Apples big WWDC keynote is coming. I dont care
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MacworldLast week, probably because I was the least busy with actual work at the time, I happened to be the Macworld staffer who first spotted the WWDC 2025 announcement in my inbox. And for a moment I was quite excited: WWDC, after all, is the second biggest date in Apples calendar, an event whose raft of software reveals sets the tone for the year to come.But then I thought about it a bit more and realized that I didnt care. Im done with WWDC. And if I wasnt contractually obliged to cover it for work, I strongly doubt that Id even watch.Look, dont get me wrong: I understand that WWDC 2025 is important for Apple. The companys last 12 months have been pretty shockingly bad on the software side, punctuated by failures, delays, and broken promises, and it needs to show developers and customers that it can turn things around. As Jason Snell puts it, Apple must repent its mistakes, not repeat them.Im just struggling to feel anything other than apathy at the prospect of watching Apples top brass either admit their failings or, more likely, act like nothing went wrong. One outcome is depressing and boring; the other depressing and infuriating. Neither sounds like a fun way to spend an evening (as it will be here in the U.K.).Lets talk for a minute about what Apple should do on June 9. Tim Cook, Craig Federighi, and whoever else is on stage should be completely honest. A lot of reputational damage was done when last years claims about the next-gen contextually aware Siri, a feature that was used to sell iPhone 16 handsets, turned out to be nothing more than hot air. If that feature is still coming, Apple should say precisely when, and in precisely what form. If not, it should admit that and explain precisely what went wrong. The company needs to regain trust. Now is not the time for razzle-dazzle.Talking of razzle-dazzle, I took part in the Macworld podcast this week, and my colleague Karen Haslam made what I thought was a brilliant suggestion. This year, Apple shouldnt announce any new features at all. It should do what it did with the launch of Mac OS X Snow Leopard in 2009: a zero-frills stability update. (Or what Snell more sympathetically calls a clean-up and consolidation phase.) Fix whats there instead of cramming in more things to go wrong in turn. Have the courage to be boring but good, instead of zeitgeisty but useless. That would be the right thing to do. But it would be less interesting than soil science.Not that theres much chance of WWDC 2025 playing out that way. Heres a far more plausible itinerary:10.01: Welcome to WWDC! The iPhone, the iPad, and the Mac are about to change in a big way. Bigger than ever before! Bigger than a house!10:02: Look at this graph. Apple Intelligence is the most beloved AI platform in the world! [citation needed]10:04: Lets start with the iPhone. In iOS 19, Siri will be able to read minds, predict the future, and cook boiled eggs exactly the way you like themAnd while this is all going on, the assembled devs smile and nod and grind their teeth. They think about all the features announced last year that never arrived and scratch their heads trying to think of a single feature in iOS 18 that delivered any tangible benefit. And then Craig Federighi makes a joke about working for Lumon.I get it, of course. Shareholders demand growth and hype, and Apple feels it has to play ball. So instead of focusing on and actually delivering the features promised last year, it rushes ahead with the next set of features. Its juggling knives on a treadmill. But Ive lost my taste for blood.Either way, WWDC 2025 is going to be a distasteful spectacle. Either Apple admits it got everything wrong, and we have to watch John Giannandrea apologize for 90 minutes before being ceremoniously lowered into a volcano. Or we get plastered-on smiles, yet more promises, and endless boring Apple Intelligence hype. WWDC 2025 is going to be awful. Theres only one question: awful in what way?FoundryWelcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but its cool if you want to give it a read during lunch or dinner hours too.Trending: Top storiesWill Apple repentor repeatits mistakes at WWDC 2025?Mahmoud Itani presents the top 6 products Apple never released.Roman Loyola offers 6 ways to avoid Apples insane Mac storage upgrade prices.These 4 visionOS 3 features will turn Vision Pro into an everyday device.The Macalope is mad about iPhone sizes in a big way.Apples new Lumon Terminal Pro is the Mac of our dreams.Apple News+ Food should be the best way to cook. Heres why its not.Podcast of the weekApple Intelligence and Siri have been making a lot of noise lately, and all for the wrong reasons. In the latest episode of the Macworld Podcast, we talk about how Apple has made a mess of things, resulting in delays, management changes, and bad PR.You can catch every episode of the Macworld Podcast onSpotify,Soundcloud, thePodcasts app, orour own site.Reviews corneriPad (A16, 11th gen) review: Who needs Apple Intelligence?Assassins Creed Shadows review: Ninja and Samurai go to war in feudal Japan.Newdery Battery Case for iPhone 16 review: Bulky but smartly designed.Mophie Juice Pack iPhone 16 Battery Case review: Slim case with built-in power bank.The rumor millYour dreams of a small iPhone just died (again).Apple may be working on a radically new all-glass Apple Watch.Exciting details emerge of Apples LiquidMetal folding iPhone hinge.The Apple Watch may get a new life as a camera-equipped AI devicewhile the Apple Watch SE might not have a future in plastics after all.2026 Porsche models seemingly abandon plans for next-gen CarPlay.Software updates, bugs, and problemsDont be fooled by unrepresentative iOS 19 screenshots, leaker warns.New Apple Watch feature means youll never sleep through an alarm again.iOS 18.4 AirPods Max update will add lossless and ultralow latency audio.And with that, were done for this weeks Apple Breakfast. If youd like to get regular roundups, sign up forour newsletters, including our new email from The Macalopean irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow usonFacebook,Threads,Bluesky, orXfor discussion of breaking Apple news stories. See you next Monday, and stay Appley.
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