A hot potato: It's another day, another company raising the prices of its already expensive RTX 5090 graphics cards. On this occasion, the culprit is Zotac, which has also removed any flagship cards priced at MSRP from its storefront. As highlighted by a Reddit user, the cheapest RTX 5090 Zotac card on the company's store, the Solid OC, is now $2,700, while the RTX 5090 Amp Extreme Infinity is $3,000. That's an increase of $500 on each card compared to their original prices.Zotac's store no longer lists any RTX 5090 cards at MSRP, either. The company did list a non-OC version for the Solid on the site at Nvidia's recommended $1,999 price, but it appears that the model was pulled after selling just a few units.Zotac 5090 Amp Extreme is now $3000 and the 5090 Solid OC is now $2700byu/waldesnachtbrahms innvidiaZotac isn't alone when it comes to hiking card prices and removing or increasing the price of MSRP models. It was reported in February that both MSI and Asus had done the same thing, increasing RTX 5080 and RTX 5090 prices by up to $400.Extra tariffs on Chinese goods are likely contributing to the price hikes, as most graphics cards are assembled and tested in China. But that's far from the only reason. There's also the restricted supply and higher manufacturing costs to consider. Moreover, some companies are simply charging more for these cards because they know the huge demand ensures people will pay a fortune for them.VideoCardz also notes that Zotac introduced a method for loyal community members to buy RTX 50-series cards in February. Designed to combat scalpers and bots, the program offers priority access to members of the Zotac Gaming Discord server. However, it seems the company has been offering hardly any cards through this service. In one case, only three RTX 5080 Amp Extreme Infinity cards were available. // Related StoriesThe graphics card market is going through the kind of turmoil not seen since the bad old days of 2020 and 2021, when the pandemic-induced chip crisis and a crypto boom led to similar high prices and lack of stock globally. It seems the only place to find an RTX 5000 at MSRP recently has been a food truck at Nvidia's GTC conference.