At the recent Hollywood Professional Association (HPA) Tech Retreat, Michael Cioni delivered a bold and provocative talk about the existential challenges facing Hollywood in the age of the creator economy. Framing his insights through the lens of cinematography and camera innovation, he made the case that traditional Hollywood can no longer rely on legacy systems, prestige, or scale to maintain its dominance. Platforms like YouTube and TikTok, paired with cheap, accessible production tools, have leveled the playing field.Now, creators anywherewith little more than a smartphone and an ideaare commanding global audiences that rival major studios. But while that talk focused on the front end of productioncameras, workflows, and onset innovationtheres another half of the story thats just as critical to the industrys future: post-production and VFX.In this follow-up conversation, Cioni turns his attention to what happens after the camera stops rolling. With his deep roots in post, from founding the pioneering post house LightIron, to leading innovation at Panavision, Frame.io, and Adobe, he brings a unique perspective to how technology is reshaping the back end of filmmaking. From cloud workflows and real-time collaboration to AI-powered editing and metadata-driven pipelines, Cioni argues that Hollywoods survival depends not just on changes to capturebut on radically rethinking how we finish and deliver content.In this fxpodcast, Michael brings both clarity and urgency to the conversation, drawing on decades of experience at the intersection of creativity and technology. In this conversation he discuss why post-production may be the key frontier where Hollywood either adapts or fades.He also discusses one new key solution for distributed workflow : Strada. This new technology provides an alturnative to Cloud storage in a way that is both fast and provides real flexibility.Strada Agents will be on display at the 2025 NAB Show in Las Vegas where the Strada team will demonstrate this technology breakthrough at Booth SL4807 in the South Hall.