The deadline to claim the Super Early rate for Fast Companys Brands That Matter is this Friday. Rates go up March 28 at 11:59 p.m. ET.This is the fifth year that Fast Company will be honoring brands that have turned their marketing and branding strategies into cultural moments while still delivering for their core audience. It will also mark the second year that Brands That Matter will recognize CMOs of the Yearthe marketers leading their organizations to new heights with ambitious, effective leadership that keeps their brands top of mind for consumers.Brands That Matter includes a main list of General Excellence honorees, as well as dozens of brands in seven categoriesplus CMOs of the Year. Read our 2024 list to learn more about the companies that were honored.Brands That Matter is distinct from other Fast Company recognition programs in that it is solely focused on how brands build cultural relevancewhether thats pop culture, entertainment, tech, or even missionin a way that aligns with their overall identity and has a measurable business impact.Start your Brands That Matter applicationhere. For more information on applying,see the FAQs.The final deadline to apply is June 6.