Ever since Apple TV+ first launched, many have wondered why the maker of the iPhone would be interested in running its own Hollywood studio and major streaming services. Even Netflixs CEO is stumped. But a new chart outlining Apple TV+ subscribers product ownership may have some clues.Survey shows Apple TV+ subscribers own more Apple productsMichael Levin and Josh Lowitz write at CIRP:It appears Apple TV+ subscribers are more likely to own more Apple products. Based on data for the twelve months ending December 2024, one-third of customers that purchased a new device from Apple in the three months preceding our surveys have Apple TV+. Those Apple TV+ users own more Apple devices. We look at the three principal products, iPhone, iPad, and Mac computers. Half of Apple TV+ users own all three, compared to about one-third of Apple customers that dont use Apple TV+.Even better (for Apple), only 13% of Apple TV+ subscribers own just one of the three key products, compared to almost one-quarter of customers that dont subscribe to Apple TV+.The chart below shows the breakdown of Apple TV+ subscribers and non-subscribers, and how many Apple devices each group owns.Deciphering the dataThe big question about this chart, of course, is Why? Why are Apple TV+ subscribers more likely to own more Apple products?Is it because someone who owns more products can likely afford more streaming services?Is it a halo effect of loving Apple products translating to viewing its TV efforts positively?Do owners of more devices simply have greater awareness that TV+ exists?Or is Apple TV+ in some way leading users to buy more Apple products?Its impossible to answer these questions without more data. That said, no matter what the answers turn out to be, this report seems to point to positive trends for Apple regardless. Whatever mix of cause and effect that Apples products and its services like TV+ have on each other, Apple is ultimately the winner.Do you have any big takeaways from this Apple TV+ subscriber chart? Let us know in the comments.Apple TV+ isavailable for $9.99 per monthand features hit TV shows and movies likeTed Lasso,Severance,The Morning Show,Silo, andShrinking. You can alsowatch free in several ways.Best Apple TV 4K accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel