own fitted silk pillowcase, which is a) great for skin and hair and b) makes it look a little bit neater in my pillowscape. If youre willing to invest in a pricier pick, this could be the answer to your current pillow woes.Casper Sleep Original PillowSpecsFill: 100% cottonFirmness: MediumCover material: ViscoseAvailable sizes: Standard, KingBest forHot sleepersThe Casper is best for hot sleepers on the hunt for a good cooling pillow, as senior design editor Madeleine Luckel experienced firsthand. She found that when Casper calls their pillow medium firm, they mean it. Somehow the pillow stays pretty cool and it really is at some indescribable sweet spot in terms of its firmness, Luckel says. The Casper actually belongs to her partner, and she likes it so much that she frequently tries to steal it. Luckel raves about how thick the pillow is, which plenty of reviewers on Amazon corroborate.Saatva Latex PillowSpecsFill: LatexFirmness: PlushCover material: CottonAvailable sizes: Standard, KingBest forBack and stomach sleepersSaatvas long been an Instagram darling, which was exactly what made senior digital design editor Sydney Gore want to test it out for herself. The latex pillow comes recommended by chiropractors and orthopedists for its head and neck support, which came in handy for Gore and her longtime back issues. She woke up every morning feeling more rested than ever, which was exactly what made the Saatva our best overall pick in our best pillow testing. Other reviewers on Amazon attest to its quality, with one saying it was worth every penny. So if youre asking yourself if you should make the jump despite the $165 price tag, the answer is yes.How We Tested the Best Pillows on AmazonOnce we sourced the pillows on Amazon from trusted brands and rave reviews, we doled them out to our staff, distributing across sleep preference. For example,side sleepers tested pillows advertised as supportive to keep the neck and spine aligned, hot sleepers tested cooling pillows, and plush-preferring sleepers tried pillows made of materials like latex or down. Over a period of weeks, we slept on these nightly to evaluate comfort, durability, and material. We also kept long-term physical effects or benefits, as those that eased back pain or offered heat relief were prioritized in our list of top picks for their effectiveness and quality.How We Chose the Best Pillows on AmazonEvery selection from this list has either been tested by an AD editor for our best pillows roundup or was recommended by doctors in our best pillows for side sleepers story. When testing pillows, we considered what type of sleeping position our writers favored and what drew them to this pillow. They then slept with and lived with their pillows for a stretch of days, assessing the following criteria: