GTA 6 Trailer 2 is purposefully being left as late as possible admits Take-TwoGameCentralPublished March 31, 2025 10:16amUpdated March 31, 2025 10:17am GTA 6 everything is going according to plan (Rockstar Games)Its no accident that the second trailer for GTA 6 is taking so long, as Rockstar owner Take-Two admits theyre trying to maintain the anticipation and excitement.Although every publisher does things differently, the decision of when to announce a new game, and how much to show of it before its released, tends to change over time and its currently fashionable to only reveal detailed information at the last minute.The prevailing logic amongst most companies is that a game should be announced anything up to a year or more before its due to launch, but after that most publishers choose to go dark, with little additional information until much closer to release.Thats certainly whats happened with GTA 6, which had its first trailer in December 2023 and hasnt revealed a single new piece of information since. And according to Rockstar Games owner Take-Two thats all according to plan.Although Rockstar has remained mum for more than a year now, Take-Two boss Strauss Zelnick has occasionally commented on the situation, primarily to assure investors that the lack of announcements is not an indication that the game will be delayed even though many consider that to still be a possibility.In a new interview with Bloomberg, Zelnick claims that GTA 6 has the greatest anticipation ever seen for an entertainment property.He acknowledged that other publishers probably would have released a second trailer by now but explains that he wants to maintain the anticipation and excitement around GTA 6.We do have competitors who will describe their release schedule for years in advance and we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation, he said.He also seemed to acknowledge that perhaps hes gone a bit too far with GTA 6 Trailer 2, admitting, I dont always get it exactly right, but thats what were trying to do.Although Take-Two insists that GTA 6 has not been delayed it has admitted the possibility exists, with a former Rockstar developer suggesting that sort of decision is not taken until as late as possible.More TrendingIf nothing else, other publishers seem to think GTA 6 will be out this autumn, with reports that major games could be delayed into next year simply to get out of the way of it once its release date is announced.Its theorised that the reason the Nintendo Switch 2 has a rumoured release date of June, which is very unusual for a new console, is because Nintendo doesnt want to share the limelight with GTA 6.However, Sony has suggested that the whole games industry will benefit from the release of GTA 6, with the game likely to increase interest in gaming in general and not only Rockstars game.Fans are getting increasingly frustrated at the lack of news but its hard to imagine that wont be instantly forgotten, as soon as the next trailer is released and a release date is announced.To view this video please enable JavaScript, and consider upgrading to a webbrowser thatsupports HTML5videoUp NextEmailgamecentral@metro.co.uk, leave a comment below,follow us on Twitter, andsign-up to our newsletter.To submit Inbox letters and Readers Features more easily, without the need to send an email, just use ourSubmit Stuff page here.For more stories like this,check our Gaming page.GameCentralSign up for exclusive analysis, latest releases, and bonus community content.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy