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A Guided Tour of Printemps, New York’s Latest Shopping Hotspot
Floral allusions now bud and blossom across the department store’s two levels, though there’s nothing garden-variety about Gonzalez’s interventions. Graphic tiles, carpeting, curtains, and upholstery all riff on Art Nouveau motifs at Printemps’s original location. Frescoes summon idyllic landscapes. And recycled materials genuflect to the earth. In the landmark Red Room lobby, freestanding flowerlike pedestals, with petals as displays for shoes, create a botanical tour de force without impacting Hildreth Meière’s restored 1920s mosaics on the walls and ceiling.In the salon, a freestanding cage encloses a shopping vignette.
“Our idea here was to do our own forest,” recalls Gonzalez, who conceived new tile work underfoot, its rippling outline guiding shoppers to the neighboring bar. (“It’s like a river,” she says.) There, a winding pink marble staircase leads to the so-called Boudoir—home to evening wear— and other retail wonders beyond. It’s one of several ways you might wind your way through Printemps New York, a circuitous warren of 10 distinct shopping environments and five dining and beverage concepts, the latter helmed by culinary director Gregory Gourdet.The Salon Vert Bar.
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