Please sign here, here, and here, then 200 MyTerms wants to become the new way we dictate our privacy on the web It's not a "do not track" request, it's a set of terms you demand from sites. Kevin Purdy Mar 24, 2025 1:06 pm | 21 Credit: Photos.com/Getty Images Credit: Photos.com/Getty Images Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreAuthor, journalist, and long-time Internet freedom advocate Doc Searls wants us to stop asking for privacy from websites, services, and AI and start telling these things what we will and will not accept.Draft standard IEEE P7012, which Searls has nicknamed "MyTerms" (akin to "Wi-Fi"), is a Draft Standard for Machine Readable Personal Privacy Terms. Searls writes on his blog that MyTerms has been in the works since 2017, and a fully readable version should be ready later this year, following conference presentations at VRM Day and the Internet Identity Workshop (IIW).The big concept is that you are the first party to each contract you have with online things. The websites, apps, or services you visit are the second party. You arrive with either a pre-set contract you prefer on your device or pick one when you arrive, and it tells the site what information you will and will not offer up for access to content or services. Presumably, a site can work with that contract, modify itself to meet the terms, or perhaps tell you it can't do that.The easiest way to set your standards, at first, would be to pick something from Customer Commons, which is modeled on the copyleft concept of Creative Commons. Right now, there's just one example up: #NoStalking, which allows for ads but not with data usable for "targeted advertising or tracking beyond the primary service for which you provided it." Ad blocking is not addressed in Searls' post or IEEE summary, but it would presumably exist outside MyTermseven if MyTerms seems to want to reduce the need for ad blocking.Searls and his group are putting up the standards and letting the browsers, extension-makers, website managers, mobile platforms, and other pieces of the tech stack craft the tools. So long as the human is the first party to a contract, the digital thing is the second, a "disinterested non-profit" provides the roster of agreements, and both sides keep records of what they agreed to, the function can take whatever shape the Internet decides.Terms offered, not requests submittedSearls' and his group's standard is a plea for a sensible alternative to the modern reality of accessing web information. It asks us to stop pretending that we're all reading agreements stuffed full with opaque language, agreeing to thousands upon thousands of words' worth of terms every day and willfully offering up information about us. And, of course, it makes people ask if it is due to become another version of Do Not Track.Do Not Track was a request, while MyTerms is inherently a demand. Websites and services could, of course, simply refuse to show or provide content and data if a MyTerms agent is present, or they could ask or demand that people set the least restrictive terms.There is nothing inherently wrong with setting up a user-first privacy scheme and pushing for sites and software to do the right thing and abide by it. People may choose to stick to search engines and sites that agree to MyTerms. Time will tell if MyTerms can gain the kind of leverage Searls is aiming for.Kevin PurdySenior Technology ReporterKevin PurdySenior Technology Reporter Kevin is a senior technology reporter at Ars Technica, covering open-source software, PC gaming, home automation, repairability, e-bikes, and tech history. He has previously worked at Lifehacker, Wirecutter, iFixit, and Carbon Switch. 21 Comments