Amazons new Buy for me feature is a wild AI innovation
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Back in February, Amazon announced an interesting new test that would show you products from other retailers sites. Now, the company is taking things even further: Amazons new Buy for me feature can use agentic AI to actually make purchases elsewhere on your behalfso you never have to leave Amazon.Agentic AI lets Amazon make purchases on your behalf from other retailersAs first spotted by The Verge, Amazons website now outlines a new Buy for me feature thats currently being tested.Heres how it works:When you tap Buy for me, youll see an estimated total that includes item price, shipping, and taxes. We get product information including price, directly from brand sites to display in the Amazon Shopping app and refresh it regularly.Behind the scenes, Amazon is using agentic AI to navigate to the retailer in question and make the purchase using all of your default contact, payment, and shipping information.But from the users standpoint, youre still operating entirely within the Amazon app and enjoying the convenience that provides.Amazons explainer highlights how these purchases at other retailers are technically not Amazon transactions, even if the experience makes them feel like they are. As a result, Amazons own policies regarding returns and other terms & conditions dont apply.Overall, this is a fascinating potential use of AI that could lead Amazon to become even more of a one-stop shopping app for users.What do you think of Amazons new AI Buy for me feature? Let us know in the comments.Best iPhone accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
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