
The Bulgarian Pavilion will explore the paradox of artificial intelligence and human intervention
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html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"The Bulgarian Pavilion has revealed its theme for the 2025 Venice Architecture Biennale. The exhibition, titled Pseudonature, is an experimental installation that traverses the boundaries between simulation and reality, technology and nature.The idea, which was conceived by architect Iassen Markov, examines sustainability in a world where artificial intelligence and human intervention are increasingly mediating natural processes.Image Pseudonature, 2025, concept image, courtesy of Iassen MarkovA Climate Paradox: When the Sun Creates SnowA snow-covered courtyard in the middle of summer in Venice is the central contradiction of Pseudonature. Artificial snowfall is created by a solar-powered snow-making machinery, but the panels that fuel it are buried. The sun drives the system and erases its own creation, acting as both a creator and a destroyer.The delicate balance of sustainable technology is exposed by this self-regulating cycle: solar strength increases system efficiency, but snow accumulation slows the production of energy, requiring constant adaptation to changing conditions. The initiative poses important queries, such as whether we have any influence over nature or if we are only surviving on the brink of its ever shifting forces.The curator, Iassen Markov, portrait image, courtesy of Iassen MarkovInterior: A Reimagined Traditional SpaceWithin the pavilion, an abstract interpretation of the traditional Bulgarian odaya (living room) invites visitors into a realm of contemplation, dialogue, and collective reflection. The odaya, once the heart of the Bulgarian home, has always functioned as a place for dialogue, engagement, and the sharing of thoughts. It is now redefined as a nexus where natural, artificial, and collective intelligence converge to forge new prospects for the future.A virtual fireplace, created by AI but lacking warmth, flickers at the center, highlighting the artificial nature of this reconstructed environment. Artist Rosie Eisors handcrafted carpet intertwines tradition and digital aesthetics, strengthening the conversation between the organic and synthetic.Just as the delicate equilibrium outside is in constant flux among sunshine, snowfall, and energy, the odaya mirrors the similarly complex struggle to achieve balance among various types of intelligence.This tension is depicted on Eisors carpet by three mythological creatures engaged in combat and connected by a serpentsymbolizing the complex and at times contradictory relationship among human, artificial, and environmental intelligence.Image Iassen Markov, photo by Zlatimir Arakliev, courtesy of Iassen MarkovCatalog: Radical Recipes for a Better ClimateIn addition to the physical installation, Pseudonature showcases Radical Recipes for a Better Climate, which serves as an intellectual cornerstone of the Bulgarian Pavilion. This catalog collects various "recipes" from architects, designers, and scientistsunique approaches to sustainable adaptation.These inputs are combined into a collective recipe produced by artificial intelligence, demonstrating how AI can integrate human insight into a unified vision for resilience. The outcome is a dynamic interaction between individual know-how and machine-generated synthesis, investigating novel methods to find ones way in an unpredictable climate future. The atmosphere of the project is further amplified by a series of curated image sequences.They combine speculative visuals with documentary fragments to evoke the fragility and potential of our developing relationship with nature and technology.Image Pseudonature, 2025, concept image, courtesy of Iassen MarkovBeyond Installation: A Platform for ReflectionThe installations design intentionally brings to mind a construction site - bricks, aluminum profiles, and polycarbonate elements highlight the artificial aspect of the climate paradox. This unrefined, do-it-yourself look lays bare the temporary and at times careless manner in which we affect natural systems, emphasizing the conflict between control and unpredictability.Outdoors, physical measures disturb natural equilibria, exposing the delicate relationship between technology and the environment. Within, the area transforms into a zone of reflection, and the task of reestablishing balance turns into a cognitive and communal undertaking.Pseudonature clarifies: Our capacity to navigate and resolve the contradictions we generate starts from within, just as we shape the external world.Pseudonature: A Call to Rethink Our RoleAccording to the organizers, Pseudonature is more than just an architectural experiment; it invites us to rethink our role in shaping the world.They said that as the lines between nature and technology become increasingly blurred, this project exposes the paradoxes we create and the delicate balances we must maintain. Sustainability now involves not only preservation but also adaptation, reinvention, and a dynamic interaction between human creativity, artificial intelligence, and natural forces.Image Pseudonature, 2025, concept image, courtesy of Iassen MarkovThe 2025 Venice Architecture Biennale will take place fromMay 10 to November23 November 2025 at the Giardini, the Arsenale and various venues in Venice, Italy.Besides Bulgaria's contribution, other contributions at the Venice Architecture Biennale include the Romanian Pavilion's Human Scale exhibition, the Luxembourg Pavilion's Sonic Investigations exhibition, the Albanian Pavilion's "Building Architecture Culture" exhibition, the Turkey Pavilion's "Grounded" exhibition, the Pavilion of the United Arab Emirates's Pressure Cooker exhibition, the Finland Pavilion's The Pavilion Architecture of Stewardship exhibition.Find out all exhibition news on WAC's Venice Architecture Biennale page.Exhibition factsExhibition name: PseudonatureCommissioner:Alexander StaynovCurator:Iassen Markov; Exhibitors: Technobeton, Rosie EisorVenue: Sala Tiziano-Centro Culturale Don Orione Artigianelli, Fondamenta Delle Zattere Ai Gesuati 919The top image in the article: Image Pseudonature, 2025, concept image, courtesy of Iassen Markov.> via Bulgarian Pavilion
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