The Lumon Terminal Pro the computer used in Apple TVs hit series Severance has appeared on Apples retail website. When shopping Apple.com, youll see the new device, adorned with a red New label, when you click to view the available Mac computers Apple has for sale from the top-level navigation. But sorry, Severance fans: The Lumon terminal computer isnt actually for sale.Instead, its appearance on the retail website serves as an advertisement for Apples streaming service, Apple TV+, which is available as a free three-month trial with any purchase of a Mac computer. The streaming offering is a part of Apples growing services business, which grew by 4% in the most recent quarter to reach $26.34 billion, helping push Apples gross margin to the highest on record. Given its pop culture appeal, the Cupertino-based tech giant has been heavily marketing Severance, now Apples most-watched TV series ever, with a number of official tie-ins, including free e-books on Apple Books, a Severance podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictional company in the show), a Severance-themed playlist, an NYC pop-up, and more.On Wednesday, the company also showcased how one of the shows editors, Geoffrey Richman, uses an iMac, Mac mini, and MacBook Pro to work on the series, whether on location, at home, or on the go. Alongside the Lumon Terminal Pro listing, theres a link to a short film offering a behind-the-scenes look at his editing process. Explore the online world of Apple TVs Severance