Pay to play Apple barred from Google antitrust trial, putting $20 billion search deal on the line Google's sizeable payments for Safari defaults could be ending. Ryan Whitwam Mar 25, 2025 1:03 pm | 5 Credit: John Lamb | Getty Images Credit: John Lamb | Getty Images Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreApple has suffered a blow in its efforts to salvage its lucrative search placement deal with Google. A new ruling from the DC Circuit Court of Appeals affirms that Apple cannot participate in Google's upcoming antitrust hearing, which could leave a multibillion-dollar hole in Apple's balance sheet. The judges in the case say Apple simply waited too long to get involved.Just a few years ago, a high-stakes court case involving Apple and Google would have found the companies on opposing sides, but not today. Apple's and Google's interests are strongly aligned here, to the tune of $20 billion. Google forks over that cash every year, and it's happy to do so to secure placement as the default search provider in the Safari desktop and mobile browser.The antitrust penalties pending against Google would make that deal impermissible. Throughout the case, the government made the value of defaults clearmost people never change them. That effectively delivers Google a captive audience on Apple devices.Google's ongoing legal battle with the DOJ's antitrust division is shaping up to be the most significant action the government has taken against a tech company since Microsoft in the late '90s. Perhaps this period of stability tricked Google's partners into thinking nothing would change, but the seriousness of the government's proposed remedies seems to have convinced them otherwise.Google lost the case in August 2024, and the government proposed remedies in October. According to MediaPost, the appeals court took issue with Apple's sluggishness in choosing sides. It didn't even make its filing to participate in the remedy phase until November, some 33 days after the initial proposal. The judges ruled this delay "seems difficult to justify."When Google returns to court in the coming weeks, the company's attorneys will not be flanked by Apple's legal team. While Apple will be allowed to submit written testimony and file friend-of-the-court briefs, it will not be able to present evidence to the court or cross-examine witnesses, as it sought. Apple argued that it was entitled to do so because it had a direct stake in the outcome.Apple seeks search partner, must have $20 billionIf this penalty sticks, Apple could be looking for a new suitor. Something has to be the default search provider in Safari and other Apple products. It could continue using Google without getting paid, but the company will surely look to recoup some of that lost Google money. Regardless, there aren't many options.Google is in this situation specifically because it has a monopoly in search; whether or not it abuses that monopoly is a question for the courts (but it's not looking good). However, that doesn't change the fact that, as a monopoly, Google has almost no competition. Microsoft has tried for years to make Bing competitive, and Microsoft is no lightweight on the Internet. Yet Google Search continues to own 90 percent of the market.Aside from regional options like Yandex in Russia and Baidu in China, it's slim pickings out there. Bing is really the only major alternative to Google, but would Microsoft pay for Safari placement? It's unlikely that any smaller boutique search provider like Kagi DuckDuckGo could fulfill the needs of Apple, but it would be interesting to see a smaller player get a boost on Apple's platform. Having a viable competitorwhoever it may beon Apple devices could start changing the balance of power in search.Last year, Anthropic also attempted to be heard in the case after the government proposed forcing Google to sell off its AI investmentslike the multibillion-dollar stake it owns in Anthropic. Anthropic wanted to provide witness statements to the court, but the government's reversal on AI funding made this a moot point. That may help Google's AI search efforts down the road, but it would require AI search to be something people want to usethe jury is out on that.Ryan WhitwamSenior Technology ReporterRyan WhitwamSenior Technology Reporter Ryan Whitwam is a senior technology reporter at Ars Technica, covering the ways Google, AI, and mobile technology continue to change the world. Over his 20-year career, he's written for Android Police, ExtremeTech, Wirecutter, NY Times, and more. He has reviewed more phones than most people will ever own. You can follow him on Bluesky, where you will see photos of his dozens of mechanical keyboards. 5 Comments