Apple is reportedly losing $1B per year on its streaming service
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In BriefPosted:2:11 PM PDT March 20, 2025Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty ImagesApple is reportedly losing $1B per year on its streaming serviceApple is losing more than $1 billion per year on its streaming service, Apple TV+, according to a new report from The Information. Apple TV+ is the only service in Apples portfolio that isnt profitable, the report reveals.The company has spent around $5 billion on content each year since the streaming service launched in 2019, but brought that number down to $4.5 billion in 2024. Apple TV+ is known for original shows like Severance, Ted Lasso, The Morning Show, Silo, and Shrinking.Despite Apple TV+ productions earning more than 2,500 award nominations and wins, the streaming service has lagged behind Netflix, Disney+, and Amazon Prime Video when it comes to subscribers.Although Apple doesnt disclose how many subscribers its streaming service has, the report states that Apple TV+ has an estimated 45 million subscribers. For context, Netflix leads the streaming industry with 301 million subscribers.Topics
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